PR Updates for the Week of April 20

April 23, 2015

By Denise Grayes, Business Wire Nashville

Each week Business Wire pulls together a list of updates throughout the PR, IR and marketing communications industry. Have something to share? Let us know!

Atlanta
Phase 3 Marketing & Communications has acquired Brand Fever. Article

Austin
Independent agency Drumroll announced that it has made two strategic new hires in order to further support the agency’s growth. Article

Boston
The Vermont Energy Investment Corporation has named Karen Glitman as director of policy and public affairs. Article

Denterlein has struck a partnership with Barron Associates Worldwide with the goal of developing new business opportunities and boosting the expertise of each firm. Article

Colby College has promoted Ruth Jacobs Jackson to VP of communications. Article

Chicago
O’Reilly DePalma has added three professionals: Naomi Salad, account director based in Atlanta, joins from her own PR consulting business and was previously with Ketchum; Sarah Guffey joins as media relations manager, was previously with S&S Public Relations; and Victoria Vancoevorden joins as editorial intern. Article

Dresner Corporate Services has acquired Allen & Caron, a strategic IR firm with offices in New York and Irvine, California. Steven Carr, MD of Dresner, will serve as CEO, while Joe Allen will be SVP and manage the New York office. Rene Caron will oversee the Irvine office as SVP. Article

Cleveland
Indiana has enlisted Porter Novelli to repair the damage the state incurred after passing legislation that was considered hostile to the gay, lesbian, transgender and bisexual community. Article

Dallas
Moroch Partners has hired Kevin Foreman as digital creative director. Article

CiCi’s Pizza announced that it has retained Champion Management Group as its new Public Relations Agency of Record. Article

Pivot3 has hired Idea Grove as its agency of record to provide thought leadership public relations and social media services. Article

Pierpont Communications announced today that James (Jim) Savage has been named senior vice president and general manager of the company’s Dallas office. Article

DC
The National Waste & Recycling Association has hired Christopher Doherty as vice president of communications and Jessica Mayorga as senior director of communications and marketing. Article

The National Safety Council and the University of Iowa Public Policy Center have selected Qorvis MSLGroup to help launch a national campaign to educate drivers about new safety technologies. Article

Weber Shandwick has been selected as strategic communications agency of record by the American Cancer Society. Article

BOYNE Golf of Michigan’s Lower Peninsula has selected Buffalo Brand Invigoration Group to create and execute a golf-focused publicity and media-relations program. Article

APCO Worldwide has added Etienne Reuter and Nabil Ayad to its International Advisory Council. Article

Reservoir Communications Group has added three new members to its growing team: Christine Harrison as Managing Director and Jenny Kay & Caroline Dutton as Managing Associates. Article

Sage Communications is recognizing its senior production designer Deborah Humphries for her work recently featured on the History Channel’s Blood And Glory: The Civil War In Color. Article

Los Angeles
Princess Cruises has appointed Brian O’Connor to the role of vice president, public relations, effective June 1. He succeeds Julie Benson, who will retire May 29, after 32 years of service, Travel Agent Central reports. Article

Miami
Uproar PR has added Front Burner Brands to its list of restaurant clientele. Article

Minneapolis
Tunheim has added Stan Alleyne to its roster of consultants. Article

Gustavus Adolphus College has chosen Maccabee Public Relations as its agency for public relations, social media counsel and communications. Article

Gabriel deGrood Bendt (GdB) and McFarland Communications are joining forces to offer a fully integrated public relations division within GdB. Article

The 37th annual Minnesota Public Relations Society of America Classics Awards on April 9 celebrated breakthrough creativity and innovative thinking in the public relations industry throughout 2014. Article

Nashville
FleishmanHillard will serve as agency of record to the The Emma L. Bowen Foundation. Article

Elasticity announced that marketing and public relations industry veteran Ann Balsamo has joined the firm as vice president of accounts. Article

ReviveHealth has brought on Chris Boyer as leader of its creative and digital team. The firm also hired Scott Hutcheson as VP of content strategy. Article

The AristoMedia Group is celebrating its 35th anniversary. Article

Ripley PR has added a new full-time employee to its staff: Junior Account Manager, Grayson James. Article

New York
Konica Minolta Business Solutions USA has named Pattie Simone as corporate communications manager. In addition, Kristina Marchitto has joined as public relations manager after serving as the head of corporate communications and developing overarching communications strategies for Rolls-Royce Motor Cars NA, and Karen Harris has been tapped as corporate communications editor. Article

Golin has appointed Dawn Langeland to the newly-created role of deputy managing director of New York. Article

Coyne announced that digital technology leader Luis Hernandez has joined the agency as Chief Digital Officer. Article

Konnect Public Relations has opened its third location in New York City. Article

PROI Worldwide has added integrated comms firm Out of the Box to its partnership in the EMEA region and established an office in Greece. Article

Rubenstein Public Relations has announced that Marilyn Lopez has joined the agency’s leading Entertainment Division as Senior Vice President. Article

Innovacyn has retained Aberdeen Associates to handle PR for its new Vetericyn Plus line of products for the livestock and veterinarian industries. Article

5W Public Relations has been named PR Agency of Record by YouBeauty.com, a resource for all things beauty, health, and wellness; and YouContent Media, a marketing services company whose properties include YouBeauty.com as well as a proprietary Big Data user engagement platform. Article

Laura Davidson Public Relations been appointed the public relations agency of record for the New York Marriott at the Brooklyn Bridge. Article

The CHR Group has acquired Zlokower Company. Article

SME has selected Reach Marketing as its list management firm. Article

Phoenix
NUVI has expanded its sentiment analysis feature to include 14 new languages, including Spanish, Portuguese, German, French, Arabic, and Russian. This expanded language set gives brands additional ways to visualize and analyze vital social media conversations. Article

San Diego
Elevator announced they will be conducting the website redesign for the City of San Diego‘s official website. Article

San Francisco
Allison+Partners announced the addition of several new health, technology, real estate and consumer clients to its agency roster, adding more than $3 million in revenue. Article

Seattle
Grady Britton has launched a new, free web-based application called Sqooch that enables users to switch between two of the most popular online radio streaming platforms, Spotify and Beats Music, without losing carefully curated playlists or music libraries. Article

Act-On Software announced that BrainSell, Faye Business Systems Group, Levementum, and W-Systems have joined the Act-On Consulting Partner Program as Platinum Partners. Article

Silicon Valley
Zpple PR director Steve Dowling is now VP of communications. Article

HP has hired Antonio Lucio as CMO of HP Inc. Article

DC & Tokyo
Global Communicators has signed a strategic partnership agreement with Makaira. Article

New York & Paris
Edelman announced its plans to acquire independent communications agency DABO & CO. Article

Hong Kong & Sydney
Ogilvy & Mather is celebrating a triumph at the 2015 Asia Pacific Effie Awards. On a remarkable night, Ogilvy Asia Pacific scooped the prestigious Network of the Year Award and Ogilvy & Mather Mumbai was named Agency of the Year. Article

Hong Kong
RF Thunder has opened its fourth office in Beijing and named Tingting Wu as general manager. Article

