Upcoming Webinar: Mobile Alerts for Investor Relations

September 18, 2012

Reaching your audiences via mobile devices becomes more and more important all the time, as investors and consumers move away from desktops to smartphones and tablets. In our upcoming webinar, Mobile Alerts for Investor Relations, Nigel Malkin, president of Brand2Hand will discuss the growing trend to deliver breaking investor relations and other news to key stakeholders via mobile devices. Nigel will provide tips on adding SMS registration to your online investor center or online newsroom, an overview of how financial tables render on mobile devices and synchronizing your alerts with your press releases.

Register here for this free webinar, which takes place on Thursday, Sept. 27 at 1:00pm ET. We look forward to having you join us!


Top 5 Reasons You Need to Be Delivering News to Stakeholders Via Mobile Alerts

January 24, 2012

With the rapid proliferation of web-enabled mobile devices, your target audience is no longer tethered to their desktop computers.  Keeping users informed of significant news events via their mobile devices is an essential part of proactive online communication and the newest best practice in investor relations.

As of June 2011, consumers now spend more time consuming content on their mobile devices than on desktop computers.  Are you delivering your content in the most mobile device-compatible format? If you’re delivering content to mobile devices via email, the answer is a resounding NO.

The advantages of news alerts via SMS vs. email

  • Immediacy: An email is, on average, opened about six hours after it’s sent.  By comparison, multiple studies indicate a text message is read within four minutes of receipt.
  • Near-perfect open rates: Most email campaigns see open rates averaging less than 20%, which indicates the vast majority of emails are never even read. By contrast, you can expect an open rate in excess of 95% for text messages. In terms of timeliness and effectiveness, there is really no comparison.
  • User Experience – On mobile devices, SMS works, but HTML emails ‘break’:  HTML is the most common and preferred email format on desktop computers (as opposed to plain text).  However, on many of the most common mobile devices your best case scenario is your HTML emails are too small to read on a mobile device and your worst case scenario is they look like a garbled mess.  Thus, many among your target audience have already learned not to bother opening email-based newsletter or news alert communications on their mobile devices.  Conversely, SMS was designed for mobile devices so its reliability is near perfect on mobile devices.
  • Direct Access to Rich Mobile-Formatted Content: When an SMS contains a mobile hyperlink or URL to additional content on a mobile-formatted website, users have learned they can simply click the link and be taken directly to a mobile-formatted website where they can expect full, rich mobile device-friendly content.

The Bottom Line:

  • You have a better chance of reaching your target audience of their mobile device than their desktop because that’s where they are consuming more content
  • You have a considerably better chance your target audience will pay attention to your message if you deliver it to them via an SMS alert that links to a mobile friendly version of your news

Top 5 Reasons You Should be Offering News Alerts via SMS

Read the rest of this entry »


Denver-Area Journalists Discuss Newsroom Cutbacks, Pitching Tips

August 23, 2011

by JoAnne Hirsch, Senior Client Services Representative, Business Wire Denver

Business Wire Denver recently hosted a media breakfast, “Who’s Covering You Now: What Newsroom Cutbacks Mean to Your Company and How to Pitch Stories to a Shrinking Newsroom.”  The media panel discussed the changing landscape, best practices for pitching and the impact of  mobile.


David Sloan
, Account Executive for Business Wire Denver, moderated the panel, which included (L-R):

  • Gil Asakawa, Manager of Student Media, Journalism & Mass Communication, University of Colorado
  • Greg Nieto, News Reporter, FOX31 and KWGN, Channel 2
  • Patrick Doyle, Senior Editor, 5280 Publishing, Inc.

Tight budgets, shrinking newsrooms

Nieto responded to seemingly endless media consolidation by finding a silver lining.  “I have a lot more leeway to bring stories to the table,” he said. “When we have editorial meetings they used to ask for five or six story ideas and that number has probably grown to about 10.”  

Asakawa added that in recent years the Denver Post has shrunk drastically, resulting in reporters  juggling multiple kinds of stories.  One of the biggest changes, he said, has been the PR community’s outreach to social media and individual bloggers.

Know your audience, do your homework

The panel was unanimous in the sage-old advice to PR pros:  despite technology, it’s all about the relationship. “Watch some of the program on TV and see where your topic might fit in,” counseled Nieto.   Doyle requested no attachments in email pitches and Asakawa advised: “Find new hooks and plan new hooks every year so you have something to go to the media with.”

Nieto offered a lesson in selling reporters on your story:  “When I pitch a story I’m already thinking about the hook. What’s going to be the tease? A pitch should be multi-layered.  The more ammunition I have, the better opportunity it’s going to stick and someone in the editorial meeting is going to assign your story.”

Regarding timing, the journalists recommended keeping production schedules and editorial calendars in mind.  A monthly magazine works far in advance, with editorial calendars set a year out. Newspapers have a more timely window.  “You need to know that to get in the Friday section it’s done at most papers by Tuesday,”  said Asakawa.

Mobile technologies a game changer

The panel agreed that mobile is here and the future is uncertain.   “If I’m out on a story they have me shoot a little tease with my Droid that we’ll send to our website,” said Nieto. “Over the past three years there’s been a huge push to write our Web script. I find more and more I get feedback from people who read my scripts from across the country who haven’t viewed the broadcast.  That’s fascinating to me.”

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit our events page or follow Business Wire events on Twitter, hashtag #bwevents.

March Mobile Madness: Win an Amazon Gift Card!

March 7, 2011

March is Mobile Madness Month at Business Wire! We’ll be giving away free prizes all month long and reminding you to download our free mobile apps for iPhone, BlackBerry and Windows Mobile. Business Wire press releases also automatically post to leading mobile news apps, including AP Mobile, AFP Mobile and Postmedia Network Mobile. We also just updated Business Wire Mobile, our platform designed for mobile viewing. Check it out today by visiting BusinessWire.com on your phone to view full-text press releases and set up your personal page to receive customized news.

To celebrate Mobile Madness, we’re raffling off $25 Amazon Gift Cards, just for checking out one of our free apps or creating a free personal page on our mobile site. Visit our Mobile Madness site to enter the drawing and check out more information about our mobile distribution.



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