PR Industry Updates and Job Changes for the Week of April 13th

April 14, 2015

Here are the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

Atlanta
communications 21 has hired Jamie Donaldson as its newest account manager. Article

communications 21 has promoted account manager Lauren Vocelle to senior account manager. Article

Austin
Crosswind Media & Public Relations named Angela Shubert as vice president of health care services. Article

Boston
Progress has hired Matter Communications as North American agency of record. Article

Detroit
DTE Energy has named Paula Silver as VP of corporate communications. Article

Cleveland
Anthem has hired Bonnie Jacobs as SVP of corporate communications. Article

Dix & Eaton has upped president and COO Chas Withers to president and CEO, effective July 1. Article

Dallas
Golin is one of just 16 companies out of more than 10,000 suppliers worldwide to be recognized with a 2014 Supplier Excellence Award from Texas Instruments. Article

DC
The Glover Park Group has hired Tod Preston as senior vice president in the government affairs practice. Article

PowerBar named full-service marketing agency IMRE as its Agency of Record for social media, public relations and creative services. Article

The Department of Health and Human Services has hired Kevin Griffis as its top public affairs adviser, according to The Hill. Article

GreenSmith PR announced a new client, Nextility, a solar company moving into power advocacy for small businesses. Article

Lauren Hansen, PRR‘s Communications Project Manager for the Elizabeth River Tunnels (ERT) Project, was recently named Women’s Transportation Seminar (WTS) 2015 Communications Committee Chairman for the Hampton Roads Chapter. Article

Denver
Metzger Albee Public Relations has added four new high tech companies to its client roster. Article

Los Angeles
Starz has promoted Eric Becker to SVP, corporate communications; Shannon Buck to SVP, programming publicity; and Colleen Curtis to SVP, consumer and digital publicity. Article

The Original Farmers Market at Third & Fairfax has selected PadillaCRT as its public relations agency of record. Article

Hollywood & Highland has retained Zapwater Communications as its public relations agency of record. Article

Giant Spoon announced that is has promoted two members of its team to Senior Strategist positions. Article

Giant Spoon announced that is has added three new employees. Article

Miami
Petroleum and transportation industry innovator SCI Distribution is partnering with JoTo PR. Article

Minneapolis
Rose McKinney, APR, was designated as a member of the President’s Circle of Engagement by Metropolitan State University. Article

Nashville
Big Machine Label Group has promoted Jake Basden to VP of publicity and corporate communications. Article

Newport Beach
Pascale Communications, LLC announced Steve Chesterman as the company’s new vice president. Article

New York
Wyndham Worldwide has appointed hospitality industry veteran Nadeen Ayala to the post of senior vice president, communications. Article

Mike Azzi has joined Hill+Knowlton Strategies as a senior vice president leading the firm’s New York tech practice. Article

Porter Novelli has hired Tamar Anitai as senior vice president, content strategy, and Diana Scott has been hired as senior vice president, health and wellness. Article

Exposure has appointed former PR director Matt Arrowsmith as partner and communications director and John Benson as managing director of the firm’s New York office. Article

Hawkins International Public Relations has added three start-ups to its client roster: Digital Air Strike, a leading social media and digital engagement company; Happier, a digital wellness company; and Kaptivating, which connects hotels and potential guests via social intelligence. Article

Two senior Edelman executives with ties to the firm’s China operations are on leave, sources say, as the company conducts its own probe into its relationship with CCTV and detained reporter Rui Chenggang, which led to the three-month disappearance of former Edelman China CEO Steven Cao last year. Article

Exposure has named John Benson as MD of the firm’s New York office and Matt Arrowsmith as agency partner and communications director. Article

The Institute for Public Relations has elected Tina McCorkindale as its CEO. Article

Bullfrog + Baum has named Jee Won Park and Lauren Sikora as MDs. Article

Cohn & Wolfe has launched a strategic consulting unit, led by Geoff Beattie. Article

Select Art Fair has hired Issa PR to help it launch during the Frieze Art Festival in May. Article

Nancy J. Friedman Public Relations has announced the addition of two new clients – Oasis Collections, an international portfolio of high-end rental properties, and Wild Walk, the all-new outdoor discovery attraction located in the heart of Adirondack Park. Article

J Public Relations has launched 7th & Wit, a digital and social strategy agency specializing in the travel, hospitality, fitness, wellness and consumer lifestyle product spaces. Article

Praytell announced today a slew of new initiatives that make its momentum impossible to ignore as the agency celebrates its second year birthday on a serious roll. Article

Connect360 Multimedia has announced the launch of its new “PSA Good4Good” campaign, offering nonprofit organizations a no-cost opportunity to disseminate their TV and/or radio public service announcements to broadcast stations across the country. Article

Beautiful Planning Marketing & PR recently added Silvia Bours to its roster. Article

Consumer Reports has named Jason Fox as Vice President, Digital. Article

Philadelphia
Media Friendly Public Relations will commemorate its 10th anniversary by hosting 10 events that will benefit the Philadelphia community. Article

San Diego
aTyr Pharma has named Marcy Graham as vice president, investor relations and corporate communications. Article

San Francisco
BitTorrent has promoted Christian Averill to vice president of global communications and brand from his previous role as director of communications. Article

Meltwater has consolidated its global PR efforts with Burson-Marsteller as it expands beyond capturing brand mentions into the broader social media monitoring business.  Article

W2O Group has hired Dorinda Marticorena as MD and leader of its new entertainment practice. Article

Seattle
Blab is partnering with Zeno Group. The companies will offer Asia Pacific-based brands the ability to forecast “online trends,” helping companies to respond to good or bad news and tailor content and ad spend to optimize engagement. Article

Silicon Valley
McGrath/Power Public Relations and Communications announced three new client wins. Article

Chicago, Los Angeles, New York & San Francisco
Ketchum has elected 11 new partners, including Matt Afflixio, president of Access Communications, based in San Francisco; Marc Drechsler, head of financial communications, based in New York; Kim Essex, director of the North America food and nutrition practice, based in Chicago; Bill Reihl, managing director of the global brand marketing practice, based in New York; Kiersten Zweibaum, director of client development, New York; Lynn Farley, Asia Pacific chief financial officer, based in Los Angeles; and Bill Visone, chief financial officer, based in New York. Article

Frankfurt & London
Ketchum has elected 11 new partners, including Babette Kemper, managing partner, Düsseldorf; Rüdiger Maessen, managing partner, Düsseldorf; Paul Teuton, EMEA regional director for Ketchum Change, based in London; and Stephen Waddington, chief engagement officer, based in London. Article

Hong Kong
Dassault Falcon has retained FleishmanHillard after a competitive pitch against four other agencies. Article

GO Communications has been appointed on a two-year retainer contract by the Malaysian Timber Council. Article

Hilton Worldwide has named Joanna Ong as vice president of corporate communications in Asia Pacific. Article

PR Communications has been appointed by Harry’s International for The Club, the group’s latest hospitality destination. Article

Hill+Knowlton Strategies has named Sara Gourlay to lead the firm’s global technology practice. Article

Frankfurt
Grayling has promoted Jan Simunek to oversee the company’s operations in Western Europe. Article

London
The European Network of Cyber Security has appointed Aspectus to help broaden the company’s engagement with its target audience across Europe as it seeks to grow its membership base. Article

Groupe GM has reappointed Hopscotch Europe to carry out a multi-country PR campaign across Europe and beyond. Article

Box Plus has appointed Threepipe following a competitive pitch. Article

We Are Social has expanded its creative department with the addition of Matthew Guy and Hannah Drury. Article

Horizon Pharma has named Geoffrey Curtis group VP of corporate communications. Article

Tim Johns has joined Hudson Sandler as a senior consultant. Article

Cohn & Wolfe has named Geoff Beattie to lead a new unit that will advise clients on corporate strategy. Article

CNC has promoted Oliver Mann to managing director of its London office. Article

Paris
Genticel has appointed Valerie Leroy as senior director in charge of corporate communications and investor relations. Article

Edelman is to acquire fast-growing Dubai PR firm Dabo & Co. Article

Kenya has hired PR firm Grayling to help revive tourism and inward investment, as terrorist attacks weaken the country’s international brand. Article

Sydney
Aston Martin Lagonda has appointed DEC Communications as its communications agency partner. Article

Ogilvy PR Australia has appointed Craig Page to the newly created position of head of digital. Article

Pulse Communications has announced the appointment of Jacqui Abbott as director. Article

Triune Group has joined PROI Worldwide. Article

Toronto
Canada Strategic Metals announced that it has entered into an investor relations agreement with Momentum Public Relations. Article

Click here to share these great updates with your Twitter followers: http://ctt.ec/bYZfP

Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!


How Not To Hire A PR Agency

April 22, 2010

Aaron Kwittken, in a recent “PR Post” column for Entrepreneur.com, outlines the “common pitfalls” to be avoided in hiring your PR agency.Make sure you click through and read the whole thing, but here are some highlights:

  • You Want to be on Oprah: Yes, he’s serious, though you shouldn’t be.  Not only are the odds against you, but it “sends a huge red flag to the agency that you have no idea what PR is all about. “
  • The Agency is Willing to Take Equity In Lieu of Cash: Says Kwittken, “[m]any companies assume that agencies that accept equity in lieu of cash will be more incentivized because they will have ‘skin in the game.’ This is not accurate.He points out that agencies that do this are either betting on the outcome or think that a “magic formula” that has worked in the past will work again.  Either way you run the risk of taking a back seat to paying customers.  If you must, arrange for a mix of cash and equity.
  • It’s the Least Expensive Agency You Could Find:  You do get what you pay for, and paying bottom dollar will get you little or no attention from the agency’s principals,  assignment to the least experienced account executives, competition with too many other clients, not enough work put in on your behalf, or all of the above.
  • The Agency Is Guaranteeing a Minimum Number of Media Placements:  This point is related to the above; and Kwittken also notes, “[v]olume follows great stories.”  There is no substitute for a great story and no truly strategic agency would claim otherwise.

Great advice throughout Kwittken’s post.  Got any stories about your own mistakes in choosing an agency? Share them in the comments!


Follow

Get every new post delivered to your Inbox.

Join 43,287 other followers

%d bloggers like this: