Business Wire Charlotte hosted a lunch on April 28th to discuss “Effective Communications Strategies in Challenging Times.” The discussion, led by Charlotte-area PR, IR and media professionals, revolved around the best practices for getting your good news out in a struggling economy.
The panel of speakers (left to right in the above photo) included:
- Kiley Rawlins, VP of IR & Communications, Family Dollar Stores
- Jefferson George, Business Reporter, The Charlotte Observer
- Laurie Tardif, Media Relations Manager, Goodrich Corporation
Some notes from the discussion:
- Whenever possible, offer full access to your company’s CEO. A reporter will rarely turn down the opportunity to meet with a C-level executive no matter what the topic is.
- Since the economy is struggling, steer your angle towards ways to help people (ie. ways to reduce spending, create jobs, etc.) to guarantee media coverage.
- Don’t just rely on Twitter or blogging to communicate your company news. Keep a relationship with your local media to get real coverage.
- After you send out a release, tweet about it to get conversations going about it.
- If you don’t have big news to announce, get creative and find ways to keep your company’s name in the media through feature-type articles.
- Monitor what people are saying about you in blogs.
For more information on local Business Wire events in your area and what’s coming up on our award-winning webinar series, be sure to check out upcoming Business Wire events.