January 20, 2010
Jesse Stanchak wrote recently at SmartBrief’s Smart Blog on Social Media about the growth of the mobile market and what it means to marketers and PR people. Jesse says that aiming your news at mobile users is less of a small, tactical change to the industry and more a revision of entire strategies, much like the advent of broadcasting changed things in the past.
It makes sense. Never before have consumers of information been more in charge of when, where and how they get it. Going forward, successful marketers are going to have to make information available in a format and through channels that reach consumers everywhere. Not just at home or in the car, and not just on TV or radio, but on game consoles, on phones, on netbooks . . . on pretty much anything.
Take a look at the expected growth of mobile internet devices over the next few years. The 3G smartphone market alone, which includes iPhones, Blackberries, Droids and other devices, grew 42% from 2008 to 2009. And as Adam Cahill notes, “We’re talking about a fundamental shift in how people access the Web and, presumably, a corresponding shift in what they do once they get there.”
So while you’re tailoring your strategy for mobile web users, we’ll help you deliver it: Along with our new mobile-optimized site, we now deliver your news to mobile devices everywhere via multiple channels. And keep an eye out for more exciting Business Wire Mobile news coming in the next several weeks.
January 7, 2010
by Amy Yen, Marketing Specialist, Business Wire
Optimism was the word at Wednesday night’s pre-opening keynote at the 2010 International CES, where Business Wire was on-site. As Keynote speaker and Microsoft CEO Steve Ballmer put it, even with the economic difficulties in 2009, the consumer electronics industry stayed focused and innovative and still managed to make an impact on people. Both Ballmer and CEA president and CEO Gary Shapiro showed optimism about the new year, with Ballmer echoing Berkshire Hathaway and Business Wire boss Warren Buffett’s recent remarks on feeling “bullish” about the future.
Ballmer’s presentation emphasized the idea of “delivering the experiences that people want, whenever they want them, wherever they are.” We certainly agree; our business is getting information to the people to whom it is most relevant, wherever they happen to be. That’s why we’ve added mobile to our distribution network, so our members’ full-text releases can be viewed easily on any mobile device.
Another theme becoming prevalent is user input in product development or user-developed products. Obviously, user-created mobile applications have gone mainstream and crowdsourcing initiatives like MyStarbucksIdea and Dell Ideastorm have successfully involved consumers in product development for major brands. Ballmer noted that Windows 7 was beta-tested by eight million Microsoft customers.
What other major themes do you see coming out of the 2010 CES?
If you missed Steve Ballmer’s keynote last night, you can catch the full video on the Microsoft website or read cNet’s detailed live-blog.
Did you know Business Wire is the official wire service for the 2010 International CES? We’re live and on-site! If you’re at the show, come see us in the South Press Room s229. And don’t forget to follow us on Twitter @businesswire for live updates from the show!