Timing is everything, especially when press releases go global, says Marianne Pohl, an editor in Business Wire’s London newsroom.
All Things Press Release launches a “Going Global with Your Press Release” podcast series today with an episode on timing. Marianne shares tips on what to consider when sending press releases across time zones around the world.
Simultaneous? Play to the local market’s time zone and work day? What about local holidays and celebrations? Take a listen and learn–and let us know what you think.
Latching onto a timely news hook and adding a great photo to your press release can be the key to online traction and increased sales. That’s what happened with the launch of www.myHeinz.com, a website created by Heinz, Inc., where you can make custom labeled ketchup and mustard for your special event.
Hear the details of this case study in the most recent edition of the All Things Press Release podcast:
What’s the best way to publicize an event with a press release?
Turn it into an advisory. That’s the advice of Business Wire’s Bill Mikulak, Senior News Editor out of our Los Angeles office.
Bill, who’s seen his share of news advisories, should know. When not editing copy and advising clients at Business Wire, he sometimes teaches public relations at Los Angeles area colleges and universities.
Part of Bill’s reasoning for promoting advisories is that at Business Wire, advisories include a free reminder the day of the event, so you get two bangs for the buck. Hear more in this edition of the All Things Press Release podcast: Turn Your Press Release Into an Advisory.
How to do it is covered in today’s All Things Press Release podcast from Business Wire’s Global Operations Manager Michael Poirier, who joins us for this episode from our Boston office. Mike began his news delivery career in grade school as a paperboy and has been working and playing with new media ever since.
As the 13-year newsroom veteran points out, we’re seeing clients refer to Twitter in their press release efforts with increasing frequency. So how do you add Twitter to your press release?
Take a listen and find out in this edition of the All Things Press Release podcast, Adding Twitter to your Press Release:
In today’s All Things Press Release podcast, Business Wire editor Lori Bailey in our Miami newsroom gives the ‘thumbs’ up’ to becoming a “true media resource” in your press releases.
Lori, who pretty much fits the mold of Business Wire editor with a history as first runner-up in her Troy, Pennsylvania, junior high spelling bee, is starting her second year as an editor. She suggests ways to get on the radar screen of reporters and news consumers so that you and your organization are perceived as an information source.
Here’s Lori’s All Things Press Release podcast tip: Become a True Media Resource.
This podcast is the third in the All Things Press Release series of press release tips offered by our newsroom editors.
Business Wire employs more than 200 editors worldwide. Each editor receives an average three months’ training before “flying solo” in prepping and processing the 1000+ press releases that flood our news queue each work day.
From Paris and Frankfurt to New York, Phoenix and L.A., our newsroom crew is on the front lines of the press release process–so who better to ask for press release tips?
Cindy Cantu, an editor in our San Antonio office, offers today’s Press Release Tip: Adding Multimedia to Your Press Release.
Today’s topic on the All Things Press Release podcast: how long does it take to write press release?
This question was covered in a recent Business Wire PR Peeps poll, and continues to be a frequent query from our clients. More than half of PR practitioners polled said it takes “several days” to write and get approval for a press release.
How Long Does it Take to Write a Press Release is discussed in the podcast, below.