[DOWNLOAD NOW] Business Wire Launches Let’s Get Visual: Multimedia and the News Release

July 9, 2015

Earlier today, CommPro.biz published a piece outlining the new Business Wire multimedia report Let’s Get Visual: Multimedia and the News Release. This guide offers comm pros best practices for releasing company news that will connect with modern audiences in the digital and mobile age. While the importance of a news release is timeless, the communication landscape is changing and PR and IR teams need to take advantage. Find out how.

2015 WP_Cover Graphic_Lets Get Visual

Click here to read this piece and click here to share this information with your Twitter followers: http://ctt.ec/f4c3X

Have a comment or a tip of your own?  We would love to hear your thoughts!  Just leave a message in the comment section below.

Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!

Introducing the Market Impact Report – Revealing the Effect of News Releases on Stock Activity

June 15, 2015

By Vilan Trub, Business Wire

Earlier today, Business Wire and News Quantified launched the Market Impact Report.  This groundbreaking new measurement tool allows communication professionals to track the impact their news releases have on publically traded companies’ stocks.

Although there are a lot of options for measuring communications efforts, there is a gap when it comes to attributing financial ROI to company issued news. Business Wire identified this gap and in News Quantified saw an opportunity. News Quantified, in partnership with Business Wire, developed a measurement system that will tie news release data with market trading behavior. Now, PR and IR pros will be able to track exactly how the market reacted to the issuer’s stock immediately following the release of company news. They will also be able to compare this trading behavior to that of other company stocks.

What’s the big deal about keeping track of changes to market behavior following the issuance of a news release? With the Market Impact Report you can achieve a deeper understanding of how and why your company stock moves when you issue a news release. You have a deeper view of what kind of investors your news is attracting and how your news is influencing their trading. The report includes 27 key variables ranging from volume and variability to ticks and block trading.

By understanding who your news is reaching, you can tailor your communication in the direction that best benefits the value of your company’s market presence.

Oliver Schmalholz, co-founder and CEO of News Quantified, has spent the last 15 years analyzing market behavior. It was during his time running a private trading firm that he recognized the benefits of an out-of-the-box product that could analyze news impact on stock trading behavior. “News and market data have historically been kept separate – our alliance with Business Wire will help to tear down that wall,” says Schmalholz.  “We are thrilled to partner with a company that has the reputation and expertise of Business Wire.

Business Wire is excited about the partnership and looks forward to the possibilities that lie in providing clients with the first ever financial impact tool. “Business Wire’s collaboration with News Quantified provides listed companies with a better understanding — and appreciation — of the relationship between news and share price.  To see how news is directly influencing market behavior is revolutionary,” said Gregg Castano, Business Wire President. “The Market Impact Report consolidates information from disparate sources into a convenient, user-friendly report that distills complex data into key findings. It is another example of Business Wire’s differentiating value proposition.”

Click here to learn more about the Market Impact Report:  http://bit.ly/1QrNSV8 or email us today to schedule a time to discuss this in greater detail.

Are you attending NIRI 2015 this week?  If so, Business Wire is offering sample reports for investor relations professionals that stop by our booth. The Market Impact Report is the first product in the industry that provides communications professionals with comprehensive stock impact data.

Click here to share this exciting news on Twitter: http://ctt.ec/1lfCK

Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!

The ROI of News Releases: Business Wire Stands Above the Rest

June 9, 2015

By Gregg Castano, President, Business Wire

An announcement is only as important as the impact it has on the intended audience. For publicly traded companies, the biggest impact is typically financial, to influence individuals in how they invest in and analyze the markets. In 2009, University of Chicago doctoral candidate Eugene Soltes conducted a study aiming to find a correlation between the dissemination of company issued news and beneficial fluctuations in capital markets. His research, including the analysis of 9.3 million articles, indicated that, “greater dissemination causally leads to lower spreads, increased share turnover, and lower idiosyncratic volatility.”

Identifying the best avenue for news issuance is a vital decision that can dictate the future of company communications. Business Wire has a vested interest in being the optimal avenue and made it a priority to define the unmatched benefits our services provide. With the help of News Quantified, we decided to put Eugene Soltes’ theory to the test by setting out to measure the impact of company issued news on financial markets by the top newswire services. The report was based on an assessment of key financial elements including bid-ask, volume, and volatility.

News Quantified News Impact Survey Results

The execution of this study was intended to paint a definitive picture of how company announcements issued via a newswire, specifically Business Wire, affect market activity. The results were significant and they were consistent. The beneficial impact of a Business Wire issued news release on stock market activity is second to none.

The data for the report was compiled by a first-of-its kind research initiative conducted by News Quantified that leveraged a sample size of over 211,000 press releases issued between January 2014 and April 2015. The releases were for companies whose stocks trade on the NYSE and NASDAQ and were disseminated by Business Wire, PR Newswire, GlobeNewswire and MarketWired.

What were the results? Releases issued through Business Wire had a 4x bid-ask spread improvement over the combined average of the other tested newswires. This means that Business Wire issued news releases influenced easier conversion of stock to cash. Other metrics assessed showed similar results. Business Wire’s influence on trading volume showed to be 24% greater and volatility saw a 16% reduction when compared to the combined average of the other wires. For news releases issued through Business Wire the result was more stock being traded with more stable fluctuations in price change. All across the board the numbers show that investors are not only paying attention to, but also acting upon the news stemming from Business Wire’s patented distribution network.

An analysis of the difference between asking price and the price a buyer is willing to pay for a stock on the day company news is disseminated illustrates a direct cause and effect. How does a news release influence the liquidity of a stock? The same applies to measuring the amount of stock being traded in a given amount of time and the amount of uncertainty or risk regarding the size of changes in a stock’s value. These bid-ask spread, volume, and volatility figures, as well as the other metrics provided in the report, pinpoint the beneficial influence a Business Wire issued news release has on investor sentiment.

This data is significant because it exhibits a consistent pattern.  These findings are based on the foundation of a bridge between public relations and investor relations. When financial ROI is tied to company issued news, one distribution method stands above the rest. A news release issued through Business Wire will have the strongest impact on trading activity around your company stock.

News Quantified is an industry leading innovator in measuring news’ impact on stock market activity. Founded by Oliver Schmalholz, News Quantified utilizes a specially developed software system to monitor daily news releases and the trading behavior of specifically selected stocks. The extensive measurements provided facilitate a clear understanding of the type of investors being reached by company issued news and how their trading behavior is being influenced.

Business Wire has a long tradition of earning trust from both media and communications professionals.  A measure of that trust and the value we bring to our partners can been seen in the News Quantified analysis that identifies Business Wire’s superior market benefit on company issued news. This is a new benchmark of influence and we look forward to continuing to drive innovation in market-moving news dissemination for our customers.  For news results that matter most in the C-Suite, there is no more effective “wire” than Business Wire.

Click here to share these survey results with your Twitter followers: http://ctt.ec/M437H

And stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!

The No. 1 PR Resolution for 2015: Measuring Your Results

January 2, 2015

By Meghann Johnson, Regional Manager, Business Wire Chicago

As 2014 winds down, the question on top of everyone’s mind is “what can I do differently in 2015?” From tackling new projects to finishing the old, New Year’s resolutions allow us to refocus, reset and rethink our approach, hopefully inspiring some positive change along the way.

rulerSo, as PR professionals, what should be our biggest resolution in 2015? Very simply: make measurement the No. 1 priority! Below Business Wire outlines six measurement resolutions that EVERY communicator should adopt, and stick to, throughout the new year.

Set objectives…and be OK with missing them: The idea of setting specific, measurable objectives can strike fear in the hearts of even the most seasoned PR professionals. As communicators, our programs can often be difficult to track, especially when considering the dramatic impact that WOM (word of mouth), social media and digital has had on our industry. But without setting benchmarks and working toward them, PR practitioners can be left with only a handful of data points, or worse yet, find themselves scrambling at year-end to account for their progress. Even by falling short of your intended objectives, continuously measuring throughout the year will provide chances to adjust your programs and offer insightful ways to improve in the following year.

Break down the silos: Savvy PR professionals tie their communication program metrics to their company’s own key performance indicators (KPIs). This approach is important as it aligns PR with developing direct, benchmarked results for the company. For example, if your organization is running a corporate initiative that’s intended to: 1) drive sales 2) raise brand awareness 3) position corporate spokespeople, it’s best to understand what your organization’s objectives are first and then showcase how PR drives towards them. One way to align with corporate KPIs is to compile the anticipated takeaways from a PR announcement and then rate each article/placement on a scale (1, 2, 3) of how well the piece reflected these three key takeaways. Note: This type of system works best when initiated across all PR efforts for consistency.

under-the-influence-consumer-trust-in-advertisingThink beyond the “pickup”: There’s no denying that editorial coverage is a highly sought after component of every PR program. But, with 84% of audiences making decisions based on WOM, building brand awareness and activating the right audiences can be just as beneficial as landing that coveted Wall Street Journal placement. Additionally, audiences are seeking content in new places, whether that be a company’s own social channels or website; therefore, it’s important to connect with your web teams or online community managers before, during and after an announcement or campaign launch in order to measure how traffic and views have been influenced by your efforts.

Be the journalists’ publicist: When thinking about your PR efforts, remember, media measure too! Journalists are rated on the number of views to their article and time on site, so if your organization gets covered, be sure to promote the news…and then promote it again. Ultimately, the more traffic your team can generate by sharing the piece, the more likely a journalist is to write on you again. Think of it as recycling content and reusing it to your benefit.

Reporter Metrics


Let data be your guide: At the recent PR News Measurement Conference in November, David Rockland, Managing Director of Global Research at Ketchum, said about PR, “We are a data rich industry, but analytics poor.”

While there are countless ways to measure PR functions, the hardest part is to contextualize the metrics to make them make sense. One question we often receive at Business Wire pertains to our own NewsTrak reports. For example, what is the significance of press release views or link clicks? Truly, this metric can vary in significance depending on the goal of your program. Did you issue a release to garner media coverage? If so, how many journalists covered it? Or, were you trying to gain visibility and followers to your twitter feed by adding a hyperlink in your release? If yes, check how many people clicked on that link (provided within Business Wire’s report) to see if there is a correlation to the release and an uptick in followers. These seemingly arbitrary numbers can offer far greater insight if there are clear objectives established beforehand or if the PR team is gathering information across various channels.

Use the right tools: There are countless free and paid tools available to help with any measurement program so be sure to use them! Google Analytics is a great place to start. More and more companies use this platform the measure their efforts across Paid, Earned, Shared and Owned (PESO) channels. One simple way to effectively measure press release impact is to add a Google URL tracker to any hyperlinks within the text, which will subsequently track every time someone clicks on the link. Similarly, your team can monitor which information/link generated the most click-thrus and then promote that same info across other channels.

What’s your number one PR resolution in 2015? Share it via the BusinessWired blog or tweet us directly @BusinessWire. And as always, you can contact us directly to learn more about any of these topics.

Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!

Kommunikationskongress: Business Wire did it again!

October 4, 2013
Guest post by Seval Dogan, Business Wire – A Berkshire Hathaway Company

Yes, Business Wire did it again. On the 26th and 27th September, we were a proud sponsor and exhibitor at the 10th anniversary of Kommunikationskongress in Berlin.

Kommunikationskongress is the largest annual international conference for Public Relations professionals in the German speaking market. Presented by the Federal Association of German spokesmen (BdP) and the respected magazine ‘pressesprecher’, the congress remains one of the most important platforms for discussions surrounding current issues and trends facing today’s PR and communications professionals. With more than 30 exhibitors and over 1,800 attendees, the congress is a popular organization in the area of corporate communications. Members of the congress include companies, organizations, agencies, PR-service providers, political parties, media services and more.

The Business Wire booth was a big hit this year, illuminated by its spectacular brand colors and featuring our newest monitoring service, NUVI. Business Wire thrilled booth visitors with giveaways, ‘Lebkuchenherz’ as the Germans call it, a delicious ginger bread cake shaped like a heart. Our branded ginger bread cakes not only drew the attention of the attendees at the congress, but also touched many hearts.

But it wasn’t the cake that put a big smile on Ms. Gladys Takramah’s, Berlin-based PR executive for Umweltbundesamt Deutsche Emissionshandelsstelle (DEHSt) face. She won our big prize, a Google Nexus 7 tablet.

Business Wire greatly enjoyed being a part of the 10th anniversary of Kommunikationskongress.  It was an excellent event and opportunity to meet with a wide range of PR and communication professionals.

Did you attend Kommunikationskongress this year? If so,what did you think?

Upcoming Business Wire Events: Olympics in London, Katie Paine in Dallas, Meet the Media in Boston, Denver and Charlotte

April 30, 2012

Upcoming Business Wire Events

Business Wire’s Media Breakfast: The Olympics, Media & PR

Hosted by Business Wire London

With the biggest sporting event in the world at our doorstep, join us for a discussion about how the Olympics affects the media landscape. Panelists include: Matt Ball, Editor-in-Chief of MSN UK, Scott Dougal, Deputy Sports Editor, the Press Association, Duncan Hooper, Managing Editor, News & Sport, MSN and Darren Waters, Head of Devices & Social Media, MSN / ex-BBC journalist. This event is FREE for public relations and communications professionals.

Wednesday, May 2 at 8:45 AM BST
St Bride Foundation
Bride Lane, Fleet StreetLondon , EC4Y 8EQ, United Kingdom

To register: RSVP by Monday 30 April to uk@BusinessWire.com

Meet the Boston Media

Hosted by Business Wire Boston

Join Business Wire Boston for breakfast and a panel discussion with members of the local media. Learn about current trends in journalism, what kind of news editors are looking for, and how to effectively pitch a story. Panelists include: George Donnelly – Executive Editor, Boston Business Journal, Abby Jordan – Associate Regional Editor, AOL’s Patch.com, Leigh Montgomery – Librarian, Christian Science Monitor, Frank Quaratiello – Business Editor, Boston Herald and Don Seiffert – Associate Editor, News, Mass High Tech. This event is FREE for all attendees.

Thursday, May 3 at 8:00 AM ET
Westin Waltham Hotel
70 Third Avenue, Waltham, MA, 02451

To register: RSVP to http://www.eventbrite.com/event/2184174926?ref=ebtn

Meet Denver Journalists and Public Relations Professionals Specializing in Targeting the Hispanic Market

Hosted by Business Wire Denver

Learn Tips for Reaching and Pitching Hispanic Media, a Critically Important and Growing Segment of the American Community. Daniel Montano, President/CE) of Elevation Creation International moderates a panel, including María Rozman, News Director, KDEN Telemundo Denver; Roberto Martínez-Maestre, General Director, El Hispano; Kim DeVigil, Senior Director, Communications, University of Denver; and Luisa Collins, News Director, Univision Colorado. This event is FREE for Business Wire members and $20 for non-members.

Thursday, May 3 at 8:30 AM MDT
Denver Athletic Club
1325 Glenarm Place, Denver, CO, 80204

To register: RSVP by May 1 to JoAnne Hirsch, (303) 861-8833 or joanne.hirsch@businesswire.com

Pitching to Pickup – Tips from Local Media on Working with Newsrooms

Hosted by Business Wire Charlotte

Local media professionals will discuss how to effectively pitch news to the media. Panelists include Dion Lim, News Anchor, WCNC; David Harris, Managing Editor, The Charlotte Business Journal and John Arwood, Business Editor, The Charlotte Observer. This event is FREE for Business Wire members and $20 for non-members.

Tuesday, May 22 at 7:30 AM ET
Dilworth Neighborhood Grille
911 East Morehead St, Charlotte, NC, 28204

To register: Please RSVP by Thursday, May 17 to Penny Sowards at penny.sowards@businesswire.com

Measuring What Matters: New Rules for 21st Century Communications Measurement

Hosted by Business Wire Dallas, with NIRI, PRSA, IABC and Critical Mention

What metrics really matter? How can metrics drive strategy? Join IABC, PRSA, NIRI, Business Wire & Critical Mention for the annual joint communications lunch, as Katie Paine, CEO of KDPaine & Partners, provides measurement insight on “best in class” measurement programs for 2012, best measurement tools today, where measurement is headed and more. Standard Luncheon Fees apply: Full-time Student $25.00, Guest $50.00 , Member $40.00 and Table of 10: $500.

Thursday, May 31 at 11:15 AM CT
Thanksgiving Tower (Tower Club)
1601 Elm Street, Dallas, TX, 75201

To register: Please RSVP by May 28 at 10:00 pm on this page

Business Wire holds dozens of local events every year. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from trends in today’s newsrooms to writing for SEO. Events are usually free of charge to members. For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit BusinessWire.com. Follow live updates from Business Wire events on Twitter: hash tag #bwchat


Get every new post delivered to your Inbox.

Join 44,364 other followers

%d bloggers like this: