SEO Tip Jar: Tools to Track Your SEO Success

December 21, 2009

seotipjar-header-v11

Within the PR world, 2009 would probably be considered the year of Social, but for many it is also the year where SEO went from yet another random acronym to a high priority for clients and agencies alike.  For many web savvy PR practitioners, press releases now serve double duty as both a communication tool and an SEO tool.  But now that you are actively trying to make an SEO impact, how are you tracking the results?

Business Wire users may already be familiar with our Press Release Measurement features included in our NewsTrak reports, but in this edition of the SEO Tip Jar I want to introduce you to some free and paid reporting tools that can supplement your existing efforts by helping you track your historical page rankings for specific URLs and keywords on your own sites.  These tools will likely evolve as we enter the era of more real-time and personalized search, but as long as measurement is important they will continue to be some of the best indicators of SEO success.

SEOMoz Rank Tracker
URL: http://www.seomoz.org/rank-tracker
Cost: Free to monitor up to 5 rankings, $79/month to monitor up to 50 rankings as part of SEOMoz Pro account

The SEOMoz Rank Tracker refreshes rankings weekly by default and can update more frequently with manual requests.  It also includes very pretty historical graphs and can export historical data to CSV for use in Excel.

This tool is only available for limited use as a standalone utility, but is well worth it as part of the SEOMoz suite of web-based tools and resources.

Raven SERP Tracker
URL: http://raven-seo-tools.com/features/serp-tracker/
Cost: $79 as part of package of tools.  Monitor up to 1,000 keywords.

Raven’s SERP (“Search Engine Result Page”) Tracker works in much the same way as the SEOMoz Rank Tracker, but automatically tracks across each major search engine (Google, Yahoo, and Bing) rather than having to add each search engine individually.

It also provides historical data as charts and CSV format for easy export.

Raven’s SEO suite also offers a large number of tools and resources that help you with your SEO efforts.

SEO Rank Monitor
URL: http://www.seorankmonitor.com/
Cost: $19/ month, monitor up to 100 keywords on a single domain

This standalone web-based tool features the same sort of functionality as the SEOMoz and Raven tools, and also features Google Analytics integration.

SEOBook.com Rank Checker
URL: http://tools.seobook.com/firefox/rank-checker/
Cost: Free Firefox plugin, requires SEOBook.com account

Unlike the other tools I’ve mentioned, this free Firefox plugin runs within your web browser rather than a dedicated server, so you can only collect data from a single computer.  It doesn’t produce any fancy graphs, but does feature CSV export for the Excel set.

Also, with its myriad of customizable options this tool is probably geared more towards the geekier among us.

All of these tools feature either free options or free trials, so what are you waiting for?  Get started tracking your site’s rankings today.


Press Releases are More than Just News; They are Valuable Content Across the Web

August 11, 2009

marketwatchIt’s no secret that Business Wire pushes out news to a broad community of journalists through many means, just as we have been doing for nearly 50 years.  And we’ve been posting press releases to the Web as long as it’s been possible to do so.  But the media landscape has changed over the past few years.

Newspapers’ websites have become much more important not only to readers but to the newpapers themselves.   Business Wire benefits from this shift because papers want our releases on their sites as additional, Web-only content and we can customize news feeds to their specifications (e.g., public companies only, Florida news, high tech news, etc).   Our clients benefit from the extra exposure.  And clients get direct feedback on this exposure in the form of a NewsTrak Posting report, which is a selective list of sites to which their releases are posted.

The great news is that the list of newspapers appearing on reports for public companies has just been enhanced with sites hosted by Marketwatch.  It’s significant to note that all of these major papers have received Business Wire news for many years; but now readers have access to unfiltered news releases on each site.

The sites are:
New York Times
Washington Post
Newsday (NY)
Los Angeles Times
Chicago Tribune
Baltimore Sun
Hartford Courant
Morning Call (Allentown)
Investor’s Business Daily

AND, public company Posting Reports now also show links to postings on the Wall Street Journal site.

-Sandy Malloy, Senior Information Specialist, Business Wire


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