Upcoming Business Wire Events: Olympics in London, Katie Paine in Dallas, Meet the Media in Boston, Denver and Charlotte

April 30, 2012

Upcoming Business Wire Events

Business Wire’s Media Breakfast: The Olympics, Media & PR

Hosted by Business Wire London

With the biggest sporting event in the world at our doorstep, join us for a discussion about how the Olympics affects the media landscape. Panelists include: Matt Ball, Editor-in-Chief of MSN UK, Scott Dougal, Deputy Sports Editor, the Press Association, Duncan Hooper, Managing Editor, News & Sport, MSN and Darren Waters, Head of Devices & Social Media, MSN / ex-BBC journalist. This event is FREE for public relations and communications professionals.

Wednesday, May 2 at 8:45 AM BST
St Bride Foundation
Bride Lane, Fleet StreetLondon , EC4Y 8EQ, United Kingdom

To register: RSVP by Monday 30 April to uk@BusinessWire.com

Meet the Boston Media

Hosted by Business Wire Boston

Join Business Wire Boston for breakfast and a panel discussion with members of the local media. Learn about current trends in journalism, what kind of news editors are looking for, and how to effectively pitch a story. Panelists include: George Donnelly - Executive Editor, Boston Business Journal, Abby Jordan – Associate Regional Editor, AOL’s Patch.com, Leigh Montgomery – Librarian, Christian Science Monitor, Frank Quaratiello – Business Editor, Boston Herald and Don Seiffert – Associate Editor, News, Mass High Tech. This event is FREE for all attendees.

Thursday, May 3 at 8:00 AM ET
Westin Waltham Hotel
70 Third Avenue, Waltham, MA, 02451

To register: RSVP to http://www.eventbrite.com/event/2184174926?ref=ebtn

Meet Denver Journalists and Public Relations Professionals Specializing in Targeting the Hispanic Market

Hosted by Business Wire Denver

Learn Tips for Reaching and Pitching Hispanic Media, a Critically Important and Growing Segment of the American Community. Daniel Montano, President/CE) of Elevation Creation International moderates a panel, including María Rozman, News Director, KDEN Telemundo Denver; Roberto Martínez-Maestre, General Director, El Hispano; Kim DeVigil, Senior Director, Communications, University of Denver; and Luisa Collins, News Director, Univision Colorado. This event is FREE for Business Wire members and $20 for non-members.

Thursday, May 3 at 8:30 AM MDT
Denver Athletic Club
1325 Glenarm Place, Denver, CO, 80204

To register: RSVP by May 1 to JoAnne Hirsch, (303) 861-8833 or joanne.hirsch@businesswire.com

Pitching to Pickup – Tips from Local Media on Working with Newsrooms

Hosted by Business Wire Charlotte

Local media professionals will discuss how to effectively pitch news to the media. Panelists include Dion Lim, News Anchor, WCNC; David Harris, Managing Editor, The Charlotte Business Journal and John Arwood, Business Editor, The Charlotte Observer. This event is FREE for Business Wire members and $20 for non-members.

Tuesday, May 22 at 7:30 AM ET
Dilworth Neighborhood Grille
911 East Morehead St, Charlotte, NC, 28204

To register: Please RSVP by Thursday, May 17 to Penny Sowards at penny.sowards@businesswire.com

Measuring What Matters: New Rules for 21st Century Communications Measurement

Hosted by Business Wire Dallas, with NIRI, PRSA, IABC and Critical Mention

What metrics really matter? How can metrics drive strategy? Join IABC, PRSA, NIRI, Business Wire & Critical Mention for the annual joint communications lunch, as Katie Paine, CEO of KDPaine & Partners, provides measurement insight on “best in class” measurement programs for 2012, best measurement tools today, where measurement is headed and more. Standard Luncheon Fees apply: Full-time Student $25.00, Guest $50.00 , Member $40.00 and Table of 10: $500.

Thursday, May 31 at 11:15 AM CT
Thanksgiving Tower (Tower Club)
1601 Elm Street, Dallas, TX, 75201

To register: Please RSVP by May 28 at 10:00 pm on this page

Business Wire holds dozens of local events every year. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from trends in today’s newsrooms to writing for SEO. Events are usually free of charge to members. For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit BusinessWire.com. Follow live updates from Business Wire events on Twitter: hash tag #bwchat


Katie Paine Talks Measurement with Florida Communicators

April 4, 2012

by Julia Sotelo, Client Services Representative & Pilar Portela-Webb, Media Relations Supervisor, Business Wire Florida

Business Wire Florida held “Measurement, Engagement & Influence with Katie Paine- Moving from Theoretical to Tactical,” a memorable breakfast discussion for South Florida Professionals on March 6th. The event featured measurement guru Katie Paine. The event was held at Nova Southeastern University’s main Ft. Lauderdale-Davie campus. The panel was moderated by Laura Sturaitis, Executive VP Media Services & Product Strategy for Business Wire.

L-R: BW Florida Regional Manager Janice Essick, VP of Web Communications Ibrey Woodall, EVP of Product Strategy & Media Services Laura Sturaitis, speaker Katie Paine and Media Relations Supervisor Pilar Portela

Katie Paine shared her 25 years of measurement expertise and offered valuable information on evaluating the success of communications initiatives. In general Katie taught us that what matters isn’t new. For example: Conversations with stakeholders, relationships, and reputation and behavior.

Some things don’t change:

  • What matters has been measured before
  • In a crisis, success is still how fast it goes away
  • Your influencers haven’t changed, they just have different titles

She advised to get past measuring followers and story hits and to look at SEO and Page Rank; Influence; Engagement; Relationships; Advocacy; Sentiment and ROI.

Here are Katie’s 7 steps to Measure What Matters:

  1. Define Results
  2. Understand your audience and what motivates them
  3. Define Investment
  4. Determine what you are benchmarking against
  5. Define metrics (what you want to become)
  6. Pick a tool and undertake research
  7. Analyze results and glean insight, take action and measure again

Among her insights was the importance of involving all departments – PR, marketing, web, sales, SEO – in the strategic planning of communications decisions- “break down the silos.” This is directly in line with what we encourage our clients to do. Of particular importance is connecting web analytics in crafting your release and communications efforts. Katie also talked about the “Kick Butt Index.” How does management define ‘kicking butt?’ Know their definition and set up your communications metrics accordingly. Learn more at Katie’s The Measurement Standard or Business Wire’s Press Release Measurement.

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit our events page or follow Business Wire events on Twitter, hashtag #bwchat.


Upcoming Business Wire Events: Katie Paine in South Florida, Meet the Media in Charlotte

February 27, 2012

Upcoming Business Wire Events

Measurement, Engagement and Influence with Katie Paine- Moving from Theoretical to Tactical

Hosted by Business Wire Florida

Join Business Wire Florida for breakfast and a session with measurement maven, Katie Paine.  Paine’s most recent book, Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships, was released last March and will provide a foundation for her presentation.  “Measurement isn’t just a buzzword on everyone’s to do list anymore,” says Paine. “With tight budgets and a growing proliferation of tools and techniques to get your messages out there, PR pros are increasingly faced with tough decisions on where to put their resources. Only by figuring out what really matters and then developing specific metrics to measure the programs, can the right choices be made.” This event is FREE for all attendees.

Tuesday, March 6 at 8:30 am EST
Nova Southeastern University
3301 College Avenue Carl DeSantis Building, 3rd floor Sales Institute, Ft. Lauderdale, FL, 33314

To register: RSVP to Julia.Sotelo@businesswire.com by Friday, March 2.

Meet the Media

Hosted by Business Wire Charlotte

A panel of media experts will discuss topics including what’s a good story and current trends in journalism, as well as give tips on effective pitching. Panelists include: Rick Martinez, News Director, NewsRadio 680 WPTF; Rick Smith, Business and Technology Manager, WRAL-TV; and David Bracken, Assistant Business Editor, The News & Observer. This event is FREE for all attendees.

Thursday, March 15 at 11:30 am EDT
Sheraton Imperial Hotel & Convention Center
4700 Emperor Blvd., Durham, NC, 27703
To register: Please RSVP by March 9 to Penny Sowards at penny.sowards@businesswire.com

Business Wire holds dozens of local events every year. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from trends in today’s newsrooms to writing for SEO. Events are usually free of charge to members. For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit BusinessWire.com. Follow live updates from Business Wire events on Twitter: hash tag #bwchat


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