Which Publications Inform Today’s Leading Communicators?

March 18, 2014

By Serena Ehrlich, Director of Social and Evolving Media

Earlier this year we asked blog readers to share their top daily reads.  We wanted to see which publications are considered must-reads among today’s communications experts.  Do communicators rely on mainstream media to keep them up to date through mainstream media, like The New York Times?  Industry trade magazines such as Mashable?  Or social networks including Twitter and LinkedIN?

The results were somewhat surprising.  With 152 respondents to date, our survey shows:

  • Just 20% of respondents said they read mainstream media such as The New York Times, Wall Street Journal and USA Today on a daily basis, yet these publications continue to be the top-desired coverage targets for small and big B2B and B2C companies alike.
  • Only 9% of those who replied use LinkedIn as a news source, yet LinkedIn continues as a top conversion platform for many businesses.
  • 17% noted Twitter as their primary news source, the highest of any social network, with one communicator smartly pointing out that Twitter’s speed makes  tools such as Google Alerts less valuable.
  • 14% relied on PR industry trades suggesting that these outlets, while valuable, may not produce content frequently enough to warrant a daily read.
  • A mere 2-11% read highly targeted social, digital or SEO-oriented blogs and articles. While this may be because these topics are heavily covered  in other industry publications, we were still surprised by such a low number.

What do you think?  Which publications are you reading every day?  Take two minutes to fill out this survey yourself, and we will continue to share updates as the data change.

Business Wire Reader Survey

Business Wire Reader Survey

You can find the survey here:  http://blog.businesswire.com/2014/02/27/what-publications-to-top-marketers-read-business-wire/


PRWeek Takes a Look at Business Wire’s NewsHQ

July 31, 2012


Since its debut nearly two years ago, NewsHQ (and its IR counterpart, InvestorHQ) has made quite an impact, with dozens of companies adopting our versatile, dynamic online newsroom solution.

Today, PRWeek takes a look at NewsHQ, through a Q&A with Tonia Elrod, associate director of global communications, digital and e-commerce for Procter & Gamble. An excerpt:

How does it serve your business needs?

It helps us communicate to the news media and other influencers more efficiently. We now have one place they can go to get all the information they need. We didn’t have newsrooms before this. We’d have to email or call them with information.

Media or influencers can sign up for alerts so we can send out alerts to everyone at the same time now. This has helped us reach media and influencers who we know want to receive information, versus guessing who wants to receive it.

Overall, it’s more efficient for P&G and more real-time for the news media.

Click through to read more on how P&G is using NewsHQ to streamline their global media relations operations globally (and a few nice words about Business Wire as well!).


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