Charlotte-Area Communicators Discuss Best Practices for Feature Releases

October 9, 2009

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Business Wire Charlotte hosted a breakfast on September 29th in Greensboro, NC to discuss “All Things Feature Release.” The discussion, led by Greensboro-area PR and media professionals, revolved around the best practices for getting your feature news noticed. The panel of speakers included:

Here are some key takeaways from the discussion:

  • Always try to spin a local angle into your features article.
  • Always include multimedia. Even if an editor doesn’t have time to write an original article about your story, they can fill space with your photo and caption.
  • It is never to early to send in a features release. Some Features editors plan months ahead, you should plan in advance, too.
  • If you plan to email a features article to an editor, don’t forget the basics in email etiquette. Save the cute headline for the release. The subject line should show basic info.
  • Make your features story evergreen. Make it timely tomorrow and timely six months from now (except for obviously seasonal topics).
  • Local papers don’t have enough staff to write a story for you. Provide the whole package for them: local angle, multimedia, quotes.

Don’t forget to check out Business Wire’s Feature Topic Series.

Local Business Wire offices host several events each year on PR, IR, SEO & media topics.  Check out the Business Wire Events page to find upcoming events in your area.

Follow Business Wire events on Twitter! Hash tag #bwevents


Consumer & Lifestyle Media Panel Recap

November 6, 2007

We recently hosted a live media panel in New York for PR professionals lBusiness Wire Featuresooking to connect with high-profile consumer and lifestyle editors in the industry. Listen to the archived event and find out the latest on what top consumer media editors are covering

The panelists included Darcy Jacobs, articles editor, Family Circle; Kristine Kennedy, east coast editor, Better Homes and Gardens; Susan Avery, senior editor, Grandparents.com; Jenifer Braun, weekend entertainment and consumer lifestyle editor, The Star-Ledger; Sharon King Hoge, editor, Verdant; and Tracy Saelinger, lifestyle editor, Every Day with Rachael Ray.

The event covered an array of topics that proved to be insightful and very candid. The panelists addressed some of their own personal stories and offered details on how they prepare for upcoming sections, the latest trends they are monitoring and tips on how to pitch a story for better placement.

PR Week also covered the event (post one) (post two) and offered some handy tips discussed by the panelists.


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