Upcoming Business Wire Events: Killer PR Tips in Phoenix, Digital Etiquette in Charlotte, Hyperlocal Journalism in Pittsburgh

July 19, 2011

Upcoming Business Wire Events

Adapt or Vanish: Five Killer PR Tips to Stay Relevant

Hosted by Business Wire Phoenix

PR is no longer relegated to drafting press releases and bylined articles. Today, PR pros support business goals, connect and support customers, amplify demand-generation efforts and take social listening to a whole new level to move the company’s brand forward. Join Business Wire Phoenix & Cindy Kim, Director of Marketing and Social Media for JDA Software, for this session on how social business is impacting the PR world. Cindy will outline five killer strategies to help you make an impact that goes beyond just PR, based on real-world lessons. This event is free for all attendees.

Thursday, July 21 at 11:30 a.m.
SkySong
1475 N. Scottsdale Rd., Alliance Room, #365, Scottsdale, AZ 85257

To register: RSVP to Billy Russell at (480) 990-9942 or email billy.russell@businesswire.com

Minding Your Mobile Manners – Etiquette Tips for the Digital Age

Hosted by Business Wire Charlotte

Join Business Wire Charlotte for breakfast and a panel discussion with experts in the field discussing the topic: Minding Your Mobile Manners – Etiquette Tips for the Digital Age. A panel of professionals will share their experience and expertise, presenting both PR and media perspectives. Panelists include Eric Frazier, staff writer for the Charlotte Observer and Scott Hepburn, president of Media Emerging, a public relations and marketing firm. The event is free for all attendees.

Thursday, Aug. 4 at 7:30 a.m.
Dilworth Neighborhood Grille
911 E Morehead, St., Charlotte, NC 28204

To register: RSVP to Penny Sowards at 704-552-1590 or email penny.sowards@businesswire.com by Monday, Aug. 1

Hyperlocal Journalism: Latest Buzz Word or Developing Trend?

Hosted by Business Wire Cleveland [Pittsburgh Event]

There appears to be a trend toward “hyperlocal” news coverage. What does this mean, exactly? Has there been a fundamental shift toward more community news coverage? What is the best way to pitch your news to media outlets covering small local communities? Find out what hyperlocal means for PR professionals with our panel, which includes Bobby Cherry, Reporter, Sewickley Herald; Cindi Lash, Regional Editor, Western Pennsylvania, Patch.com; and Gina Puppo, Community Coordinator, Trib Total Media. This event is free for all attendees.

Wednesday, Aug. 24 at 8 a.m.
Rivers Club
One Oxford Center, 301 Grant Street, Pittsburgh, PA 15219

To register: RSVP to Matt O’Donnell at matt.odonell@businesswire.com by August 17, 2011.


Business Wire holds dozens of local events every year. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from trends in today’s newsrooms to writing for SEO. Events are usually free of charge to members. For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit BusinessWire.com. Follow live updates from Business Wire events on Twitter: hash tag
#bwevents


March Mobile Madness: Win an Amazon Gift Card!

March 7, 2011

March is Mobile Madness Month at Business Wire! We’ll be giving away free prizes all month long and reminding you to download our free mobile apps for iPhone, BlackBerry and Windows Mobile. Business Wire press releases also automatically post to leading mobile news apps, including AP Mobile, AFP Mobile and Postmedia Network Mobile. We also just updated Business Wire Mobile, our platform designed for mobile viewing. Check it out today by visiting BusinessWire.com on your phone to view full-text press releases and set up your personal page to receive customized news.

To celebrate Mobile Madness, we’re raffling off $25 Amazon Gift Cards, just for checking out one of our free apps or creating a free personal page on our mobile site. Visit our Mobile Madness site to enter the drawing and check out more information about our mobile distribution.


Business Wire – Our “Raison D’etre”

July 14, 2010

by Cathy Baron Tamraz, Chairman and Chief Executive Officer, Business Wire

Cathy Baron Tamraz

BW Chairman & CEO Cathy Baron Tamraz

SEC Chairman Mary Schapiro, in prepared remarks to the Society of Corporate Secretaries and Governance Professionals last Friday, stated the SEC is intent on ensuring that all investors have access to a highly complex and technologically sophisticated trading market.

We at Business Wire could not agree more — that’s been OUR intent as well for the past 50 years — to support and enhance full and fair disclosure, via our own patented Internet-based news delivery platform that ensures that material news is available to all market participants in an easily accessible and digestible format.

With all the hoopla about new newswire models, I thought it might be useful to provide some perspective on why we invented our business model and, further, the myriad and increasing benefits we provide to the investor relations and public relations communities.  There are two primary reasons companies use a commercial newswire: DISCLOSURE and DISTRIBUTION.  While the delivery mechanisms have radically transformed (from messenger, to mail, to dictate, to fax, to FM sideband, to satellite, to internet, mobile and more), the goals are everlasting — transparency and eyeballs.

It’s significant to note that Business Wire has been on the bleeding edge of this technological change.  In fact, most of the newswire technology changes these past 50 years have been driven by our company (via our proprietary internet patents and many other firsts in the industry). Having been born in the SF Bay Area, we live and breathe innovation and technology; it’s simply what we do and how we view our business model — everchanging and everlasting.

THE MANTRA:

Companies use Business Wire to both satisfy their regulatory requirements AND get the word out quickly and simultaneously to all market participants.  When you use Business Wire, you are assured of satisfying disclosure and getting the broadest distribution possible via our proprietary, secure network.  The benefit of ubiquitous distribution is that anyone interested has the opportunity to: buy a product, buy/sell a stock, attend an event, analyze a company, report on a story, blog, tweet, etc.

When your news is on Business Wire, everyone can access it via their choice of platform — and, most importantly, rely on the veracity of the information.

And therein lies the power of our brand — TRUST.

AT THE CORE:

Disclosure:

Material news is clearly a company’s most important news; simple logic suggests that it deserves the broadest possible distribution, maximum visibility, an authoritative, credible editorial environment and a permanent, easily accessible archive for future reference.  Business Wire has always been a convenient, effective and cost-efficient way to accomplish each of these critical objectives.

Business Wire is also a strong proponent of the spirit and intent of the SEC’s Regulation FD: full and fair disclosure means that all market participants have simultaneous and real-time access to corporate news that may influence their investment decisions.  The integrity of our financial marketplace is predicated on the principle of fairness and transparency; and that’s our sweet spot.

Business Wire’s proprietary NX platform (awarded U.S. and Canadian patents, and patent-pending in Europe) provides for equal access by institutional and individual investors.  We have been sanctioned as a recognized regulatory disclosure service in multiple international jurisdictions; as such our network security, redundant technical systems and operational procedures are audited annually by the world’s leading accounting firms to confirm Business Wire’s strict and continued compliance with rigorous approval criteria.  Simply put, it’s the best system out there — and built in-house, too.

With nearly 200 editors in 21 newsrooms worldwide, we authenticate and validate our members, vet copy for accuracy and legitimacy and catch countless client errors.  The coding, keywords and meta-tagging (XHTML) that we add to each release are critically important in how copy is processed by advanced search engines, enterprise IT systems, algo-traders and databases. While much of this behind-the-scenes process is invisible to issuers and investors, it is absolutely critical to the proper parsing and distribution of information given today’s highly intricate IT network architecture.

Lastly, we won’t outsource disclosure.  It’s way too complex to leave to someone else or put on auto-pilot.

Distribution:

The other major reason clients use a newswire is distribution; there is no better way to get your message out than Business Wire.  We have the most expansive global reach in the industry, capitalizing on strategic relationships with scores of national and international news agencies, major web portals, aggregators and, of course, our own robust and highly viewed website.

Most recently, we’ve leveraged our reach to include the mobile apps of many of our news agency partners, including Agence France-Presse, Associated Press, Canwest and more.  Business Wire provides anywhere, anytime, up-to-the-minute access in multiple languages via a choice of mobile platforms.  This is just another example of how we have embraced the latest technologies to address the shifting work habits of the on-the-go professional and retail investor — and to make information easily available to all market participants.

Business Wire has also integrated social media and search engine optimization into every distribution, exponentially heightening the online profile of each release.  Our advanced metrics provide clients with valuable statistical usage data and online posting reports.  Yes, it really is all about pickup; the more eyeballs, the more pickup — which is the start of the engagement process.  In our business, less is definitely not more.

We live by the Warren Buffett quote: Price is what you pay, value is what you get.  Our mantra is to continually increase the value we provide for our members.  As we approach our 50th anniversary, our motivation and commitment is to continue to be the best that we can be.  Our passion is to be the industry’s technology leader, and to offer the most innovative and enterprising products and services.  And we are equally passionate about our clients, who have trusted us with their important news for nearly a half-century.  Our goal is to continue to exceed their expectations.

While Business Wire has continuously evolved with bleeding edge technology, the technology exists to build upon our core business principles: to always provide the gold standard in disclosure and global news dissemination.

Stay tuned……the best is yet to come.


San Francisco PR Pros Discuss Today’s Global Mobile Social World

April 29, 2010

More than 90 PR and IR professionals joined our Business Wire San Francisco media breakfast panel at Autodesk’s Gallery Conference center on Thursday, April 15th, in San Francisco, CA for “Navigating Today’s Global Mobile Social World from a PR Perspective,” an engaging discussion on the state of social media, best practice case studies, trends and online community management.

Moderated by Monika Maeckle (far left), Vice President, New Media, Business Wire, the thought leaders and panelists included (L to R):

  • Kimarie Matthews, Vice President, Customer Advocacy and Loyalty, Wells Fargo Bank, Internet Services Group
  • Rachel Polish, Vice President, Ogilvy’s 360 Digital Influence
  • David Toole, Founder and CEO, MediaMobz
  • Chris Heuer, Founder, AdHocnium and Social Media Club
  • Maura Ginty, Customer Experience, Worldwide Marketing, Autodesk

Here are some notes from each of our panelists from the discussion:

Kimarie Matthews

  • Her Wells Fargo team leads Customer Advocacy and Loyalty for Wells Fargo’s Internet Services Group.
  • Her group manages a variety of programs that enable the company to listen, respond and act to improve the customer experience, including Wells Fargo’s two Twitter channels: @Ask_WellsFargo and @Wachovia.
  • They strategically have chosen a non “corporate communications” voice to relay posts and messages to there online community and customer base.
  • They have many campaigns like “Mobile Mondays” to engage their community online and in the social sphere.

Rachel Polish

  • The 360 Digital Influence team, Ogilvy PR’s global, digital world of mouth marketing practice, is designed to manage brands at a time when anyone can be an influencer and we are all influenced in new ways.
  • The team’s focus is on engaging through conversations, outreach to new influencers and word of mouth marketing.
  • She’s also a member of the U.S. Coast Guard Reserve, where she still serves as a public affairs specialist. The social media rule they apply is simple: If you have “done it,” then you have the perspective and understanding to engage customers, community in social realm.
  • Companies must listen first and really do there homework and research before engaging customers or prospects with social media.
  • Her tried and tested method has a name: LPEAO. Customer mapping should follow a process and strategy similar to this:
    L = listen
    P = plan
    E = engage
    A = amplify
    O = optimize

David Toole

  • Virgin America/ airline industry experience that speaks to the value of reaching out. He used Twitter to send message to the airlines regarding flight times and status and was pleasantly surprised with how quickly he was answered. Companies must observed and fix old structure of communicating with customers.
  • Social media and the tools involved assist in the conversation you have with your customers and clients. The do not replace working systems.
  • Companies and organizations must have community managers that are actively listening to requests and customer support related matters and engage.

Chris Heuer

  • He believes the social media and online world industry must step up its ethics and SEO to enforce clear roles. He believes in the future, “certifications” will ensure a more transparent relationship for those creating the copy/posts and customers.
  • The airline industry were very argumentative with him after he posted a story that touched on his negative customer service experience. As this is now a “public sphere,” it’s prudent that internal and corporate communicators own their words.
  • The 80/20 rule applies to this social world that is still in an “infant” stage. 80 = attitude and 20 = aptitude. Therefore, a brand and communications plan muse embrace the public sphere that is non-traditional as this is now seen as social signaling, brand casting and pea cocking.

Maura Ginty

  • Maura established Autodesk’s first centralized SEO, web content, and social media platforms. She also created the company’s first series of best practices and led it’s cross-functional councils for these new forms of online marketing.
  • Maura’s next project will be the management of the company’s third global SEO case study
  • Important to view blog posts that have a rant like angle as an opportunity to reach out to your customers, influencers and online community of followers.
  • Her and her team were able to turn a potential negative online story into something positive by reaching out and showing value. This was directly visible by the comments that were posted following the media and pr outreach. They evaluated the need to spin ‘in’ correct noise and signal. Create filters to catch what you can. As the average person is consuming media- both traditional and non-traditional for at least six hours a day, it’s extremely relevant to your larger PR and IR plan.
  • Autodesk’s “Social web council” works with all departments of the company to fold in the best practices-like the PR, manufacturing etc. to keep afloat of changes and to link relevant announcements to a social media world.


Upcoming Business Wire Events – March 29 Edition

March 29, 2010

The Impact of Social Media on Traditional News Reporting

Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check out some of our upcoming events in your area:

Convergence, Citizen and Social Journalism: Strategies on Sending Your Press Release to Today’s Media

Hosted by Business Wire Florida

Join Business Wire Florida for a panel discussion on the changing landscape in media venue, platform and audience. Panelists Cindy Kent, Business News Desk at the Sun Sentinel; Margie Schneider, VP Operations for Ten Golden Rules; and Maria de Los Angeles, South Florida blogger, senior writer and forum editor for Miami Beach 411 will discuss the role of social media in the media world and options to get corporate messages out to industry followers, opinion leaders, stakeholders and the social community. This event is free for all attendees.

Tuesday, April 13 at 8:00am ET
Broward College, Willis Holcombe Center
111 East Las Olas Blvd, 12th Floor Boardroom, Ft. Lauderdale, FL 33301
To register: RSVP to Claudia Perez-Bonilla at 954.474.8833 or email claudia.perez@businesswire.com by April 9

Navigation in Today’s Global-Mobile-Social World: From a PR Perspective

Hosted by Business Wire San Francisco

Take your understanding of the online traditional media and the social media to the next level!  In this session, our panel of experts will address the changing landscape in media venues, platforms and audiences plus best practices to get corporate messages out and talked about in the expansive universe of industry followers, opinion leaders, stakeholders and social community.  They’ll discuss how social media and online search affects news reporting, corporate messaging (traditional and new), and the importance of envisioning the information you wish to deliver, as well as where to deliver it. Business Wire VP of New Media Monika Maeckle moderates a panel including Chris Heuer, Founder, AdHocnium and Social Media Club; Maura Ginty, Customer Experience, Worldwide Marketing, Autodesk; David Toole, CEO, MEDIAMobz; Rachel Polish, Vice President, Ogilvy’s 360 Digital Influence; BJ Fogg, Director, Persuasive Technology Lab, Stanford University; and Kimarie Mathews, Voice and Customer Experience, Wells Fargo Bank. This event is free for Business Wire members and $20 for non-members.

Thursday, April 15 at 9:00am PST
Autodesk’s Meeting Center
The Landmark @ One Market
One Market Street, San Francisco, CA 94105
To register: Please RSVP to Sandy Donnelly at sandy.donnelly@businesswire.com or call 415.986.4422 x561 by April 12

Meet the Media: How to Effectively Communicate Your Message

Hosted by Business Wire Los Angeles

Join Business Wire LA for breakfast and a “Meet the Media” panel discussion with local media members Eddie Chan, West Coast Financial Editor-in-Charge for Thomson Reuters; Alberto Mendez, Assignment Editor for KCBS-TV/KCAL-TV; and Kevin Davis, COO for The Wrap.com. The panelists will answer questions from the audience and share their tips for effectively pitching news media, strategies and tactics. This event is free for all attendees.

Thursday, April 15 at 8:00am PT
Olympic Collection Center
11303 Olympic Blvd, Los Angeles, CA 90064
To register: RSVP to Garrett Henricksen or Heather Hardge at larsvp@businesswire.com or call 310-820-9473 by Monday, April 12.

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit http://www.businesswire.com/portal/site/home/business-wire-events.

Follow Business Wire events on Twitter! Hash tag #bwevents


PR Peeps Poll: 30% Access News and Press Releases via Mobile Devices

February 22, 2010
The periodic PR Peeps Poll results are in and reflect a growing move by professional communicators to access news and press release content from mobile devices.   Thirty percent of 297 polled said they do just that “all the time.”
 
They’re not alone.   Smartphones will outnumber desktop shipments by 2012, according to a recent report by Morgan Stanley.   And a study by Ruder Finn says 64% of mobile internet users use mobile devices to educate themselves by getting news and other information.  Another interesting stat: Smartphone owners use those devices more than half the time for data rather than voice. 
 
Just like everyone else, professional communicators are checking news, press releases and other content from their mobile devices.  Here’s the stats from our poll, which queried 297 professional communicators via our webinar attendees and Twitter:
 
Do you monitor news and press releases on a mobile device?
 
 
  • 88,   or 30% said    Yes, all the time
  • 85,   or 28% said     Occasionally
  • 124, or 42% said     No, I’m not there yet.
 
To those who participated, thank you–-and how about helping with our next PR Peeps Poll:   Apps?  There’s a poll for that.   How many apps do you have on your phone?  Please let us know.

297 respondents via Twitter and Business Wire webinar polls.  Poll conducted  December 10,2009 – February 18, 2010.


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