Which Publications Inform Today’s Leading Communicators?

March 18, 2014

By Serena Ehrlich, Director of Social + Evolving Media

Earlier this year we asked blog readers to share their top daily reads.  We wanted to see which publications are considered must-reads among today’s communications experts.  Do communicators rely on mainstream media to keep them up to date through mainstream media, like The New York Times?  Industry trade magazines such as Mashable?  Or social networks including Twitter and LinkedIN?

The results were somewhat surprising.  With 152 respondents to date, our survey shows:

  • Just 20% of respondents said they read mainstream media such as The New York Times, Wall Street Journal and USA Today on a daily basis, yet these publications continue to be the top-desired coverage targets for small and big B2B and B2C companies alike.
  • Only 9% of those who replied use LinkedIn as a news source, yet LinkedIn continues as a top conversion platform for many businesses.
  • 17% noted Twitter as their primary news source, the highest of any social network, with one communicator smartly pointing out that Twitter’s speed makes  tools such as Google Alerts less valuable.
  • 14% relied on PR industry trades suggesting that these outlets, while valuable, may not produce content frequently enough to warrant a daily read.
  • A mere 2-11% read highly targeted social, digital or SEO-oriented blogs and articles. While this may be because these topics are heavily covered  in other industry publications, we were still surprised by such a low number.

What do you think?  Which publications are you reading every day?  Take two minutes to fill out this survey yourself, and we will continue to share updates as the data change.

Business Wire Reader Survey

Business Wire Reader Survey

You can find the survey here:  http://blog.businesswire.com/2014/02/27/what-publications-to-top-marketers-read-business-wire/


Congratulations to IR Magazine US Awards Winners!

March 30, 2012

Last week, Business Wire was proud to sponsor the 2012 IR Magazine US Awards in New York City. Our team attended the ceremony and BW President Gregg Castano presented the Best Overall Mid-Cap Award. We’re pleased to sponsor the event photos for the Awards.

>>View the event photos here

Here are some pictures of our team at the ceremony:

This slideshow requires JavaScript.

Congratulations to all the winners!


Disclosure Experts To Discuss Surviving IR’s Brave New World in New York Next Week

May 19, 2009

bwupcomingeventsheader2
Each year, Business Wire experts in your area bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to the SEC’s new XBRL mandate. Business Wire events are usually free of charge. Here is today’s featured upcoming local Business Wire event:

An Investor Relations Survival Guide: IR Strategies for the New Age of Corporate Transparency and Accountability

Hosted by Business Wire New York

Today’s financial crisis is certain to lead to greater corporate disclosure and accountability standards. Ironically, the definition of transparency itself has become muddied as a result of considerable — and often deliberate — misinformation in the marketplace.

Join Business Wire New York for the first in our national Spring Investor Relations Conference Series, as we bring together a distinguished panel of disclosure experts and thought leaders from diverse perspectives, including legal, corporate, agency and financial media. This free event will feature a discussion on the changing regulatory environment, the role of technology in investor outreach, revisiting Regulation FD and the compliance challenges ahead.

Neil Stewart, Executive Editor of IR Magazine, will moderate the panel, including:

Wednesday, May 27 at 8:30am ET
The Westin New York at Times Square
Third floor ballroom
270 West 43rd Street, New York City, NY 10036
212.201.2700

To register: Please RSVP to Marlie Massena at Marlie.Massena@BusinessWire.com or call 212-752-9600 x1310 by Monday, May 25.

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit http://www.businesswire.com/portal/site/home/business-wire-events.


Follow

Get every new post delivered to your Inbox.

Join 592 other followers

%d bloggers like this: