Upcoming Business Wire Events – March 29 Edition

March 29, 2010

The Impact of Social Media on Traditional News Reporting

Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check out some of our upcoming events in your area:

Convergence, Citizen and Social Journalism: Strategies on Sending Your Press Release to Today’s Media

Hosted by Business Wire Florida

Join Business Wire Florida for a panel discussion on the changing landscape in media venue, platform and audience. Panelists Cindy Kent, Business News Desk at the Sun Sentinel; Margie Schneider, VP Operations for Ten Golden Rules; and Maria de Los Angeles, South Florida blogger, senior writer and forum editor for Miami Beach 411 will discuss the role of social media in the media world and options to get corporate messages out to industry followers, opinion leaders, stakeholders and the social community. This event is free for all attendees.

Tuesday, April 13 at 8:00am ET
Broward College, Willis Holcombe Center
111 East Las Olas Blvd, 12th Floor Boardroom, Ft. Lauderdale, FL 33301
To register: RSVP to Claudia Perez-Bonilla at 954.474.8833 or email claudia.perez@businesswire.com by April 9

Navigation in Today’s Global-Mobile-Social World: From a PR Perspective

Hosted by Business Wire San Francisco

Take your understanding of the online traditional media and the social media to the next level!  In this session, our panel of experts will address the changing landscape in media venues, platforms and audiences plus best practices to get corporate messages out and talked about in the expansive universe of industry followers, opinion leaders, stakeholders and social community.  They’ll discuss how social media and online search affects news reporting, corporate messaging (traditional and new), and the importance of envisioning the information you wish to deliver, as well as where to deliver it. Business Wire VP of New Media Monika Maeckle moderates a panel including Chris Heuer, Founder, AdHocnium and Social Media Club; Maura Ginty, Customer Experience, Worldwide Marketing, Autodesk; David Toole, CEO, MEDIAMobz; Rachel Polish, Vice President, Ogilvy’s 360 Digital Influence; BJ Fogg, Director, Persuasive Technology Lab, Stanford University; and Kimarie Mathews, Voice and Customer Experience, Wells Fargo Bank. This event is free for Business Wire members and $20 for non-members.

Thursday, April 15 at 9:00am PST
Autodesk’s Meeting Center
The Landmark @ One Market
One Market Street, San Francisco, CA 94105
To register: Please RSVP to Sandy Donnelly at sandy.donnelly@businesswire.com or call 415.986.4422 x561 by April 12

Meet the Media: How to Effectively Communicate Your Message

Hosted by Business Wire Los Angeles

Join Business Wire LA for breakfast and a “Meet the Media” panel discussion with local media members Eddie Chan, West Coast Financial Editor-in-Charge for Thomson Reuters; Alberto Mendez, Assignment Editor for KCBS-TV/KCAL-TV; and Kevin Davis, COO for The Wrap.com. The panelists will answer questions from the audience and share their tips for effectively pitching news media, strategies and tactics. This event is free for all attendees.

Thursday, April 15 at 8:00am PT
Olympic Collection Center
11303 Olympic Blvd, Los Angeles, CA 90064
To register: RSVP to Garrett Henricksen or Heather Hardge at larsvp@businesswire.com or call 310-820-9473 by Monday, April 12.

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit http://www.businesswire.com/portal/site/home/business-wire-events.

Follow Business Wire events on Twitter! Hash tag #bwevents

Leave a Comment » | Business Wire, Business Wire Events, Press Release Tips, Public Relations, seo, social media | Tagged: , , , , , , , , , , , , , , , , , , , , , , , , | Permalink
Posted by Amy Yen, Marketing Specialist, Business Wire

PR Peeps Poll: 30% Access News and Press Releases via Mobile Devices

February 22, 2010
The periodic PR Peeps Poll results are in and reflect a growing move by professional communicators to access news and press release content from mobile devices.   Thirty percent of 297 polled said they do just that “all the time.”
 
They’re not alone.   Smartphones will outnumber desktop shipments by 2012, according to a recent report by Morgan Stanley.   And a study by Ruder Finn says 64% of mobile internet users use mobile devices to educate themselves by getting news and other information.  Another interesting stat: Smartphone owners use those devices more than half the time for data rather than voice. 
 
Just like everyone else, professional communicators are checking news, press releases and other content from their mobile devices.  Here’s the stats from our poll, which queried 297 professional communicators via our webinar attendees and Twitter:
 
Do you monitor news and press releases on a mobile device?
 
 
  • 88,   or 30% said    Yes, all the time
  • 85,   or 28% said     Occasionally
  • 124, or 42% said     No, I’m not there yet.
 
To those who participated, thank you–-and how about helping with our next PR Peeps Poll:   Apps?  There’s a poll for that.   How many apps do you have on your phone?  Please let us know.

297 respondents via Twitter and Business Wire webinar polls.  Poll conducted  December 10,2009 - February 18, 2010.

1 Comment | Business Wire, Mobile, Polls, Public Relations, Web 2.0 | Tagged: , , , , , , | Permalink
Posted by Monika Maeckle

Mobile Is A Game-Changer

January 20, 2010

Jesse Stanchak wrote recently at SmartBrief’s Smart Blog on Social Media about the growth of the mobile market and what it means to marketers and PR people.  Jesse says that aiming your news at mobile users is less of a small, tactical change to the industry and more a revision of entire strategies, much like the advent of broadcasting changed things in the past.

It makes sense.  Never before have consumers of information been more in charge of when, where and how they get it.  Going forward, successful marketers are going to have to make information available in a format and through channels that reach consumers everywhere.  Not just at home or in the car, and not just on TV or radio, but on game consoles, on phones, on netbooks . . . on pretty much anything.

Take a look at the expected growth of mobile internet devices over the next few years.  The 3G smartphone market alone, which includes iPhones, Blackberries, Droids and other devices, grew 42% from 2008 to 2009.  And as Adam Cahill notes, “We’re talking about a fundamental shift in how people access the Web and, presumably, a corresponding shift in what they do once they get there.”

So while you’re tailoring your strategy for mobile web users, we’ll help you deliver it:  Along with our new mobile-optimized site, we now deliver your news to mobile devices everywhere via multiple channels.  And keep an eye out for more exciting Business Wire Mobile news coming in the next several weeks.

1 Comment | Consumer Marketing, new media, Public Relations, Targeting | Tagged: , , , , , , , | Permalink
Posted by Phil Dennison, Senior Marketing Specialist, Business Wire

Live from CES 2010: Optimism!

January 7, 2010

by Amy Yen, Marketing Specialist, Business Wire

Optimism was the word at Wednesday night’s pre-opening keynote at the 2010 International CES, where Business Wire was on-site. As Keynote speaker and Microsoft CEO Steve Ballmer put it, even with the economic difficulties in 2009, the consumer electronics industry stayed focused and innovative and still managed to make an impact on people. Both Ballmer and CEA president and CEO Gary Shapiro showed optimism about the new year, with Ballmer echoing Berkshire Hathaway and Business Wire boss Warren Buffett’s recent remarks on feeling “bullish” about the future.

Ballmer’s presentation emphasized the idea of “delivering the experiences that people want, whenever they want them, wherever they are.” We certainly agree; our business is getting information to the people to whom it is most relevant, wherever they happen to be. That’s why we’ve added mobile to our distribution network, so our members’ full-text releases can be viewed easily on any mobile device.

Another theme becoming prevalent is user input in product development or user-developed products. Obviously, user-created mobile applications have gone mainstream and crowdsourcing initiatives like MyStarbucksIdea and Dell Ideastorm have successfully involved consumers in product development for major brands. Ballmer noted that Windows 7 was beta-tested by eight million Microsoft customers.

What other major themes do you see coming out of the 2010 CES?

If you missed Steve Ballmer’s keynote last night, you can catch the full video on the Microsoft website or read cNet’s detailed live-blog.

Did you know Business Wire is the official wire service for the 2010 International CES? We’re live and on-site! If you’re at the show, come see us in the South Press Room s229. And don’t forget to follow us on Twitter @businesswire for live updates from the show!

Leave a Comment » | Business Wire, Trade Show News | Tagged: , , , , , | Permalink
Posted by Phil Dennison, Senior Marketing Specialist, Business Wire

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