Business Wire Boston Tackles All Things Social

January 22, 2014

By Serena Ehrlich, director of social + evolving media

Earlier this week, Business Wire Boston hosted a VIP discussion regarding the changes facing the communication industry in 2014.  This conversation included a discussion on Google, Twitter, Facebook and Pinterest changes for 2014, as well as the impact of smartphones on human behavior and how all of these changes affect today’s communication programs.

Business Wire Boston: All Things Social 2014

Business Wire Boston: All Things Social 2014

The event was a huge success. Click here to view our storify summary of the event and see our slide deck below.  Keep this link handy for all the pertinent tactics that should be integrated into your 2014 communication strategy your 2014 communication strategy.

If you want to learn how to maximize your press release ROIplease read our recent post in CommPro.Biz, “Understanding the Role of the Press Release and the Modern Marketing Mix.” Be sure to follow @businesswire to stay on top of the social media trends.

Are you based in Newport Beach?  We will be repeating this program on January 23rdRSVP here to attend this free event.


Business Wire Boston Finds a Unique Way to Give Back – One Casual Day at a Time

December 23, 2013

By Tim Ragan, Client Services Representative, Business Wire Boston

With the holidays breathing down everyone’s neck, it is impossible not to feel beat down. Here in the Boston Office, we can feel the heat of the season just like everyone else. In order to alleviate some insanity, our team has thought of a way to both enjoy the comforts of the holiday as well as providing a chance to give back.

The introduction of our Holiday Casual Days is a great way to make both our office and others happy as well.

Meet Business Wire Boston

Most people enjoy the relaxation of Friday, so why not extend that the weeks entering the holidays? For December, any colleague was able to pay $1 for a casual day and everyone in Boston broke out the jeans for a more casual Business Wire office!

An additional benefit from all of this fun, the money we collected has been donated in order to purchase numerous Disney princess items for a Kindergartener who has never experienced a Christmas morning. With this relaxing strategy, our colleagues were able to come together and do something rewarding during this season.

Donations from BW Boston

What holiday plans are in store for your office this year?


Business Wire’s Karen Reynolds on Tradeshow Tips

October 15, 2010

Tradeshows are still one of the most important channels for both B2B and B2C companies to show their products and services to interested buyers. With so many major shows coming up in the next several months, what strategies can help you maximize your tradeshow marketing investment?

Karen Reynolds, Regional Manager, Business Wire/Boston offers some tradeshow guidelines in a blog post at the Publicity Club of New England site. Click over and spend a few minutes of your Friday getting some great advice.


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