by Phil Dennison, Senior Marketing Specialist, Business Wire
Video by Melissa Chambers, Client Services Representative, Business Wire/Cleveland
Business Wire/Cleveland held a special breakfast event on Sept. 15, 2010, in Columbus, OH: “Social Media ROI: Being Seen is Not Enough,” in which a panel of four pros involved in different aspects of social media discussed ways to measure the return on investment for a social media program, the best ways to use an SM program to maximize return, and strategies for making sure you’re properly targeting your social media outreach to your audiences.
The panel consisted of:
- Bill Balderaz, Founder, Webbed Marketing (Moderator)
- Dave Culbertson, Owner, LightBulb Interactive
- Lora Deeds, Senior Public & Analyst Relations Specialist, Quest Software
- Amanda Murphy, Assignment Editor, WCMH-TV
- Nate Riggs, Principal & Lead Social Media Strategist, Social Business Strategies
A video of the entire event is available below. You can view it here, or visit the Vimeo page to download and watch at your convenience:
Be sure to look for upcoming Business Wire events both in your area and online, and follow the #bwevents hashtag on Twitter for live updates from our events and webinars.
Posted by Phil Dennison, Senior Marketing Specialist, Business Wire 
