LatinoWire Expert Series Webinar: Meet Leading Hispanic Journalists and Bloggers on Oct. 15

October 6, 2014

By Pilar Portela, Media Relations Supervisor & LatinoWire Media Relations Representative, Business Wire Miami

Join Business Wire’s LatinoWire webinar on Wednesday, October 15 at 1 p.m. ET / 12 p.m. CT / 10 a.m. PT, featuring prominent Latino journalists and bloggers from around the country. In this webinar, our speakers will take a look at the latest trends and issues being covered. They’ll also look past Hispanic Heritage Month and provide best practices and guidelines for PR in 2014 and 2015.

Speakers:

Rafael Cores, News Director, impreMedia

Twitter: @eldiariony & @rafacores

Lorraine C. Ladish, Founder and Editor-in-Chief of VivaFifty.com
Twitter: @lorrainecladish & @vivafifty

Marissa Rodriguez, Editor, Vista Magazine

Twitter: @MarissaRodz & @VistaMag

Johanna Torres, Editor, Founding Editor-In Chief of MamásLatina.com, Chief Content Editor MiBlogazine.com and Multi-Media Lifestyle Expert and Brand Ambassador
Twitter: @MamasLatinasUSA & @MiBlogazine

Monica Vila, Founder and Managing Director, Online Mom Media
Twitter: @TheOnlineMom

Moderators:

Danny Selnick, Senior Vice President, Strategic Markets, LatinoWire & Public Policy Services, Business Wire DC
Pilar Portela, Media Relations Supervisor & LatinoWire Media Relations Representative, Business Wire Miami

 

This webinar is a free event for all attendees. For more information and to register go to: http://bit.ly/HispanicMediaEvent

LatinoWire reaches influential Hispanic bloggers, decision-makers and more than 1,200 US-Hispanic newsrooms in both Spanish and English. Click here for more information on LatinoWire and media reach.


New FREE Service, Expert Latinos, Helps Connect Hispanic Reporters with Sources

September 23, 2014

In an age where Hispanic media outlets are understaffed and reporters are on tight deadlines—in comes a new free service called Expert Latinos. Expert Latinos was created to help Hispanic reporters find sources and experts for their stories, saving them time and energy.

The way it works is very simple. Basically the reporter fills out a quick form directly on the website (ExpertLatinos.com) detailing what they are looking for. The request is then sent via a daily email to the list of subscribers, which consists of experts, entrepreneurs, public relation professionals and much more.  As a subscriber, if you see a story in which you can contribute to, you then simply reply directly to the reporter via email.

ExpertLatinos

Launched in April 2014, Expert Latinos has quickly become the go-to-source for Hispanic media outlets looking to quickly identify experts and sources. Among the media outlets already using Expert Latinos includes reporters and writers for: Univision, Telemundo, La Opinion, EFE America, Yahoo! Mujer, Vista Magazine, El Diario/La Prensa…the list goes on and on.

Reporters are submitting queries for just about anything from “I’m working on a story on the future of Spanish in the U.S. and need an expert in linguistics” to “I’m currently working on an article and need to interview entrepreneurs to talk about the best tools to grow their business.” Best of all, it’s completely free for reporters and sources alike.

So if you’re a source or expert and are looking to promote your business and get free exposure you can sign up here. Stay on top of the daily email alerts because you never know when something might come up where you might be the perfect fit. Simply reply back to the reporter via the email they provided.

If you’re a journalist and are looking for an expert or source for an upcoming story you can start submitting your request here. Reporters can also chose to send their queries anonymously, in which case their outlet and email will not be disclosed.  Expert Latinos will then receive the responses and forward them to the reporter.

So what are you waiting for?  Sign up today!


The Role of PR in Multicultural Outreach: Has Your Program Adapted?

April 9, 2014

This week, Business Wire Paris’ Hannah Kelly’s article on The Role of PR in Multicultural Outreach is featured in CommPro.biz.

With the globalization of the communications industry, and the ever-changing demographics of the United States, multicultural outreach has never been so important. Currently, the combined buying power of the Hispanic, Black, Asian and Native American communities combined is over $1.5 trillion, with Hispanics opening small businesses three times faster than the national averageAs these key audiences gain influence, organizations must customize and adapt their programs to meet the unique needs of each.

Read the full story at http://www.commpro.biz/public-relations/role-pr-multicultural-outreach/

Learn more about Business Wire’s multicultural PR services: https://www.businesswire.com/portal/site/home/demographic-targeting/

Tweet this post: http://ctt.ec/e64Ai


Meet the Hispanic Market’s Most Influential Bloggers

April 8, 2013
by Pilar Portela, Media Relations Supervisor, Business Wire/Miami

At LatinoWire’s recent webinar “Meet the Hispanic Market’s Most Influential Bloggers,” bloggers from The Wise Latina Club, HispanaGlobal.com, Mamiverse.com, and Hispanicize 2013 shared their formula of success, how they built their blog, projects they are working on, how to effectively reach the Hispanic community and much more.

Below are some highlights from the webinar:

viviana_hurtadoViviana Hurtado, Ph.D – The Wise Latina Club

thewiselatinaclub@gmail.com @vivianahurtado @wiselatinaclub

  • Know your vision, listen to your community and stick to that.
  • There’s a lot of noise and clutter wanting you to be something you’re not, don’t listen.
  • Define who you are and stay in your lane.
  • Think outside the box, I may not be the expert you’re looking for, doesn’t mean we can’t work together, think partnership.

jeannette_kaplunJeannette Kaplun- HispanaGlobal.com jkaplun@hispanaglobal.com @jeannettekaplun

  • Latina women have so many different layers and dimensions.
  • Many question if there’s a market for women, yes!
  • Having a big blogging space and competition makes everyone better.
  • If you ignore your community, there’s nowhere to grow.
  • You need to listen, see the reaction of your audience, and comment.
  • Provide good, helpful content. If readers don’t like what they see/read they won’t come back to your site.
  • Nothing beats interaction, it’s a two-way intersection.
  • Online relationships are like regular relationships, you need to listen!

 

LorraineLaddishLorraine C. Ladish-  Mamiverse.com

lorraine.ladish@mamiverse.com @lorrainecladish @mamiverse

  • Empower and address the mother as a whole – Latina, Mother, bilingual, bicultural, etc.
  • I love the direct connection with the reader.
  • Initiate a conversation, it’s the biggest success you can have.
  • Social media cuts down the barriers, no longer talking to an audience without a face, instead it’s more personal, one-on-one interaction with the reader.
  • Always respect, even the “little people,” you’ll never know how big/successful they’ll be in the future.
  • Be yourself, life is too short.

 

mannyRuizManny Ruiz Hispanicize 2013

manny@hispanicize.com @MannyRuiz @Hispanicize

  • Social media has upped the ante
  • Journalists can now make a living off their own work, all you need is some entrepreneurial skills
  • Hispanicize is the SXSW for Latinos, we’re building entrepreneur opportunities for bloggers.
  • Everyone should learn & understand “content marketing” — it’s here to stay
  • There’s a strong (and growing) community of Spanish language bloggers that are jumping into the fray.
  • Don’t be afraid to experiment.
  • You’ll break your teeth, make mistakes doing it. It’s ok. If not, you weren’t riding the bike in the first place.
  • Just do it!

If you missed the LatinoWire expert webinar series, a recording is available. For more information on future LatinoWire expert webinars go to www.businesswire.com.

LatinoWire reaches influential Hispanic bloggers, decision-makers and more than 1,200 US-Hispanic newsrooms in both Spanish and English. Click here for more information on LatinoWire and media reach. And don’t forget to visit us at Booth #14 at Hispanicize 2013!


LatinoWire Webinar News Conference: US Secretary of Labor Hilda Solis on “The State of the Latino Worker in the US”

August 30, 2012

Today, as part of LatinoWire’s Expert Webinar Series, US Secretary of Labor Hilda Solis spoke about The State of the Latino Worker in the US.  Her presentation addressed a variety of topics, including the role of Latino workers in the ongoing economic recovery, the administration’s investments in job training and labor law enforcement, and projections on the future contributions of Latinos to the American workforce.

Sec. of Labor Hilda Solis

US Secretary of Labor Hilda Solis
(click for a downloadable, high-resolution version of this photo)

If you missed this event, you can view the entire recorded webinar here, or view the Secretary’s presentation and download her prepared remarks below:

Additional links:


Covering Your Bases on The Big Issues This Election Season

May 25, 2012

by Danny Selnick, VP, Public Policy Services

by Danny Selnick, Vice President of Public Policy Services, Business Wire DC

The upcoming presidential election and national political conventions are looking to be a contentious time.  No doubt this will be an interesting election cycle where also the entire House of Representatives is up for grabs, as is nearly one-third the Senate.

So will the president (incumbent or newly elected) have a Congressional majority that can push along and support legislation that’s near and dear to him? Or will the country have a divided Congress that will keep it in political gridlock? The stakes are huge with political and economic and even global ramifications. Not even the pundits can agree. But one thing’s for sure, professional communicators with some interest in the outcomes will need to get the word out. The question is, with what strategy?

No longer can public affairs communicators rely solely on getting their message out to traditional media. They must also reach out to grass-roots supporters, influentials and voters by using social media — and use it effectively in creating powerful networks and communities. Additionally, communicators must use powerful search engine optimization tools to make sure their news is seen.

Let’s not also forget that the United States Supreme Court will be handing down its decision on the constitutionality of the Patient Protection and Affordable Care Act. Should the Court let the Act remain as is, not much will change and the law that was enacted two years ago will continue to be implemented. There will be those organizations and state governments that will remain opposed, but they’ll have to abide by the ruling. However, should the Court rule against the Act, no one really knows what will happen. Dismantling what has already been in effect will not be easy, and the Republican Leadership (including Mr. Romney, as well as those even at the state level) will have to come through on their promise of a better plan.

In sum, public affairs/corporate communicators and government relations professionals should be working on their messaging and thinking about the tactics to reaching all their key audiences. One more very important point to mention is that the American public (and voters) is not homogeneous. Far from it. Communicators need to remember to include messaging to the Hispanic community (that has been growing in numbers, power and importance) as well as to African-American, Asian-American and other groups.

Selnick is Business Wire’s Vice President for Public Policy and LatinoWire Services and developed specialty targeted services that are designed to reach any organization’s key audiences — from the media to decision-makers … to getting your message in front of the public that goes online looking for news.  The Public Policy Wire also includes Issues-Focused Lists that reach beat reporters by personalized email — including Health Care and Presidential Campaign.


Upcoming Business Wire Events: Olympics in London, Katie Paine in Dallas, Meet the Media in Boston, Denver and Charlotte

April 30, 2012

Upcoming Business Wire Events

Business Wire’s Media Breakfast: The Olympics, Media & PR

Hosted by Business Wire London

With the biggest sporting event in the world at our doorstep, join us for a discussion about how the Olympics affects the media landscape. Panelists include: Matt Ball, Editor-in-Chief of MSN UK, Scott Dougal, Deputy Sports Editor, the Press Association, Duncan Hooper, Managing Editor, News & Sport, MSN and Darren Waters, Head of Devices & Social Media, MSN / ex-BBC journalist. This event is FREE for public relations and communications professionals.

Wednesday, May 2 at 8:45 AM BST
St Bride Foundation
Bride Lane, Fleet StreetLondon , EC4Y 8EQ, United Kingdom

To register: RSVP by Monday 30 April to uk@BusinessWire.com

Meet the Boston Media

Hosted by Business Wire Boston

Join Business Wire Boston for breakfast and a panel discussion with members of the local media. Learn about current trends in journalism, what kind of news editors are looking for, and how to effectively pitch a story. Panelists include: George Donnelly - Executive Editor, Boston Business Journal, Abby Jordan – Associate Regional Editor, AOL’s Patch.com, Leigh Montgomery – Librarian, Christian Science Monitor, Frank Quaratiello – Business Editor, Boston Herald and Don Seiffert – Associate Editor, News, Mass High Tech. This event is FREE for all attendees.

Thursday, May 3 at 8:00 AM ET
Westin Waltham Hotel
70 Third Avenue, Waltham, MA, 02451

To register: RSVP to http://www.eventbrite.com/event/2184174926?ref=ebtn

Meet Denver Journalists and Public Relations Professionals Specializing in Targeting the Hispanic Market

Hosted by Business Wire Denver

Learn Tips for Reaching and Pitching Hispanic Media, a Critically Important and Growing Segment of the American Community. Daniel Montano, President/CE) of Elevation Creation International moderates a panel, including María Rozman, News Director, KDEN Telemundo Denver; Roberto Martínez-Maestre, General Director, El Hispano; Kim DeVigil, Senior Director, Communications, University of Denver; and Luisa Collins, News Director, Univision Colorado. This event is FREE for Business Wire members and $20 for non-members.

Thursday, May 3 at 8:30 AM MDT
Denver Athletic Club
1325 Glenarm Place, Denver, CO, 80204

To register: RSVP by May 1 to JoAnne Hirsch, (303) 861-8833 or joanne.hirsch@businesswire.com

Pitching to Pickup – Tips from Local Media on Working with Newsrooms

Hosted by Business Wire Charlotte

Local media professionals will discuss how to effectively pitch news to the media. Panelists include Dion Lim, News Anchor, WCNC; David Harris, Managing Editor, The Charlotte Business Journal and John Arwood, Business Editor, The Charlotte Observer. This event is FREE for Business Wire members and $20 for non-members.

Tuesday, May 22 at 7:30 AM ET
Dilworth Neighborhood Grille
911 East Morehead St, Charlotte, NC, 28204

To register: Please RSVP by Thursday, May 17 to Penny Sowards at penny.sowards@businesswire.com

Measuring What Matters: New Rules for 21st Century Communications Measurement

Hosted by Business Wire Dallas, with NIRI, PRSA, IABC and Critical Mention

What metrics really matter? How can metrics drive strategy? Join IABC, PRSA, NIRI, Business Wire & Critical Mention for the annual joint communications lunch, as Katie Paine, CEO of KDPaine & Partners, provides measurement insight on “best in class” measurement programs for 2012, best measurement tools today, where measurement is headed and more. Standard Luncheon Fees apply: Full-time Student $25.00, Guest $50.00 , Member $40.00 and Table of 10: $500.

Thursday, May 31 at 11:15 AM CT
Thanksgiving Tower (Tower Club)
1601 Elm Street, Dallas, TX, 75201

To register: Please RSVP by May 28 at 10:00 pm on this page

Business Wire holds dozens of local events every year. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from trends in today’s newsrooms to writing for SEO. Events are usually free of charge to members. For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit BusinessWire.com. Follow live updates from Business Wire events on Twitter: hash tag #bwchat


Follow

Get every new post delivered to your Inbox.

Join 38,973 other followers

%d bloggers like this: