Online Newsroom or Investor Center – Your Message Must be Mobile

May 21, 2012
by Ibrey Woodall, VP, Web Communications Services
Ibrey Woodall

Ibrey Woodall, VP, Web Communications Services

I have weekly, often daily, conversations with communicators at Fortune 500 companies. These discussions focus on online newsrooms and investor centers. More and more, I see these top-notch professionals realize that their communications center should be optimized for mobile access.

Whether your message is for investors and analysts or journalists and bloggers, you cannot ignore the fact that your audience is a moving target. And that moving target has a smartphone.

Two years ago, only 18 percent of U.S. mobile subscribers owned a smart phone device. Today, it is 44 percent according to Nielsen. If you need more statistics to convince you of the mobile momentum, the Pew Research Center reports that a third (34%) of all desktop/laptop news consumers also use their smartphone to access news.

So the question isn’t whether you need your online newsroom or investor center optimized for mobile devices, it is how quickly you can make it happen. Other points to consider include which platforms your mobile-optimized online newsroom or investor center will support; how investors, analysts, or journalists will find your mobile site; if your mobile site is legible; if you will be able to view mobile site statistics; and whether you need a mobile application or a mobile website.

Luckily, mobile-optimized sites should be clean and uncomplicated since we are talking about a very small screen. Therefore, the mobile-optimized version of your online newsroom or investor center should take no longer than two weeks to launch. All major platforms (iPhone, BlackBerry, Android) should be supported, and when a member of your target audience visits your online newsroom or investor center, their smartphone should automatically redirect to the mobile version for better viewing.

Simple design is the key to a good user experience when it comes to mobile sites. Shy away from use of graphics that carry a large file size, and keep the code clean. As with any other site, you should have access to analytics so that you will know the number of page views and unique users garnered by your mobile online newsroom or investor center.

Although there are very good reasons to create a mobile application, Business Wire offers the mobile-optimized version. It’s faster and less expensive to provide to communicators with deadline concerns and budget limitations. It’s also searchable via Google so target audiences have a greater chance of finding company news, information and other content types including press kits, stock quotes, and contacts. And, as we’ve seen, web browsers will continue to gain speed, while an individual platform may not necessarily have an indefinite lifespan.

If you have questions concerning NewsHQ Mobile online newsrooms or InvestorHQ Mobile investor centers, contact your local Business Wire representative.


InvestorHQ and NewsHQ Now Available

September 14, 2010

We teased you with them a couple of months ago — now they’re finally available. InvestorHQ and NewsHQ, our new online investor center and online newsroom products, are here for your company to build and better your web presence.

Take a look at today’s press release, and view the two slideshows below that outline some of the terrific features to be found in NewsHQ and InvestorHQ.

To learn more about the NewsHQ online newsroom and InvestorHQ investor center, please email HQ@businesswire.com.


Business Wire Responds to Client Demand with Launch of Online Newsroom and Investor Relations Website Solutions

July 19, 2010

by Ibrey Woodall, VP of Web Communications Services, Business Wire Florida

Ibrey Woodall

BW VP of Web Communications Ibrey Woodall

In response to multiple client requests, Business Wire announced the upcoming August launch of the NewsHQ online newsroom and InvestorHQ investor center solutions. The new products complement Business Wire’s current suite of services, improving communication and constructing an enhanced workflow for communications strategies and investor outreach.

NewsHQ and InvestorHQ are often referred to as microsites. Microsites are auxiliary websites that cater to specific needs and interests. NewsHQ and InvestorHQ were developed specifically to help corporate communicators and investor relations officers house and maintain information for a myriad of audiences, including journalists, bloggers, investors, consumers, analysts, key influencers and others.NewsHQ-InvestorHQ

There are many benefits to employing these content management solutions. One of the main reasons the online newsroom came into existence was because public relations representatives were having a hard time getting cooperation from their technical, or IT department, when they needed a press release posted quickly. Investor relations officers also needed a means by which they could get the most recent financial news and data to their company’s investors and analysts.

So, control was an initiating factor for this technological evolution. Communicators needed to be able to post and organize content in a timely manner. They needed to be able to get their message on their website, and delivered directly to those who were interested in their organization.

NewsHQ and InvestorHQ are tools that enable communications professionals to edit and manage the overall functionality of the website, without having to acquire complex technology skills. Posting content to the site is as easy as using word processing functions such as bold, italic, underline or upload image.

The NewsHQ and InvestorHQ solutions also make it much easier for those interested to research the status, history, and news of an organization. All of your company’s press releases, photographs, executive biographies, SEC filings, quarterly and annual reports, relevant stock and background information, along with other components can be accessed and downloaded from one central location – a headquarters – no matter where the site visitor resides. Journalists, investors and analysts expect this convenience 24 hours a day. They do not want to wait for the communicator to “get back to them.”

Search engine optimization is important in every communications campaign. The goal is to optimize your content to gain a higher ranking within search results. The ability to create links and URLs, and add keywords and tags are available within both the NewsHQ online newsroom and InvestorHQ investor center. These features will help strengthen your SEO efforts.

Business Wire’s clients will truly see a return on investment with the NewsHQ and InvestorHQ solutions. Simultaneous posting of formatted Business Wire press releases into your online newsroom and investor center, along with streamlined email and SMS alert distribution, and automatic placement of press releases onto your company’s social networking sites, reduces the amount of steps you have to take to post and distribute content. ROI is also realized with the simple equation of placing a dollar figure on the amount of time you spend answering the same questions over, and over, and over again.

If you are interested in learning more about the NewsHQ online newsroom and InvestorHQ investor center, please email HQ@businesswire.com.


Congratulations to Our Netbook Giveaway Winners!

June 16, 2010

June is always a big month for our industry & Business Wire is fresh from the floors of some of the most important PR & IR conferences of the year. At the shows this year, we discussed our two new products, NewsHQ online newsrooms & InvestorHQ online investor centers, and gave away netbook computers at the NIRI 2010 Annual Conference in San Diego, the IABC 2010 World Conference in Toronto and the CIRI 2010 Annual IR Conference in Ottawa. Congratulations to our winners:

NIRI 2010:
Angela Steinway, Integra Lifesciences
Plainsboro, NJ

IABC 2010:
Lynne Heasman, Quit Group
Wellington, New Zealand

CIRI 2010:
Dmitry Kushnir, Agnico-Eagle Mines
Toronto, Canada

Congrats, all! Conference Month isn’t quite over for us yet…if you’re attending Bulldog Reporter’s Media Relations Summit on site in New York or online on June 28, we’ll see you there!


International Communicators Hungry for Communications Technology… and Cake

June 14, 2010

– by Ibrey Woodall, VP, Web Communications Services

Ibrey Woodall

The IABC World Conference took place in Toronto, Canada June 6-9, 2010. It was a perfect opportunity for Business Wire to announce the launch of our NewsHQ online newsroom and InvestorHQ investor center services.

So many attendees from all over the country were hungry to learn about communications technology and how it integrates with social media. This was evidenced by the many sessions referring to the subject matter, including “How to measure the ROI of your social media efforts” by Katie Delahaye Paine of KDPaine & Partners, “Integrating multimedia into your social media campaign” by Donna Papacosta of Trafalgar Communications, and my own Sunday session “Online newsrooms with social media integration.”

Other tracks included employee communications, global trends, change management, communication leadership, and strategy and counsel. You can see more of the program by visiting http://www.iabc.com/wc/program.htm. You can also search on the Twitter hash tag #iabc10 to get an idea of the conversations happening during the conference. From this same feed, I found a blog about my session entitled “Online newsrooms with social media highlights” by attendee Kristen Sukalac or Prospero Communications.

I have to admit that I was pleasantly surprised by the opening general session. A team of musicians called Drum Café (http://www.drumcafe) showed everyone how to listen and play to the same beat using African drums. I don’t think I’ve ever seen so many drums in one place. Drum Café has performed for Nelson Mandela, Bill Clinton, the Queen of England, Tony Blair and George W. Bush, and they certainly didn’t fail to show a good time to IABC attendees.

IABC 40th Anniversary Cake

And of course, Guy Kawasaki, author of nine books, provided a very comfortable and enjoyable closing general session on “The Art of Innovation.”

I would be remiss if I did not mention that this year was the 40th anniversary of IABC, a feat that every organization should be fortunate enough to celebrate. In rolled an extremely large cake that took about six chefs to pick up and place on the table. I personally enjoyed the sigh of relief and self-congratulations on each chef’s face once the cake was successfully transferred.

This was my first IABC conference. It was refreshing, professionally done and held many possibilities for both attendee and exhibitor. Although some may not be there yet, several attendees were well aware of the need to integrate social media and search engine optimization into their press release distribution. Yes, even the ones who work in the government industry.


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