Business Wire Gives Back With Contribution to Journalism Scholarship for University of Washington’s LaVendrick Smith

July 21, 2015

Matt Allinson Bio Pic

By Matt Allinson, Media Relations Manager, Int’l Markets

Business Wire is pleased to contribute to a journalism scholarship awarded to University of Washington journalism student LaVendrick Smith during the Society of Professional Journalists (Region 10) awards gala on Saturday, June 13. Mr. Smith, an Everett, WA native and a senior at the University of Washington, was one of four students who were collectively awarded over $10,000 in scholarship funds.

LaVendrick Smith

LaVendrick Smith

Mr. Smith spent last term covering the Washington state legislature as an intern for the News Tribune and The Olympian. During his time on staff, he wrote about a wide array of bills, one of which would have required young drivers to place “New Driver” decals on the back windows of their vehicles. He also wrote about House Bill 1021, one that would require the Washington State Patrol to create and implement a system similar to Amber Alerts (called Silver Alerts) for lost senior citizens. He also works on The Daily at the University of Washington and wrote for the Seattle Times in autumn of 2014.

I had a chance to sit down with Mr. Smith after he received his scholarship and ask him a few things about the journalism profession, his life, and what he would do if he were the first person with verifiable proof that Bigfoot exists.

1) Who or what inspired you to study journalism and pursue it as a career?

I’ve always been interested in writing ever since I was a kid, but in high school, a security guard I knew at my school read my work and really encouraged me to pursue journalism because he said I could be really talented at it.

2) How can you and your generation of journalists help to change the negative impression most people have of the industry?

I think the best way to change negative impressions people have of the industry is to make sure people are doing their jobs the right way. Many people have a mistrust of the media, when the role of the media is to foster and maintain trust. If journalists uphold the values and ethics that are central to journalism, I believe people will have a better understanding of the industry. 

3) Where would you like to be in eight years?

I would love to be working at a major daily newspaper covering a major U.S. city. 

Me & LaVendrick

4) What are you doing this summer?

This summer, I’m spending my vacation in Boston, and resting up for my senior year of college.

5) If you were somehow able to capture the first verified photo/video of a Sasquatch, where would you publish it first?

I’d want it to be in TIME magazine because I always like their covers, but anywhere where I can always have credit of being the first person to ever capture the Sasquatch.

Click here to share this story on Twitter: http://ctt.ec/08G6y


How to Perfect Your Headlines

July 20, 2015

by Agnes Deleuse, Senior Marketing Specialist, Business Wire Paris

How to Perfect Your Headlines

Photo: startupstockphotos.com

Headlines are made to draw in readers.  They are bait to capture their attention.  On newspapers, magazines, blogs, social media, and, of course, press releases, this is what you see first. According to a recent survey by Copyblogger, 80% of readers don’t read beyond the headline. Thus, your headline better be a catchy one if you want your audience to remember you.

Here are a few tips from Business Wire to help you craft the perfect headline.

1/ Provide real information
No jargon.  Your headline should imply an interesting and relevant question.  You can include figures/data.

2/ Opt for short phrasing
It is a necessity.  Today, titles must be short. Think social media. Write headlines like a tweet or a post. Also, remember that if your release is going to be translated into foreign languages, English is one third shorter than French, for instance!

3/ Write your release first and finish by crafting the headline
It will help you focus on the main message you want to highlight.  You want to target the brain of your reader.  Don’t focus on news release discovery at this stage. To do this, integrate the keywords your audiences use to find your company information in the sub-headline or the first paragraph.

4/ Write at least three headlines, adjusting the order of the words and see which one has more impact.
Work like a sculptor. Add words, remove them, change them, move them around.  You can test the headlines on your colleagues.

5/ Think like a journalist!
If you want your news to catch a journalist’s attention, write a headline that is snappy, informative.  To think like a journalist is also a way to approach a subject the way a journalist would.  Journalists like it when they sometimes just have to copy and paste headlines and body texts directly from a press release!

Quality content, including well-written headlines, contributes to the entire process of delivering information to your right audience.

For additional information on how to craft an effective news release, click here:

Click here to share these tips on Twitter:  http://ctt.ec/fRpwd

Each week we share information relevant to modern communications strategies and tactics.  Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!


The Reality of Virtual Reality? It’s Getting Real

May 20, 2015

Matt Allinson Bio Pic By Matt Allinson – Media Relations Manager, International Markets

Before a session on using immersive 3D devices for experiential storytelling began at the International Symposium On Online Journalism (ISOJ) in Austin a few weeks ago, symposium organizer Rosental Alves proclaimed that this would be the session most remembered in ten years. After the session ended, I was pretty certain his prediction will be right.

Virtual reality (VR), long promised but never totally delivered, seems to be on the cusp of completely taking over our lives. Want to look around a home before you rent/buy without ever setting foot in it? Go ahead:

Want to stand next to Paul McCartney’s piano during a concert and look upon him or out at the crowd? There’s an app for that. Want to walk around the edge of the Space Needle without making your stomach jump through your throat? You will be able to do that soon as well.

The session on virtual reality featured a panel of three academic/industry professionals and was moderated by Robert Hernadez (aka @webjournalist), a “hackademic” at the USC Annenberg School for Communication and Journalism. Hernandez explained that the main reason the VR adoption rate is at an all time high is because the technology to use it is finally widely available. “There are more mobile devices in the world than toothbrushes,” Hernandez quipped.  Because VR technology can now be used via tablets and phones, and because of Oculus Rift’s meteoric rise, the audience is finally ready, he said. And it seems the journalist community is also ready.

In April, The New York Times Magazine commissioned an artist to create a 150-foot-tall black and white image of a 20-year-old Azerbaijani immigrant onto the sidewalk in front of Manhattan’s Flatiron Building and filmed the enterprise for a VR experience called “Walking New York.”

Walking New York

Walking New York

The Des Moines Register recently created a virtual experience that allowed viewers to explore a sixth-generation Iowa farm in the midst of substantial change. And Nonny de la Peña, a fellow at the USC School of Cinematic Arts and the founder of the VR company Emblematic Group (and a speaker at the ISOJ session), shared some immersive journalism projects she has been working on including “Project Syria” and “One Dark Night.” The former puts the viewer in the Aleppo district of Syria where they bear witness to a rocket strike and the aftermath. The latter puts the viewer on the scene of the killing of Trayvon Martin. Both are VR-powered reenactments designed to give the audience a sense of actually “being there” and allowing them to experience the moments that alter lives and make headlines.

While the journalism industry continues to experiment with and embrace VR technology, it’s safe to say the video game and real estate industries are already deeply in love with it. It’s also safe to say that many other industries will be following suit in the not-too-distant future. The possibilities for the PR and advertising industries seem limitless. VR technology is probably a natural fit for the tourism industry. And what if you were able to virtually wander around an old antique store in the middle of nowhere and find that unique and perfect gift? Retailers of all shapes and sizes should be looking closely at what is on the horizon.

Whatever the future holds, now is the time for leaders of companies and industry to begin considering the possibilities. The opportunity to innovate has never been better … and that’s the simple reality.

Click here to share this blog post with your Twitter followers: http://ctt.ec/w0UnR+

Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!


PR Updates From Around the World

May 19, 2015

By Denise Grayes, Business Wire Nashville

Below please find the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

PR Industry Updates

Atlanta
Arketi Group was selected by Cohesive Solutions for messaging, brand enhancement and website development work. Article

Marketing Inspirations (MI) has won three awards for multi-service marketing campaigns from the internationally-renowned Hermes Creative Awards 2015. Article

Chicago
Zapwater Communications announced the addition of two new clients to the agency’s travel portfolio. The new clients are AC Hotels Chicago and Visit Luxembourg. Article

DC
Public affairs firm CLS Strategies has promoted Ray De Lorenzi to senior vice president and DJ Carella to managing director. In addition, Allison Bryan joins as managing associate to serve the firm’s public affairs portfolio. Article

Rio Verde Community has selected Buffalo Brand Invigoration Group to direct a public relations program for the acclaimed active-adult residential enclave northeast of Scottsdale, Ariz. Article

Warschawski today announced the addition of Abigail Wadsworth to the agency’s growing team. Article

Houston
Ward today announced the launch of sister-company OnwardU, which helps management create high-performing teams through professional development, meeting facilitation and consulting. Article

Los Angeles
Robert Lawson has been named executive vice president and chief communications officer at Sony Pictures Entertainment. Article

Evite has named KComm its public relations agency of record. Article

Bernstein Crisis Management has launched AvoidTheApology.com, a service designed to help companies avoid reputation-damaging and financially harmful crises. Article

Miami
The Centers of Integrative Medicine & Healing has retained JoTo PR to help bring integrative medicine to the forefront of healthcare. Article

Edelman has made first acquisition in Latin America in five years by purchasing Position Comunicaciones in Colombia. Article

New York
GroupM has named David Grabert as global director of corporate communications. Article

Anu Kher has joined Rubenstein Public Relations as associate vice president, managing media relations strategies for clients in the corporate and financial services division. Article

Orange Palate has added Sarah Simmons to its client roster. Article

Turner PR is pleased to announce the addition of Pure Barre to the agency’s active lifestyle and fitness portfolio. Article

Kypris has retained Conundrum as its public relations agency of record. Article

ROK Mobile has chosen M&C Saatchi Sport & Entertainment as Agency of Record. Article

Weber Shandwick is expanding its presence in Latin America with the opening of an office in Mexico City, Mexico. Amanda Berenstein has been appointed managing director to lead the new office. Article

Carnival Cruise Line has handed North American PR duties to M Booth. Article

Nathalie Moar is joining Combs Enterprises as senior vice president and head of communications. Article

The Horn Group has retired the Oriella PR Network and has replaced it with an initiative that centralizes its global network. Article

Brandstyle Communications announced representation of Quad Jobs, Magnises and Bene Rialto. Article

Finn Partners received the 2015 SABRE for Midsize Agency of the Year from The Holmes Report. Article

H+K Strategies announced that Molly O’Neill will be joining the firm to lead its U.S. marcomms practice. Article

Rubenstein Public Relations has announced that Anu Kher has joined the agency as Associate Vice President. Article

Bender/Helper Impact has appointed Michelle (Mimi) Sawatka-Fernandez as Director of Business Development and Marketing. Article

Philadelphia
Adaptimmune has appointed William Roberts as vice president, investor relations. Article

Flackable has expanded its team by adding Temple University standout Alexa Miller as an account coordinator. Article

San Diego
Elevator is pleased to announce they will be conducting the website redesign for the City of San Diego‘s official website. Article

San Francisco
John Earnhardt is leaving Cisco after 16 years in the company’s communications unit to become VP of corporate communications at Visa. Article

Jonathan Carroll has been appointed senior vice president and will lead Weber Shandwick‘s digital and creative teams in San Francisco. And Douglas Myers has joined as vice president in the firm’s corporate practice from Landis Communications. Article

Rachel Whetstone is taking an SVP of public policy and communications post at Uber. Article

Weber Shandwick has made lead hires across its creative and corporate offerings in San Francisco, building out the office under the new leadership of Luca Penati.  Article

Burson-Marsteller’s West Coast leader Bill Orr has exited the company and joined Double Forte PR as EVP and chief strategy officer. Article

Horn Group has announced HORN.Global, an international communications service designed to help clients dramatically increase the volume, quality and replay of earned media coverage, social and original content, as well as their digital presence around the world. Debra Raine  will manage HORN.Global in addition to her leadership of the firm’s San Francisco operations. Article

Blurb announced that Robin Carr and Susan Rimerman have joined the marketing team. Article

Seattle
Global digital/direct marketing agency HackerAgency announced that Jason Grollman has joined the organization as Vice President of Operations. Article

Silicon Valley
PayPal has hired Visa’s Paul Cohen as VP of global corporate communications as the company prepares to split off from eBay later this year. Article

Hong Kong
Costa Coffee has appointed AKA Asia as its creative agency in Singapore. Article

Cohn & Wolfe has appointed Jonathan Tan to associate managing director of its Malaysia office. Article

Rice Communications has been appointed by Outbrain to provide communications support in South East Asia. Article

Frankfurt
Steffen Kurzawa is joining Novartis as head of global communications for Sandoz. Article

London
Edelman has appointed Matt Groves as managing director, digital, in its UK operations. Article

Red Lorry Yellow Lorry has been selected by Canon UK to provide PR support for its pro imaging business. Article

Publicasity has been selected by Old Mother Hubbard to launch its premium natural dog treats into the UK and help support the brand’s exclusive listing with Pets At Home nationwide in stores and online. Article

Virgo Health has appointed Katherine Mantell as its new global head of medical education. Article

Xero has appointed Darren Upson to lead its UK marketing activity. Article

brightside has appointed Cicero Group to provide retained corporate PR support. The account will be led by Cicero executive director Mike Robb. Article

The Ocean Beach Ibiza beach club has appointed Fever as its new retained UK PR agency. Article

Following its recent acquisition of the digital design and development consultancy Splendid Unlimited, marketing communications holding company Creston has formed a partnership agreement with The Digital ConsultancyArticle

Simon Kleine has departed Western Union after more than three years overseeing its communications in Europe. Article

H+K has teamed up with Hyper Island to launch a new training initative, as part of the development of London into the PR network’s first ‘center of creative strategy.’  Article

Paris
Pelin Kocaalp, previously deputy general manager of Hill+Knowlton Strategies Turkey, has been promoted to general manager. Article

H+K Strategies Kenya has appointed Solomon Mahinda as managing director. Article

Edelman is poised to land international PR duties for Dubai Tourism. Article

Sydney
Hill+Knowlton Strategies has won recent pitches to leading life science company Sigma Aldrich, aesthetics and dermatology pioneer Merz, and the Royal Australian & New Zealand College of Radiologists. The firm has also added two new pro bono clients: Take Heart Australia and Parkinson’s NSW. Article

Ashwani Singla has launched a new corporate reputation consultancy in India, after exiting his role as Penn Schoen Berland’s Asia CEO earler this year. Article

Taj Group of Hotels has handed global PR duties to Edelman and Zeno. Article

Toronto
The Quebec Oil & Gas Association has named David Lefebvre as its public affairs and communications director. Article

Kwittken has appointed Betsy Cooper as managing director of Kwittken Toronto. Article

energi PR has been chosen as the newest partner in GlobalHealthPR, an independent agency partnership dedicated to health and medical communications. Article

Each week we share information relevant to modern communications strategies and tactics.  Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!

Click here to share this week’s PR updates on Twitter:  http://ctt.ec/3r8f_


PR Updates From Around the World for the Week of May 11

May 14, 2015

PR Industry UpdatesHere are the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

Chicago
Turner Public Relations has opened an office in Chicago, located in the city’s River North neighborhood. Melanie Dennig, director at the firm, is leading the location. It also hired Jeff Maldonado as VP of digital communications. Article

Cleveland
WordWrite Communications has been named agency of record for MPW Industrial Services. Article

Calgon Carbon has hired Daniel Crookshank as director of investor relations, effective on May 11. Article

Dallas
MWW has been hired as public relations agency of record by RAVE Restaurant Group, parent company of Pie Five Pizza Co. and Pizza Inn. Article

DC
The Software Alliance has appointed Jen Beltz as VP of global communications. Article

The Optical Society has brought on Tracy Schario as chief external relations officer. Article

Warschawski announced that it has been hired by Biologics Consulting Group to create a new brand strategy to help position the company for future growth, and redesign the company’s corporate identity. Article

Los Angeles
Azione announced that Ashley Dillahunty longtime entertainment journalist and former West Coast Bauer Chief of Bauer Media Group, has joined its team as the Vice President of Entertainment Marketing in Los Angeles. Article

FiComm Partners announced the addition of two senior professionals, Dana Mahoney and Christopher Latham, to its team. Article

Miami
Burson-Marsteller has hired Jorge Ortega as executive vice president and managing director of the agency’s Miami office. Article

Fetching Communications has added new clients including Bark Busters Home Dog Training, the Charleston Veterinary Referral Center, Reach-in Technologies and its iPet Companion product. Article

Minneapolis
Gage announced it has hired Russ Nolan as the director of business development, as well as Michelle Hoffman as senior public relations specialist. Article

New York
Turner Public Relations recently announced the opening of an office in Chicago, IL, as well as the addition of a wealth of new talent to its ranks. Article

The Halo Group has hired Mandy Cudahy as senior social media strategist. Article

Tartaglia Communications has been hired by the Berkeley Initiative for Transparency in the Social Sciences (BITSS) to design and execute a communications program around new prizes geared toward encouraging open social science research. Article

Robert Dowling is exiting FleishmanHillard, almost three years after joining the firm to oversee its New York office and Eastern region operations. Article

Porter Novelli has become the latest PR firm to unveil a cybersecurity offering, teaming up with tech company Rook Security to launch PNProtect. Article

Mark Malinowski has been named senior vice president and director of partner innovation for M Booth. Article

Interpublic Group is merging Mullen and Lowe and Partners to form Mullen Lowe Group. Alex Leikikh, previously CEO of Mullen, was named chief executive of the combined firm, while Lowe and Company CEO Michael Wall will leave the company after a brief transition period, the holding company said in a statement. Jose Miguel Sokoloff will continue as chairman of the Global Creative Council. Article

WEILL has been appointed public relations counsel to the newly created Ted Turner Expeditions. Article

HL Group has named Robert Harwood-Matthews as its first CEO. Article

The PR Council has begun a partnership with the Emma L. Bowen Foundation with the goal of placing college students of color at leading US PR firms. Article

McGraw-Hill Education announced that Catherine J. Mathis has joined the company as chief communications officer. Article

World Moto has brought on KCSA Strategic Communications to oversee its investor relations program. Article

Fortress Strategic Communications launched on Wednesday. Evan Bloom is serving as CEO. Article

Disney and ESPN Media Networks announced the promotion of James Rollins to Vice President of Digital Video Distribution. Article

Women’s Marketing announced the acquisition of Flying Point Digital. Article

M&C Saatchi Sport & Entertainment has been retained by Harlem RBI for a second straight year to manage public relations, events and talent relations for its annual celebrity golf charity event, which will be held on October 5th, at the Liberty National Golf Club. Article

Brandstyle Communications announced representation of Quad Jobs and Magnises. Article

Sacramento
Ogilvy Public Relations has hired Vicky Waters as vice president and leader of the firm’s West Coast Latino offering, based in the firm’s Sacramento public affairs group. Article

San Francisco
Racepoint Global has added three new clients in its San Francisco office: Altera Corp, which manufactures programmable semiconductors; Healing for People, an energy medicine clinic; and Rambus. Article

Oracle has tapped a Burson Marsteller-led team to handle global PR for its products and services division as the company looks to potentially consolidate PR under WPP worldwide. Article

New York & Frankfurt
Boutique PR firm collaborative PR Boutiques International has added two members: Vienna, Austria-based Results & Relations and Andrew Joseph PR, headquartered in New York City. Article

Hong Kong
We Are Social has opened a new office in Shanghai. The agency has appointed Pete Lin, formerly general manager and chief marketing strategist at Gravity Group Asia, to lead its Shanghai operations as managing director, while ad agency veteran Ying Chang will lead its creative offering. Article

Edelman’s specialist research arm Edelman Berland has hired Catriona Muspratt-Williams as head of Singapore and Andrew Chapman as head of Australia. Article

Ruder Finn Asia has hired Irene Yong to head the healthcare practice for Southeast Asia, based in Singapore. Article

Ogilvy & Mather Hong Kong has officially launched its newest campaign, “Anyhour Happy Hour”, for Kronenbourg 1664. Article

Frankfurt
Credit Suisse Group has named Christoph Meier as global head of media relations. Article

London
Novantas has appointed Cicero Group to support its launch in the United Kingdom and Ireland. Article

Honcho PR has been appointed by Touchjet to introduce a range of ‘touch technology’ consumer devices  – all with proprietary software – onto the UK market. Article

Mixmag has appointed W as a strategic partner to build the profile of its online media network. Article

Consumer products company Fiskars Group has appointed Maija Taimi as head of corporate communications and corporate responsibility. Article

Engineering services and product information company Semcon has named Per Nilsson as corporate communications and marketing director. Article

PMK.BNC announced the expansion of its London office with long-time agency executive, Kevin Gessay, being appointed Managing Director. Article

Paris
Grayling has hired Nicola Gregson as the new MD of its Dubai office. Article

Eva Snijders has been named general manager for Ogilvy Public Relations Madrid and Núria Padrósinto has been named general manager in Barcelona. Article

Diane Watson has joined Cosmetics Europe as public affairs and government relations director. Article

Sydney
Corporate and financial communication firms Citadel and Magnus have signed a merger agreement. Article

Goldman Sachs has called in Weber Shandwick as its PR agency of record in India after a competitive review. Article

Click here to share these PR updates on Twitter:  http://ctt.ec/w2F7z

Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!


How to Get An In With the Mommy Blogging Community

May 12, 2015

By Hannah Herreid, Media Relations Specialist, Business Wire

Connecting with Mommy bloggers has a wide range of benefits. Bloggers provide influence and reach on a more personal level which can result in increased audience loyalty and a higher response rate.  Mommy bloggers offer authenticity that can be hard to find at larger outlets.

Last week I attended the PRSA: Meet the Lifestyle & Family Bloggers in Manhattan. Four Mommy bloggers shared insight on the best ways to pitch, develop relationships and connect with bloggers of a similar demographic.

Mommy Bloggers

From left to right: Amy Oztan – Selfish Mom, Onica Cupido -The Mommy Factor, Jen Rabulan-Bertram -The Next Kid Thing, Nellie Acevedo – Brooklyn Active Mamma

Moderated By: Erica Saviano Tsioutas – Ketchum and Nicole Chismar – MSL Group, the speakers included Amy Oztan – Selfish Mom, Onica Cupido -The Mommy Factor, Jen Rabulan-Bertram -The Next Kid Thing, Nellie Acevedo – Brooklyn Active Mamma

Here are five takeaways from the panel.

Do Your Research: Not all bloggers are giveaway bloggers and not all bloggers have time to blog daily.
First and foremost, “Do Your Homework.”  Thorough research is one of the most important aspects of reaching bloggers.  Bloggers take pride in the topics they choose. They want to know that you are sincerely interested in what they care and write about. Like Amy Oztan from The Selfish Mom stated, “If I’m going to take the time to read your pitch, then I expect you to take the time to read what I write about.” This may seem obvious, but it can be overlooked when you’re in a time crunch. Make sure to take the time or wait until you have the time. Bloggers talk to each other, so don’t be the publicist who sent an irrelevant pitch.

Make a Genuine Connection:  Mass emails are a thing of the past.
As we’ve heard time and time again, building relationships and contributing to valuable conversations are crucial for public relations. This theme still applies in reaching bloggers large and small. How do you achieve “Valuable” communication? Like any relationship, make an effort to connect and understand the person. Does the blogger have a son or daughter? What is their favorite hobby?  Do they love engaging in conversations on Twitter? Find their touch points and make sure you touch on them. Like exercising, make an effort and you’ll see the results.

Be on Your Trend Game: Watch for holidays, social media, news, events, and pop culture.
Similar to larger media outlets, bloggers are interested in exclusivity and being topical. They want new stories to break on their blog; especially products, events or something that is trending in the digital realm. If your company news can correlate with an event or something that is trending, your chances of getting pickup are much higher.  Be familiar with what’s happing in the social media world. It’s  quick and easy to find what’s popular and what your bloggers are excited about. Like Nellie Acevedo from Brooklyn Active Mamma said, “Twitter gives life to the voices in my head.”

Create a Partnership: Lay out the benefits for everyone involved.
Many bloggers participate in brand ambassador programs as a way of getting paid, or for an opportunity to experience something interesting and new. Partnering with a blogger can be a simple way to gain awareness for your brand and an easy step to the start of a relationship. Make sure your communication with the blogger is clear and concise. Every detail should be laid out including: your final goals, frequency in posts and content of posts, as well as length, and parameters. If you don’t have the budget for a partnership, offer exclusive stories, product, or a guest post on your company website.

Gifting: Be straight forward and know what their tastes are.
If you want to gift a Mommy blogger, take a look at her social media and confirm that what you’re sending will be useful. If her kids are 10 and 12 do not send baby food samples. Send a note, and make sure to include your contact information and an end goal. For example: “Dear xx, I noticed you’ll be taking a trip to the Bahamas next week with your daughter, so I wanted to share these funky flip flops for fun in the sun. Feel free to tag us on Twitter and/or Instagram at @____ if you wear them. Have a wonderful vacation!”  Keep in mind that if you’ve invited a blogger to an event, most bloggers will take car service over a “swag bag” any day.

Click here to share this blog post with your Twitter followers: http://ctt.ec/dYpaG

Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!


Business Wire Event Recap “Meet the Biotechnology Media”

December 5, 2013
by Luis Guillen, Media Relations Specialist

On Thursday, November 21st, Business Wire San Diego hosted a “Meet the Biotechnology Media” panel in Mission Valley. With some of the top biotech journalists in the San Diego area, our panel spoke on a wide range of topics ranging from how to pitch media and current trends to the future of journalism.

Speakers:

  • Bruce Bigelow, Xconomy’s San Diego editor
  • Meghana Keshavan, San Diego Business Journal’s healthcare and biotech reporter
  • Mandy Jackson, SCRIP Intelligence’s West Coast editor
  • Kelly Quigley, life science network and brand journalist at Chempetitive Group

Moderator:

  • Erik Clausen, Managing Partner, Chempetitive Group
    SD-Media-Breakfast-lo-res

Know your media

It’s important to not only know your target media but also what they like. When discussing what makes a good story, our panel shared their tips.

Interesting Characters:

Every story needs to have someone the audience can connect with.

Different Perspective:

Go further in depth, cover it from a different angle that’s not been used before.

Be Open:

Don’t tell me how much money your company has, tell me how the money is being or will be spent. If not willing to talk about certain things, it devalues the story.

Quotes:

Speak with someone who is candid and gives the story some personality.

Pitching preferences

Social media allows new ways to pitch journalists, some embrace it, others still prefer email.

Timing is everything:

Not only does it help to know what your target media covers but also their deadline schedule. Don’t pitch on a Wednesday if the deadline is on Thursday, instead pitch on a Monday, when we’re looking for stories.

No need to follow up:

I received your email pitch. If I don’t call, I’m not interested.

Coaching not required:

PR pros: Be transparent, allow access to the source. Having an open one-on-one conversation with the client is important, beats interviewing someone reading a script.

Embargos:

Are not dead. The panel all agreed that at the very least they would look at it, not necessarily do a story on it.

Facebook, Twitter or LinkedIn:

FB seems to be more personal. Twitter has become the go-to tool for journalists to look up people, story ideas and get background information on a particular individual/topic.

Future of Journalism

The truth is no one knows what the future of journalism will look like in 5-10 years. What we do know is that journalism is constantly changing. As more publications continue to go under, some will shift from print to online, following the current trend of specialized publications. With fewer reporters covering this current online, social media, 24/7 news cycle, publications will face new challenges that will reshape the current landscape of journalism again.


Follow

Get every new post delivered to your Inbox.

Join 43,290 other followers

%d bloggers like this: