5 Tips from Arizona’s Top Journalists on Gaining Local Media Coverage

December 6, 2014

Earlier this year, Business Wire Phoenix hosted an event regarding media relations and local media – how to get the most out of your pitches and how to best strategize your PR efforts to reach out to newspapers, magazines, and other media publications located in your region.

Dawn Gilberton, Patrick O’Grady, and Kiva Couchon, on a panel moderated by Amy La Sala, provided five important tips to getting the most out of your media outreach efforts:

  • Know your local media
  • Use the 24-7 news cycle to your advantage
  • Press releases are still valuable as long as the release includes the right information
  • “Digital is driving everything”
  • Now is a great time to be in PR if you’re utilizing different media platforms

Read this piece by Victoria Green (MRT, Los Angeles) and Billy Russell (CSR, Phoenix) fully detailing tips on how to gain coverage from your local media: http://www.commpro.biz/public-relations/media-relations/5-tips-arizonas-top-journalists-gaining-media-coverage/


Phoenix-Area Media Pros Offer Perspectives on Social Media at Business Wire Event

March 25, 2010

Business Wire/Phoenix recently hosted an event with a panel of local print and broadcast media professionals, on how social media and online search have affected news reporting.  Moderated by our own Malcolm Atherton, the event was attended by — among many others! — Linda VandeVrede of Valley PR Blog, a group blog covering PR, marketing and social media topics in the Phoenix area.  Check out Linda’s writeup on the event, with insight from all of the panelists.

Don’t forget to look for Business Wire events in your own area, as well as register for our free webinars on PR, IR, SEO, monitoring and more.


Follow

Get every new post delivered to your Inbox.

Join 39,820 other followers

%d bloggers like this: