The future of PR: Adding Interactive Assets to Press Releases

December 5, 2014

Last month, Serena Ehrlich, Business Wire’s director of social and evolving media, authored a piece outlining the importance of increasing user engagement for increasing the effectiveness of press releases, and how to accomplish that. As more and more content continues to flood the internet, marketers who take a different approach to employing assets are seeing a much higher overall return on investment when it comes to interest in their press releases.

In 2015, look for PR professionals and reporters alike to begin using interactive assets to round out coverage. With more than 65% of the world professing to be kinetic learners, text only press releases and flat images no longer keep the reader’s attention.

To learn more about the rising increase of interactive assets in press releases, how to do it and why, click here:  http://www.commpro.biz/public-relations/time-get-serious-creating-effective-press-releases/

 


The Knot Makes Case for Hybrid Media At Business Wire Event

June 26, 2008

More than 150 professional communicators gathered at the 3 West Club in Manhattan earlier this week for Business Wire’s panel discussion, “A Social Media Conversation: How PR, IR & Marketing Professionals Can Engage and Participate in the Social Web.”

Peter Himler, President of Publicity Club of New York and founder of Flatiron Communications moderated the panel which included Melissa Bauer, Senior PR Manager of The Knot, Ryan Block, Editor-in-Chief, Engadget, Josh Cohen, Senior Business Product Manager for Google News, Peter Hershberg, Managing Partner, Reprise Media, Rob Key, CEO & Founder, Converseon, and Jim Nail, Chief Strategy & Marketing Officer, TNS/Cymfony.  PRNewswer did a nice recap and you can also listen to the webcast.

The Knot\'s Interactive Press Releases Deliver Hits and Views

The Knot’s case study in utilizing many of the new tools and strategies discussed seemed to strike a chord with attendees. Bauer’s slidedeck demonstrated in detail how the company uses ALL types of media–from Facebook, video-on-demand and interactive press releases to traditional media pitches and hard copy national and local magazines.

Let’s hear it for hybrid media.


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