by Neil Hershberg, Senior Vice President, Global Media, Business Wire New York
Brazil, Russia, India and China, collectively referred to as the “BRIC” countries, are widely seen as the pistons powering the 21st century global economy.
Previously, we’ve profiled Business Wire’s powerful partnerships in Brazil and Russia, key markets where our unique strategic relationships provide Business Wire members with privileged access to the financial, government, corporate and media sectors. Agencia Estado in Brazil and Interfax in Russia are the most prominent business and financial news services in their respective markets, whose influence extends far beyond the investment industry.
This month’s spotlight is cast on India, whose economic growth in the past quarter-century has been nothing short of explosive. It is clearly a market that is on everyone’s ‘short-list’ in terms of potential business development opportunities. Creating a brand identity and reaching business decision-makers in India has become a top priority for companies seeking to stake a claim in today’s Southeast Asia gold rush.
Once again, Business Wire has captured the high ground by offering the most comprehensive distribution platform available.
Business Wire India [BWI], a licensed affiliate with offices in New Delhi, Mumbai and Bangalore, has established itself as the country’s leading corporate news service. Many of India’s best-known multinational companies are clients, using BWI for both their domestic and international distribution needs.