“Right Sizing” and Media Layoffs Make for Timely Webinar: From the News Cycle to the Spin Cycle

February 13, 2009

The dreary news just keeps on coming.

News cycle to spin cycle?

“Right sizing” at PR firms,  reporters laid off at most print dailies…could it possibly be true that Seattle may soon become the first U.S. city without a daily print newspaper? My afternoon walk to Starbucks brought me face-to-face with a reporter friend who confided “I’m applying for a PR job.”   She’s not the only one.

Surely we’re facing tough times in the media business.   Our webinar next week, “From the  News Cycle to the Spin Cycle,” will tackle the topic head on.   What happens when reporters move into public relations?

The panel of former journalists–Bill Day of Valero Energy Corp., Lai Ling Jew of Fenton Communications, Lynn Kettleson of Kettleson Group and David Postman of Vulcan–represent a broad cross section of hard working media folks from all three coasts.   They’ve lived to tell tales of crossing the media aisle and finding a satisfying professional life beyond journalism.   Lai Ling Jew, the only woman at NBC embedded with the military during the initial phase of the Iraq war, concentrates her energies these days on promoting the good deeds of nonprofit organizations.   “I feel more like a journalist than ever,” she said in a pre-webinar conference call.

Don’t miss this FREE, timely webinar, which we provide to our clients and colleagues as a public service in understanding.  Registration is free

From the News Cycle to the Spin Cycle:  What I learned on the way to becoming a Public Relations Professional

Thursday, February 19, 2009

10 AM Pacific/Noon Central/1 PM Eastern

Click here to register.


Adding Video to Press Releases Can Triple Your Hits

January 31, 2008

Business Wire’s own Thomas Becktold, Senior VP of Marketing, waxes philosophical in a vlog with Doug Simon of DS Simon Vlog Views. Doug is President & CEO of D S Simon Productions, a video production and distribution company.

In the 3:33 vlog, Tom notes that press releases with video or multimedia often deliver TRIPLE the hits of those without. Hmmmm…seems good things come in threes.


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