Burson-Marsteller has named former Waggener Edstrom China GM Antoine Calendrier as Hong Kong market leader, filling a role that had remained vacant for more than a year. Article

PayPal communications head Jenny Yip is departing the ecommerce company to become GM of the Hoffman Agency‘s Hong Kong office. Article

London
Consulting giant Accenture is seeking a new PR firm in the UK, via a competitive review that has attracted interest from several of the country’s top corporate agencies. Article

British clothing brand Joules has hired Hudson Sandler to handle corporate PR following a competitive review. Article

Cohn & Wolfe announced the appointment of Andrew Escott as Global Corporate Practice Leader effective immediately. Article

WPP has acquired Medialets, which makes technology to help marketers manage and measure ROI from mobile ad campaigns. Article

Sydney
Genesis Burson-Marsteller has formed a strategic alliance with WhiteKettle Consulting, one of India’s leading corporate social responsibility consulting firms. Article

The Public Relations Consultants Association of India has appointed Nitin Mantri, CEO and managing partner of Avian Media, as president until May 2016. Article

MobiKwik has appointed Saurabh Srivastava as chief marketing officer. Article

Senjam Raj Sekhar has joined Indian e-commerce major Flipkart as VP of corporate communications, the Holmes Report has learned. Article

Tokyo
Dentsu has established the Dentsu Ventures Global Fund I, a corporate venture capital fund with total capital of 5 billion yen, the holding company said Wednesday. Article

Ogilvy & Mather Japan and Geometry Global Japan, together with distinguished Japanese concert space Suntory Hall, have successfully curated the world’s first ‘Glassical Concert’ which depicts the purity of musical instruments made entirely of glass. Article

Toronto
Hill+Knowlton Strategies Canada has promoted Craig Roswell to VP and group leader of procurement and trade. Article

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PR Updates and Changes for the Week of March 16 and 23

April 1, 2015

By Denise Grayes, Business Wire Nashville

Welcome to the March 31 edition of recent account wins and job changes within the public relations industry.  Do you have news you would like us to include, just let us know!

Atlanta
Marketing Inspirations was recently recognized for five campaigns during two of the most prestigious marketing and advertising celebrations for the southeastern region – the 2015 Atlanta Marketer of the Year (AMY) Awards and the American Advertising Awards (ADDY) for Atlanta chapter members. Article

Boston
Greenough is now the agency of record for Inovalon. Article

PreparedEx has introduced a scalable version of its crisis simulation application called LaunchPad, which enables small-to-medium-size organizations to cost-effectively conduct realistic crisis exercises. Article

HB Agency took home top honors for Best Animation video at the 2015 In2 Sabre Awards. Article

Charlotte
The McDonald’s Triad Co-op that is made up of 26 individual owners and operators of the North Carolina Triad-area McDonald’s 92 restaurants has contracted with full-service marketing agency Bouvier Kelly to provide ongoing public relations. Article

S&A Cherokee has expanded its offerings and rebranded itself as S&A Communications. Article

Complete Public Relations was named the Greenville, S.C. Chamber of Commerce’s Small Business of the Month, Greenville Business Magazine reports. Article

French/West/Vaughan has been selected to partner with two top outdoor and sporting goods retail brands – Cabela’s and Fleet Feet Sports. Article

Chicago
Brooke Anderson has landed a new gig at Uber as communications lead/Midwest. Article

Two new employees join Henson Consulting as the boutique Chicago public relations firm expands both its office space and staff in 2015. Michelle Mekky has joined HC as a Senior Strategist and Director of New Business Development. Kendra Smith also recently joined HC as an Account Manager to help lead the agency’s growing roster of Kraft Foods coffee business. Article

Dean Potratz has launched PeAk Strategic Communications. Article

Cleveland
Falls Communications has hired Mark Koznarekas senior capital markets strategist. Article

Dallas
Moroch Partners has hired Cody Bailey as director of digital and social strategy. Article

DC
Edelman has concluded a lengthy search to identify the new head of its global corporate practice, hiring former Hilton Worldwide communications head Kathryn Beiser to the key global role. Article

MWW Public Relations has announced that Bob Knott has joined the firm as senior managing director for market leadership and issues management. Article

Resilience Action Partners, a joint venture between Ogilvy Public Relations and emergency mitigation planning firm Michael Baker International, has been awarded a $130 million contract to provide risk communication and mitigation planning services to the US Federal Emergency Management Agency over the next five years. Article

CTIA-The Wireless Association has added Stephanie Mathews O’Keefe as senior vice president and chief communications officer. Article

Chris Hassall has joined APCO Worldwide as a member of the firm’s international advisory council. Article

The American Anthropological Association (AAA) has appointed Jeff Martin as the Association’s new director, communications and public affairs. Article

NACS Public Relations has published a new Public Relations Toolkit to help retailers launch their own publicity efforts in their communities-from how to write a press release and craft talking points to how to pitch an interview and elicit great media coverage. Article

Warschawski announced the addition of Lauren Scheib to the agency’s growing team. Article

Finn Partners has announced the appointment of Chris Lawrence as the agency’s Director of Research. Article

Denver
Quest Diagnostics‘ Midwest region has hired Wilson Lass Brandon for marcomms assistance for the company’s rebranding efforts. Article

Pulse8 PR has launched with Wendie Larkin and Paul Lonnergren as founders. Article

Detroit
Lambert, Edwards & Associates announced that it will be providing investor relations counsel and services to support Peak Resorts, Inc. Article

The Downtown Detroit Partnership has named Lambert, Edwards & Associates its PR and social media AOR. Article

Shaun Wilson is the new senior vice president at Detroit-area communications firm Truscott Rossman. Article

Art Van Furniture has promoted Diane Charles to vice president of corporate communications. Article

Houston
Saxum has hired Kristi DesJarlais to serve as senior vice president and general manager of the agency’s Houston office. Article

Los Angeles
Envivio has selected Bob Gold & Associates to lead its global communications program. Article

Tony Cervone, SVP of global communications at General Motors, has joined the board of the Lagrant Foundation. Article

The University of Southern California’s Viterbi School of Engineering has selected Los Angeles technology public relations firm PMBC Group as its agency of record. Article

Chatterbox Public Relations, Ink announced the addition of Business Productivity Coaching to its core line of services. Article

PMBC Group has hired Chantal LeBoulch and Maura White as senior account managers.  Article

MPRM Communications announced the addition of two new account supervisors as well as four promotions. Courtney Dolliver joins the Home Entertainment practice while Melissa Mills becomes part of the Digital Media and Technology team. Leif Helland becomes executive director, Caitlin McGee and Guido Gotz are both promoted to director and is now an account supervisor. Article

Miami
Kip Hunter Marketing is pleased to announce that it has doubled its office space at 888 East Las Olas Boulevard in Downtown Fort Lauderdale. The firm has also expanded its public relations department by hiring Michelle Rodrigues Hawthorn as Director of Public Relations and Melissa Sweredoski as Public Relations Manager.  Article

Diamond Public Relations has started 2015 off strong with the addition of four new clients to its award-winning roster: Circa 39 and The Palms Hotel & Spa Miami in Miami Beach, FL; Ecoventura Galapagos Network in the Galapagos Islands; Grand Cayman Marriott Beach Resort; and Marriott Port-au-Prince Hotel in Haiti, a pro bono project for the agency. Article

Uproar PR has added two new clients in the health and wellness industry: Hyperice, creators of dynamic fitness tools, and myHealthSphere, an innovator in workplace wellness. Article

AboveWater Public Relations & Marketing has been retained by the American Association for Nude Recreation. Article

Minneapolis
Elisa Bernick has joined Brandpoint as Managing Editor. Article

Swanson Russell announced the addition of Dave Maas to the public relations department of its Lincoln office. Article

Nashville
FedEx is reviewing global PR duties, with longtime agency partner Ketchum among the several agencies vying for the sizable business. Article

The Tennessee Public Relations Alliance has added a new member: Q Strategies of Chattanooga. Article

Natasha Pierre-Louis has joined the staff of Tupelo-based marketing consulting, advertising, marketing and public relations agency Robinson and Associates as an account executive. Article

FleishmanHillard has launched a global practice on privacy and cyber risk, which will provide clients with a complete range of services to help them cope with data security and privacy challenges. Article

Newport Beach
Mojo PR Group recently launched with a full and diverse client roster, and new offices in the heart of downtown San Clemente.  Founded by Joanne Forster, Mojo PR Group is a rebrand and re-launch of Forster’s public relations firm, The Forster Group PR, which was based in Los Angeles and Orange County. Article

New York
GE veteran Gary Sheffer plans to step down from his position as chief communications officer at the end of the year as senior director of external communications Deidre Latour takes over. Article

Golin has hired Ashley Hurst and Jon Silver as digital directors based in the New York office. Article

The North Shore-LIJ Health System has appointed Ramon Soto as SVP and chief marketing and communications officer. Article

M Group Strategic Communications has released a proprietary integrated issues-management platform, which will help it track developing issues, target industry influencers, and affect grassroots change, the firm said in a statement. Article

Bill Blass Group has appointed Exposure America and Wondersauce as its PR and digital creative agencies, respectively. Article

Servcorp is accelerating its New York City expansion, tapping The Marino Organization (TMO) to drive its New York City public relations efforts. Article

Blythedale Children’s Hospital announced it has selected Golin to develop its integrated public relations strategy. Article

Chris Hassall joined APCO Worldwide as a member of the firm’s International Advisory Council (IAC). Article

Dave Buchko is assuming a new role as communications manager, West, at BMW of North AmericaArticle

Emotional Escapes has retained Conundrum as its public relations agency of record. Article

CRC has been named the agency of record for Dr. Rosemarie Ingleton, a New York City board-certified dermatologist who specializes in cosmetic and general dermatology. Article

The Reputation Institute has named Stephen Hahn-Griffiths as vice president of US strategy consulting and Scott Upham as vice president of US measurement consulting. Article

Samsung is seeking PR agency support for a seven-figure US corporate brief, amid the technology giant’s ongoing smart TV spying controversy. Article

Tsu has hired Diffusion as its PR agency of record. Article

5W Public Relations announced the re-launch of its website, http://www.5wpr.com, showcasing a refreshed look and feel as well as a new user-friendly layout. Article

Golin has appointed Dawn Langeland to the newly-created role of deputy managing director of New York and will lead the office’s consumer practice and Catalyst and Creator communities. Article

Rubenstein Public Relations has announced that Lauren Sachs has joined the agency as a Media Relations Manager. Article

The Marino Organization announced it has promoted two members of its team to vice president. Article

Burson-Marsteller has hired Jon Wentzel as executive vice president, US chief client officer. Article

Dina Cappiello has joined Edelman‘s global energy sector as vice president based in Washington, DC. Article

Evins Communications has appointed Drew Tybus vice president and director of the agency’s food, wine and spirits division. Article

Magrino has re-hired Phil DiIanni as senior vice president. Article

Lou Hammond & Associates has added four new clients for public relations, digital marketing and positioning:  The Beach Company, known for real estate development in the Southeast;  Halls Hospitality, which operates restaurants in South Carolina; High Country Rugs, which designs and manufactures custom oriental rugs; and Domestic Estate Management Association, a worldwide educational association for the private service community. Article

Philadelphia
Bravo Group has hired Jeffrey Logan as environmental and regulatory practice lead. Article

D4 Creative has appointed accomplished marketing veteran Michael Snyder as chief strategy officer and SVP of account services. Article

Buchanan Public Relations is pleased to announce three internal promotions. Article

Flackable has expanded its team by adding PRSSA Illinois State standout Hailey Lanier as an account coordinator. Article

Sarah Larson, Vice President of Public Relations for integrated marketing and public relations agency Furia Rubel Communications, will serve as a panelist for Bucks County Community College’s 2015 Media Day. Article

Avanti Markets has selected Schubert b2b to provide strategic marketing communications consultation, services and creative work. Article

Dan Soulas has formed a new market intelligence and communications insights consultancy, Market Intel Group. Article

Phoenix
Vista Outdoor has named Michael Pici as VP of investor relations. Article

Adduco Media announced its purchase of Trafficado. Article

San Francisco
Horn Group announced that Debra Raine has been promoted to partner. Article

Full Court Press Communications announced that Sarah Hersh will now hold the title of Vice President. Article

Allison & Partners has made Jonathan Heit its first president of Americas overseeing the firm’s expansion into South America. Article

Karbo Communications announced that it has achieved record growth over the last year with the addition of clients in both the enterprise and consumer technology markets. Article

Seattle
Weber Shandwick’s former global tech lead Tim Fry has resurfaced with his own consultancy – 468 Communications. Article

The head of Waggener Edstrom‘s Microsoft business Dawn Beauparlant is taking on a broader role overseeing the firm’s technology practice. Article

Atlanta, Chicago & San Francisco
Blink has opened its doors, focusing on “crisis management services affecting every aspect of the food chain from turf to table,” said principal and co-founder Laurel Kennedy. Article

Chicago & San Francisco
Olson Engage has promoted Tricia Ewald to executive vice president, director of account management, from senior vice president.  The agency also elevated vice presidents Brian Flad, Matt Hargarten and Russin Royal to SVP roles, and tapped vice president Charlie Witkowski as the new general manager of the agency’s San Francisco office. Article

D.C, New York, Hong Kong, London & Paris
Brunswick Group announced that the firm has promoted 14 Directors to its partnership. Based in six offices across Europe, Asia and the United States, the new partners further strengthen the firm’s cross-border capabilities. Article

Los Angeles & New York
Allison+Partners announced the promotion of two senior executives who will help guide the agency’s continued global expansion. Jonathan Heit has been elevated to president, Americas. Matthew Della Croce has been elevated to president, Europe and Global Corporate. Article

Seattle & Sydney
Global digital/direct marketing agency HackerAgency announced that it has entered into a strategic partnership with FCB New Zealand. Article

Hong Kong
Golin has hired Burson-Marsteller’s Calvin Wong for a newly-created role overseeing research and analytics in Asia. Article

Ogilvy & Mather Asia Pacific will be the host of this year’s prestigious ADC Portfolio Night 13 in Greater China, with Bates CHI&Partners staging the event in Singapore – all on the same day – Wednesday 20 May. Article

Cohn & Wolfe has named Angelina Ong as president of its Asia-Pacific operations. Article

Ogilvy Indonesia has appointed Anton Reyniers as Group Strategy Director, further strengthening the management lineup. Article

Brunswick Group has promoted several directors to its partnership, including Ginny Wilmerding, who advises on financial and corporate communications, transactions, crisis, strategic positioning and stakeholder engagement; Patrick Eastwood of the creative communications unit MerchantCantosl and Will Carnwath, who focuses on corporate reputation, investor relations and crisis in the firm’s Singapore office. Article

Piaggio Asia Pacific has engaged The Hoffman Agency to be its agency of record for public relations covering the Asia-Pacific region. Article

Bell Pottinger has appointed Adeline Goh as partner. Article

The Hoffman Agency has won a three-way competitive PR pitch to serve Alexander Mann Solutions. Article

London
Nelson Bostock chairman Martin Bostock is to retire from the business he founded with Roger Nelson in 1987.   Article

Cake has secured consumer PR duties for Virgin Atlantic, extending a relationship that saw the firm handle a six-month project for the airline last year. Article

Mischief CEO Frankie Cory has bolstered her management team with two associate director hires, including Tesco consumer PR head Jess Buttress. Article

W has strengthened its senior leadership team, promoting director Richard Tompkins to managing director and bringing Holly Maguire on board as a director from ad agency Anomaly. Article

Golin has been appointed by management consultancy Baringa Partners to deliver corporate communications services. Article

M&C Saatchi PR has appointed Gary Wheeldon-Doyle to the newly created role of global managing director. Article

Hassle.com has appointed Threepipe to run its digital marketing campaigns, starting with paid search campaigns across key UK cities and in Paris and Dublin. Article

CubanEight has been appointed to manage the regional PR campaign for housing developer Dorchester Living following a competitive pitch. Article

Berkeley PR has been appointed lead agency by Epicor Software Solutions  its UK and EMEA coordination following a four-way competitive pitch. Article

Former M&C Saatchi director Hew Leith has launched a new agency, 10x. Article

Jonathan Fraser has joined Exposure Digital as chief strategy officer, and will act as strategic lead for the entire agency’s digital and social media business. Article

Edelman UK corporate and financial MD Jamie Lundie is departing the firm after a decade for a senior in-house comms role with Barclays. Article

Richard Kanareck has joined fast-growing UK energy company OVO Energy as its first chief communications officer. Article

LogicNow has selected independent PR agency network GlobalCom to handle its PR duties across a range of countries. Article

Chipmaker AMD has consolidated global PR duties with Edelman after shifting its key EMEA comms assignments to the firm. Article

SurveyMonkey has hired Bite as its first UK communications agency, as the survey platform steps up global expansion plans. Article

Gemalto has appointed Brands2Life as its corporate and lead social media agency of record following a three-way pitch process. Article

Mischief has been appointed as the retained UK consumer PR agency for premium dessert brand . Article

Exterion Media has appointed Bite as its UK and group PR agency to boost its profile and brand. Article

Shopa has appointed Shine Communications to launch the brand and deliver an annual programme to target bloggers, key influencers and top tier media. Article

Encompass Corporation has engaged The Whiteoaks Consultancy to deliver a PR launch programme to catapult it into the UK market. Article

Edmiston has appointed W to handle its corporate and consumers communications on a retained basis. Article

RM Results has selected The CommsCo to drive a new content marketing and social media program that will increase thought leadership-based content across its digital channels.  Article

Invenio Business Solutions has appointed Octopus Group to support growth in its application managed services offerings. Article

University of Westminster has appointed Publicasity to handle PR and social media for the launch of Regent Street Cinema, following a competitive pitch. Article

Paris
The Qatar Foundation is reviewing its multimillion-dollar global PR mandate, amid continued concerns over the country’s global reputation. Article

Grayling has launched a new office in Muscat, Oman, following the creation of a partnership between its parent company, Huntsworth, and local Omani company Al Reem Creative. Article

Instinctif Partners has won the global communications brief for the Oman Tank Terminal Company (OTTCO). Article

GE Oil & Gas has hired H+K Strategies to handle public relations duties in EMEA, following a competitive review. Article

Hill+Knowlton Strategies has launched an operation in Nigeria to keep pace with burgeoning client demand in the country.  Article

Sydney
Perfect Relations has hired former Shell India corporate affairs chief Deepak Mukarji as a group advisor for its oil and gas practice. Article

Text 100 has launched a new agency brand in India following its merger with Next 15 sibling Bite last year. Article

Cheil India has appointed Vaarunya Bhalla as senior brand manager. Article

Tokyo
Rakuten has hired new PR support as it attempts to build a stronger global brand. Article

Toronto
Pure Energy Minerals has retained Brisco Capital Partners to provide investor relations services. Article

OpenTable has engaged StrategicAmpersand as its agency of record for Canada. Article


PR Updates and Changes for the Week of March 16

March 16, 2015

Welcome to this week’s edition of recent account wins and job changes within the public relations industry.  Have news you would like us to include, just let us know!

Austin
Sanders\Wingo Advertising has introduced a new division, The Knowledge Group, consisting of 23 members across offices in Austin, El Paso, Atlanta and New York. Article

Boston
Greenough Communications announced it has increased its Account Director ranks with the addition of three senior practitioners to address the agency’s growth. Brad Puffer, Amy Legere and Rachel Vaccari will provide counsel, media relations and team leadership for the agency’s healthcare, professional services, technology and non-profit clientele. Article

PAN Communications today announced the strategic hires of Lauren Arnold and Darlene Doyle as vice presidents joining the agency’s growing technology and healthcare practices. Article

Matter Communications announced it has acquired search marketing firm Search Maven Media. Article

Hollywood Public Relations this month announced the expansion of its client portfolio with the addition of Ovuline and JMATEK North America, LLC to its roster. Article

Communications professionals responsible for sustainability and CSR will share best practices in a free webinar series organized by 3BL Media and kicking off March 18. Article

Paul Andrew has been appointed Harvard University‘s vice president for public affairs and communications. Article

Charlotte
Actor Marc John Jefferies announced he has selected French/West/Vaughan as his public relations agency of record. Article

Travel and tourism firm Fuel has named Jay Juan Garcia as director of sales and marketing. Article

Chicago
Brixy has hired KidStuff Public Relations to handle marketing and public relations for the group. Article

Hyatt Hotels Corporation has named Debra Goetz as senior vice president, corporate marketing and global communications. Article

Cleveland
Major League Baseball has chosen Game Day Communications to assist in its efforts for the 2015 All-Star Game at Great American Ball Park and other related events. Article

DC
Ketchum has named Dr. Christopher Handler as SVP and director of its social marketing practice. Article

Hill+Knowlton Strategies has named Ellen Moran an executive vice president and the general manager of the global public relations firm’s office in Washington, D.C. Article

Wendy Katzen “Party Perfect” has selected Cornerstone Communications as its public relations and marketing strategy agency of record. Article

Global Strategy Group has hired Matt Canter as senior vice president. In addition, Kate Hansen has come on board as vice president, communications from FWD.us, an advocacy organization in the tech community; and John Cipriani as director, research, having most recently worked for the chief strategy officer at Microsoft. Article

Denver
Fruition has announced Melanie Davidson will be named president. Article

Los Angeles
Ketchum Sports & Entertainment has hired Kelly Mullen as VP of branded entertainment. Article

Silvercrest Advertising announced the launch of its public relations and communications department, which allows the firm to employ more enhanced cross-channel marketing tactics for its clients that can benefit from strategic media relations campaigns and programs. Article

The Pollack PR Marketing Group has been selected by The City of Santa Monica‘s Wellbeing Project as their agency of record. Article

Health Net has named Peter O’Neill vice president, investor relations and corporate communications.  Article

Bud Genius has launched an investor relations website. BGMedTech.com includes company news, profiles of company divisions, updates on legalization efforts, and media relations and IR contact information. Article

Caruso Affiliated has hired Steven Martin as SVP of strategic alliances and entertainment. Article

Miami
The Resort at Pedregal announced the appointment of Cataline Green as Director of Sales and Marketing. Article

Pushing the Envelope has hired Kate Walter, MA, APR as Public Relations and Project Manager. Article

Pinnacle Advertising and Marketing announced that Waldan International has retained them for a national publicity campaign.  Article

FJ Communications has recently added new assignments, including internal communications for French global energy firm Total in the Latin American region; communications strategy, media relations and event support for interactive whiteboard developer Smart Technologies in Mexico; communications planning and branding profile for Chinese manufacturer of radio transceivers and radio systems Hytera in Mexico; and external communications in Peru and Mexico for consumer finance technology company Kreditech. Article

Minneapolis
TeamQuest has announced the appointment of Dino Balafas as Vice President of Marketing. Article

New York
Ketchum‘s controversial PR assignment for Russia, a relationship that has spanned nine years, has ended in the US and Europe. Article

AMC Networks has hired Bernadette Simpao as VP of corporate communications.  Article

Jaguar Growth Partners has brought on Quyen Tran as principal leading fundraising and investor relations. Article

The CHR Group has appointed Jonathan Zaback president of its newly formed Communications and Brand Marketing Division. Article

Ogilvy Public Relations announced that Melissa Smith has been named Executive Vice President and Group Director of the agency’s New York Brand Marketing Practice, effective January 2015. Article

Maine Lobster Marketing Collaborative hired the global public relations firm Weber Shandwick to help expand existing markets and find new ones. Article

Island Harvest has retained Long Island public relations firm Epoch 5 to head up its public relations, branding and marketing initiatives. Article

Susan Fraysse Russ has been named senior vice president, communications at MPA-The Association of Magazine Media. Article

Spectrum has opened in New York under the leadership of managing director Michelle Gross. Other new additions include senior vice presidents Michelle Strier and Tim Goddard. Article

Korn Ferry has hired Peter McDermott as a principal in the corporate affairs practice. Article

Shutterstock has brought on Craig Felenstein as SVP of investor relations. Article

Philadelphia
Comcast has promoted CCO D’Arcy Rudnay to EVP. Article

The annual report of the New Jersey Election Law Enforcement Commission released on March 5, 2015 named Princeton Public Affairs Group as New Jersey’s top lobbying organization based on 2014 revenue. PPAG has held this distinction for twelve consecutive years. Article

Sacramento
Perry Communications has added the California Craft Brewers Association and the Sierra Nevada Conservatory to its client roster. Article

San Diego
KCD PR has been selected by AIG Advisor Group as its agency of record. Article

San Francisco
Chris Knight has launched Divino Group, a brand marketing and PR consultancy that plans to provide CMOs and brand marketers with solutions for the new new media world. Knight founded the firm with six others, including husband Celso Dulay, who will serve as executive producer in charge of the group’s video and broadcast news services; Diana Stoneberg, a consumer tech product expert and television and radio personality; Gretchen Throop Williams, an artist with experience across graphic design, photography, music and video; Kimberly Quinn Devine, who worked with Knight for more than a decade at FleishmanHillard and Cohn & Wolfe; and Matt Schwarz and Tania Kempf, who also worked with Knight early in their careers. Article

Austin, San Francisco & Seattle
FILTER announced the addition of three new senior level staff members and the opening of an office in Austin, Texas. Article

Chicago & Nashville
Humana Inc. has named Golin its public relations agency of record. Article

Nashville &New York
Roland Corporation U.S. announced the appointment of Nashville- and New York-based firm Clyne Media as agency of record to spearhead public relations and editorial initiatives. Article

Los Angeles & New York
After spending the past seven years as an account executive at BWR on both coasts, Kevin McLaughlin has joined Craig Bankey in Main Stage Public Relations, a bicoastal firm. Article

Hong Kong
Social media platform Hootsuite has shifted Asia-Pacific PR duties to Waggener Edstrom following a competitive review. Article

Porter Novelli has relocated agency veteran Angie Schneider from Seattle to Singapore to oversee the firm’s Asia-Pacific operations. Article

Wagstaff Worldwide announced it is now working with Bangkok-based Akaryn Hospitality Management Services. Article

Frankfurt
Fink & Fuchs PR has been awarded a contract to develop and execute public relations activities on behalf of the federal administration, including all Federal Ministries and subordinate authorities. Article

London
UK telecoms group Lebara has handed multi-market PR duties to Text 100, the Holmes Report has learned. Article

Paul Fabretti has departed Telefonica to take on a global social media role for Microsoft‘s consumer apps and services (CAS) division. Article

Alison Couper has joined online ratings and reviews provider Feefo in the newly-created role of VP, brand and communications. Article

Twentieth Century Fox Television Distribution has promoted Victoria Marcroft to VP of marketing, promotion, and publicity. Article

Hill+Knowlton Strategies has launched a people and purpose practice under the leadership of Laura House. The unit has also expanded with the addition of two specialist consultants, Eloise Hindes (formerly of AB Communications) and Kitty Gordon (who joins from Which? Consumer’s Association). Article

Media company Sanoma has named Sandra van Vreedendaal as chief communication officer. Article

Weber Shandwick has been appointed by the United Nations Volunteers to coordinate media and stakeholder launch events coinciding with publication of the second State of the World’s Volunteerism Report in summer 2015. Article

Golin has appointed Kate Miller as the agency’s first head of media to lead its “connector” community. Article

Golf brand TaylorMade-adidas Golf has appointed global social media agency We Are Social as its strategic and creative social media agency in Europe. Article

Rachael Evans has joined Man Bites Dog in a senior consultancy role. Article

Sarah Long has joined Beattie Communications to lead Only Travel, its travel PR, social and digital boutique. Article

Mischief PR has been appointed as the International PR agency for Paddy’s Bathroom, a new organic and natural children’s toiletry range created by Ella’s Kitchen founder Paul Lindley. Article

Atomic has been appointed by security specialist, RiskIQ, following a competitive pitch. Article

Virgo Health has strengthened its leadership team with the appointment of Tom Griffiths as head of digital. Article

TVC Group managing director Nicky Minter-Green is stepping down as MD of the agency, after nine years in the role. Article

Paris
FTI Consulting has added Massimo Baldinato, John Clancy, Kyra Obolensky and Roeland Van der Stappen as senior directors; Robrecht Vandormael as director; Maria Tsoni as senior consultant; and Matilda Wallmon as consultant, bringing its team in Brussels to 60 consultants. Article

PROI Worldwide has added Distinct Communication in Luxembourg to its membership to provide more comprehensive coverage in the EMEA region. Article

Sydney
Carol Potter is joining Edelman as executive vice-chairman for the firm’s Asia-Pacific, Middle East and Africa (APACMEA) region, after spending the past eight years as CEO of BBDO China. Article

Tokyo
Geometry Global Japan has launched a new film to draw visitors to Saga City, Japan. The film, ‘Alien of Ariake’, tells the story of an alien creature that lives in the nearby Ariake Sea. Article

Toronto
Cohn & Wolfe | Toronto announced a series of appointments to the team, further reinforcing the agency’s core strengths, and expanding its expertise and service offerings. Article

Hill+Knowlton Strategies Canada announced two new senior leaders in its corporate practice. Effective immediately, Jason MacDonald and Susan Schutta join as vice presidents in the firm’s Ottawa and Toronto offices, respectively. Article

Accor North America has awarded the public relations account for its Canadian Sofitel and Novotel hotels to Citoyen Optimum. Article

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PR Updates From Around the World for the Week of March 2

March 3, 2015

By Denise Grayes, Senior Client Services, Business Wire

Here are the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

Atlanta
Marketing Inspirations has been selected as a finalist for four campaigns for the 2015 Atlanta Marketer of the Year Awards (AMYs), and received recognition as a finalist in the Atlanta American Advertising Awards (ADDYs). Article

Porsche Cars North America has appointed Christian Koenig as vice president public relations. Article

Austin
Drumroll announced that it has hired Nicole Sanchez into a new Account Director position, created to support continued agency growth. Article

Chicago
Derivatives clearing organization OCC has hired David Prosperi as first vice president, public relations, and Patricia Overstreet-Miller as first vice president, corporate communications, both reporting to newly appointed as executive vice president, business development Scot Warren. Article

FoodMinds has added the American Frozen Food Institute to its client roster. In addition, Welch Foods has named FoodMinds its agency-of-record for health professional and nutrition influencer communications. Article

Cleveland
FrazierHeiby has named Bryan Haviland as president. Article

DC
Crosby Marketing Communications has promoted Jeff Rosenberg to EVP, leading its advocacy and social media practice. Article

Clutch recently published its first report on leading search engine optimization consultants. Article

Denver
The American Advertising Federation (AAF)-Kansas City recently held its American Advertising Awards and honored Woodruff Sweitzer for its work with AMVAC Chemical Corporation. Article

Hospitality Sales & Marketing Association International (HSMAI) honored the nation’s largest integrated travel marketing firm MMGY Global with its top award, “Best in Show” for its rebranding and advertising campaign for the city of Cleveland. Article

DBC PR + Social Media has been appointed PR agency of record by cocktail soda maker Q Drinks. Article

Crosby Marketing Communications has promoted Jeff Rosenberg to executive vice president. Article

Global Strategy Group has hired Matt Canter as senior vice president. Article

Telluride Ski & Golf Resort has selected Buffalo Brand Invigoration Group to direct golf-focused public relations for its breathtaking mountain course and associated memberships, stay-and-play packages, and instruction programs. Article

Story Partners has hired Adam Croglia as a director. Article

Los Angeles
American Apparel has named Thoryn Stephens as chief digital officer, a newly created role at the company, and Cynthia Erland as SVP of marketing. Article

Movement Public Relations announced the signing of its newest client, The Detour Bistro Bar, a Culver City restaurant founded by Los Angeles locals and long-time caterers Ranni Kumgisky and Dane Pearson of Great Dane Catering and Events. Article

Automotive search site AutoWeb has selected JMPR Public Relations as its public relations agency of record. Article

Pacific Shore Holdings announced that Smith Public Relations has been named as its new marketing and public relations agency of record. Article

Miami
The Florida Department of Citrus and Mexican theme park Experiencias Xcaret have signed on as initial clients for The Agency, a new integrated communication firm focused on the millennial sector. Article

As Orlando-based integrated marketing agency Chatter Buzz Media prepares to celebrate its third year in business this Spring, its co-founders, Shalyn Dever and Ashley Cisneros Mejia, pause to reflect on a historic 2014. Motorsports communication professional David Hart will be joining the Mazda Raceway Laguna Seca team as public relations manager, effective March 2. Article

Brad Goldstein, former corporate affairs director at Oxbow Carbon, has left the company to start a crisis communications and crisis management firm-Resilience Communications. Article

NTC (Nationwide Title Clearing, Inc.) has hired Gina Morales, APR, to serve as the Vice President of Marketing for the leading post-closing services provider. Article

Fetching Communications has added new clients including the American College of Veterinary Ophthalmologists for its National Service Animal Eye Exam Event; The Rein Coat, to raise awareness of its therapeutic calming coat for pets; and Daybreak/Lindy & Co. to raise visibility of its treats and mission. Article

Minneapolis
The Integer Group has appointed Michael Rivera as Executive Creative Director out of Integer’s Des Moines office. Article

Nashville
DVL Seigenthaler, a Finn Partners Company, has promoted three to partner: Jonathan Carpenter, Mark Day, and Andrea Lindsley. Article

Memphis International Raceway has hired Craig Wack as director of public relations and marketing. Article

Newport Beach
Strategic video communications firm D S Simon Productions has added an industry veteran to its expanding sales team. Brian Devenny, who worked at D S Simon for six years as director of media relations, has rejoined the company as Senior Account Manager for the West Coast. Article

New York
Ted Sabarese has joined Porter Novelli as regional creative director, North America. Article

Financial communications specialist ICR has hired public affairs veteran Michael Robinson as managing director and former business and financial journalist John Jannarone as senior vice president. Article

DKC Public Relations has launched BR&, a branding and advertising arm. The group will be led by Karen Whittey, VP and creative director. Article

OpenLink has brought on Aspectus PR as its global communications partner following a competitive pitch. Article

King + Company announced it has been retained by Juice from the Raw, an Online Cold-Pressed Raw Juice Cleanse. Article

Blue Chip Public Relations announced it has been retained by EQIS Capital Management to earn media coverage for the new book, “Mutual Funds Exposed,” by its Chief Financial Strategist Dr. Kenneth Kim and Chief Investment Officer William R. Nelson, as well as for the company and its offerings to investment advisors and their clients. Article

TapImmune Inc. announced the company’s management team has selected New York City based PCG Advisory as agency of record for Investor, Public, and Social Media Relations. Article

Barbara Branagan-Mitchell, owner of Branagan Communications Consultants, is celebrating 22 years of success as a sole proprietor entrepreneur in 2015. Article

Focus Media announced that Michael Bieger has recently been promoted to director of public relations. Article

European social data intelligence company Talkwalker announced its entry into the U.S. market with the opening of offices in New York City. In coordination with the NYC launch, Talkwalker has hired Todd Grossman as CEO Americas. Article

Richard Rubenstein, President of Rubenstein Public Relations, has announced that Amy Delson has joined the agency as Vice President. Article

Hawkins International Public Relations has named Michelle Kelly vice president, client services, and Martha Carrera account director. Article

Aspectus PR has been selected by OpenLink to act as its global communications partner. Article

Ogilvy PR has promoted Suresh Raj to the newly-created role of MD of global business development. Article

Korn Ferry has hired Peter McDermott as principal. Article

Philadelphia
The organizers of the 50th Anniversary Celebration of the LGBT Civil Rights Movement have hired Cathy Renna, SVP of TargetCue, to lead media relations and visibility activities for events in Philadelphia this summer. Article

David Neff, Founder and President of Philadelphia-based Neff Associates, will be receive this year’s Grace Labouchere Award for Corporate Humane Awareness at The Fur Ball, the annual celebration and fundraiser of the Morris Animal Refuge. Article

Rita’s Italian Ice has brought on Vault Communications as its PR AOR. Article

Phoenix
China Mist Iced Tea has named Santy as AOR. Article

Amendola Communications announced it has been selected as the public relations and content marketing agency of record for Zynx Health. Article

LaneTerralever has been named the PR Agency of Record for the Arizona chapter of the National Multiple Sclerosis Society, Arizona Chapter (NMSSAZ). Article

Fitmoo, Inc. has selected Las Vegas-based Forté PR as its public relations agency of record. Article

Zion & Zion continues to add to the ranks of its senior talent with the hire of public relations professional Teri Morris. Article

Las Vegas-based Quillin Advertising, Public Relations & Social Media has hired Antonia Genov as social media manager. In addition, Melanie Shafer was promoted to public relations supervisor. Article

San Francisco
Waggener Edstrom Communications has been selected by Tallie as communications agency of record to help the San Francisco-based company disrupt the expense reporting industry. Article

Seattle
Amazon is unifying oversight of PR and public policy under the leadership of former White House press secretary Jay Carney. Article

San Diego & San Francisco
Wonacott Communications has hired Johner Riehl as vice president and Andrew Park as account director for its interactive entertainment and technology PR team. Article

London
WGSN has hired Ogilvy PR as its global PR agency of record. Article

Mobile virtual network operator Lycamobile has called in Chime agencies Harvard and Essentially to oversee PR and sponsorship strategy in the UK. Article

MeetingRooms.com has hired Weber Shandwick as its PR agency of record ahead of its official launch in March.  Article

Nautilus has extended its relationship with the Hoffman Agency to support support a European rollout of its latest home fitness products. Article

Eulogy! is launching a strategic content marketing division to help clients amplify their stories across a wider range of online and offline channels. E!Content is led by Noelle McElhatton. Article

Corporate and public affairs firm Cicero Group has launched a healthcare practice under the leadership of former Baxter senior communications director Fiona Cohen. Article

Firefly Communications has been appointed by global talent management software provider Cornerstone OnDemand to handle public relations and digital communications in the UK, and support with European agency co-ordination. Article

Mind Candy has appointed Fever as its new retained UK consumer agency. Fever’s sister agency, Nelson Bostock Unlimited, has also been appointed to drive Mind Candy’s corporate PR program. Article

The Press Association has appointed Sophie Lister to the role of communications manager, responsible for managing external and internal communications for a number of divisions within the company including news, images and sport. Article

The Pension Protection Fund has appointed Lansons to provide communications and external relations support on a retainer basis. Article

Marketing and PR agency Zoodikers Consulting has hired Marcus Chrysostomou as its senior account director. Article

Paris
Publicis Groupe has announced its acquisition of South Africa’s Epic Communications, two weeks after the Holmes Report revealed the deal’s details. Article

Spanish communications consultancy Infopress has rebranded as Atrevia. Article

Waggener Edstrom Communications announced six new strategic partners in Africa. Core Public Relations, Corporate Talk Group, Exclamation Marketing Ltd., Hotwire PRC, Lift Consulting and XLR8 reinforce WE’s commitment to the fast-growing African continent and extend the agency’s service network to 18 new markets in Africa and more than 100 globally. Article

Grayling and Huntsworth Health have partnered on a health and wellness offering for the Middle East and Turkey known as Grayling Health. Article

Hill+Knowlton Strategies has strengthened its Portuguese office with the appointment of creative director Tiago Veiga. Article

Sydney
BlaBlaCar has called on Chase India to oversee government affairs as it launches operations in India. Article

Toronto
Canadian luggage retail brand Bentley Group has named Narrative PR as its AOR. Article

Precious metals producer SilverCrest Mines has appointed Michael Rapsch as vice president, corporate communications. Article

Ireland + Hall Communications has added four new clients: design shop twenty2b Design; teALCHEMY, a Canadian tea brand; former professional athlete turned artist Brendan Murphy, who has founded World143, a crowd-funding organization; and beauty brand Takie’moto Cosmetics, founded by “urban Model” turned entrepreneur Nicole Hamilton-Takemoto.  Article

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Business Wire Los Angeles: Why 2015 Will Be the Year of PR

December 17, 2014

By Sean Markham, Account Executive, Business Wire Los Angeles

As we wrap up 2014 and head into 2015, the media landscape has changed dramatically. But there remains this constant: news is the top shared content across all channels. How to generate editorial coverage, the role of the press release, social media and WOM in the marketing funnel were just some of the topics covered at a recent breakfast event hosted by Business Wire. Held on Thursday, December 11 at The Olympic Collection Banquet and Conference Center, a diverse group of Los Angeles-area PR professionals gathered to listen to Business Wire’s very own Director of Social and Evolving Media Serena Ehrlich (@Serena) discuss the myriad challenges and opportunities for communications practitioners.

If news and editorial coverage is the most shared content, who creates this content? “You guys do. All of you in this room,” Ehrlich emphasized to the engaged audience.

Infographic provided by MediaLeaders

Among the many important takeaways from this event is the crucial role multimedia plays in standing out in the crowded field of news. Releases with images or video receive 3X more impressions and engagement than their plain text counterparts.

During her comprehensive discussion, Ehrlich also shared insights on several social media tools to use in your PR efforts, including ClickToTweet, TweetReach, the LinkedIn Long-Form Blog Service as well as Google URL builder.

Here is a recap of Ehrlich’s presentation, which will help prepare all PR pros for the year ahead:

Media Has Changed

  • The role of the news release: Today the press release = action document that jumpstarts action within all target audiences
  • News releases align to the marketing and sales funnel and increase: Awareness, Discovery, Brand Reputation, Message Adoption, Conversations, Inbound Traffic, Intent and Conversions
  • Releases should not: Act as a stand-alone sales tool, replace customer service, be text only, work in a vacuum and work without support
  • News doesn’t go viral just by being issued. PR professionals will need to do work (social sharing, etc.) to make news releases go viral.
  • Journalists are held to three core metrics:  inbound traffic, social shares, time on site
    • Tip: Socially share out any coverage you receive to help reach these metrics
    • Tip:  Video is the perfect access to increase time on site
  • Many adults are now getting their news from social media networks

Social Media Has Changed

  • Every single major social network is showcasing news articles, reputable content and multimedia, perfect for PR
  • Tweets that include a photo or video receive 3 to 4x higher engagement
  • Tweets including multimedia uploaded via Twitter receive 150% more RTs
  • Facebook photos receive 53% more Likes, 104% more comments and 84% more CTRs on links
  • Facebook shares your updates based on the assets your audiences likes best. Meaning if you are not a video person (a rarity these days since 63% of the world are visual learners and rely on video for information) then FB will not populate many, if any, videos on your News Feed.
    • Tip: Text which kind of audience follows your fan page. Post a video, then post a link, and, finally, just post a photo and see which posting gets more impressions and engagement
  • LinkedIn is top B2B platform
    • Tip: Use the LinkedIN long form content blog service to increase reach within this platform
  • Millions of videos are watched on YouTube every day; 33% of YouTube searches are news related

Multimedia is the #1 Way to Increase Press Release ROI

  • Almost 65% of the world’s population are visual learners. Text-only press releases no longer work with this highly visual audience.
  • Releases with images or videos get 3x more engagement and impressions than plain text news
  • 1 minutes of video = 1.8 million words
  • Photographs do not need to be translated

Press Release Tips

  • Write for your highly targeted audience
  • Post a blog answering all the questions your release will generate to ensure message adoption
  • Photos and videos are no longer optional when looking for coverage
  • Use Google Tools!
  • Search bar – helps determine key phrases used most by searchers
  • Use URL trackers to track actions taken by readers on your website
  • Drive social sharing with Click to Tweet
  • Hashtags should be specific (use hashtag.org to see volume)

Read more about this event and all Business Wire events by following the #BWChat hashtag.

Like this post?  Click on this link to tweet it out: http://ctt.ec/Iad8e


Business Wire Promotes 3 Top Media Relations Experts: Raschanda Hall, Pilar Portela and Matthew Allinson

November 13, 2014

By Serena Ehrlich, Director of Social and Evolving Media

Earlier today, Business Wire announced the promotions of three media relations experts, Raschanda Hall, Director of Global Media Relations, Pilar Portela, Media Relations Manager, U.S., and Matthew Allinson, Media Relations Manager, International.  Business Wire has the most media relations experts in the newswire industry.  Each day, this team works with large and small media outlets across the globe to ensure the widest visibility and usage of our client’s press releases.

Picture 002

Meet Raschanda

Raschanda has spent the last 14 years leading Business Wire’s global media relations team through the fast-paced, changing media landscape, utilizing her formidable communication skills, understanding of emerging technology, and pioneering social media presence to expand Business Wire’s reach to media and influencers worldwide. Raschanda’s focus is on strategies to further establish and expand Business Wire’s circuit offerings and targeted delivery using the latest technology and communications tools. Her work provides Business Wire the advantage in reaching both traditional, online, trade and specialty press and social media audiences around the world.

Raschanda is an active member of many journalism and PR industry organizations including the Online News Association, the National Association of Black Journalists, the Publicity Club of Chicago, ColorComm and the National Black Public Relations Society where she serves as Vice President of the Chicago chapter.  She is based in Chicago and is a graduate of Dillard University in New Orleans. You can follow Raschanda on Twitter at @RaschandaHall.

PilarMeet Pilar

Pilar has been with Business Wire for 18 years and joined the Media Relations department 6 years ago.  In her current role, she oversees the U.S. Media Relations team and is responsible for developing, maintaining, and expanding relationships with the Southeast and Multicultural media, especially U.S. Hispanic. In recent years, she has been a key player in developing Business Wire’s LatinoWire circuits, speaking on industry panels and cultivating relationships with Hispanic journalists and media properties.

Pilar is an active member of the National Association of Hispanic Journalists where she has served as Officer At Large for 4 years. Based in Miami, Pilar is a graduate of New York University (NYU) with a Bachelor’s degree in Journalism and Florida Atlantic University (FAU) where she earned an MBA.

Matt 1Meet Matt

Matt has spent the past 12 years in various roles within Business Wire’s International Media Relations Department. He has endeavored to enhance Business Wire’s global reach by coordinating licensing agreements, developing partnerships with international news outlets, cultivating relationships with journalists in all corners of the globe, and directing a staff of media relations professionals in Canada, Europe, and Asia. Matt is also an active member of the Western Washington chapter of the Society of Professional Journalists and regularly organizes media events in the Pacific Northwest.

Originally from Colorado, Matt has spent the past 4years in Seattle. He has a degree in Journalism & Mass Communication from the University of Colorado and a certificate in Social Media Implementation from the University of Washington.

Business Wire’s media relations team covers the world from Business Wire offices in New York, San Francisco, Miami, Chicago, Washington, D.C., Boston, Los Angeles, Toronto, Paris, Frankfurt and Tokyo.


The Perfect Recipe for the PR Professional: Data, Multimedia & Engagement

October 21, 2014

By Jennifer Dunn, Senior Account Executive, Business Wire

In today’s world of marketing and PR, one of the topics constantly being discussed is “big data and measurement.” For some, this is an exciting topic; for others it may seem overwhelming because there is so much information to digest. I fall somewhere in between as I believe it’s all in how the information is conveyed to me in regards to whether or not I will find the information stale or enlightening. One could compare this to – what makes news or a press release more engaging – think straight text releases vs. ones with photos or video.

perfect recipe for pr professional

I attended a number of sessions at PRSA International in Washington, D.C., October 12-14th, but have to say, by far, the one that really stuck with me was “Big Data and Analytics for Communications Pros: Why the Math Matters” with Mike Buckley, VP of global business communications at Facebook as the featured speaker. Not only did he provide great insight on how data can be utilized to measure results, but was engaging and honest.

Interesting Points from Buckley’s session:

  • “There is more data created in one day than grains of sand on every beach in the world.”
  • “Use data to understand what is going on. Embrace it.”
  • “You can’t manage what you don’t measure.”
  • “Understand the cycle, shorten the cycle, get ahead of the cycle using data.” Math grounded some of Facebook’s major business decisions such as the purchase of Instagram. They received lots of negative press, but they just rode it out and now FCBK and Instagram are two of the fastest-growing mobile apps.
  • “Look at social chatter as part of your analytics.”
  • “Your Facebook algorithm is governed by your actions. Choices have to be made and great content is key.”
  • “Data is not everything. It can be complex. Data will never replace human judgment and interaction.” This was probably the most powerful statement Buckley made during his presentation. He followed it by showing the video of John Berlin, a father whose son passed away January 28, 2012. Berlin had made a plea to Facebook trying to access his son’s “Look Back Video.” The entire crowd was just silent after seeing the video. Buckley said the video went viral and Facebook did reach out to John Berlin providing him access to his late son’s video.

What really made this session such a success, was the combination of Buckley’s presentation style and the use of engaging visuals/audio. Not once did I find myself disengaged from the discussion. I, along with the rest of the audience, was captivated throughout the entire session. Buckley successfully took a topic that can at times be dry and not exciting to some, and simplified it by relating to his audience, showing how they can make “big data” part of your everyday communications cycle.

This session really proved the importance of embracing data and including social analytics as part of that data and measurement. Further, it showed the impact multimedia can have on increasing overall engagement and word-of-mouth marketing.


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