Business Wire PR Peeps Poll: Quality Rules over Quantity for Press Release Postings

June 3, 2009

When it comes to press releases, could it possibly be that less is more?  That’s what most of you said when asked what you most value:  the QUANTITY or the QUALITY of sites where press releases post.

Yep, according to the latest Business Wire PR Peeps Poll, QUALITY definitely rules.

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Almost 80% of you said that you value the quality of sites where your press releases post over the number of sites where it posts.  Only about 20% of you prefer more postings to better ones.

Interesting—and frankly, reassuring, given the ongoing quest for clicks, metrics and monitoring.  Here’s the poll breakdown:

Business Wire PR Peeps Poll for May 2009

  • 176 said quality of sites-78.57%
  • 48 said number of sites-21.42%

To those who participated, thanks for taking the poll.  And how about helping with the next one?    News release or Press Release? Which do you prefer?

224 respondents via Twitter and Business Wire webinar polls.  Poll conducted  May 6 – May 30, 2009.


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