Columbus, OH Social Media Pros on Social Media ROI

October 4, 2010

by Phil Dennison, Senior Marketing Specialist, Business Wire

Video by Melissa Chambers, Client Services Representative, Business Wire/Cleveland

Business Wire/Cleveland held a special breakfast event on Sept. 15, 2010, in Columbus, OH: “Social Media ROI: Being Seen is Not Enough,”  in which a panel of four pros involved in different aspects of social media discussed ways to measure the return on investment for a social media program, the best ways to use an SM program to maximize return, and strategies for making sure you’re properly targeting your social media outreach to your audiences.

The panel consisted of:

A video of the entire event is available below. You can view it here, or visit the Vimeo page to download and watch at your convenience:

Be sure to look for upcoming Business Wire events both in your area and online, and follow the #bwevents hashtag on Twitter for live updates from our events and webinars.


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