PR Trends for 2014 Focus of Business Wire Houston Event

March 28, 2014
By Cindy Cantu, Senior CSR, Business Wire Houston

All things social

This is the year of the empowered customer, according to Business Wire’s Director of Social & Evolving Media Serena Ehrlich. “It is up to YOU to create your brand differential and up to US to guide you through how to do it,” she told the audience at Business Wire Houston’s event, “All Things Social – Maximize Your PR in 2014” on March 26th.

Attendees from various industries including energy, biotechnology and pharmaceutical, as well as numerous media and marketing professionals, heard all about how social media is having a major impact on today’s press release. The old method of packing in keywords and hyperlinks in your press release to boost your Google ranking was made obsolete after Google launched its Hummingbird and Penguin updates, Ehrlich said.

Now, the focus is on a well-written, quality press release that can be shared via social media by you and other readers, plus will attract coverage from journalists and bloggers. One tip to consider is to add helpful links to your owned media (website, Twitter handle or blog, etc.)  at the end of every press release. Adding a ClickToTweet link, embedded with a Google URL Builder is also a good idea. If you do receive additional coverage from other media, it’s important to share those articles through your own social media channels too, she added.

Another sure-fire way to increase your readership and overall PR success is to add multimedia to your releases. Research shows releases with images or video receive three times more engagement and impressions than plain-text news on Facebook, Twitter, Google+ and Pinterest, making multimedia no longer optional for today’s releases. Ehrlich said.

All-things-social-pic-2-lo-res

Serena Ehrlich explains “the year of the empowered customer” using social and multimedia.

One recent example of multimedia having a huge impact happened at this year’s Consumer Electronics Show (CES) in Las Vegas. Surrounded by all of the giants in the technology industry, a relatively small company named mophie sparked major interest in their “space pack” product by simply adding a photo to their press release. They had one of the most popular releases among all CES exhibitors, Ehrlich said. Both release views and multimedia downloads surpassed 20K shortly after the release was issued.

Navigating through the current changes in the PR world can be daunting. Business Wire works hard to stay on top of the latest news and trends so it can share the information with its clients. Visit the Business Wire Newsroom and read the BusinessWired blog to be informed.

 

Like this blog post?  Tweet it out by clicking here: http://ctt.ec/m74wd

 


Editor’s Corner: Putting Faces with Names: Getting The Most Out Of Personnel Announcements

January 7, 2014

By Dara Khan, Business Wire Editor

 When you submit a personnel announcement to Business Wire, our editors are the first eyes on your staffing news. Our talented and experienced newsroom team reviews hundreds of news items per week, and we have developed a pretty good sense of what elements make them successful. Here’s one editor’s take on putting together a winning press release for announcing hires, promotions, or other staffing changes in your organization.

Natalie

The best piece of advice I can give is to include multimedia with your press release.

When you meet people for the first time, you remember them by both their names and faces. This is true in press releases as well; by including a photo of the person, you make it easy for reporters, analysts and others to put face to the name. We editors know from experience that releases with a photo—whether of a new executive hire or a retiring founder—instantly capture readers’ attention, and our research has shown that releases with photos or other multimedia generate five to ten times more pickup than those without them. That is just from adding a photo or video to your news release!

However, there are other ways to increase your press release’s visibility.Broader distribution of press releases allows for reporters and other brand fans to find and share your news.  But why not consider adding a targeted specialty circuit to increase visibility within highly specific target markets? If you’ve made a prominent minority hire, consider the Asian-American Media, African-American Media or LatinoWire circuits, which all heavily target media in markets that can be difficult to reach through broader channels. If your release is about someone who has made significant contributions through nonprofit and charity work, consider the Corporate Social Responsibility (CSR) circuit. If you’re running a cutting-edge startup and just added a big name to your team, congrats! Now is the perfect time to take advantage of BW’s new partnership with VentureBeat.  Each of these distributions reaches a highly targeted list of reporters and media outlets, all viewing and sharing these kinds of announcements on a daily basis.

At the end of the day, the foundation of a good personnel announcement is a concise and well-written press release. This may seem like a very basic tip, but it is surprising how often we see releases that are unnecessarily long, overly wordy, or lack quotations from or about the personnel in question. That last part is especially important.  Why? Because including quotes is another great way to capture the human element—and the attention of readers. These quotes are so frequently sought after that Business Wire’s system actually automatically generates highlighted pull quotes from those sections!  These pull quotes appear on the businesswire.com version for your release (as well as via our PressPass media news service), so be sure to use that to your advantage by making them shine.

Lastly, do not hesitate to call your local Business Wire newsroom or account executive to discuss more ways to get the most out of your personnel announcements. One thing that sets BW apart is the degree of hands-on, personalized service from our 24 local news bureaus. As the only commercial newswire with this many editorial offices, Business Wire has editors and a sales team who are always ready to help you send your press release out to the biggest possible audience. We always look forward to hearing from you!


Password Etiquette: Everything You Need to Know for a Safe Secure 2014

December 26, 2013
by Fred Godlash, Marketing Specialist, Business Wire

Many large businesses, including Business Wire, mandate password changes on a regular basis to ensure corporate security, a practice that has yet to catch on with the average internet user. In fact, not only do most people NOT change their passwords on a regular basis, they use the same password for all of their online portals, leaving them and their accounts in a vulnerable position.  So what can you do to protect your password and what do you do once your account has been compromised? What is the proper password etiquette going into 2014?

silver-padlock-security-icon

The latest line of defense against hacking used by sites like Apple, Google and Twitter include password authentication systems too sophisticated for hackers to infiltrate using encryption software. While Twitter and Google send passwords directly to the users’ cell phone via text, Apple is introducing two additional ways to utilize passwords.  The first protection is a password generating system that creates a sophisticated password stored in the cloud that auto fills when the user is prompted for a password. The second protection layer Apple introduced was fingerprint technology for mobile phones. Other systems are using USB password devices that unlock the authentication process by using a key.  Each of these processes were designed to increase security without increasing work on the customer’s end.

Of course, all of the new technologies have some issues. One of the problems with Apple’s icloud system is that you cannot access your passwords unless you are connected to the cloud network and the passwords the system creates are too complex for memorization. USB keys can be stolen and there have been reports of iPhone users not being able to set up the fingerprint reader properly on their phone. So what are some simple tricks that you can use to create a complex password without purchasing a new technology?

Ideally you want to have a variety of complex passwords that can’t be hacked. Many people have weak passwords that contain readable words that can be figured out once the hacker deciphers the first few letters. Instead design a system that is easy to remember yet creates very complex passwords. One method that is very useful for creating passwords is to use acronyms from a simple phrase. For example, if the simple phrase is “I drive a red Toyota at work” the password becomes IdarT@w. Another idea is to use symbols and numbers to add to the complexity of your password. Some people will create passwords in another language to add yet another layer of protection. Taking preventative measures like changing your password often will pay you back in the future.

What if you lose your password?  Every company has a way of recovery if you have been compromised. This is where Gmail and Twitter’s two factor authentication becomes important. Update your security profile with a phone number or secure email address on file so that the provider can contact you in case of emergency before you are compromised. If email is not a safe option, have a text sent to you on your phone. Second, once you are aware of suspicious activity or if your account has been compromised, know how to quickly recover from a problem.

Here are some guidelines for some of the more often hacked social platforms:
Twitter

  • If you believe your Twitter account has been compromised change your password in the password tab in settings. Use the guidelines above for selecting a strong password. If you are unable to reset your password use Twitter’s Password Reset Form. If you feel your email has been compromised contact Twitter using Support Request and choose the option “hacked account.”  Make sure to revoke all connections to third-party applications; to do this, after you have created a new password and logged in, visit “Apps” in your settings and revoke access.  If you keep trusted third-party apps connected, don’t forget to update your password settings on each platform. Once you have regained full control of your account make sure to go back and delete any unwanted Tweets.  

Facebook

  • Very similar to Twitter, start with the basics; change the compromised password to a strong password. If you are unable to change your password or feel your email has been compromised use the Secure It Here Link. Take steps to revoke third-party applications until you feel the situation is secure. Delete any questionable photos or use the hide from timeline option for photos not posted by you.

All Google Accounts including email

  • Google has a network of sites that all tie in to the same password from email, analytics to social media and as a precaution Google lets you set an option in how you want to be contacted in case your account has been compromised. Make sure to keep this accurate and up to date. Google also provides a link to help you recover from a hack called Google Account Recover. Another resource is to go to the Google Apps Documentation and Support for recovering and resetting passwords.

When hackers compromise your email or social media their objective is almost always to gain bank account details. Sometimes accounts have been compromised and yet no action is taken for many months later due to the “lying in wait” attitude criminals have when stealing information. Here are some guidelines for bank and credit cards.

Bank Accounts and Credit Cards

  • All the same recovery rules apply for your bank accounts and credit cards with one major exception; if your money was compromised there is a good chance your full identity has been as well. If you want to know how to steal from your account do this simple test; call the bank and ask them what they need to access your account so you can check your account balance. In most cases they need your name, address, date of birth, email address and the account number. These items are usually found with little effort on the internet. Many times the account number from debit cards can be compromised by knowing all of your personal information and contacting 3rd party vendors like restaurants, hotels, rent a car vendors, etc. for information. This is why protecting a simple thing like a social media site is so important. The more information a thief has about you the easier it is to steal from your bank account. If your bank account has been compromised it may become a police matter and is a federal offense.

Of course, before changing passwords, scan your computer for viruses and malware and update all the latest security patches for your computer. A proactive stance in password security is always a good thing but make sure to have a plan in case your password is compromised.

Have questions about Business Wire’s commitment to security or how you can create a secure password? Let us know in the comments below.


Decoding the Media: National Journalists Divulge Best Way to Build Relationships

November 12, 2013

By Meghann Johnson, Sales Manager, Business Wire Chicago

What does it take to land a signature placement? You know, the media placement that positions your company as an industry-leader with the smartest executive team and best products? According to speakers on PRSA Chicago’s recent panel, a heck of a lot more than it used to.

Business Wire team members recently attended “National Media in Chicago: Who’s Here and What Do They Cover?” featuring journalists from top national media outlets including:

  • Diane Eastabrook, Correspondent, Al Jazeera America (@AJAM)
  • Jason Dean, Chicago Bureau Chief, Wall Street Journal (@JasonRDean)
  • Flynn McRoberts, Chicago Bureau Chief and Editor-at-Large, Bloomberg News (@FlynnMcRoberts)
  • Neil Munshi, Chicago and Midwest Correspondent, Financial Times (@NeilMunshi)

During this discussion the speakers divulged best pitch practices for PR professionals. In each case, each journalist reiterated the exact same advice – all good PR professionals must do their research before reaching out. This, they told us, is the number one way to create strong relationships and build trust in your company.

In this case, research does not mean referencing their latest article, post or tweet. In PR, researching the reporter means understanding both what they write about and who their audience is.  In today’s world, general pitches only slightly on target with the reporter’s beat and readership are unacceptable. It is better to write highly targeted press releases, with a highly specific audience. Not only will this support your internal business goals, you will provide better content to your beat  reporters.

A few other themes were addressed to give insight into their news process:

Newsrooms embrace social media…to an extent.

In April 2013 Bloomberg News introduced corporate and CEO Twitter feeds to their terminals, a huge step for highly-regulated industries that may not have access to social news at work

  • Business Wire Tip: If you delete a tweet archived in the Bloomberg terminal, you must call Bloomberg to have them manually remove it.  These tweets are not automatically deleted.

While social media is expanding, many journalists are still cautious.  Financial Times’ Neil Munshi was quick to point out that when a big story hits he shuts off Twitter so he can focus on uncovering facts vs. reading potentially false reports.

  • Business Wire Tip: For any communications, especially in times of crisis, it is important for companies to be transparent and provide as much information about the situation as possible in order to control the conversation.  Considering issuing a press release or utilizing your corporate blog to ensure the words used to describe your news are your own.

Content other than photos are rarely re-purposed verbatim; however these elements have huge value in showcasing the larger story to the reporter and brand fans.

In the age of videos and infographics, companies should include content elements that tell the brand’s larger story.  Video works well as it provides a face to the story, while images drive deeper emotional connections.

  • Business Wire Tip: Content marketing and distribution is an effective way to gain attention and influence key constituents; however, it’s important to ensure the story is relevant and timely to drive conversations. Check out on our recent post on this topic.

Press releases remain relevant to news gatherers.

The resounding feedback from speakers is “press releases are alive and well.” According to Jason Dean of the Wall Street Journal press releases remain one of the best ways share company news as it provides reporters accurate information, with links to supporting information, making it easier to do their jobs.

  • Business Wire Tip: If you’re looking to spice up the traditional release think about adding bullets highlighting “Just the Facts” and “Key Quotes,” which may catch the viewers’ attention. Consider adding a Click to Tweet in your sub-headline like this PRSA Austin story.  Or take it one step further like this Amazon release entirely comprised of Tweets each crafted with a different audience in mind.

These are just a few of the tips from leading journalists, but we have many more. Keep following the BusinessWired blog or contact us directly to learn more.


Learning Content Marketing From The Scarecrow

October 31, 2013
by Meghann Johnson, Sales Manager, Business Wire Chicago

They say content is king.

If that’s the case, then the story is the castle. It’s the framework, the supporting component of any good campaign.

As such, it’s the story that advertisers, marketers and PR people need to sell, and all the other pieces (press releases, photos, videos, infographics, etc.) must work together to enhance that message and drive it home.

Nowhere is this concept more apparent than with Chipotle’s latest marketing push designed to jump-start a conversation about their brand by key constituents. Titled “The Scarecrow,” this campaign has received an immense amount of buzz not only for the sheer creativity of its content, but for the way in which it conveys the company’s story. (Disclosure: Chipotle is a Business Wire client)

The campaign consists of an arcade-style game for the iPhone and iPad supported with an animated film by Oscar-winning company, Moonbot Studios. The video features a disillusioned scarecrow who encounters a world replete of fresh, sustainable foods, only to discover that he has the power to choose how his food is created. Despite the stunning graphics and the use of a hauntingly beautiful soundtrack of Willy Wonka’s “Pure Imagination,” the video would not have garnered more than 7 million views, shares and commentary without a story that resonates across audiences.

Scarecrow

What is the takeaway for those tasked with writing press releases, editing pitches, creating content and sharing on social media? Very simply that the primary focus, and time, should be on creating a story arc that resonates with and engages your audience to the point that they want to be your brand advocates, sharing your content with their core and secondary audiences. This includes:

  • Identifying the goals you want to accomplish. Are you trying to drive awareness and brand building, content sharing, inbound traffic or purchase?
  • Understanding your target audience and the types of content that compels them to engage and share, while maintaining your brand voice
  • Thinking about how and where your audience will discover and share your story in order to tell it in a way that will drive conversations
  • Crafting your message and  ensuring it stays front and center throughout the campaign
  • Building tension with the storyline to deepen the connection between your content and the intended audience. Any reporter will tell you they want to cover an issue that has two—or even three—sides
  • Ensuring you have the right people lined up to speak about your topic. This could range from a mascot to the CEO depending on the audience and message you want to share
  • Amplifying your story once it is launched and creating a consistent cadence of communications activities (e.g. speaking opportunities, bylines, etc.) to ensure it is heard

And of course, as with any thought provoking content, “The Scarecrow” has sparked a debate. With that, cheers to Chipotle for achieving the goal of igniting a conversation.

For more information about the use of storytelling in jump-starting awareness, engagement and purchase intent, please contact us!


Upcoming Business Wire Events: Olympics in London, Katie Paine in Dallas, Meet the Media in Boston, Denver and Charlotte

April 30, 2012

Upcoming Business Wire Events

Business Wire’s Media Breakfast: The Olympics, Media & PR

Hosted by Business Wire London

With the biggest sporting event in the world at our doorstep, join us for a discussion about how the Olympics affects the media landscape. Panelists include: Matt Ball, Editor-in-Chief of MSN UK, Scott Dougal, Deputy Sports Editor, the Press Association, Duncan Hooper, Managing Editor, News & Sport, MSN and Darren Waters, Head of Devices & Social Media, MSN / ex-BBC journalist. This event is FREE for public relations and communications professionals.

Wednesday, May 2 at 8:45 AM BST
St Bride Foundation
Bride Lane, Fleet StreetLondon , EC4Y 8EQ, United Kingdom

To register: RSVP by Monday 30 April to uk@BusinessWire.com

Meet the Boston Media

Hosted by Business Wire Boston

Join Business Wire Boston for breakfast and a panel discussion with members of the local media. Learn about current trends in journalism, what kind of news editors are looking for, and how to effectively pitch a story. Panelists include: George Donnelly - Executive Editor, Boston Business Journal, Abby Jordan – Associate Regional Editor, AOL’s Patch.com, Leigh Montgomery – Librarian, Christian Science Monitor, Frank Quaratiello – Business Editor, Boston Herald and Don Seiffert – Associate Editor, News, Mass High Tech. This event is FREE for all attendees.

Thursday, May 3 at 8:00 AM ET
Westin Waltham Hotel
70 Third Avenue, Waltham, MA, 02451

To register: RSVP to http://www.eventbrite.com/event/2184174926?ref=ebtn

Meet Denver Journalists and Public Relations Professionals Specializing in Targeting the Hispanic Market

Hosted by Business Wire Denver

Learn Tips for Reaching and Pitching Hispanic Media, a Critically Important and Growing Segment of the American Community. Daniel Montano, President/CE) of Elevation Creation International moderates a panel, including María Rozman, News Director, KDEN Telemundo Denver; Roberto Martínez-Maestre, General Director, El Hispano; Kim DeVigil, Senior Director, Communications, University of Denver; and Luisa Collins, News Director, Univision Colorado. This event is FREE for Business Wire members and $20 for non-members.

Thursday, May 3 at 8:30 AM MDT
Denver Athletic Club
1325 Glenarm Place, Denver, CO, 80204

To register: RSVP by May 1 to JoAnne Hirsch, (303) 861-8833 or joanne.hirsch@businesswire.com

Pitching to Pickup – Tips from Local Media on Working with Newsrooms

Hosted by Business Wire Charlotte

Local media professionals will discuss how to effectively pitch news to the media. Panelists include Dion Lim, News Anchor, WCNC; David Harris, Managing Editor, The Charlotte Business Journal and John Arwood, Business Editor, The Charlotte Observer. This event is FREE for Business Wire members and $20 for non-members.

Tuesday, May 22 at 7:30 AM ET
Dilworth Neighborhood Grille
911 East Morehead St, Charlotte, NC, 28204

To register: Please RSVP by Thursday, May 17 to Penny Sowards at penny.sowards@businesswire.com

Measuring What Matters: New Rules for 21st Century Communications Measurement

Hosted by Business Wire Dallas, with NIRI, PRSA, IABC and Critical Mention

What metrics really matter? How can metrics drive strategy? Join IABC, PRSA, NIRI, Business Wire & Critical Mention for the annual joint communications lunch, as Katie Paine, CEO of KDPaine & Partners, provides measurement insight on “best in class” measurement programs for 2012, best measurement tools today, where measurement is headed and more. Standard Luncheon Fees apply: Full-time Student $25.00, Guest $50.00 , Member $40.00 and Table of 10: $500.

Thursday, May 31 at 11:15 AM CT
Thanksgiving Tower (Tower Club)
1601 Elm Street, Dallas, TX, 75201

To register: Please RSVP by May 28 at 10:00 pm on this page

Business Wire holds dozens of local events every year. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from trends in today’s newsrooms to writing for SEO. Events are usually free of charge to members. For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit BusinessWire.com. Follow live updates from Business Wire events on Twitter: hash tag #bwchat


Raleigh-Durham Media Discuss Journalism Trends, Press Release Tips

March 28, 2012

by Penny Sowards, Client Services Representative, Business Wire Charlotte

Business Wire hosted a “Meet the Media” luncheon at the Sheraton Imperial Hotel & Convention Center in Durham on March 15.  Panelists included Rick Martinez, News Director, NewsRadio 680 WPTF; Rick Smith, Business and Technology Manager, WRAL-TV, and David Bracken, Assistant Business Editor, The News & Observer. Kristi Lee-John, Principal at Crossroads Public Relations, was moderator.

Panelists discussed current trends in journalism and tips on effective pitching.

L-R: David Bracken, Rick Smith, Rick Martinez. Kristi Lee-John, moderator at podium

Important points made during the discussion:

  • Make sure someone from your company is available by phone or email at all times after making an announcement
  • Keep the lead information at the top
  • Have all answers available if possible
  • Pitch should always be professional and go to the appropriate reporters
  • Subject line on emails should be “to the point”
  • The company website is very important to journalists for gathering information
  • Blogs are a great tool and have great potential provided quality is there
  • Make an effort to contact the media before 3 p.m.
  • No jargon-filled releases

The journalists all agreed that press releases are important and relevant in conveying news to the media. Specific guidelines were discussed on what the media deems a good press releases:

  • Headlines should be clear and to the point
  • The focus of the news should be at the beginning of the release
  • Bullet points are a great tool to create a clear and concise message to the reader
  • Multimedia and web links are great added features to make the release more informative and interesting.

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit our events page or follow Business Wire events on Twitter, hashtag #bwchat.


Seattle Tech Media Discuss How to Get Your News Noticed

September 23, 2011


By Mary Oehler, Senior Editor, Business Wire Seattle

Business Wire Seattle recently hosted a luncheon featuring top Seattle Tech media  journalists.  Both online and traditional journalists offered their thoughts and insights into what makes a good story and how to go about getting your news noticed.

Lauren Linscheid, Business Wire Seattle’s senior client services representative, organized the tech media event featuring moderator Jennifer Archer, Vice President, Waggener Edstrom Worldwide, with panel participants John Cook, Co-founder, GeekWire; Brier Dudley, Technology Columnist, The Seattle Times; Tricia Duryee, Senior Editor, AllThingsD; and Curt Woodward, Senior Editor, Xconomy.

Seattle Tech Media Panel (L-R): John Cook, Curt Woodward, Tricia Duryee, Jennifer Archer & Brier Dudley.

Below are some of the key takeaways from our panelists:

It’s ALL about narrative.  Journalists want to cover a compelling or quirky tale whether the actual subject matter is a product launch, personnel change or company profile.  Get personal, look around at your employees.  If somebody in your company has a fresh angle to offer, use it. Are you or  your company involved in something new and/or exciting?  Find a way to add that to your news. The bottom line: if the story is interesting, we’ll use it.

Be an industry source and expert when using social media.  With the tens of thousands of stories that cross social media outlets daily, these tech journalists are more likely to notice and follow a company, individual or organization on Twitter or blogs when that entity does more than report on its own news.   Curt advises:  “Be a source of information and not just a purveyor of pitches.  Be an expert.  Be a reader of all kinds of media.  Be into the whole scene.”  Tricia added, “create a personality.”  This is the type of online presence that gets the journalist’s attention and puts you on their radar, increasing the chances of your own news getting noticed.

How to effectively pitch a story to the journalists?  John Cook: “No calls!” Across the board, these journalists stated they do not regularly pick up their phone or check their voicemail.  They prefer an email to a phone call and that brings up another point of agreement: if it’s an email pitch, be succinct.  They want the pitch to be direct and concise with good communication and follow-up. Don’t bury your intent 16 paragraphs down.  Get right to it.  And while traditional journalist Brier relies heavily on these email pitches and his RSS feed for leads, the online journalists say a tweet is much more likely to catch their attention – in fact, Tricia works with two computer screens full of nothing but twitter feeds and John Cook says, “I have to cut myself off of Twitter because I will find so many stories to cover.”

Multimedia is much desired … but.   The bottom line is that these journalists love multimedia but are more likely to use it as an enhancement to the written story than as a stand-alone.  A busy schedule means they may not always have the time it takes to produce a polished asset, but if they receive a high quality multimedia piece with a good set of information, they’ll likely use it when reporting on the story.  That being said, it still goes back to being about the narrative – “what’s the story here?” and will this enhance the quality of that story?  It must be meaningful.

Finally, in response to moderator Jennifer Archer’s inquiry on how the media view PR professionals – “friends or foes?” – panelists were unanimous in their position that the working relationship between the media and PR professionals is a necessary and valuable “partnership,”  though Brier did jokingly offer up the term “frenemies.”  However, the journalists agreed that the media do need PR professionals to do their job.  They especially appreciate those PR professionals who do their industry homework and know the outlet they are pitching and what it covers.  And, very importantly, they value good, effective communication.

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit our events page or follow Business Wire events on Twitter, hashtag #bwevents.


Upcoming Business Wire Events: Hispanic Media in DC, 50th Anniversary Celebrations in Boston, LA, Newport, San Diego

September 21, 2011

Upcoming Business Wire Events

Business Wire Brings You LatinoWire

Hosted by Business Wire Washington, D.C.

Reaching the rapidly growing Hispanic American community with your organization’s message is of critical importance today.  Hispanics still depend on traditional and print media for their news, but many rely on the internet and mobile devices as well.  What is the best way to reach this audience? Join Business Wire DC for a chance to meet some of the nation’s most important and influential news leaders & learn about their news gathering operations in terms of what’s being covered and when – and how to best interact with their reporters. Speakers will include: Rossana Rosado, Publisher and CEO of El Diario/La Prensa; Hilda Garcia, VP of Multiplatform News and Information for impreMedia; Lori Montenegro, Washington correspondent, Telemundo Noticias; and José Manuel Sanz Mingote, General Director, Agencia EFE. This event is FREE for all attendees.

Wednesday, September 28 at 8 a.m. ET
National Press Club
First Amendment Lounge
529 14th Street NW, Washington, DC 20004      

To register: RSVP to danny.selnick@businesswire.com

Celebrating 50 Years: Anniversary Reception & Media Mingle

Hosted by Business Wire Boston

Join Business Wire Boston for a reception in celebration of our 50th anniversary.  Socialize with colleagues, mingle with the media and join us for a champagne toast while watching the sunset over Boston Harbor! This event is open to Business Wire members, non-members & media professionals & is FREE for all professional communicators.

Tuesday, October 4 at 4 p.m. ET
Boston Harbor Hotel
70 Rowes Wharf, Boston, MA, 02110

To register: RSVP to http://bw50boston.eventbrite.com by Sept 30

What is the Future of PR?

Hosted by Business Wire LA

Join Business Wire LA in celebrating our 50th Anniversary. We start the afternoon with an interactive panel discussion about how communications has changed in the last 50 years and what the future holds for our industry. Roger Pondel of PondelWilkinson will moderate the panel, which includes Martin Beck of the LA Times, Sonya Quick of the OC Register, Robert Hernandez from USC and Beth Mansfield of CKE Restaurants. We’ll end the session with a champagne toast to thank you for making the last 50 years special. Beer, wine and hors d’oeuvres will also be served. This event is FREE for all attendees.

Thursday, October 6 at 3 p.m. PT
The Mark
9320 W. Pico Blvd., Los Angeles, CA, 90035

To register: RSVP to Garrett Henricksen at LARSVP@businesswire.com by Oct 3.

What is the Future of PR?

Hosted by Business Wire Newport Beach

Please join Business Wire Newport Beach for breakfast & help us celebrate our 50th Anniversary! We’ll start your morning with an interactive panel discussion about how communications has changed in the last 50 years and what the future holds for our industry. We’ll also raise a toast to thank you for helping make the last 50 years special! This event is FREE for Business Wire members & $20 for non-members.

Wednesday, October 19 at 8:30 a.m. PT
Hotel Hanford
Promenade Ballroom
3131 Bristol Street, Costa Mesa, CA, 92626

To register: RSVP to Kathy Tomasino at kathy.tomasino@businesswire.com.

Meet the Media

Hosted by Business Wire San Diego

Please join Business Wire San Diego in celebrating our 50th Anniversary with a meet the media event. This event is FREE for all attendees.

Thursday, October 20 at 8 a.m. PT
Andaz San Diego
Studio East Room
600 F Street, San Diego, CA, 92101

To register: RSVP to LARSVP@BusinessWire.com or call 310.820.9473

Business Wire holds dozens of local events every year. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from trends in today’s newsrooms to writing for SEO. Events are usually free of charge to members. For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit BusinessWire.com. Follow live updates from Business Wire events on Twitter: hash tag #bwevents


Denver-Area Journalists Discuss Newsroom Cutbacks, Pitching Tips

August 23, 2011

by JoAnne Hirsch, Senior Client Services Representative, Business Wire Denver

Business Wire Denver recently hosted a media breakfast, “Who’s Covering You Now: What Newsroom Cutbacks Mean to Your Company and How to Pitch Stories to a Shrinking Newsroom.”  The media panel discussed the changing landscape, best practices for pitching and the impact of  mobile.


David Sloan
, Account Executive for Business Wire Denver, moderated the panel, which included (L-R):

  • Gil Asakawa, Manager of Student Media, Journalism & Mass Communication, University of Colorado
  • Greg Nieto, News Reporter, FOX31 and KWGN, Channel 2
  • Patrick Doyle, Senior Editor, 5280 Publishing, Inc.

Tight budgets, shrinking newsrooms

Nieto responded to seemingly endless media consolidation by finding a silver lining.  “I have a lot more leeway to bring stories to the table,” he said. “When we have editorial meetings they used to ask for five or six story ideas and that number has probably grown to about 10.”  

Asakawa added that in recent years the Denver Post has shrunk drastically, resulting in reporters  juggling multiple kinds of stories.  One of the biggest changes, he said, has been the PR community’s outreach to social media and individual bloggers.

Know your audience, do your homework

The panel was unanimous in the sage-old advice to PR pros:  despite technology, it’s all about the relationship. “Watch some of the program on TV and see where your topic might fit in,” counseled Nieto.   Doyle requested no attachments in email pitches and Asakawa advised: “Find new hooks and plan new hooks every year so you have something to go to the media with.”

Nieto offered a lesson in selling reporters on your story:  “When I pitch a story I’m already thinking about the hook. What’s going to be the tease? A pitch should be multi-layered.  The more ammunition I have, the better opportunity it’s going to stick and someone in the editorial meeting is going to assign your story.”

Regarding timing, the journalists recommended keeping production schedules and editorial calendars in mind.  A monthly magazine works far in advance, with editorial calendars set a year out. Newspapers have a more timely window.  “You need to know that to get in the Friday section it’s done at most papers by Tuesday,”  said Asakawa.

Mobile technologies a game changer

The panel agreed that mobile is here and the future is uncertain.   “If I’m out on a story they have me shoot a little tease with my Droid that we’ll send to our website,” said Nieto. “Over the past three years there’s been a huge push to write our Web script. I find more and more I get feedback from people who read my scripts from across the country who haven’t viewed the broadcast.  That’s fascinating to me.”

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit our events page or follow Business Wire events on Twitter, hashtag #bwevents.

Follow

Get every new post delivered to your Inbox.

Join 590 other followers

%d bloggers like this: