Business Wire’s 2015 Media Survey Reveals Best Practices in Media Relations

October 20, 2015

By Serena Ehrlich, Director of Social & Evolving Media, Business Wire
Earlier this year, Business Wire asked reporters worldwide their preference for being pitched – from the type of news they prefer, to best practices for continuing relationships after coverage was secured.

The results of the Business Wire 2015 North American Media Survey provide a strong road map for communicators to follow when looking to increase the visibility of their organization via news coverage.

Click here to download the full survey results now:

Media_Relations_Info_FINALStep 1:  Write an interesting release
This may sound easy enough, but in order to catch a reporter’s attention, your news release needs to contain the information they want to cover.

When you craft your next news release, focus on the breaking news and interesting story angles as well as quotes to increase the likelihood of pick up.

Step 2:  Multimedia is no longer optional
As more and more reporters are providing news content for online sources, there is a growing need for multimedia.  What kind of multimedia? The element most preferred is a photographic with graphics, videos, infographics, logos and audio files rounding out the list.

Why is multimedia so important? As we discuss in Let’s Get Visual, multimedia elements allow readers to engage and absorb information in new ways, building deeper emotional connections between the reader and the news story.  And reporters are not just relying on you to provide them with supporting multimedia – more than 64% of reporters are creating their own to supplement content.

In short, if you want to tell your story in your voice, supply reporters with multimedia to ensure the highest possible adoption of your news.

Step 3:  Your News Release Distribution Service Matters
News distribution services such as Business Wire play an important role in the news ecosystem. 63% of media respondents noted that their jobs would be harder without newswires to vet and deliver news releases.  Commercial newswires provide media outlets with an ongoing stream of trusted, breaking news in a variety of formats, allowing reporters to access and produce news coverage throughout the day.  And what newswire do media outlets trust the most?  At 67%, Business Wire continues to be the top newswire of choice for today’s media.

Step 4:  Social Pitching is Not Advised
Despite the use of social media for research purposes or for identifying hot news trends, 75% of reporters said they do not want to receive pitches via social media

Rather than pitch reporters via social channels, use the channels to identify who is writing about your industry and to gain a better understanding to the types of news your top reporters are interested in writing and sharing with their readers.

Step 5:  The Role of Your Online Newsroom
Where do reporters turn to research your pitch? Your online newsroom!

When breaking news hits the reporter’s desk, the next step is for the reporter to research the news, the company and the impact your news has on their readers. 77% of reporters turn to company online newsrooms to find the information they need to turn your news release into a headline.  Frequently updated newsrooms provide reporters, and other interested parties, on-demand access to the news releases, multimedia and other branded content – perfect for reporters responsible for writing news stories in a 24/7 world.

Bonus tip? Share your coverage!
The top metric for judging the success of a news story continues to be inbound traffic to that piece. Help reporters meet this metric by creating a strong coverage sharing program to not only increase views, but awareness of your news.

Securing coverage in a selfie world is not easy, but by following the steps provided in the 2015 Business Wire Media Survey you can build stronger relationships with your key media targets and increase the chance to receive more media coverage.

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Download the complete 2015 Business Wire Media Survey now:

PR Updates From Around the World for the Week of August 24

August 25, 2015

By Denise Grayes, Business Wire

Each week, Business Wire brings you the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

PR Industry Updates

Resolute Consulting announced the promotion of Nick Juliano to Vice President from Senior Account Executive. Article

Dodge Communications announced it has been named to the Inc. 5000 annual rankings of the fastest-growing private companies in America for the seventh consecutive year. Article

Keds has appointed Emily Culp as chief marketing officer. Article

marlo marketing announced an array of new restaurant and hospitality-focused clients. Article

Boineau & Company has added Dennis O’Neill, Attorney at Law, Frampton Construction and Timberlane, Inc. as new clients. Article

Sprout Social announces launch of a new social advocacy platform for employees, Bambu by Sprout Social. Article

Public affairs and communications firm Agenda, along with UK-based marketing and communications partner Engine Group, has been awarded a five-year multiple-award framework agreement by The North Atlantic Treaty Organization (NATO). Article

Warschawski announced that it was named the agency of record for Biologics Consulting Group. Article

Influent50 is helping businesses connect to an influential consumer group-the 50 and over. Article

Karen Reynolds is moving into a VP-level global communications role at enterprise IT company BMC Software. Article

Los Angeles
Ranker announced its expansion across content and ad sales with the launch of its video division, Ranker Video, and the addition of key senior executives. Article

Mirrored Media announced the hiring of Chiara Kramer as the new Director of Entertainment Marketing. Article

Kelton Global announced that Amy Snow has joined the Los Angeles office as Vice President of Qualitative Research. Article

Crossmedia announced that it has hired David Heimlich as Executive Director. Article

3AWORLDWIDE has announced a partnership with a China affiliate which will allow the brand to expand its global services and tap into the Asian market. Article

New York
Nancy J. Friedman Public Relations announced the addition of two clients: The Kimpton Taconic Hotel in Manchester, Vermont and Tribeca Grand in New York City. Article

Try The World has tapped luxury brand public relations agency Issa PR to launch its Fall and Holiday gourmet boxes. Article

MSLGroup has made Guillaume Herbette CEO. Article

Hill+Knowlton Strategies has named Citizen Relations’ Beth Balsam as US CEO. Article

Olya Moskalenko has joined Rubenstein Public Relations as the new Senior Business Development Writer. Article

Magrino announced that seasoned public relations professional, Emily (Emmy) Lambert, joined the agency as Account Director in the Consumer Division. Article

Porter Novelli announced that Catherine Fink has joined its New York office as executive vice president, health and wellness. Article

NBTY announced the appointment of Sonya Soutus to the newly-created position of Senior Vice President, Public Affairs & Communications. Article

Tartaglia Communications has been tapped by the Alzheimer’s Drug Discovery Foundation (ADDF) to launch the Melvin R. Goodes Prize for Excellence in Alzheimer’s Drug Discovery, the first prize to specifically recognize scientists working in Alzheimer’s drug development. Article

Elisabeth Rosario has been named director of communications for Spark Capital. Article

Havas Formula announced the hire of Hispanic public relations veteran, Andy Checo, as director at its HavasFORMULATIN division.  Article

LATAM Airlines Group has chosen Interpublic Group as its new global agency network for markets in the Americas, Europe and Oceania where the company operates.  Article

Rubenstein announced the hiring of William Goss to serve as Senior Advisor to its Real Estate Practice. Article

Lisa Rosenblum joined Brooklyn Public Library as Chief Librarian. Article

The Distilled Spirits Council of the United States (DISCUS) has announced the appointment of Kelley McDonough as its new Director of Public Relations, based in New York. Article

M Studio announced it was awarded the contract for web development and digital marketing for Simple Shoes. Article

DDCworks has added four industry veterans to its team of branding experts to expand the agency’s capabilities and dedication to building and managing strong campaigns. Article

San Francisco
Matson has hired Keoni Wagner as director, corporate communications. Article

Mercury360 has been selected by WaterFX, a startup that is using solar desalination to generate freshwater for farmers in California’s Central Valley. Article

Eastwick announced that Inc. Magazine has ranked the company No. 4490 on the annual Inc. 5000. Article

The Petrizzo Group announced the hire of Charles McCray III as vice president, public affairs. Article

Chicago & Miami
Uproar PR has been selected as the agency of record for three sports technology and human performance companies, Fusionetics, Mio Global and Milestone Sports. Article

PR.Konektor has appointed Radek Vítek as executive director. Article

Ingela Ulfves has been appointed as VP, investor relations and communications in Eltel Group. Article

Grayling has appointed long-serving executives Craig Ling and Hayley Longdin to lead its Midlands team. Article

CubanEight has been appointed by global learning and teaching marketplace Udemy following a competitive pitch. Article

Mediacraft Associates has formed an affiliation agreement with FleishmanHillard South Africa. Article

The India-based IT services company Infosys is in the final stages of selecting a global PR agency to focus mostly on the US and European markets. Article

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PR Updates for August 1 – 14

August 14, 2015

By Denise Grayes, Business Wire Atlanta

There have been a huge number of changes this month in the PR industry. Here are just a few of the top stories for your review. Have your own update to include?  Let us know!

PR Industry Updates

Media Frenzy Global announced it has been named agency of record across multiple marketing disciplines by LNL Systems. Article

Umbel has hired Lisa Pearson as chief marketing officer. Article

Salt and Company has named Meghan Flynn as EVP. She is also principal at Meghan Flynn PR. Article

Vacation rental website HomeAway has enlisted Kwittken as competition and regulatory battles within the ‘sharing’ economy heat up. Article

CÜR Media announced the hiring of Marcy Polanco as Vice President of Marketing, Public Relations and Social Media. Article

Viber has selected Allison+Partners for public relations. Article

Calypso Communications today announced that JMD Industries has selected the agency to develop comprehensive marketing campaigns and build public and media support for JMD’s long-term strategic business development goals. Article

Shift Communications has added entertainment destination Foxwoods Resort Casino to its Boston-based consumer lifestyle practice. Article

Warner Communications announced it has been selected as the agency of record for the All Stars Project, Inc. Article

March Communications has closed the second quarter by adding seven new clients to its roster. Article

Dr. Bruce W. Jentleson has joined APCO Worldwide’s International Advisory Council (IAC) as APCO’s office in Raleigh continues to expand. Article

Steele Rose Communications (SRC) this week opened its new headquarters in Chapel Hill, NC. Article

Golin has hired Laura Sutphen to head the firm’s work in social purpose, corporate responsibility, and sustainability. Article

Exposure & Co. opens new office in Milwauke. Article

Resolute Consulting recently received six awards from three different public relations award ceremonies, including four awards from the Publicity Club of Chicago (PCC) Golden Trumpet Awards, the most prestigious awards program in the Midwest. Article

Burson-Marsteller announced Jane Madden has joined the firm as Managing Director, Head of Corporate Responsibility. Article

In the past five months, the client roster at Henson Consulting has significantly expanded to include 13 new locally and nationally prominent brands in the hospitality, corporate, education, technology and not-for-profit sectors. Article

The staff at Chicago-based boutique public relations agency Henson Consulting has expanded to include seven new hires who provide strategy and support for the consumer, hospitality, corporate, creative services and new business teams. Article

Fahlgren Mortine was selected as the public relations agency of record for the North Dakota Department of Commerce, Tourism Division. Article

Hocking College appointed Michael M. Brown as its new executive director of public relations, marketing and community relations. Article

Communication AMMO has added an innovative, proven manager communication training program to its portfolio of services. Article

The Point Group announced the acquisition of Dallas-based Forté. Article

Nuñez PR Group announced it has rebranded as TruePoint Communications. Article

Halliburton Investor Relations honored the firm’s founder and chairman, Alan Halliburton, at a 25-year celebratory dinner last month. Article

Hager Sharp has announced that Jennifer Wayman has accepted their offer to become President and Chief Executive Officer. She will begin September 8, 2015. Article

Home Front Communications welcomes Wyatt Queener as Vice President and Director of its Interactive team. Article

Jason Kravitz has been appointed Director of Strategic Communications and Senior Advisor in the Office of the President at the Johns Hopkins University. Article

Abt Associates has named Selena Ramkeesoon as a Vice President within Abt’s U.S. Health division. Article

APCO Worldwide launched its global emergency response offering, APCO ER, to better serve clients facing significant crisis events that require dedicated and immediate emergency response capabilities. Article

Cassidy & Associates has named Russell Thomasson as EVP. Article

Planned Parenthood has hired crisis communication firm SKDKnickerbocker to help it deal with fallout from a series of undercover sting videos produced by the Center for Medical Progress, Breitbart reports. Article

Rami Sharaf, CEO of WorldBridge International Group and member of the board of governors for AmCham Cambodia, joined APCO Worldwide’s International Advisory Council (IAC). Article

The 38 North Solutions team has announced an expansion our services to include communications and public relations expertise through a collaboration with RENEWPR. Article

Edelman has named Bob Knott global chair of its Business + Social Purpose (B+SP) practice. Article

Warschawski announced the promotion of Allison Beers to Senior Designer. Article

AAR Partners has added a Midwest office location to its New York headquarters and Los Angeles office. The new Kansas City office is launched in partnership with two advertising industry professionals, George Weyrauch and Jay Liebenguth, with 45 years of combined experience. Article

StartingDot Ltd. announced two Colorado companies as Agency of Record leading up to the September 8th launch of the world’s first top level domain for anyone with a passion for snow sports. Scream Agency will be spearheading PR and event relations, while partnering with Native Rank to tackle digital aspects of the campaign. Article

WordenGroup Public Relations has recently added Wildlife Expeditions of Teton Science Schools and WRJ Design to its client roster. Article

Lambert, Edwards & Associates announced the promotions of Tiffany Jones to Senior Director, and Amanda Passage and Renee Ketels to Director. Article

Airfoil has officially announced its headquarters will move to downtown Royal Oak, Mich. in fall 2015. Article

Los Angeles
Retailer Toms has hired BWR Public Relations for editorial, entertainment marketing, special events and social media for both the brand and its founder Blake Mycoskie. Article

Haley Miranda Group has expanded its capabilities to include full public relations and social media services. Ashton Spatz has been appointed director, social media and public relations. Maggie Waters joins as senior manager, public relations and Sarah Ledesma joins as social media manager. Article

PMBC Group has promoted Maura White to director, taking on additional new business development and agency management responsibilities. In addition Lisa Inouye has been promoted from senior account manager to media strategist and Andrew McCrea has been promoted to account coordinator. Article

Two new clients have joined Murphy O’Brien Public Relations‘ Real Estate collection: Laurus Corporation and QUIGG. Article

Giant Spoon announced that is has hired Veronica Brothwell as Senior Strategist. Article

MWW Public Relations announced it has been retained by Digiboo for public relations services. Article

The Lagrant Foundation has appointed Raul Reis to its board of directors. Article

NRPR Group announced its newest client, DeLon, a hip-hop artist, producer and DJ from Los Angeles, with a strong international following. Arti cle

ANTHEMIC Agency announced its partnership with DTS, Inc. Article

4 Two Life is a newly-established multidisciplinary communications agency that hustles and grinds 27/7 for its clients, right down to the last drop. Article

Universal Pictures has named Teri Everett as EVP of global communications, effective August 17. Article

A team of nationally renowned PR specialists, journalists, legal analysts and victim advocates announced that they’ve banded together to create Cavalry Public Relations. Article

Edelman has made Carlos Correcha-Price the GM of its Miami office. Article

La Cita de las Americas named Vine Communications its PR agency of record for all media outreach in North America. Article

JoTo PR has BodyHealth as a new client for its healthcare PR unit. Article

JoTo PR moves to complete remote workforce. Article

C.Suite Communications recently added Lauren Opelt to the account service team as a senior account manager. Article

Oracle has handed its Latin America PR brief to Burson-Marsteller, adding to the global product PR work the agency secured earlier this year. Article

Brandstyle Communications today announced the opening of a Miami office. It will be headed by marketing and PR veteran, Michelle Aristondo Chereque. Article

The Public Relations Society of America Sunshine District honored Curley & Pynn Public Relations and Marketing Communications with one of its 2015 Radiance Awards, recognizing the best public relations programs and tactics in the state. Article

Red Banyan Group announced the appointment of Robbin Lubbehusen, MBA, as its new Vice President of Operations and Marketing. Article

The University of Florida’s College of Journalism and Communications named Robert Norberg as Director of Strategy and Research at student-run The Agency effective immediately. Article

Vine Communications announced the addition of Christine Siervo as the new Senior Account Executive. Article

Balsera Communications has announced that it has promoted Sonia Diaz to Director of Public Relations and Digital Strategies, effective immediately. Article

Llorente & Cuenca has entered the US market with the opening of an office in Miami. Alejandro Romero, managing partner and CEO for Latin America, will lead the Miami office. Article

WorldWise PR Affiliates announced that SGR Comunicaciones of Buenos Aires, Argentina and Sabina Covo Communications of Cartagena, Colombia have joined its global alliance of independent public relations firms. Article

Diamond Public Relations expanded its hotel and resort client roster with the addition of CasaMagna Marriott Puerto Vallarta Resort & Spa. Article

PadillaCRT has added Anastasia Lopez as vice president of social media in the firm’s New York office and Matt Fairchild as vice president of technology and innovation, leading digital strategy, user experience and development teams from the Minneapolis headquarters. Article

Tunheim has been selected to manage bid submission for Copper Peak Ski Area as it aims to host FIS (International Ski Federation) world competitions.  Article

Pheasants Forever and Quail Forever announced Anthony Hauck as the organization’s director of public relations. Article

Oncologix Tech announced the appointment of Nikole Jessie as the Director of Marketing and Public Relations. Article

New Orleans
Deveney continues to grow its dynamic team, recently hiring Creative Director Rachel Wilson to take the helm of the firm’s creative department. Account Executive Savannah Urban and Senior Account Coordinator Brittany Cruickshank are new additions to the account services team. Article

Newport Beach
Bravo Brio Restaurant Group has appointed Morgan Marketing & Public Relations as agency of record representing its Southern California BRIO Tuscan Grille locations at the Irvine Spectrum Center and Victoria Gardens in Rancho Cucamonga. Article

Copernio announced that it is a multiple award recipient in the 2015 Hermes Creative Awards for outstanding public relations work. Article

New York
Paul Newman has left the Publicis-owned MSLGroup 18 months after joining as president of North America. Article

The Confederation of North, Central America & Caribbean Association Football (CONCACAF) has engaged Global Strategy Group to assist with public affairs and communications regarding the Confederation’s reform efforts. Article

MDC Partners agency Kwittken has launched KFF, a new lifestyle and entertainment “agency-within-an-agency,” specializing in high-impact publicity, consumer and media events, celebrity influencer engagement and brand partnerships. It will be led by director Michelle Aselta. Article

Ortho Clinical Diagnostics has named Kristie Bouryal as chief corporate brand and communications officer. Article

Darrow Associates has hired Tad Gage as a managing director. Article

GCI Health has begun working with InVivo Therapeutics and Neuraltus Pharmaceuticals. Article

Crossmedia announced that it has been named media agency of record for the NBA Phoenix Suns and WNBA Phoenix Mercury. Article

Glass Lantern PR and SGC have announced a strategic partnership tailored for the marketing/development needs of the broadcast industry. This partnership offers a single source business solution for high impact results, designed to propel start-ups and known brands alike to that next level of success. Article

Tiffani Cailor joins Bermuda Tourism Authority (BTA) as director of public relations and content development. Article

The American Heart Association (AHA) announced its Founders Affiliate board officers for the 2015-2016 fiscal year beginning July 1st. Gil Bashe, Managing Partner, Health, Finn Partners, has been named Affiliate chair. Article

DraftKings has named United Entertainment Group as its communications agency of record. Article

MWW Public Relations announced it has been retained by Digiboo for public relations services. Article

As Beautiful Planning Marketing & PR (BPMPR) continues to expand their global reach, the public relations firm has been contracted by the legendary French cabaret, The Moulin Rouge, for their highly anticipated debut in the United States this coming fall. Article

DeVries Global has recently been named US public relations agency of record for Los-Angeles based cosmetics brand wet n wild, a division of Markwins Beauty Products. Article

Lou Hammond & Associates has added five new clients for public relations, digital marketing and positioning. Article

Issa PR has added Bloom + Grace to its list of clients. Article

Edelman and United Entertainment Group have expanded their Olympic marketing and communications offering in advance of the upcoming Rio 2016 Olympic and Paralympic Games. Article

Relevance New York announced the relocation of its Midtown headquarters. Article

Stern + Associates and Stern Speakers announced the firms’ rebranding as Stern Strategy Group. Article

Didit has acquired the Manhattan-based, public relations firm, JB Cumberland PR. Article

G&S Business Communications has appointed Kevin Pchola as vice president to accelerate the agency’s expansion in consumer categories, including home and lifestyle, as well as building and construction segments. Article

Among new senior staff hires for MMC, Matthew Anderson has been named the agencies first CMO. Reporting to Anderson is Annie Fileta, Vice President, Marketing, who will partner with him on agency marketing. Article

MDC Partners public relations agencies expect “business as usual” following the departure of holding company chief executive Miles NadalArticle

After the New York Post reported that former Democratic lawmaker Anthony Weiner was hired by MWW, the firm issued a statement “clarifying” that Weiner will serve as a member of its board of advisors. Article

Seton Hall University is launching a College of Communications and the Arts. Professor Deirdre Yates will serve as interim dean of the college, and the search for a new dean will begin this fall. Article

Two prominent New York nonprofit organizations, Children of Promise, NYC and the New York Society for Ethical Culture have retained Momentum Communications Group. Article

Finn Partners has been awarded the North American public relations account for Crystal Cruises. Article

Babbler has tapped Emerging Media as its Agency of Record. Article

MWW Public Relations announced it is “pearing” up with Harry & David to serve as its official public relations agency. Article

A team of entrepreneurs in the marketing field have found an effective way to compete with corporate America for big business. The NYC Marketing Resource Group is a marketing collaborative comprised of fifteen entrepreneurs each specializing in different fields within the marketing arena. Article

The Animal Medical Center (AMC) announced the appointment of Jennifer Petrisko to the position of Executive Director of Marketing Communications. Article

Serendipit Consulting announced it has retained 13 new clients and several student housing projects to its lineup since the start of 2015. Article

San Francisco
The popular workplace tool Slack has brought on Julia Blystone to lead communications. Article

Waggener Edstrom Communications (WE) brought on Miranda Duncan as Senior Vice President to join the rapidly growing Healthcare team. Article

Allison+Partners announced the addition of Henk Campher as executive vice president, Social Impact. Article

Harden Communications Partners announced Cindi Goodsell has joined as a director of the firm. Article

Thompson & Co. Public Relations added experience to its Anchorage, Alaska, office with the addition of Abby Cooper as account executive and Sydney Brusewitz as account coordinator, as well as the promotions of Nikkie Viotto and Emily McLaughlin to junior account executives. Article

R2C Group announced that it has been selected as the TV creative and media agency for Article

Silicon Valley
Singularity University has enlisted Ogilvy PR‘s startup division amid reports the university is planning to convert from a non-profit into a for-profit corporation by the end of the year. Article

Networking and storage giant Brocade is looking to consolidate its global PR efforts as the company evolves its positioning to include more software services. Article

Chicago & Cleveland
Rhea + Kaiser has added two recent college graduates as full-time staff. Article

Minneapolis & New York
Anastasia Lopez joined PadillaCRT as vice president of social media. Matt Fairchild joined the agency as vice president of technology and innovation, leading PadillaCRT’s digital strategy. Article

Hong Kong
Lewis PR has appointed Scott Pettet senior vice president, Asia Pacific. Article

Hill+Knowlton Strategies has appointed Pamela Teo as regional HR director for Asia Pacific. Article

Zeno Group Asia has appointed Tony Ray Pereira as executive creative director for its Singapore office. Article

SERMO has signed a new agency partner in China. Article

Text100 announced that it is now working with audio and entertainment systems provider Pioneer and creative technology company iQNECT. Article

The Associated Press has hired W Communications to handle the launch of two AP and British Movietone YouTube channels that feature more than one million minutes of digitized film footage. Article

Geoff Beattie has joined APCO Worldwide as executive director. Article

Edelman has named Naheed Mehta as head of its global government communications office. Article

Grayling has been appointed as Mitel‘s agency of record across EMEA, following a competitive pitch earlier this year. Article

Canary Wharf Group has appointed Brands2Life to handle consumer and lifestyle PR. Article

Victor Benady, previously global head of digital at Grayling, has been promoted to the newly created position of global creative director, with a seat on the firm’s global board. Jan Mikulin takes the digital role vacated by Benady and has been promoted to global head of digital marketing, a new role focused on supporting the Grayling network in delivering digital marketing services. Article

Guardian Industries‘ glass group in Europe has selected EMG as its lead media relations and marketing communications agency in the region, including Russia and the CIS. Article

Belmond has appointed Maria Kuhn as corporate director of communications. Article

Four Communications has received a £10 million investment of equity finance from BGF (Business Growth Fund). Article

Cohn & Wolfe has appointed Kate Joynes-Burgess as its new head of digital and integrated marketing for the UK and EMEA. Article

Tina Woods has joined Lansons as a board director to launch Lansons Health, a start-up helping healthcare clients navigate disruption. Article

Stir PR has added French regional wine denomination Pays d’Oc IGP to its client roster. Article

Brad Fishman has partnered with UK franchise industry experts Sally Anne Butters and Lucy Maisey to form Rev PR. Article

Andy Annett has been appointed as Managing Director of TODAY Ogilvy & Mather Myanmar. Article

Tim Sutton is returning to London to expand his international leadership duties at Interpublic Group, adding chairman of Weber Shandwick EMEA to his existing role as chairman of the firm’s Asia-Pacific operations. Article

Etihad Airways has appointed the Cheil Network to handle its global digital and social marketing activities following a competitive pitch process. Article

InterContinental Hotels Group has appointed Cicero Group to provide retained public affairs advice in London and Brussels after a competitive pitch process. Article

DUO Marketing + Communications has signed a partnership with Procre8 in Dubai to become their exclusive service channel for PR clients wanting to expand into Africa. Article

The Bill & Melinda Gates Foundation has hired the MSLGroup as the organization looks to work with Indian governments to ensure access to health services. Article

Mullen Lowe Lintas Group has announced leadership for its newly launched creative agency Mullen Lintas. Article

Volkswagen Passenger Car has appointed Nitisha Agrawal as head of public relations. Article

DEC Communications has been appointed by Mirvac to support its residential portfolio. Article

WPP is partnering with the Indian School of Design & Innovation on the establishment of the ISDI WPP School of Communication. The partnership will help create a three-year undergraduate diploma program in communication based on a work-study model that brings together an academic curriculum and practical application. Article

Zeno Group India has made several new additions to its leadership. Article

Ireland + Hall Communications has expanded its health and wellness roster with two new clients. Article

National Public Relations has bought Equicom from TMX Group. Article

Each week we share information relevant to modern communications strategies and tactics.  Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!

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Business Wire Presents: PR Industry Updates for July 24

July 24, 2015

By Denise Grayes, Business Wire Nashville

This week we feature several changes in the PR industry, including:

PR Industry Updates

Phase 3 Marketing & Communications has unified the creative department of recent acquisition Brand Fever and its PR practice with The Reynolds Group, both of which are divisions of the company. Article

French/West/Vaughan has been selected by Paralyzed Veterans of America to provide marketing support for its new charity endurance racing program, Racing to Empower Veterans (REVolution). Article

The Brandon Agency has added Beth Kann to its social media and public relations team to serve the company’s expanding roster of clients. Article

After 15 years working with Golin as its public relations agency of record, the National Peanut Board (NPB) announced the agency will expand its role to include advertising and marketing. Article

Hennes Communications has hired Thomas Fladung as vice president. Article

Lisa Osborne Ross is joining APCO Worldwide as the managing director of its Washington, DC, office. Article

Alex Slater has launched Clyde Group, a new communications and public affairs firm. Article

Levick has added Stephen Aaron as vice president. Article

Whiteboard Advisors announced the addition of Ted Eismeier as an Associate Vice President in its growing communications practice. Article

The Human Rights Campaign (HRC) named Olivia Alair Dalton as the organization’s new Senior Vice President for Communications and Marketing. Article

Gadi Dechter joined APCO Worldwide as head of its Public Affairs Practice. Article

Warschawski announced that it has been hired by Pompeian. Article

Reputation Institute is retaining the Pinkston Group of Alexandria, Virginia, to develop and implement comprehensive media strategies to increase Reputation Institute’s national and global prominence. Article

GolfBoard has selected Buffalo Brand Invigoration Group to turnkey a brand communications and public relations program. Article

5W Public Relations has opened a Denver office to support its growing client base in the Southwestern US. Article

Lambert, Edwards & Associates has expanded its Grand Rapids team with the addition of Alaina Korreck as an associate and Abby Timmer as a digital specialist. Article

Identity announced that it launched a new website that represents the firm’s evolution as an agency. Article

Los Angeles
JMPR Public Relations, Inc. announced that it has been named agency of record for AMA Pro Flat Track. Article

CannaGrow Holdings announced the appointment of Cheryl Shuman as Senior Business Development, Public Relations, Marketing & Media Strategist. Article

JoTo PR has added Clearwater-based company, Handymen for All, owned and operated by US Air Force Captain (Ret.) Julie Daniels. Article

Shelton Group announced that it has added CertainTeed Insulation to its client roster. Article

Newport Beach
Terry Blount has been named NHRA vice president of public relations and communications. Article

American Gem Society (AGS) and AGS Laboratories appointed the Luxury Brand Group to serve its public relations and brand development needs. Article

New York
Ogilvy Public Relations has launched The Boutique@Ogilvy, a specialty division that provides communications strategy for retail, fashion and e-commerce clients and helps brands forge strategic collaborations in the fashion space. Article

Edelman subsidiary United Entertainment Group has promoted Mary Scott to president, sports and brand experiences, and Robby Wells to chief strategy officer. Article

Nancy J. Friedman Public Relations announced a new account addition and two tourism renewals to its diverse roster of hospitality and destination clients: London & Partners, Visit St. Pete/Clearwater, FL and Visit Savannah. Article

Magrino was selected following a competitive search to represent Italian restaurant brand, Obicà, for national public relations. Article

Phil & Co. has formed a strategic alliance with GoDiversity to launch “cause diversity,” offering clients in the cause space the opportunity to better reach and engage with the Hispanic market. Article

Golin has made Dawn Langeland managing director of its New York operation. Article

MSLGroup has launched its fifth-annual grant program, Generation Activation Be:Cause. The firm will award one local nonprofit with up to $100,000 in strategic communications counsel. Article

The CHR Group has acquired marketing agency Colour. Article

BBC Worldwide North America announced the appointment of Dawn Williamson to Senior Vice President, Advertising Sales and Tim Wastney to Vice President, Advertising Sales to bolster the ad sales division based in the U.S. and Canada. Article

Sharp Communications announced two new staff members. Article

Richard Rubenstein, President of Rubenstein Public Relations, announced that the firm has been named the agency of record for New York City’s 42nd Annual Village Halloween Parade. Article

Eastwick announced a new partnership with Grand Central Tech (GCT). Article

Sharp Communications announced three new major account wins to its portfolio of architecture and design brands. Article

48 Communications has expanded to the east coast with a new Public Relations division and New York office, offering new and current clients an expanded scope of services in the largest media market in the nation. Article

Lorraine Gregory Communications (LGC) has been selected by the Boy Scouts of America (Suffolk County Council) to create a fundraising campaign for the Baiting Hollow Scout Camp it owns and operates in Calverton, NY. Article

Marking its 20th anniversary in business this July, Kimball Communications announced it is opening a new office at 794 Penllyn Pike, Suite 214 in Blue Bell, Pa. Article

San Diego
After three years of intensive development with data scientists and psychologists, Zenzi announces the launch of its proprietary values marketing method to help brands fuel growth, loyalty, and engagement through stronger connections with consumers. Article

San Francisco
Twitter‘s head of communications Gabriel Stricker announced, via Twitter, that he’s leaving the company. Article

Blanc & Otus CEO Joshua Reynolds is stepping down to join a Silicon Valley startup, meanwhile Annemiek Hamelinck is taking over as general manager. Article

Ruder Finn announced the hire of Scott Beaver as Vice President, Ruder Finn West – the agency’s San Francisco office. Article

Runa Capital announced that partner Andre Bliznyuk will move to the US to open an office in San Francisco, California. Additionally, in a move to extend its operations expertise into new areas, it has hired startup veteran Marcos Sanchez to run global communications for the firm. Article

DC & San Francisco
Fenton is expanding its environment, energy and sustainability expertise with the additions of Ryan Cunningham and Eric Raymond have joined as senior vice presidents in Washington, DC, and San Francisco respectively. Article

Hong Kong
The Hoffman Agency has hired Esther Kuang Mei to spearhead its Shanghai operations as general manager. Article

Uwe Kattwinkel has been named senior vice president, communications, at airberlin. Article

Following his promotion to group managing director of TVC Group in March, James Myers has created a new board structure to lead the business and made two new hires: Simon Murphy joins TVC from The Narrative in Australia as director of client services and will oversee our UK clients including Tesco, Easyjet, Royal Voluntary Service, Eurostar and Sky; Simon Amster joins as creative content director, having held positions at NBC Universal, Addiction Worldwide/Bray Leino, and FleishmanHillard. Article

Bite has been selected by Trainline. Article

Al Berry has joined Weber Shandwick as head of content in EMEA from Bacardi Global Brands where he developed content campaigns across its portfolio of brands – among other new hires in EMEA. Article

Infiniti Middle East has appointed Four Communications as its new PR agency for the region following the recent appointment of Craig D’Silva to lead the automobile manufacturer’s PR and corporate communications activities across the Middle East and Africa. Article


Cesare Valli has joined leading Italian independent SEC Relazioni Pubbliche e Istituzionali as managing director and partner via the acquisition of a minority stake in the company. Article

Avian Media has added new roles – chief strategy officer and regional heads – as it braces for growth from existing and new clients. Article

National Public Relations has acquired the business of Equicom from TMX Group. Article

Shine PR has partnered with DelilahK. Article

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PR Updates From Around the World for the Week of July 13

July 16, 2015

By Denise Grayes, Business Wire Nashville

Each week, Business Wire brings you the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

Robert Bosch Tool Corporation has selected Tech Image as its public relations agency of record. Article

Resolute Consulting announced that Amy Gooden joins the team as Vice President. Article

The Glover Park Group has hired Nedra Pickler as a managing director in the strategic communications practice. Article

Maroon PR announced the recent addition of two clients to its roster. Article

McBee Strategic has hired Kim Olson as MD. Article

Sports Turf Managers Association (STMA) has renewed its partnership with Buffalo Brand Invigoration Group. Article

Los Angeles
DreamWorks Animation has appointed Dan Berger as the company’s head of corporate communications. Article

Terry Blount has been named vice president of public relations and communications at the National Hot Rod Association. Article

Christy Salcido has rejoined Ketchum as SVP and director of the Ketchum West brand marketing practice. Article

Uproar PR has added Monticello Vineyards to its client base. Article

Fish Consulting announced it has added four new clients to its growing roster including BIP Capital, Coverall North America, AAMCO Transmissions and Captain D’s Seafood. Article

New York
Lynn Antipas Tyson has joined Atento as vice president of investor relations. Article

Greentarget Global Group LLC today announced that Kevin Iredell has joined the firm as Director of Research. Article

Vested announced the appointment of Ishviene Arora as Chief Operating Officer (COO). Article

Kohler Co. has selected Ketchum as its public relations agency of record. Article

Caesars Entertainment has hired MWWPR for public relations services to support the launch of the new Waterfront Conference Center at Harrah’s Atlantic City. Article

Spring O’Brien has won the Wales Government contract to provide PR and media services to promote Wales as a tourism destination during 2015/2016 working with UK partner Four Cymru. Article

Magrino announced representation of a new residential real estate client in the Riviera Maya, Mayakoba Residences. Article

Bloomberg Media has hired Linda Douglass as global head of communications. Article

Thomas Public Relations announced that it has been chosen by Onalytica social media analyst group as “PR 2015: Top 100 Influencers and Brands” for the Thomas PR Twitter account @thomaspr. Article

Affect was selected by CorporateRewards to spearhead its communications program. Article

The Set has appointed WEILL to oversee its public relations. Article

The BMF Media Group announced the debut of its new Digital Department focusing on digital media and influencer marketing services. Article

Porter Novelli announced the hire of Emilie Schaum as vice president, talent acquisition. Article

Two video news reports by the State Broadcast News division of Cherry Hill-based The Lubetkin Media Companies have received honors from professional journalism organizations. Article

Marissa Livingston, an account executive at James Korenchen Public Relations, was crowned Miss New Mexico 2015 at the Miss New Mexico pageant on June 20. Article

Edelman has appointed Kish Rajan as senior vice president and senior advisor in its California public affairs practice. Article

San Francisco
McKesson Corporation has named Pete Slone senior vice president, corporate public affairs. Article

Joe Carberry has joined Charles Schwab as SVP of communications. Article

LinkedIn has reeled in the tech boutique, the Bulleit Group, for storytelling around its engineering group. Article

Waggener Edstrom recently brought on Miranda Duncan as senior vice president to join the rapidly growing Healthcare team. Article

The Petrizzo Group announced the appointment of Jason Hunke to lead the consultancy’s national communications offering. Article

Silicon Valley
Doron Aronson has been named global communications director for security company Malwarebytes. Article

New York & Seattle
Waggener Edstrom and creative agency Grey New York took home two Cannes PR Lions for the “Greatest Interception Ever” Volvo campaign at the 2015 Cannes Lions Festival of Creativity. Article

New York  & London
Teneo Holdings has acquired UK-based communications firms Blue Rubicon and StockWell. All members of the Blue Rubicon and StockWell senior management team will continue as part of the Teneo leadership team. Article

Hong Kong
Edelman has named Raymond Siva as CEO of Edelman Indonesia, effective September 1. Article

Strategic Public Relations Group has celebrated its 20th anniversary with the launch Strategic CSR Network Limited, a not-for-profit organisation that brings together different parties including corporations, NGOs/charities and volunteers, to serve underprivileged communities in Hong Kong. Article

Benjamin Ou has rejoined APCO Worldwide as senior counselor in China. Article

Mike Cheong has joined CNBC as communications manager for CNBC Asia Pacific. Article

Lee Thompson has joined CNBC as communications manager for CNBC EMEA. Article

Hotwire has been appointed by Young Enterprise to handle its PR. Article

Curzon PR has been signed to support Indian design house Good Earth, with a strategic media relations campaign and event management around their sponsorship of the Victoria and Albert Museum’s The Fabric of India exhibition this October. Article

Global ad network TBWA has hired Weber Shandwick’s former creative lead Gabriela Lungu as its creative director in London after she worked on several projects for the firm. Article

After announcing its intent to acquire the ad optimization leader Maxifier in June, Cxense announced the successful acquisition completion. Article

Telecommunications provider Zain Group has promoted Mohammad Abdal to chief communications officer. Article

Interel has appointed Vinciane Patelou as a director in its EU team. Article

20:20 MSL has won 24 new business pitches over the past two quarters, including Marico, for marquee brands Parachute (cooking oil, hair care portfolio, skin care portfolio), Nihar, Saffola (cooking oil, oats and muesli), Bio Oil, Medikar and Revive; Dimension Data, for an integrated social media, media relations and advocacy campaign; Swift Key, an expert in language prediction; and Saavn, for media advisory services and influencer engagement. Article

Weber Shandwick has appointed Rafi Qadar Khan as executive vice president, Weber Shandwick India. Article

Edelman has appointed Zarif Tapia as head of Cream Events. Article

Aim High Consulting has added QwikCilver, MobiKwik, Livspace and Goodservice to its roster of consumer internet clients, as well as wins in the renewable energy, education, health & wellness and enterprise technology categories, including Jungle Ventures, Azure Power, Edutor, TalentPad, Mobikon, Teamchat, AppLift, Schoolguru, Hippocampus Learning Centres, Jack Of All Threads, and Truweight. Article

Kesari Tours has appointed Pramod Dalvi as vice president, public relations. Article

Former Toyota CCO Julie Hamp will be released because of lack of evidence nearly one week after she resigned her position amid drug charges. Article

energi PR has been selected as PR agency of record for HackerNest. Article

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PR Updates From Around the World for the Week of July 6

July 10, 2015

By Denise Grayes, Business Wire Nashville

Here are the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

French/West/Vaughan (FWV) has been selected by Paralyzed Veterans of America (Paralyzed Veterans) to provide marketing support for its new charity endurance racing program, Racing to Empower Veterans (REVolution). Article

S&A Communications hired Rachel Sheffield as web designer. Article

SevenTwenty Strategies has named Christine DiGiovacchino as creative director and Megan Blair as senior web designer, and Joe Richards as senior account director. Article

Golf Membership Consultants (GMC) has selected Buffalo Brand Invigoration Group to manage a public relations program and consult on marketing and business strategies to expand GMC’s market presence. Article

The Trustworthy Accountability Group (TAG) today announced that Mike Zaneis will become the organization’s new President and CEO. Article

Airfoil was honored alongside its client Comcast Cable, Heartland Region with the Best of Show distinction at the International Association of Business Communicators Detroit Renaissance Awards ceremony. Article

Corporate and public affairs expert Stephen Lock is joining Latin America specialist Speyside Corporate Relations to head the firm’s fast-growing Brazil business. Article

Risdall Public Relations James E. Lukaszewski, APR, has been selected as a Fellow of the International Association of Business Communicators (IABC). Article

New York
Burson-Marsteller has launched a new Cuba specialty team, a US-based offering that will provide clients with counsel on the political and economic environments in both the US and Cuba, as well as advice and guidance in planning for and communicating effectively about eventual Cuba market entry. Article

Global Strategy Group announced that Dana Yeganian has joined the firm as Senior Vice President. Article

RF|Binder has become part of PROI Worldwide, a partnership of independent agencies with 2014 net fees of $615 million. Article

Deloitte is acquiring substantially all of the assets of LRA Worldwide, a firm that measures customer experience. Article

Vested has announced its formal public launch. Created by senior communications executives Dan Simon and Binna Kim, Vested helps both traditional and new financial firms navigate an increasingly disruptive environment. Article

Butler Associates Public Relations has added Hostelworld Group to its roster.  Article

Horn Group, Inc. announced the promotion of Brian Sinderson from managing director to senior managing director and general manager, New York. In addition, the agency has added two vice presidents: Allyne Mills, formerly senior vice president with Beckerman|Antenna Group and Erica McDonald, who rejoins Horn Group from DiGennaro Communications. Article

Bilingual multicultural marketing communications expert Lissette M. Rodriguez announced the launch of Chic Influence, a new public relations agency specializing in building influence with the powerful U.S. Hispanic market while simultaneously bringing client stories to the mainstream forefront. Based in New York City, the agency launches with two clients-Being Latino, one of the country’s top social media marketing companies targeting Hispanic millennials, and celebrity hairstylist and makeup artist Gabriel Samra. Article

The New York Times Company announced that Clay Fisher will join the company in the new role of senior vice president, consumer marketing. Article

Swordfish Communications has announced it will offer free services to any retailer presently selling a controversial iPhone case that looks like a realistic handgun. Article

San Francisco
MSLGroup has hired Brian Lake as a vice president focusing on the technology and public affairs practices. Article

LANE has kicked off a 25 Commitments for 25 Years (#25for25) year-long campaign in celebration of its 25th anniversary. Article

Austin & Memphis
Archer Malmo has acquired Austin-based Tocquigny. Yvonne Tocquigny and Tom Fornoff will continue to lead the Austin office as chief creative and strategy officer and president, respectively. Article

Frankfurt & London
Travel Lifestyle Network announces it has elected ten new global partners. In addition to announcing new partners, the network has set important steps to accommodate further business growth. Article

Isabel Kassabian was named deputy managing director for APCO Worldwide‘s Berlin office. Article

Hong Kong
Ruder Finn has acquired the China business of Kyodo Public Relations, including operations in Beijing and Shanghai. Article

Grayling has appointed Jonathan Curtis as its new head of public affairs. Article

Tero Huovinen has been appointed senior vice president, communications and corporate responsibility at global chemical company Kemira Oyj. Leena Lie, Kemira’s current head of communications and corporate responsibility, is leaving to become SVP, communications, at Cargotec. Article

Mischief PR has hired Daniella Graham from, to the newly created full-time role of news and conversation editor. Article

Keene Communications has taken over the operations of international business-to-business consultancy BondPR. Founder Tom Burgess remains a shareholder in BondPR and will act as a consultant to the group. Based in San Francisco, he will also oversee the development of North American operations. Article

Text100 holding company NextFifteen has acquired the entire issued share capital of IncrediBull, which will be fully integrated into Text100 from January of next year. Article

Mainichi Shimbun and Cxense announced the signing of a deal. Article

Llorente & Cuenca has secured €6.35 million in funding from French private equity firm MBO Partenaires. Article

Publicis Worldwide CEO Arthur Sadoun is taking over supervision of MSLGroup, meanwhile the agency’s CEO Olivier Fleurot moves into an SVP role at the holding group. Article

Nanyang Technological University Singapore (NTU Singapore) was recently named the In-House PR Team of the Year at PRWeek Awards Asia 2015. Article

Coca-Cola has appointed MSLGroup as its partner in India, with a focus on content creation. Article

Toyota‘s PR chief Julie Hamp has resigned after being detained by Japanese authorities on the suspicion of illegally importing a prescription drug from the US. Article

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PR Updates for the Week of April 20

April 23, 2015

By Denise Grayes, Business Wire Nashville

Each week Business Wire pulls together a list of updates throughout the PR, IR and marketing communications industry. Have something to share? Let us know!

Phase 3 Marketing & Communications has acquired Brand Fever. Article

Independent agency Drumroll announced that it has made two strategic new hires in order to further support the agency’s growth. Article

The Vermont Energy Investment Corporation has named Karen Glitman as director of policy and public affairs. Article

Denterlein has struck a partnership with Barron Associates Worldwide with the goal of developing new business opportunities and boosting the expertise of each firm. Article

Colby College has promoted Ruth Jacobs Jackson to VP of communications. Article

O’Reilly DePalma has added three professionals: Naomi Salad, account director based in Atlanta, joins from her own PR consulting business and was previously with Ketchum; Sarah Guffey joins as media relations manager, was previously with S&S Public Relations; and Victoria Vancoevorden joins as editorial intern. Article

Dresner Corporate Services has acquired Allen & Caron, a strategic IR firm with offices in New York and Irvine, California. Steven Carr, MD of Dresner, will serve as CEO, while Joe Allen will be SVP and manage the New York office. Rene Caron will oversee the Irvine office as SVP. Article

Indiana has enlisted Porter Novelli to repair the damage the state incurred after passing legislation that was considered hostile to the gay, lesbian, transgender and bisexual community. Article

Moroch Partners has hired Kevin Foreman as digital creative director. Article

CiCi’s Pizza announced that it has retained Champion Management Group as its new Public Relations Agency of Record. Article

Pivot3 has hired Idea Grove as its agency of record to provide thought leadership public relations and social media services. Article

Pierpont Communications announced today that James (Jim) Savage has been named senior vice president and general manager of the company’s Dallas office. Article

The National Waste & Recycling Association has hired Christopher Doherty as vice president of communications and Jessica Mayorga as senior director of communications and marketing. Article

The National Safety Council and the University of Iowa Public Policy Center have selected Qorvis MSLGroup to help launch a national campaign to educate drivers about new safety technologies. Article

Weber Shandwick has been selected as strategic communications agency of record by the American Cancer Society. Article

BOYNE Golf of Michigan’s Lower Peninsula has selected Buffalo Brand Invigoration Group to create and execute a golf-focused publicity and media-relations program. Article

APCO Worldwide has added Etienne Reuter and Nabil Ayad to its International Advisory Council. Article

Reservoir Communications Group has added three new members to its growing team: Christine Harrison as Managing Director and Jenny Kay & Caroline Dutton as Managing Associates. Article

Sage Communications is recognizing its senior production designer Deborah Humphries for her work recently featured on the History Channel’s Blood And Glory: The Civil War In Color. Article

Los Angeles
Princess Cruises has appointed Brian O’Connor to the role of vice president, public relations, effective June 1. He succeeds Julie Benson, who will retire May 29, after 32 years of service, Travel Agent Central reports. Article

Uproar PR has added Front Burner Brands to its list of restaurant clientele. Article

Tunheim has added Stan Alleyne to its roster of consultants. Article

Gustavus Adolphus College has chosen Maccabee Public Relations as its agency for public relations, social media counsel and communications. Article

Gabriel deGrood Bendt (GdB) and McFarland Communications are joining forces to offer a fully integrated public relations division within GdB. Article

The 37th annual Minnesota Public Relations Society of America Classics Awards on April 9 celebrated breakthrough creativity and innovative thinking in the public relations industry throughout 2014. Article

FleishmanHillard will serve as agency of record to the The Emma L. Bowen Foundation. Article

Elasticity announced that marketing and public relations industry veteran Ann Balsamo has joined the firm as vice president of accounts. Article

ReviveHealth has brought on Chris Boyer as leader of its creative and digital team. The firm also hired Scott Hutcheson as VP of content strategy. Article

The AristoMedia Group is celebrating its 35th anniversary. Article

Ripley PR has added a new full-time employee to its staff: Junior Account Manager, Grayson James. Article

New York
Konica Minolta Business Solutions USA has named Pattie Simone as corporate communications manager. In addition, Kristina Marchitto has joined as public relations manager after serving as the head of corporate communications and developing overarching communications strategies for Rolls-Royce Motor Cars NA, and Karen Harris has been tapped as corporate communications editor. Article

Golin has appointed Dawn Langeland to the newly-created role of deputy managing director of New York. Article

Coyne announced that digital technology leader Luis Hernandez has joined the agency as Chief Digital Officer. Article

Konnect Public Relations has opened its third location in New York City. Article

PROI Worldwide has added integrated comms firm Out of the Box to its partnership in the EMEA region and established an office in Greece. Article

Rubenstein Public Relations has announced that Marilyn Lopez has joined the agency’s leading Entertainment Division as Senior Vice President. Article

Innovacyn has retained Aberdeen Associates to handle PR for its new Vetericyn Plus line of products for the livestock and veterinarian industries. Article

5W Public Relations has been named PR Agency of Record by, a resource for all things beauty, health, and wellness; and YouContent Media, a marketing services company whose properties include as well as a proprietary Big Data user engagement platform. Article

Laura Davidson Public Relations been appointed the public relations agency of record for the New York Marriott at the Brooklyn Bridge. Article

The CHR Group has acquired Zlokower Company. Article

SME has selected Reach Marketing as its list management firm. Article

NUVI has expanded its sentiment analysis feature to include 14 new languages, including Spanish, Portuguese, German, French, Arabic, and Russian. This expanded language set gives brands additional ways to visualize and analyze vital social media conversations. Article

San Diego
Elevator announced they will be conducting the website redesign for the City of San Diego‘s official website. Article

San Francisco
Allison+Partners announced the addition of several new health, technology, real estate and consumer clients to its agency roster, adding more than $3 million in revenue. Article

Grady Britton has launched a new, free web-based application called Sqooch that enables users to switch between two of the most popular online radio streaming platforms, Spotify and Beats Music, without losing carefully curated playlists or music libraries. Article

Act-On Software announced that BrainSell, Faye Business Systems Group, Levementum, and W-Systems have joined the Act-On Consulting Partner Program as Platinum Partners. Article

Silicon Valley
Zpple PR director Steve Dowling is now VP of communications. Article

HP has hired Antonio Lucio as CMO of HP Inc. Article

DC & Tokyo
Global Communicators has signed a strategic partnership agreement with Makaira. Article

New York & Paris
Edelman announced its plans to acquire independent communications agency DABO & CO. Article

Hong Kong & Sydney
Ogilvy & Mather is celebrating a triumph at the 2015 Asia Pacific Effie Awards. On a remarkable night, Ogilvy Asia Pacific scooped the prestigious Network of the Year Award and Ogilvy & Mather Mumbai was named Agency of the Year. Article

Hong Kong
RF Thunder has opened its fourth office in Beijing and named Tingting Wu as general manager. Article

Burson-Marsteller has named former Waggener Edstrom China GM Antoine Calendrier as Hong Kong market leader, filling a role that had remained vacant for more than a year. Article

PayPal communications head Jenny Yip is departing the ecommerce company to become GM of the Hoffman Agency‘s Hong Kong office. Article

Consulting giant Accenture is seeking a new PR firm in the UK, via a competitive review that has attracted interest from several of the country’s top corporate agencies. Article

British clothing brand Joules has hired Hudson Sandler to handle corporate PR following a competitive review. Article

Cohn & Wolfe announced the appointment of Andrew Escott as Global Corporate Practice Leader effective immediately. Article

WPP has acquired Medialets, which makes technology to help marketers manage and measure ROI from mobile ad campaigns. Article

Genesis Burson-Marsteller has formed a strategic alliance with WhiteKettle Consulting, one of India’s leading corporate social responsibility consulting firms. Article

The Public Relations Consultants Association of India has appointed Nitin Mantri, CEO and managing partner of Avian Media, as president until May 2016. Article

MobiKwik has appointed Saurabh Srivastava as chief marketing officer. Article

Senjam Raj Sekhar has joined Indian e-commerce major Flipkart as VP of corporate communications, the Holmes Report has learned. Article

Dentsu has established the Dentsu Ventures Global Fund I, a corporate venture capital fund with total capital of 5 billion yen, the holding company said Wednesday. Article

Ogilvy & Mather Japan and Geometry Global Japan, together with distinguished Japanese concert space Suntory Hall, have successfully curated the world’s first ‘Glassical Concert’ which depicts the purity of musical instruments made entirely of glass. Article

Hill+Knowlton Strategies Canada has promoted Craig Roswell to VP and group leader of procurement and trade. Article

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