On Wednesday, May 12, PR and marketing professionals from the Greater Cincinnati area attended our event, “Social Media ROI: Being Seen Is Not Enough.” Our expert panel consisted of:
- Michael DeAloia, LNE Group (Moderator)
- Daniel Lally, Vice President, Pinger PR at Powers Agency
- Krista Neher, CEO, Boot Camp Digital
- James Pilcher, Journalist, The Cincinnati Enquirer
The panel addressed an audience of around 36 people who came to The Phoenix on a rainy morning to hear them discuss topics related to the adoption, uses, benefits and pitfalls of social media. Moderator Michael DeAloia got the ball rolling with a short PowerPoint presentation, then asked the panel to define social media and took off from there. Each of the panelists was asked if there was a key metric they would consider for measuring ROI for social media. Daniel Lally feels that it depends on what your strategy and goals are, while Krista Neher takes a different approach:
Later, the panel was asked to explain what they felt was the business rationalization for the use of social media. After James Pilcher discussed using it to confront business/branding problems, using the infamous “Comcast Technician Sleeping on my Couch” video as an example, an audience member asked whether stories like Comcast’s were why some companies are reluctant to start using social media:
There’s a genuine upside to getting into the social media sphere, as Pilcher demonstrated with a story about how Procter & Gamble is using social media strategies to combat negative stories, and their customers are helping:
The panel covered other topics, ranging from whether Google is still the most important outlet on the internet (a unanimous “YES”) to how social media is changing journalism to whether social media is here to stay.
The entire event, with all the questions and answers, will be available for download on Monday. Check back here or on our Twitter feed for updates.