PR Updates From Around the World for the Week of September 1

September 2, 2015

By Denise Grayes, Business Wire, Nashville

Each week, Business Wire brings you the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

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Austin
InfiniteLatitude is expanding its US ranks, adding Jo Communications as a new partner. Article

gShift announced it has entered into a definitive agreement to acquire SiteCondor. Article

Chicago
ProPRcopy has continued its rapid expansion by adding more than a dozen skilled writers to its team in the past month. Article

Dallas
Razberi Technologies has selected integrated marketing communications firm M/C/C as its agency of record. Article

Hill+Knowlton Strategies announced that Mark Edgar will join the firm’s Dallas office as a senior vice president on Sept. 1. Article

DC
Kate Bedingfield has been appointed communications director for Vice President Joe Biden. Article

Los Angeles
Hill+Knowlton Strategies announced veteran public affairs and public relations strategist and agency leader Larry Krutchik will join the firm Aug. 31 as a senior vice president. Article

Marie Moore has joined Turner Broadcasting System, Inc. as vice president of communications for TBS and TNT. Article

Minneapolis
Hanser & Associates has named C. Ryan Hanser as president and principal. Bonnie Hanser, chief operating officer and principal since 1996, will retire December 31, 2015. Article

Nashville
A new advertising campaign produced by Peter Mayer Advertising for the Asheville Convention & Visitors Bureau (ACVB) recently launched with a series of new TV spots and a brand video.  Article

Employers Council on Flexible Compensation (ECFC) hired Mercury Labs to advance the organization’s marketing communications efforts. Article

Newport Beach
Morgan Marketing & Public Relations is celebrating its 20th anniversary as the PR agency of record for Wienerschnitzel. Article

New York
The Blue Focus-owned We Are Social has a new US leader, Rob FitzGerald. Article

Blue Fountain Media has picked Feintuch Communications to implement an integrated public relations program. Article

Steinreich Communications Group has expanded its capabilities in the travel and hospitality sector with the acquisition of Montgomery Communications. Virginia Montgomery been named vice president and group director of the travel and tourism group of Steinreich Communications. Article

Sugru has selected Manifest to boost profile of Sugru inventor and CEO Jane ni Dhulchaointigh. Article

Southard Communications continues to grow its consumer practice with the addition of seven new accounts. Article

GLOSSYBOX is relying on up-and-coming CLY Communication to handle public relations and events also in North America. Article

Glass Lantern PR announced today the launch of their PR Timeshare program. Article

Access Communications has recently been chosen Agency of Record for BlackBerry, MongoDB, Ooma and VCE. Article

5W Public Relations has been named PR Agency of Record by OneJet. Article

Healthcasts has announced the appointment of Denis Wyrwoll as Senior Director of Market Research. Article

Marketing Maven announced the appointment of Andrea Pass to the position of Vice President, Media Relations. Article

Edelman has named Ted Smyth vice chair and chief of staff to Richard Edelman, president & CEO. Article

The Marino Organization (TMO) has announced that Michelle Friedman has joined the agency as an account director. Article

Nicole Giantonio joined Patina Solutions as Managing Director. Article

Philadelphia
Slice Communications announced that it has hired Tyler Cameron, Mason Luvera, Alisa Gross and Renee Stanzione as their new account managers to help service the agency’s rapidly expanding client base. Article

San Diego
Caroff Communications celebrates 20-year anniversary. Article

San Francisco
Lynn Fox is joining W2O Group to become a tech lead, as the holding group acquires her boutique shop Fox Communications. Article

Sparkpr is packaging a new suite of services deemed “Agile Narrative” intended to help companies build and integrate narratives. Article

Fineman PR announced the addition of HealthRIGHT 360 and Renteria Wines as new clients. Article

Spark PR announced that it has hired Toby Trevarthen as its first ever Chief Narrative Officer, starting October 1. The agency also appointed Tim Donovan to the role of Executive Narrative Strategist. Article

Silicon Valley
Interprose announced Cathy Palmen has been named president of the company, with founder Vivian Kelly serving as chief executive officer. Article

Frankfurt
Ketchum Pleon has been selected to handle communications for the US tech startup Hashplay and its live streaming platform #Play, which enables live streaming of gameplay content on mobile and virtual reality devices. Article

Hong Kong
Ogilvy Malaysia has appointed John Deschner as its Chief Executive Officer. Article

Ketchum has announced the appointments of two senior level executives at the company’s office in Singapore, as well as the launch of its specialty change management unit in the region. Article

London
GCI Health has appointed Cally Clarkson as its first director of medical education. Article

Hill+Knowlton Strategies has strengthened its sports and entertainment capabilities with the addition of Adam Paris and Emma Wright. Article

Kingsland Drinks has appointed food, drink and lifestyle agency Stir PR as its retained public relations agency. Article

Buman Media has been selected by App Annie. Article

Cxense announced an extensive list of new and expanded customer relationships across the world during the second quarter of 2015. Article

The Utah Office of Tourism, Film and Global Branding has appointed KBC to implement an integrated marketing and public relations program in the UK. Article

Paris
PlasticsEurope has appointed Leonor Garcia as director public affairs. Article

Niamh Keohan has been appointed director of marketing and public relations at Burj Al Arab Jumeirah in Dubai. Article

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Taking Stock of the World Media – A Recap of the Global Media Forum

August 27, 2015

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By Kai Prager, Senior Media Relations Specialist – Frankfurt

In crisis situations around the world, the media has an undeniable impact on perception of events. It also shapes public opinion and can even manage to influence political decision makers. With the help of the internet, media access has multiplied and more and more platforms now vie for our attention. It made sense, then, that the topic of this year’s Global Media Forum, hosted by Deutsche Welle, was “Media and Foreign Policy in the Digital Age.” About 2,000 journalists and media workers came from more than 100 countries to take part in the discussions and workshops in Germany’s former capital Bonn.

Participant looking at the Plenary Chamber - Photo by Kai Prager

Participant looking at the Plenary Chamber – Photo by Kai Prager

Many presentations noted that the internet, with its vast platforms of social media, blogs, news sites, etc., has radically changed the media landscape by enabling anyone to participate and creating a demand for speed of information. But the demand for speed also puts pressure on traditional media. This was not lost on Andreas Zumach, a journalist with German paper Die Tageszeitung.

“We have a rat race to see who is first with the most spectacular news,” Zumach said. “That makes it difficult for journalists who cover the efforts to de-escalate or even solve the conflict at a diplomatic level to get coverage.”

Asiem El Difraoui, a researcher for the Institut d’Études Politiques de Paris, stated, “We run after the news … we don’t do permanent coverage of places which are still potentially dangerous and might explode from one minute to the next.” El Difraoui also lamented that a lot of media reduce its foreign coverage and are later surprised by the consequences. “People are much more interested in what is happening in foreign countries than what we give them credit for.”

Dana Asaad and Asiem El Difraoui - Photo by Kai Prager

Dana Asaad and Asiem El Difraoui – Photo by Kai Prager

At this international forum, the situation of foreign countries was discussed on many levels. It was mentioned that, often, media of countries in transition are not as advanced as media in more developed countries, and this often causes problems. The main problems that were visited and revisited were the lack of quality journalism due to poor training and funding; no freedom of the press; usage of media for propaganda and misinformation; and no access to information.

An example for this problem was shared by Dana Asaad, Editor-in-Chief of Awene.com, who said that a lack of well-trained journalists contributes to the continued conflict in Iraq.

“It’s obvious that covering a post-conflict [Iraq] … we need to have qualified people,” Assad said. “Before 2003, we had few media outlets – you could count them on your hand – and it was the media of the Baathist regime. One color, one opinion, one ideology.  After 2003, suddenly, hundreds of media outlets came out. Every single political party and every single official had its own media. … but we didn’t have journalists.” Asaad continued, “Journalism became the job for jobless people. You fill all those media outlets with people who have no journalism background and they know nothing about the ethics of journalism and those people started to cover the post-conflict time.”

There was also a discussion about propaganda in political reporting within the Russia-Ukraine conflict. Ukrainian journalist Yevhen Fedchenko explained that propaganda tools to promote the government’s message are mainly implemented by Russia to change, omit or manipulate facts. In contrast, the Ukrainian government doesn’t have the same means to promote its propaganda though the media. Instead, news outlets started to target different groups and usually don’t keep up journalistic standards.

Many speakers mentioned problems with authoritarian governments that try to stop unwanted reporting. Saudi blogger Raif Badawi was honored with the Freedom of Speech award at the annual prize competition The Bobs (Best of Online Activism).  In his ceremonial speech, Editor-in-Chief of zeit.de, Jochen Wegner, said the ceremony was “among the most bitter, for Raif Badawi cannot be with us today.” Badawi is currently serving a 10-year prison sentence in Saudi Arabia for criticizing senior religious figures online.

Jochen Wegner holds his ceremonial speech - Photo by Kai Prager

Jochen Wegner holds his ceremonial speech – Photo by Kai Prager

After three days of discussions and workshops, it became clear that media professionals need to band together and work together on a worldwide basis. The Global Media Forum served as a jumping off point for this type of comradery and coordination, and hopes to continue foster international journalistic cooperation into the future.


PR Updates From Around the World for the Week of August 24

August 25, 2015

By Denise Grayes, Business Wire

Each week, Business Wire brings you the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

PR Industry Updates

Atlanta
Resolute Consulting announced the promotion of Nick Juliano to Vice President from Senior Account Executive. Article

Dodge Communications announced it has been named to the Inc. 5000 annual rankings of the fastest-growing private companies in America for the seventh consecutive year. Article

Boston
Keds has appointed Emily Culp as chief marketing officer. Article

marlo marketing announced an array of new restaurant and hospitality-focused clients. Article

Charlotte
Boineau & Company has added Dennis O’Neill, Attorney at Law, Frampton Construction and Timberlane, Inc. as new clients. Article

Chicago
Sprout Social announces launch of a new social advocacy platform for employees, Bambu by Sprout Social. Article

DC
Public affairs and communications firm Agenda, along with UK-based marketing and communications partner Engine Group, has been awarded a five-year multiple-award framework agreement by The North Atlantic Treaty Organization (NATO). Article

Warschawski announced that it was named the agency of record for Biologics Consulting Group. Article

Influent50 is helping businesses connect to an influential consumer group-the 50 and over. Article

Houston
Karen Reynolds is moving into a VP-level global communications role at enterprise IT company BMC Software. Article

Los Angeles
Ranker announced its expansion across content and ad sales with the launch of its video division, Ranker Video, and the addition of key senior executives. Article

Mirrored Media announced the hiring of Chiara Kramer as the new Director of Entertainment Marketing. Article

Kelton Global announced that Amy Snow has joined the Los Angeles office as Vice President of Qualitative Research. Article

Crossmedia announced that it has hired David Heimlich as Executive Director. Article

Miami
3AWORLDWIDE has announced a partnership with a China affiliate which will allow the brand to expand its global services and tap into the Asian market. Article

New York
Nancy J. Friedman Public Relations announced the addition of two clients: The Kimpton Taconic Hotel in Manchester, Vermont and Tribeca Grand in New York City. Article

Try The World has tapped luxury brand public relations agency Issa PR to launch its Fall and Holiday gourmet boxes. Article

MSLGroup has made Guillaume Herbette CEO. Article

Hill+Knowlton Strategies has named Citizen Relations’ Beth Balsam as US CEO. Article

Olya Moskalenko has joined Rubenstein Public Relations as the new Senior Business Development Writer. Article

Magrino announced that seasoned public relations professional, Emily (Emmy) Lambert, joined the agency as Account Director in the Consumer Division. Article

Porter Novelli announced that Catherine Fink has joined its New York office as executive vice president, health and wellness. Article

NBTY announced the appointment of Sonya Soutus to the newly-created position of Senior Vice President, Public Affairs & Communications. Article

Tartaglia Communications has been tapped by the Alzheimer’s Drug Discovery Foundation (ADDF) to launch the Melvin R. Goodes Prize for Excellence in Alzheimer’s Drug Discovery, the first prize to specifically recognize scientists working in Alzheimer’s drug development. Article

Elisabeth Rosario has been named director of communications for Spark Capital. Article

Havas Formula announced the hire of Hispanic public relations veteran, Andy Checo, as director at its HavasFORMULATIN division.  Article

LATAM Airlines Group has chosen Interpublic Group as its new global agency network for markets in the Americas, Europe and Oceania where the company operates.  Article

Rubenstein announced the hiring of William Goss to serve as Senior Advisor to its Real Estate Practice. Article

Lisa Rosenblum joined Brooklyn Public Library as Chief Librarian. Article

The Distilled Spirits Council of the United States (DISCUS) has announced the appointment of Kelley McDonough as its new Director of Public Relations, based in New York. Article

Philadelphia
M Studio announced it was awarded the contract for web development and digital marketing for Simple Shoes. Article

DDCworks has added four industry veterans to its team of branding experts to expand the agency’s capabilities and dedication to building and managing strong campaigns. Article

San Francisco
Matson has hired Keoni Wagner as director, corporate communications. Article

Mercury360 has been selected by WaterFX, a startup that is using solar desalination to generate freshwater for farmers in California’s Central Valley. Article

Eastwick announced that Inc. Magazine has ranked the company No. 4490 on the annual Inc. 5000. Article

Seattle
The Petrizzo Group announced the hire of Charles McCray III as vice president, public affairs. Article

Chicago & Miami
Uproar PR has been selected as the agency of record for three sports technology and human performance companies, Fusionetics, Mio Global and Milestone Sports. Article

Frankfurt
PR.Konektor has appointed Radek Vítek as executive director. Article

London
Ingela Ulfves has been appointed as VP, investor relations and communications in Eltel Group. Article

Grayling has appointed long-serving executives Craig Ling and Hayley Longdin to lead its Midlands team. Article

CubanEight has been appointed by global learning and teaching marketplace Udemy following a competitive pitch. Article

Paris
Mediacraft Associates has formed an affiliation agreement with FleishmanHillard South Africa. Article

Sydney
The India-based IT services company Infosys is in the final stages of selecting a global PR agency to focus mostly on the US and European markets. Article

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Business Wire Gives Back With Contribution to Journalism Scholarship for University of Washington’s LaVendrick Smith

July 21, 2015

Matt Allinson Bio Pic

By Matt Allinson, Media Relations Manager, Int’l Markets

Business Wire is pleased to contribute to a journalism scholarship awarded to University of Washington journalism student LaVendrick Smith during the Society of Professional Journalists (Region 10) awards gala on Saturday, June 13. Mr. Smith, an Everett, WA native and a senior at the University of Washington, was one of four students who were collectively awarded over $10,000 in scholarship funds.

LaVendrick Smith

LaVendrick Smith

Mr. Smith spent last term covering the Washington state legislature as an intern for the News Tribune and The Olympian. During his time on staff, he wrote about a wide array of bills, one of which would have required young drivers to place “New Driver” decals on the back windows of their vehicles. He also wrote about House Bill 1021, one that would require the Washington State Patrol to create and implement a system similar to Amber Alerts (called Silver Alerts) for lost senior citizens. He also works on The Daily at the University of Washington and wrote for the Seattle Times in autumn of 2014.

I had a chance to sit down with Mr. Smith after he received his scholarship and ask him a few things about the journalism profession, his life, and what he would do if he were the first person with verifiable proof that Bigfoot exists.

1) Who or what inspired you to study journalism and pursue it as a career?

I’ve always been interested in writing ever since I was a kid, but in high school, a security guard I knew at my school read my work and really encouraged me to pursue journalism because he said I could be really talented at it.

2) How can you and your generation of journalists help to change the negative impression most people have of the industry?

I think the best way to change negative impressions people have of the industry is to make sure people are doing their jobs the right way. Many people have a mistrust of the media, when the role of the media is to foster and maintain trust. If journalists uphold the values and ethics that are central to journalism, I believe people will have a better understanding of the industry. 

3) Where would you like to be in eight years?

I would love to be working at a major daily newspaper covering a major U.S. city. 

Me & LaVendrick

4) What are you doing this summer?

This summer, I’m spending my vacation in Boston, and resting up for my senior year of college.

5) If you were somehow able to capture the first verified photo/video of a Sasquatch, where would you publish it first?

I’d want it to be in TIME magazine because I always like their covers, but anywhere where I can always have credit of being the first person to ever capture the Sasquatch.

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How to Perfect Your Headlines

July 20, 2015

by Agnes Deleuse, Senior Marketing Specialist, Business Wire Paris

How to Perfect Your Headlines

Photo: startupstockphotos.com

Headlines are made to draw in readers.  They are bait to capture their attention.  On newspapers, magazines, blogs, social media, and, of course, press releases, this is what you see first. According to a recent survey by Copyblogger, 80% of readers don’t read beyond the headline. Thus, your headline better be a catchy one if you want your audience to remember you.

Here are a few tips from Business Wire to help you craft the perfect headline.

1/ Provide real information
No jargon.  Your headline should imply an interesting and relevant question.  You can include figures/data.

2/ Opt for short phrasing
It is a necessity.  Today, titles must be short. Think social media. Write headlines like a tweet or a post. Also, remember that if your release is going to be translated into foreign languages, English is one third shorter than French, for instance!

3/ Write your release first and finish by crafting the headline
It will help you focus on the main message you want to highlight.  You want to target the brain of your reader.  Don’t focus on news release discovery at this stage. To do this, integrate the keywords your audiences use to find your company information in the sub-headline or the first paragraph.

4/ Write at least three headlines, adjusting the order of the words and see which one has more impact.
Work like a sculptor. Add words, remove them, change them, move them around.  You can test the headlines on your colleagues.

5/ Think like a journalist!
If you want your news to catch a journalist’s attention, write a headline that is snappy, informative.  To think like a journalist is also a way to approach a subject the way a journalist would.  Journalists like it when they sometimes just have to copy and paste headlines and body texts directly from a press release!

Quality content, including well-written headlines, contributes to the entire process of delivering information to your right audience.

For additional information on how to craft an effective news release, click here:

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The Reality of Virtual Reality? It’s Getting Real

May 20, 2015

Matt Allinson Bio Pic By Matt Allinson – Media Relations Manager, International Markets

Before a session on using immersive 3D devices for experiential storytelling began at the International Symposium On Online Journalism (ISOJ) in Austin a few weeks ago, symposium organizer Rosental Alves proclaimed that this would be the session most remembered in ten years. After the session ended, I was pretty certain his prediction will be right.

Virtual reality (VR), long promised but never totally delivered, seems to be on the cusp of completely taking over our lives. Want to look around a home before you rent/buy without ever setting foot in it? Go ahead:

Want to stand next to Paul McCartney’s piano during a concert and look upon him or out at the crowd? There’s an app for that. Want to walk around the edge of the Space Needle without making your stomach jump through your throat? You will be able to do that soon as well.

The session on virtual reality featured a panel of three academic/industry professionals and was moderated by Robert Hernadez (aka @webjournalist), a “hackademic” at the USC Annenberg School for Communication and Journalism. Hernandez explained that the main reason the VR adoption rate is at an all time high is because the technology to use it is finally widely available. “There are more mobile devices in the world than toothbrushes,” Hernandez quipped.  Because VR technology can now be used via tablets and phones, and because of Oculus Rift’s meteoric rise, the audience is finally ready, he said. And it seems the journalist community is also ready.

In April, The New York Times Magazine commissioned an artist to create a 150-foot-tall black and white image of a 20-year-old Azerbaijani immigrant onto the sidewalk in front of Manhattan’s Flatiron Building and filmed the enterprise for a VR experience called “Walking New York.”

Walking New York

Walking New York

The Des Moines Register recently created a virtual experience that allowed viewers to explore a sixth-generation Iowa farm in the midst of substantial change. And Nonny de la Peña, a fellow at the USC School of Cinematic Arts and the founder of the VR company Emblematic Group (and a speaker at the ISOJ session), shared some immersive journalism projects she has been working on including “Project Syria” and “One Dark Night.” The former puts the viewer in the Aleppo district of Syria where they bear witness to a rocket strike and the aftermath. The latter puts the viewer on the scene of the killing of Trayvon Martin. Both are VR-powered reenactments designed to give the audience a sense of actually “being there” and allowing them to experience the moments that alter lives and make headlines.

While the journalism industry continues to experiment with and embrace VR technology, it’s safe to say the video game and real estate industries are already deeply in love with it. It’s also safe to say that many other industries will be following suit in the not-too-distant future. The possibilities for the PR and advertising industries seem limitless. VR technology is probably a natural fit for the tourism industry. And what if you were able to virtually wander around an old antique store in the middle of nowhere and find that unique and perfect gift? Retailers of all shapes and sizes should be looking closely at what is on the horizon.

Whatever the future holds, now is the time for leaders of companies and industry to begin considering the possibilities. The opportunity to innovate has never been better … and that’s the simple reality.

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PR Updates From Around the World

May 19, 2015

By Denise Grayes, Business Wire Nashville

Below please find the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

PR Industry Updates

Atlanta
Arketi Group was selected by Cohesive Solutions for messaging, brand enhancement and website development work. Article

Marketing Inspirations (MI) has won three awards for multi-service marketing campaigns from the internationally-renowned Hermes Creative Awards 2015. Article

Chicago
Zapwater Communications announced the addition of two new clients to the agency’s travel portfolio. The new clients are AC Hotels Chicago and Visit Luxembourg. Article

DC
Public affairs firm CLS Strategies has promoted Ray De Lorenzi to senior vice president and DJ Carella to managing director. In addition, Allison Bryan joins as managing associate to serve the firm’s public affairs portfolio. Article

Rio Verde Community has selected Buffalo Brand Invigoration Group to direct a public relations program for the acclaimed active-adult residential enclave northeast of Scottsdale, Ariz. Article

Warschawski today announced the addition of Abigail Wadsworth to the agency’s growing team. Article

Houston
Ward today announced the launch of sister-company OnwardU, which helps management create high-performing teams through professional development, meeting facilitation and consulting. Article

Los Angeles
Robert Lawson has been named executive vice president and chief communications officer at Sony Pictures Entertainment. Article

Evite has named KComm its public relations agency of record. Article

Bernstein Crisis Management has launched AvoidTheApology.com, a service designed to help companies avoid reputation-damaging and financially harmful crises. Article

Miami
The Centers of Integrative Medicine & Healing has retained JoTo PR to help bring integrative medicine to the forefront of healthcare. Article

Edelman has made first acquisition in Latin America in five years by purchasing Position Comunicaciones in Colombia. Article

New York
GroupM has named David Grabert as global director of corporate communications. Article

Anu Kher has joined Rubenstein Public Relations as associate vice president, managing media relations strategies for clients in the corporate and financial services division. Article

Orange Palate has added Sarah Simmons to its client roster. Article

Turner PR is pleased to announce the addition of Pure Barre to the agency’s active lifestyle and fitness portfolio. Article

Kypris has retained Conundrum as its public relations agency of record. Article

ROK Mobile has chosen M&C Saatchi Sport & Entertainment as Agency of Record. Article

Weber Shandwick is expanding its presence in Latin America with the opening of an office in Mexico City, Mexico. Amanda Berenstein has been appointed managing director to lead the new office. Article

Carnival Cruise Line has handed North American PR duties to M Booth. Article

Nathalie Moar is joining Combs Enterprises as senior vice president and head of communications. Article

The Horn Group has retired the Oriella PR Network and has replaced it with an initiative that centralizes its global network. Article

Brandstyle Communications announced representation of Quad Jobs, Magnises and Bene Rialto. Article

Finn Partners received the 2015 SABRE for Midsize Agency of the Year from The Holmes Report. Article

H+K Strategies announced that Molly O’Neill will be joining the firm to lead its U.S. marcomms practice. Article

Rubenstein Public Relations has announced that Anu Kher has joined the agency as Associate Vice President. Article

Bender/Helper Impact has appointed Michelle (Mimi) Sawatka-Fernandez as Director of Business Development and Marketing. Article

Philadelphia
Adaptimmune has appointed William Roberts as vice president, investor relations. Article

Flackable has expanded its team by adding Temple University standout Alexa Miller as an account coordinator. Article

San Diego
Elevator is pleased to announce they will be conducting the website redesign for the City of San Diego‘s official website. Article

San Francisco
John Earnhardt is leaving Cisco after 16 years in the company’s communications unit to become VP of corporate communications at Visa. Article

Jonathan Carroll has been appointed senior vice president and will lead Weber Shandwick‘s digital and creative teams in San Francisco. And Douglas Myers has joined as vice president in the firm’s corporate practice from Landis Communications. Article

Rachel Whetstone is taking an SVP of public policy and communications post at Uber. Article

Weber Shandwick has made lead hires across its creative and corporate offerings in San Francisco, building out the office under the new leadership of Luca Penati.  Article

Burson-Marsteller’s West Coast leader Bill Orr has exited the company and joined Double Forte PR as EVP and chief strategy officer. Article

Horn Group has announced HORN.Global, an international communications service designed to help clients dramatically increase the volume, quality and replay of earned media coverage, social and original content, as well as their digital presence around the world. Debra Raine  will manage HORN.Global in addition to her leadership of the firm’s San Francisco operations. Article

Blurb announced that Robin Carr and Susan Rimerman have joined the marketing team. Article

Seattle
Global digital/direct marketing agency HackerAgency announced that Jason Grollman has joined the organization as Vice President of Operations. Article

Silicon Valley
PayPal has hired Visa’s Paul Cohen as VP of global corporate communications as the company prepares to split off from eBay later this year. Article

Hong Kong
Costa Coffee has appointed AKA Asia as its creative agency in Singapore. Article

Cohn & Wolfe has appointed Jonathan Tan to associate managing director of its Malaysia office. Article

Rice Communications has been appointed by Outbrain to provide communications support in South East Asia. Article

Frankfurt
Steffen Kurzawa is joining Novartis as head of global communications for Sandoz. Article

London
Edelman has appointed Matt Groves as managing director, digital, in its UK operations. Article

Red Lorry Yellow Lorry has been selected by Canon UK to provide PR support for its pro imaging business. Article

Publicasity has been selected by Old Mother Hubbard to launch its premium natural dog treats into the UK and help support the brand’s exclusive listing with Pets At Home nationwide in stores and online. Article

Virgo Health has appointed Katherine Mantell as its new global head of medical education. Article

Xero has appointed Darren Upson to lead its UK marketing activity. Article

brightside has appointed Cicero Group to provide retained corporate PR support. The account will be led by Cicero executive director Mike Robb. Article

The Ocean Beach Ibiza beach club has appointed Fever as its new retained UK PR agency. Article

Following its recent acquisition of the digital design and development consultancy Splendid Unlimited, marketing communications holding company Creston has formed a partnership agreement with The Digital ConsultancyArticle

Simon Kleine has departed Western Union after more than three years overseeing its communications in Europe. Article

H+K has teamed up with Hyper Island to launch a new training initative, as part of the development of London into the PR network’s first ‘center of creative strategy.’  Article

Paris
Pelin Kocaalp, previously deputy general manager of Hill+Knowlton Strategies Turkey, has been promoted to general manager. Article

H+K Strategies Kenya has appointed Solomon Mahinda as managing director. Article

Edelman is poised to land international PR duties for Dubai Tourism. Article

Sydney
Hill+Knowlton Strategies has won recent pitches to leading life science company Sigma Aldrich, aesthetics and dermatology pioneer Merz, and the Royal Australian & New Zealand College of Radiologists. The firm has also added two new pro bono clients: Take Heart Australia and Parkinson’s NSW. Article

Ashwani Singla has launched a new corporate reputation consultancy in India, after exiting his role as Penn Schoen Berland’s Asia CEO earler this year. Article

Taj Group of Hotels has handed global PR duties to Edelman and Zeno. Article

Toronto
The Quebec Oil & Gas Association has named David Lefebvre as its public affairs and communications director. Article

Kwittken has appointed Betsy Cooper as managing director of Kwittken Toronto. Article

energi PR has been chosen as the newest partner in GlobalHealthPR, an independent agency partnership dedicated to health and medical communications. Article

Each week we share information relevant to modern communications strategies and tactics.  Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!

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