PR Updates From Around the World – June 1-10

June 10, 2015

By Denise Grayes, Business Wire Nashville

Here are the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

PR Industry Updates

Austin
Independent agency Drumroll announced that it has named Andy Davidhazy as Creative Director. Article

Charlotte
French/West/Vaughan has been selected by the Greater Raleigh Convention & Visitors Bureau as its creative services agency of record following an 18-agency competitive review. Article

Chicago

Public Communications Inc. announced Craig Pugh will join the national integrated communications firm as president. Article

Cleveland
Crisis specialist Hennes Paynter Communications has rebranded as Hennes Communications following the departure of former partner Barbara Paynter, who is launching her own consultancy. Along with the rebranding, the firm has promoted Nora Jacobs to senior vice president at the firm. Article

Dallas
Furniture retailer American Signature has selected The Richards Group as agency of record. Article

DC
Purple Strategies has appointed Robert Fronk as managing director of reputation strategy. Article

Maroon PR is working with Big League Chew bubblegum, owned by Lincolnshire, Ill.- based, Ford Gum & Machine Co. Article

Highgate at Seven Oaks in Bakersfield, Calif. has selected Buffalo Brand Invigoration Group to direct a public relations program. Article

MediaDC announced the hire of Elizabeth Sheldon as National Account Director. Article

ConnellyWorks has announced the appointment of Margo Dunn as Director of Marketing. Article

Stratacomm LLC announced hiring Karyn G. Le Blanc as a Senior Vice President in its Washington, D.C. office. Article

TradeMark East Africa has selected Agenda as its North American public affairs agency to advance its mission of growing East Africa’s prosperity through trade. Article

Detroit
Eisbrenner Public Relations has promoted Tricia Marion from assistant account executive to account executive. Article

The 2015 Chevrolet Detroit Belle Isle Grand Prix, a subsidiary of the Downtown Detroit Partnership, is working up with digital and social specialist OTTO Detroit, Franco Public Relations Group and students from Wayne State University-who will elevate the social media discussion-to bring the race experience to a global audience through social media. Article

Los Angeles
Global nutrition company Herbalife has named Ric Hobby as senior vice president for global government relations; Megan Jordan as senior vice president for global corporate communications; and Randall Popelka as vice president, government and industry affairs. Article

Joanna Massey has been named to the newly created position of vice president, corporate communications and investor relations at Lionsgate. Article

Miami
rbb Public Relations has been named agency of record for Sawgrass Mills. Article

Liquor marketer Bacardi is reviewing below-the-line marketing duties, including PR, across its North American brand portfolio, after a similar exercise consolidated creative and media with Omnicom Group agencies earlier this year. Article

The Buzz Agency has added new clients including the US Immigration Fund, Habit Burger, Boca West Country Club, Sunflower Creative Arts, Aviation Week Events and Clive Daniel Interiors. Article

Minneapolis
Nicki Gibbs has been promoted to senior vice president, strategy at Beehive PR. Article

Beehive PR has added three new communications strategists to its team. New hires include account director Abigail Greenheck, account director Ericka Webb and account coordinator Maggie Pendleton. Article

Nashville
Guthrie/Mayes Public Relations has named Rebecca Frazer the 2015 Guthrie/Mayes PR Student of the Year. Frazer, a junior at Asbury University in Wilmore, Ky., was chosen among a strong group of applicants from Kentucky colleges and universities who were nominated for this position. Article

Newport Beach
Global Results Communications (GRC) announced the addition of several new technology companies including mGage, CellTrust and Numerex to its list of clients. Article

ASICS America Corporation today announced it has named United Entertainment Group its new US public relations agency of record. Article

New York
APCO Worldwide and Text100 have launched a joint offering focused on digital healthcare. Article

Kathy Cripps, longtime president of the PR Council, will step down from her position by the end of the year. Article

Ruder Finn announced that John McInerney will assume a new role as Director, Healthcare Digital Strategy. Article

Utilidata has hired Global Strategy Group as its agency of record for communications and public relations. Article

Samsung Electronics has extended its relationship with FleishmanHillard, handing the firm a US corporate PR brief following a review that took place earlier this year. Article

Jesse Comart has been named vice president, global head of communications, at MediaMath. Article

Turner Public Relations had added vice president of tourism Emma de Vadder. Article

R&J Public Relations has added John De Bellis as director of business development. Article

The Halo Group has hired James Best as senior vice president, marketing and business development. Article

Coyne has been selected as agency of record by global outdoor lifestyle brand Timberland to provide public relations strategy, ideation and program activation in North America. Article

Finn Partners has been retained by Cinnabon as agency of record following a competitive review. Article

United Entertainment Group has been selected as the communications agency of record for Speedo USA, a division of PVH Corp. Article

MWW Public Relations announced the addition of U.S. Bank to its client roster. Article

The Halo Group will be launching international beach chic Spanish accessory brand Flossy Shoes into the US marketplace with an integrated social media program. Article

Turner Public Relations has added Waldorf Astoria Park City to its client roster. Article

Beautiful Planning Marketing & PR has added a new client, Dr. Joshua Perlman, co-founder of the NYC Smile Spa in midtown New York. Article

Glass Lantern Public Relations has been named the public relations agency of record for CORAnet Solutions. Article

Wearable maker Polar has brought on Max Borges as it looks to gain US market traction in the popular activity tracker space. Article

Ogilvy PR has hired Robyn Massey to the newly-created role of global chief communications officer. Article

June marks the 14th anniversary of the launching of M&A/consulting firm Gould+Partners. Article

Finn Partners announced it has been retained by Cinnabon as agency of record following a competitive review. Article

Beautiful Planning Marketing & PR has added Z Skin Cosmetics to its client roster. Article

Philadelphia
Brian Communications announced four new senior leaders to the team who bring extensive communications and business experience to their roles at the agency. Article

Flackable has been selected as the integrated communications agency of record by Vesticor Advisors. Article

Flackable Promotes Hailey Lanier to Account Executive Article

Swordfish Communications has launched a new service that will help organizations reach out to journalists important to them, and perhaps even generate their own press coverage. Article

Flackable has promoted account coordinator Hailey Lanier to account executive. Article

Phoenix
In business for more than 17 years, Off Madison Ave continues to experience tremendous growth and is poised for another successful year with the addition of eight prominent client accounts and seven new staffers. Article

San Diego
Elevator announced it has acquired Copper Blue Creative effective June 1. Article

San Francisco
OutCast’s Helena Maus has been named North America CEO of sister agency Bite as it continues to recover from a bout of management shakeups and financial turmoil. Article

Wearable maker Fitbit has brought on FleishmanHillard and Burson-Marsteller as the company prepares for its IPO while also facing legal troubles. Article

Glass Lantern Public Relations has been named the public relations agency of record for CORAnet Solutions, Inc. Article

Glassdoor announced Dawn Lyon has been named vice president of corporate affairs. Article

Seattle
Beauty and grooming retailer Birchbox announced the promotion of Claire Paull to Chief Communications Officer. Article

Waggener Edstrom Communications has appointed Kass Sells as the agency’s president of North America (NA). Article

Silicon Valley
Relypsa has appointed Charlotte Arnold as vice president, corporate communications. Article

PayPal has consolidated international PR duties covering EMEA and Asia-Pacific to Edelman, the Holmes Report can reveal. Article

eBay head of comms Alan Marks is stepping aside for Dan Tarman to take over as chief communications officer as the company prepares to split with PayPal and readies for a new CEO to take the helm. Article

Atlanta & Nashville
Ignite Creative Group announced its new office location in downtown Cumming, Ga. along with the expansion of a second office in Birmingham, Ala. Article

Chicago & LA
Porter Novelli announced two new managing directors in its Southern California and Chicago offices. Linda Martin, partner, will lead the Porter Novelli team in Southern California, while Adam Scholder, senior vice president, takes on leadership of the Chicago team. Article

DC & NY
SKDKnickerbocker has added former congressional reporter Kate Nocera to its Washington public affairs team and political and communications veterans Jaclyn Rothenberg and Maureen Shanahan to its New York office. Article

New York & San Francisco
Global Gateway Advisors and LyonSHARE Communications Group have announced the formation of a strategic alliance to expand each firm’s resources to better support their clients. Article

Seattle & Toronto
Waggener Edstrom Communications and Canadian-based independent Environics Communications have forged a new partnership. Article

Hong Kong
Following a six-month project, British retailer Jack Wills has engaged AKA Asia on a retainer basis for media relations, influencer relations and partnership management.  Article

London
Following a competitive pitch, Fishburn has been appointed by joint venture partners Lend Lease and LCR. Article

Hill+Knowlton Strategies has hired public affairs specialist Henry Groundes-Peace as an associate director within the financial and professional services team. Article

Chris Lawrence has joined Bite‘s leadership team as creative director. Article

Colgate-Palmolive has selected Cohn & Wolfe for its new Dutch Sanex PR campaign. Article

Greene King has chosen Hudson Sandler to handle its trade media relations programme. Article

Broadgate Mainland has appointed Gareth David as executive director. Article

Pop Brixton has appointed agency W to handle its launch. Article

PROI Worldwide has added KISS Communications of Cambridge as its fourth partner agency in the United Kingdom. Article

Live and on-demand TV service enabler TV2U has appointed Babel PR to drive a multi-market brand awareness and media relations campaign for both its B2B and B2C offerings. Article

Hunter Public Relations is expanding internationally with the opening of its first office outside the United States. Article

H+K Strategies has brought together 15 media players, including LinkedIn, BuzzFeed, Twitter and Brandwatch, to form the first in a series of publishing boards. Article

A new association has been launched to accompany the increasing convergence of marketing and technology in the UK. Article

Group managing director David Wilson is leaving Bell Pottinger after 15 years with the UK PR firm. Article

Paris
To increase its presence on the African Continent, PROI Worldwide has added Levanter Africa in Kenya to its partnership. Article

Business Communications Agency has opened a new office in Israel, offering marketing and communications services. Article

Edelman has hired FleishmanHillard’s Esther Busscher to lead its Brussels office. Article

WPP PR firms H+K Strategies and Buchanan have joined forces to launch a corporate and financial comms consultancy that focuses on the Middle East and Africa (MEA) region. Article

3BL Media announced the acquisition of Dunstans Publishing Limited. Article

Sydney
Nestle has appointed APCO Worldwide to help it recover from reputational damage incurred in a recent crisis over the company’s Maggi noodle brand, according to the Economic Times of India. Article

United Spirits Limited has named Abanti Sankaranarayanan as business head for luxury and corporate relations, India. Article

SPAG Asia has added an office in Mumbai to its headquarters in Gurgaon. Article

Sony India has awarded PR duties to Avian Media following a competitive review that featured a number of competing firms. Article

Sharif Rangekar has moved into a chairman role at Integral PR, after serving as CEO for more than a decade. Article

Cohn & Wolfe India CEO Rafi Khan is stepping down from his role, with the firm promoting Megha Sharma to lead its operations in the country. Article

Tokyo
Ogilvy & Mather Japan announced the appointment of Abi Sekimitsu as Content Director of OgilvyOne K.K. Article

Toronto

Lifestyle Delivery Systems has named Tim Hamilton as corporate communications executive. Article

OneUp Sports announced that it has hired John McCauley as Vice President, Content and Strategy, a new role for the company. Article

Click here to share these updates on Twitter: http://ctt.ec/278kT 

Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!


Selfies Are Here To Stay…

March 2, 2015

Guest Contributor: Marie Baker, Vice President,Social Media, Coyne PR

…So says the Coyne State of the Selfie report, which takes a deeper look into the ever-popular selfie (or not so popular depending on whom you’re asking).  The report revealed some seriously unbelievable selfie stats; did you know the first selfie was snapped in 1839 by American pioneer and photographer, Robert Cornelius?  We’re pretty sure if Instagram were around back then this selfie would have made it to the popular page.

Selfies-20150211084019681_1

Fast-forward to 2015 – there are now more than 93 million selfies taken worldwide each day. Are you guilty of a daily selfie?  It’s okay to admit it. Most people are posting their selfies to show off something new, like hair, makeup or clothing. Other reasons for snapping a selfie included sharing family time moments, visiting new places or just hitting the gym to show off your physique.

State of the Selfie shared some interesting information discovered by Harvard University. During a recent study they discovered that human arms have grown half an inch over that last two years. Eighty percent of participants polled said they took a selfie at least one time a day. Harvard is now predicting human arms will become 4 to 5 inches longer by the close of the century.  Keep stretching for that perfect angle people – we may be changing the human anatomy!state_of_selfie_infographic

Whether you’re a selfie lover or dread the thought of posing for the camera, State of the Selfie generated some major buzz within the industry. PRNewser, PRWeek snd others shared their love for State of the Selfie.

Our recommendation? Embrace the selfie!  Take selfies with your cat, your grandma and that awesome burrito bowl you had for lunch. Have no shame in your selfie game, and check out the State of the Selfie Report (if you haven’t already)! www.coynepr.com/selfie-report#


Business Wire at CMW2014: It’s All About the Visuals

September 4, 2014

by Phil Dennison, Senior Marketing Specialist

It’s after Labor Day, which can only mean one thing. Well, two things: No more wearing white shoes, and it’s time for another Content Marketing World!

Business Wire is proud to be a sponsor and exhibitor for the second year in a row (and we’ve attended all five CMWs so far). We’ll be there at Booth 46 & 47 to show you the latest tools for featuring and distributing your content: The News Capsule and Picture Capsule.

Capsules are self-contained, embeddable packages of content with your press release, photos, videos, links and other supporting media that travel across paid, earned, shared and owned media. They help you to present your content in the most effective way: visually and interactively. And it really is all about visuals and interactivity. Why do we say that? Well, check it:

  • According to the Social Science Research Network, 65% of people are classified as “visual learners.” Audiences absorb visual elements in one-one thousandth of a second, far faster than they do text; and visual learners find pictures, illustrations and other such content key to absorbing new information.
  • 73% of journalists who responded to our recent Media Survey stated that photographs are their most preferred asset to accompany a press release. Why not make sure they get those photos right along with the rest of your content?

bizwiremultimedia

 

  • Every piece of content in a Capsule is interactive and measurable, giving you an opportunity to see what pieces of your content plan are the most successful.

What type of content do you see the most in your Facebook timeline? Do you see walls of text? Or do you see pictures, videos, meme images and other types of visual content? In social media, and particularly on mobile, visuals rule.

Think about your own successful campaigns – press releases, emails, ads, social promotions, etc. What draws the eyes in heat maps? What gets the clicks? Chances are it’s the compelling visual. I don’t know about you, but the email campaigns I subscribe to almost always catch me with a snazzy photo. And our own research shows that press releases with accompanying visuals get far more clicks – anywhere from 5% to 20% more.

So that’s what we’ll be emphasizing at Content Marketing World: How to increase impact and ROI of your news and branded content with interactive visuals, how to produce them, how to share them, and how to measure their success. Make sure you stop by our booth to see what we can do for you and your content. And to sweeten the pot, we’ll be giving away one of these to one lucky person:

CHDHE-302_main1

 

A GoPro Hero3 White Edition, for you to create your own compelling visuals for business, in your personal life, on the go or wherever! But you have to stop by our booth to enter to win, so we’ll see you there! Meanwhile, let us help you plan your Cleveland visit with this guide to restaurants, landmarks and other sights to see!

Want to learn more about Capsules? Drop us a line below and we’ll be in touch!

 

 


Decoding the Media: National Journalists Divulge Best Way to Build Relationships

November 12, 2013

By Meghann Johnson, Sales Manager, Business Wire Chicago

What does it take to land a signature placement? You know, the media placement that positions your company as an industry-leader with the smartest executive team and best products? According to speakers on PRSA Chicago’s recent panel, a heck of a lot more than it used to.

Business Wire team members recently attended “National Media in Chicago: Who’s Here and What Do They Cover?” featuring journalists from top national media outlets including:

  • Diane Eastabrook, Correspondent, Al Jazeera America (@AJAM)
  • Jason Dean, Chicago Bureau Chief, Wall Street Journal (@JasonRDean)
  • Flynn McRoberts, Chicago Bureau Chief and Editor-at-Large, Bloomberg News (@FlynnMcRoberts)
  • Neil Munshi, Chicago and Midwest Correspondent, Financial Times (@NeilMunshi)

During this discussion the speakers divulged best pitch practices for PR professionals. In each case, each journalist reiterated the exact same advice – all good PR professionals must do their research before reaching out. This, they told us, is the number one way to create strong relationships and build trust in your company.

In this case, research does not mean referencing their latest article, post or tweet. In PR, researching the reporter means understanding both what they write about and who their audience is.  In today’s world, general pitches only slightly on target with the reporter’s beat and readership are unacceptable. It is better to write highly targeted press releases, with a highly specific audience. Not only will this support your internal business goals, you will provide better content to your beat  reporters.

A few other themes were addressed to give insight into their news process:

Newsrooms embrace social media…to an extent.

In April 2013 Bloomberg News introduced corporate and CEO Twitter feeds to their terminals, a huge step for highly-regulated industries that may not have access to social news at work

  • Business Wire Tip: If you delete a tweet archived in the Bloomberg terminal, you must call Bloomberg to have them manually remove it.  These tweets are not automatically deleted.

While social media is expanding, many journalists are still cautious.  Financial Times’ Neil Munshi was quick to point out that when a big story hits he shuts off Twitter so he can focus on uncovering facts vs. reading potentially false reports.

  • Business Wire Tip: For any communications, especially in times of crisis, it is important for companies to be transparent and provide as much information about the situation as possible in order to control the conversation.  Considering issuing a press release or utilizing your corporate blog to ensure the words used to describe your news are your own.

Content other than photos are rarely re-purposed verbatim; however these elements have huge value in showcasing the larger story to the reporter and brand fans.

In the age of videos and infographics, companies should include content elements that tell the brand’s larger story.  Video works well as it provides a face to the story, while images drive deeper emotional connections.

  • Business Wire Tip: Content marketing and distribution is an effective way to gain attention and influence key constituents; however, it’s important to ensure the story is relevant and timely to drive conversations. Check out on our recent post on this topic.

Press releases remain relevant to news gatherers.

The resounding feedback from speakers is “press releases are alive and well.” According to Jason Dean of the Wall Street Journal press releases remain one of the best ways share company news as it provides reporters accurate information, with links to supporting information, making it easier to do their jobs.

  • Business Wire Tip: If you’re looking to spice up the traditional release think about adding bullets highlighting “Just the Facts” and “Key Quotes,” which may catch the viewers’ attention. Consider adding a Click to Tweet in your sub-headline like this PRSA Austin story.  Or take it one step further like this Amazon release entirely comprised of Tweets each crafted with a different audience in mind.

These are just a few of the tips from leading journalists, but we have many more. Keep following the BusinessWired blog or contact us directly to learn more.


The Daily Dog Interviews Marketing SVP Tom Becktold on PR’s Role in the Marketing Process

October 25, 2012

The Daily Dog, as part of their “Exhibitor Insights” video series from this month’s PRSA International Conference, spoke with Tom Becktold, our SVP Marketing, about how PR pros are in a perfect position to drive companies’ greater marketing messages, how social media has given PR a bigger presence in C-suite decision making, and how PR should be guiding marketing and advertising. Check out Tom’s interview with Richard Carufel below:


It’s All About Marketing and PR Convergence with Our New Smart Marketing Page

May 8, 2012
For professional communicators today, there is a growing understanding that PR and marketing efforts must work in unison to be most effective.  For example, the cost of the keywords that marketing bids on in their advertising outreach can be reduced when PR successfully gets those same keywords embedded and issued/posted/shared in their audience engagement efforts.

With press releases, we know that multimedia enhances click-thru rates and improves audience engagement.  When public relations leverages existing marketing assets, it reinforces brand messaging and helps marketing achieve the multiple touch points needed for audiences to act.  Both marketing and PR ultimately engage many of the same audiences by the very nature of how content is found and shared online.

For PR practitioners, this provides an opportunity to show how they can cost-effectively and measurably complement and boost the overall marketing impact.  As you build your next press release, work with marketing to develop and use common campaign keywords, add SEO-relevant, measurable touch points such as links from press release content deep into the organizations website, include “buy this” buttons and add multimedia visuals and videos, all driving measurable traffic, revenue and engagement tied to shared campaign objectives.

The launch of our new Smart Marketing Page provides a tremendously cost-effective new platform to achieve marketing/PR message unity that is measurable.  It helps PR grab a larger share of the marketing voice by pushing out press release and multimedia content via the powerful Business Wire news network to media and online audiences across the country, deep into your industry and around the web.  It also posts to our EON: Enhanced Online News platform, all designed to provide easy audience engagement and SEO-boosting exposure.

The Smart Marketing Page gives marketers a branded platform that is SEO friendly with assets that are easy to share, allowing for the inclusion of polls, multimedia galleries and custom branding.  It provides both with valuable multimedia tools and measurement metrics to evaluate and adjust campaigns against marketing objectives.

Check out the Business Wire SMP and see for yourself why we’re so excited about this new platform. Then contact your local BW account executive to get started.


PRSAIcon 2011 Recap: Eight Key Takeaways, From Storytelling to Link Tracking

October 19, 2011

by Amy Yen, Marketing Specialist, Business Wire Los Angeles

Business Wire at PRSAIcon 2011This week, Business Wire was once again a proud sponsor and exhibitor at the 2011 PRSA International Conference, aka #PRSAIcon. Our conference team had a great time meeting so many of our amazing clients in person and learning the latest about the always changing PR industry. We tweeted updates on our @businesswire feed throughout the conference of interesting lessons from many of the keynotes and sessions. Here are eight key takeaways:

  1. PR is about storytelling. It was only appropriate in Orlando, home to the most magical place on earth, that the unofficial theme of the conference was storytelling. Opening keynote speaker Soledad O’Brien of CNN talked about storytelling being more than a statistic. You have to find the character behind the statistic & tell the story with their passion. The closing keynote speaker, Joe Rohde from Disney, talked about compelling stories coming from the interruptions in expected patterns. “We don’t have time for things we think we already know.”
  2. Video and visuals make for compelling storytelling. YouTube is the number two search engine in the world behind Google. Video makes for great content and is not as expensive as it’s perceived to be. (After all, every phone is a camera.) It’s also a good idea to get your executives on video talking about your brand . . . it helps qualify them as spokespeople for journalists.
  3. Customer service is the new black. Like it or not, part of PR is now customer service. In fact, thanks to social media, PR people are often the first to hear about the problems. There is still a level of awe right now if you just reply when your customers try to talk to you.
  4. Media training is not just a C-suite sport anymore. Keynote speaker Chris Brogan talked about how everyone is on some kind of media these days, so everyone should be trained. Soledad O’Brien discussed media training from a journalist’s perspective, saying passion and emotion can’t be trained. Ultimately, what people relate to is the authenticity and passion behind the messaging points.
  5. You can’t ignore Google+. Chris Brogan pointed out that you have to care about Google+, if only because it’s the only social network currently being indexed on the top two search engines in the world. Every PR professional should at least be conversational about it. Additionally, Google+ profiles can help with personal online presence since it ranks so highly on Google. Optimize your title and introduction and include links to all your other sites and networks, as those appear in your search results.
  6. Empower your employees on social media. If you’re terrified to give control to others in your organization, you will not be successful in social media. Train them and have a social media policy so you can be. Your policy should be short and understandable without legal assistance and should be in every new hire’s packet when they start.
  7. If it can be searched for, it can be optimized. Keyword optimize your blog posts, landing pages, press releases, online newsrooms, multimedia and social content. In press releases, optimize in the headline and subhead, include links and a call-to-action. For photos and other multimedia, optimize the file name of the file you are uploading, include alt text and captions.
  8. We are all fighting for budgets. PR should get credit for the leads it generates. Set goals before your campaign so you can track conversions with tools like Google Analytics. Track traffic with tools like Google URL builder, which tags your URLs so you know where your link clicks are coming from (press release versus AdWords versus Facebook ads, etc).

At the conference, we also announced our new partnership with Critical Mention, which will provide clients with access to Critical Mention’s real-time television and radio monitoring platform. As an introductory promotion, Business Wire clients who subscribe with Critical Mention for 2012 will receive the remainder of 2011 at no charge.

We’d also like to congratulate Elizabeth Rowland at Strat-igence, who was the winner of our iPad Giveaway. And thanks again to PRSA, the speakers and all the attendees for a great conference!


Follow

Get every new post delivered to your Inbox.

Join 42,868 other followers

%d bloggers like this: