BW Florida Event Presents Views From All Sides of the Press Release Spectrum

April 22, 2010

On April 13, Business Florida hosted a media breakfast that brought together panelists from all sides of the “press release spectrum”:  a traditional journalist, a blogger, an SEO expert & a multimedia business reporter.

The audience remained engaged as our moderator, Business Wire Executive Vice President of Media Services & Product Strategy Laura Sturaitis, asked the speakers to share tips on how to get press releases noticed & how to maximize exposure leveraging today’s new social media tools.

Margie Schneider, VP of Operations for Internet Marketing Consultancy firm Ten Golden Rules:

  • Stressed the importance of posting your news/content on an assortment of platforms.  You use the wire for the press release, but also post that news on your own website + your blog + share with your social online community.
  • By maintaining content on an assortment of platforms, you increase the likelihood one of your pages will move to the top of search engine results. Blogs are very good for this, if they are frequently updated, because Google (and other search engines) like content that is frequently refreshed in its databases.
  • Socialmention.com will search social media sites for mentions of your brand. It’s a great way to prove to clients that people are talking about them, regardless of whether they enter the conversation.

Our guru blogger & freelance writer, Maria de los Angeles, continued the topic of blogs & bloggers by providing insight into a bloggers audience:

  • Bloggers or tweeters with a smaller social media following may have higher quality users because those users may be more discerning, influential, or well informed than more “popular” but generic citizen journalists
  • Research and follow the media you want to contact before you ask them to do something for you.  If you just search and spam bloggers on your particular subject, you cheapen what you’re trying to promote.

Niala Boodhoo, The Miami Herald’s Business Multimedia Reporter:

  • Shared how for reporters timing is everything…Send your news too early, and media will forget about it. Too late, and they don’t have time to do anything with it.
  • Including links to your videos/pictures in your press releases can be useful for piquing media interest, or, for example, demonstrating why a speaker from your company would be a good interview subject.

Finally, Cindy Kent from the Sun Sentinel’s Business News Desk:

  • Reinforced that the manner in which you interact with media has not changed, but the tools you use to do so have.
  • She advised to use links in your releases so media don’t have to cut your information to fit a sometimes limited frame. It’s much easier to tweet a link to your content than to try to summarize it in 140 characters…plus, you get the internet traffic directed to your site.
  • Kent told the audience, “Ask yourself, ‘How many clicks am I asking you to make to get where I want you to go? If it’s too many, people won’t follow.’”

Local Business Wire offices host several events each year on PR, IR, SEO & media topics.  Check out the Business Wire Events page to find upcoming events in your area.

Follow Business Wire events on Twitter! Hash tag #bwevents


Florida PR Pros: How To Get On “The Business Show”

February 9, 2010
Getting a glimpse behind the wizard’s curtain can often unlock the mystery of their magical success.  In this case the wizard is Niala Boodhoo, multimedia business reporter and host of the Miami Herald‘s “The Business Show,” a weekly web show on miamiherald.com
Niala Boodhoo

Niala Boodhoo, host of the Miami Herald's "The Business Show"

Pilar Portela, media relations supervisor for Business Wire/Miami met with Boodhoo this week.  She took a tour of the studio, watched a live taping and sat down with the host for a discussion on how she finds her topics and keeps her show
fresh.   Here are a few other tips from the meeting you might find helpful.

  • Niala prefers to be pitched by email at nboodhoo@miamiherald.com or pitched over Twitter @nialaboodhoo . Do Not Call Her.
  • Keep your pitches related to current affairs and how they impact small businesses and their owners across South Florida.
  • Segments typically run about three minutes, so make certain your clients can get their points across concisely.
  • Niala encourages submission of  b-roll footage and static images,  and they will consider them for use on the show.
  • The paper recently launched “The Miami Herald Business Plan Challenge.”  Submit your recent business plan for consideration.  Your plan must be less than a year old.  Winners are highlighted on the web show and in the print publication.
  • New shows hit miamiherald.com every Monday and are recorded on Thursdays.

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