By Katie Kennedy, Account Executive
On Tuesday, February 18, Clevelanders braved the wind and treacherous roads after an unwelcome overnight snowfall to join Business Wire Cleveland for a breakfast event featuring John Campanelli, the new publisher and editorial director of Crain’s Cleveland Business. Campanelli, a Cleveland media veteran, is the first new publisher of Cleveland’s most reputable source of business news in 28 years.
In fact, Campanelli cited reputation as a major factor in his decision to take the position as publisher at a time when print publications are diminishing. Crain’s Cleveland Business is highly regarded by the community it serves and John plans to keep that reputation intact. How?
“The worst sin is to not be interesting. Content is the single most important thing,” said Campenelli. “As long as we can keep it interesting, we’ll survive.”
Campanelli gave a preview of how he plans to keep it interesting and what is to come for Crain’s Cleveland Business:
- A new website, responsive design, a stronger social media presence – “they are all coming.”
- Multimedia usage. Short 3-4 minute videos recapping the week’s news are on the horizon as part of an overall campaign to include more multimedia with most stories.
- Expanded coverage. John indicated that philanthropy and sports are beats that deserve more attention.
- More diverse content. Look for news on dining, fitness and other “things that business people care about” to be added to the mix.
- Continue to be a business connector. Not only by providing data and information, but also by hosting more events. Plans for smaller, more editorially-focused events are on the agenda.
During the Q&A portion of the event, Campanelli responded to several questions about the recent changes at The Plain Dealer, Cleveland’s no-longer-daily newspaper. John assured the audience that Crain’s will continue to be delivered in print and that there is no plan for the publication to be online only. A former colleague of John’s from The Plain Dealer asked perhaps the most memorable question: “Do you see a place for investigative journalism in business news?”
“Absolutely!” replied John.
Campanelli asked the audience in jest if they had any tips before concluding with a sincere thank you and extending an invitation to our guests to get in touch with him and share information and ideas as he settles into his new role.
Not so ironically, as I sat down to write this recap a colleague in attendance at the event suggested I keep it fun, light and interesting – I guess John got his point across!
John’s Crain’s page: http://www.crainscleveland.com/apps/pbcs.dll/personalia?ID=22&category=CONTACT