Agence France-Presse Shares: How to Work with Global Newswires

November 19, 2015

Legendary news agency, AFP, opens up to discuss their organizational structure, Agence_France-Presse_Logo.svgcoverage criteria, and practical tips on how  to build a relationship and work more effectively with their journalists. This is a must-listen-to webinar and can fundamentally transform the impact of your global communications.

To listen to the full webinar click here  

Agence France-Presse [AFP] is one of the world’s largest and most prestigious news agencies, with a network of 200 bureaus generating some 5,000 stories per day. Despite its prestige and influence, many communications professionals, particularly in North America, are largely unfamiliar with the scope of AFP’s geographic footprint, and its role in shaping the global news agenda.

Speakers included:

Moderator:  Raschanda Hall, Global Media Relations Manager, Business Wire

Google Trends Just Got More Accurate

November 10, 2015

Trends can be measured by decades, years, months, even a flavor of the week. Now with Google Trends you can identify google trends logowhat people are interested in as that very something is searched for using Google’s browser. Now you have the ability to see what’s trending right now.

Read the full article featured on CommPRO

How does this new feature aid modern communicators? By having access to top current searched words and phrases, PR pros can craft messaging to line up with what people are currently interested in. It’s the equivalent of baiting a hook with exactly what fish are craving. Your announcement falls right into what’s trending and amplifies your message. Increased visibility and an engaged audience are cornerstones of maximizing the ROI of a news release.

What are some examples of what’s trending on Google at the writing of this post?

  • Halloween
  • Iran Nuclear Deal
  • Election 2016
  • Western Digital, SanDisk
  • Back to the Future Part II, Back to the Future

What’s trending on Google as you’re reading this post? Why not check and see?  You can access Google Trends here.

Business Wire’s 2015 Media Survey Reveals Best Practices in Media Relations

October 20, 2015

By Serena Ehrlich, Director of Social & Evolving Media, Business Wire
Earlier this year, Business Wire asked reporters worldwide their preference for being pitched – from the type of news they prefer, to best practices for continuing relationships after coverage was secured.

The results of the Business Wire 2015 North American Media Survey provide a strong road map for communicators to follow when looking to increase the visibility of their organization via news coverage.

Click here to download the full survey results now:

Media_Relations_Info_FINALStep 1:  Write an interesting release
This may sound easy enough, but in order to catch a reporter’s attention, your news release needs to contain the information they want to cover.

When you craft your next news release, focus on the breaking news and interesting story angles as well as quotes to increase the likelihood of pick up.

Step 2:  Multimedia is no longer optional
As more and more reporters are providing news content for online sources, there is a growing need for multimedia.  What kind of multimedia? The element most preferred is a photographic with graphics, videos, infographics, logos and audio files rounding out the list.

Why is multimedia so important? As we discuss in Let’s Get Visual, multimedia elements allow readers to engage and absorb information in new ways, building deeper emotional connections between the reader and the news story.  And reporters are not just relying on you to provide them with supporting multimedia – more than 64% of reporters are creating their own to supplement content.

In short, if you want to tell your story in your voice, supply reporters with multimedia to ensure the highest possible adoption of your news.

Step 3:  Your News Release Distribution Service Matters
News distribution services such as Business Wire play an important role in the news ecosystem. 63% of media respondents noted that their jobs would be harder without newswires to vet and deliver news releases.  Commercial newswires provide media outlets with an ongoing stream of trusted, breaking news in a variety of formats, allowing reporters to access and produce news coverage throughout the day.  And what newswire do media outlets trust the most?  At 67%, Business Wire continues to be the top newswire of choice for today’s media.

Step 4:  Social Pitching is Not Advised
Despite the use of social media for research purposes or for identifying hot news trends, 75% of reporters said they do not want to receive pitches via social media

Rather than pitch reporters via social channels, use the channels to identify who is writing about your industry and to gain a better understanding to the types of news your top reporters are interested in writing and sharing with their readers.

Step 5:  The Role of Your Online Newsroom
Where do reporters turn to research your pitch? Your online newsroom!

When breaking news hits the reporter’s desk, the next step is for the reporter to research the news, the company and the impact your news has on their readers. 77% of reporters turn to company online newsrooms to find the information they need to turn your news release into a headline.  Frequently updated newsrooms provide reporters, and other interested parties, on-demand access to the news releases, multimedia and other branded content – perfect for reporters responsible for writing news stories in a 24/7 world.

Bonus tip? Share your coverage!
The top metric for judging the success of a news story continues to be inbound traffic to that piece. Help reporters meet this metric by creating a strong coverage sharing program to not only increase views, but awareness of your news.

Securing coverage in a selfie world is not easy, but by following the steps provided in the 2015 Business Wire Media Survey you can build stronger relationships with your key media targets and increase the chance to receive more media coverage.

Click here to share these survey results on Twitter:

Download the complete 2015 Business Wire Media Survey now:

How to Write an Earnings Release For All Audiences

October 7, 2015

By Natasha Artavia, Business Wire

With another earnings season to soon commence, there’s no better time to review a few editorial practices that will provide your investors, the media, and your company with a successful, interactive earnings release.

Let’s start with the basics. Your headline is an essential element of your earnings release, as on databases, RSS feeds and social channels it’s often the first, or only content visible to analysts and investors. Keep your headline short and to the point. Journalists and the investor community will be actively searching for your announcement, and a succinct, search-optimized headline is crucial to their locating your release.

Revolution Lighting Technologies Earnings subhead


Your sub-headlines should emphasize your company’s most important financial figures and business position from the previous quarter or fiscal year. These could include: dividend announcements, sales growth, share increases, financial results from a major product launch, YOY and/or quarterly growth. Using bullet points to format your sub-headlines can make your layout more visually appealing, but don’t go overboard. Treat your sub-headlines as premium real estate that provides your audience with the important highlights of the quarter. Compelling sub-headlines will encourage your audience to continue reading below the fold.

While there is a plethora of financial information that must be disclosed to your investors and the media, this data shouldn’t overwhelm the reader with blocks of text. Here are a few ways you can provide your audiences with a more reader-friendly earnings announcement.

  • Use bullet points to break up the numbers

The use of bullet points in a financial news release will draw the readers’ attention to the significant facts and figures. Plus, bullet points provide clean divisions between separate sections within your text, while also doubling as quick “numbers at a glance” references for the media.

  • Tables can help illustrate your news by providing readers with a visual breakdown of the information you have included in the release

Just because you have provided full financial tables in your earnings announcement, this doesn’t mean you can’t insert imagery within the body of your news release. These tables should be smaller and can provide comparisons to prior years or quarters, or highlight certain aspects of financial growth. Think of these tables as additional resources the media can use to develop their story.

  • Earnings InfographicIncrease message adoption with multimedia

Providing a visual element with your earnings release will not only increase media pickup, but will augment a predominantly text announcement. Consider adding an infographic that shows readers the growth your company experienced this past quarter or fiscal year.

  • Don’t forget your hyperlinks

It’s extremely important to add hyperlinks or URLs for the media and investor community. If you are directing your audience to the Investor Relations section of your website or the earnings webcast, don’t tell them where to go…show them. Provide them with the registration link that will take them directly to the event. If you have a report or are providing your company’s earnings as a download, include the URL that forwards readers to these resources. Hyperlinks are an excellent tool to increase engagement with your audience. Links add additional texture and depth to your release, giving the reader a better experience.

Best_Practices_for_Enhancing_Earnings_Release_WP_1However you decide to format your earnings release, we hope you find these suggestions to be useful. You can also download Business Wire’s Best Practices for Enhancing Earnings Releases whitepaper here.

And remember, at Business Wire, our editors, client services representatives and account executives understand how stressful the earnings period can be. From submitting your order to confirming distribution timing and formatting, we’re here to help make this process as smooth and efficient as possible. Feel free to reach out to your local newsroom before submitting your next earnings release. We can work with you on the best way to submit your release and the best time to disseminate the announcement.

Click here to share these tips on Twitter:

How to Perfect Your Headlines

July 20, 2015

by Agnes Deleuse, Senior Marketing Specialist, Business Wire Paris

How to Perfect Your Headlines


Headlines are made to draw in readers.  They are bait to capture their attention.  On newspapers, magazines, blogs, social media, and, of course, press releases, this is what you see first. According to a recent survey by Copyblogger, 80% of readers don’t read beyond the headline. Thus, your headline better be a catchy one if you want your audience to remember you.

Here are a few tips from Business Wire to help you craft the perfect headline.

1/ Provide real information
No jargon.  Your headline should imply an interesting and relevant question.  You can include figures/data.

2/ Opt for short phrasing
It is a necessity.  Today, titles must be short. Think social media. Write headlines like a tweet or a post. Also, remember that if your release is going to be translated into foreign languages, English is one third shorter than French, for instance!

3/ Write your release first and finish by crafting the headline
It will help you focus on the main message you want to highlight.  You want to target the brain of your reader.  Don’t focus on news release discovery at this stage. To do this, integrate the keywords your audiences use to find your company information in the sub-headline or the first paragraph.

4/ Write at least three headlines, adjusting the order of the words and see which one has more impact.
Work like a sculptor. Add words, remove them, change them, move them around.  You can test the headlines on your colleagues.

5/ Think like a journalist!
If you want your news to catch a journalist’s attention, write a headline that is snappy, informative.  To think like a journalist is also a way to approach a subject the way a journalist would.  Journalists like it when they sometimes just have to copy and paste headlines and body texts directly from a press release!

Quality content, including well-written headlines, contributes to the entire process of delivering information to your right audience.

For additional information on how to craft an effective news release, click here:

Click here to share these tips on Twitter:

Each week we share information relevant to modern communications strategies and tactics.  Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!

A Behind-the-Scenes Look at the Journey of a News Release

July 7, 2015

We can tell you how a press release develops into breaking news, reaching everyone from industry reporters to regular folks enjoying morning coffee with their tablet. We can also show you the same information with a cool sharable video. What’s the difference? The difference is the same as reading a recipe for the perfect steak or watching Gordon Ramsey prepare one, step-by-step. Visuals relay information that is both unique and engaging and when executed correctly, highly effective.  These are the reasons why we won’t tell you how a news release works – we’ll just show you.

The release of How Your News is Made – An Inside Look at News Releases and News Distribution aims to showcase the steps that a company announcement takes before issuers can celebrate the full results of their communications outreach.

The new media playing field is changing. Taking full advantage of social and mobile platforms, as well as advances in smartMastercard Sample Release technology (even air conditioners seem to be smart these days) can make significant impact in maximizing news release visibility. How does that happen? First a news release needs to be written. Not all releases are written equal and certain actionable tips can go a long way such as crafting a compelling headline, ensuring the first sentence contains key information, inserting calls to action and leveraging well placed hyperlinks to drive inbound traffic.

The next step shows just how much influence the digital revolution has on how people communicate. Once you have crafted your interesting news release, it is time to add in supporting multimedia. The reach of a text-only news release is minor compared to the reach of a release that includes multimedia. An image, an infographic, a video—these assets push your news across the internet and keep audiences engaged while consuming your core messages.

3 times as muchThe reason for multimedia’s success is how easily it relays ideas. Humans process images 60,000 times faster than text. When reading text you try to paint an image of what you’re reading with your imagination. A video offers information in such a way that can’t be misinterpreted, both offering information and explaining it, simultaneously. Business Wire CEO Cathy Baron Tamraz does not hide her confidence in the role multimedia will play in the communications industry.

“My prediction is that multimedia will be a part of every single news release.” – Cathy Baron Tamraz during a conversation with Tim Bahr, CEO of Nextworks.

Once the release has been built and sent to Business Wire, our editorial team reviews the release, suggests edits and distributions to ensure the release meets your goals.  Once edited and approved, the final news release is disseminated across the wire and into the hands of your key constituents.

But you can’t celebrate just yet!  Once the release is out, media outreach performed and online discussions have begun, it is time to measure the results of your work.

Business Wire provides a wide range of measurement and monitoring tools to help you track the impact of your news rulerrelease. Business Wire NewsTrak and NUVI reporting shows not only how much activity your release received, it provides detailed information on social discussion and shares surrounding your news. For more specific data, the Market Impact Report tracks the impact of your release upon your (and your industry’s) stock price.

Your release has been crafted, assets added, received editorial review and feedback, crossed the wire, activated your key and secondary audiences and provided you with data to help craft the next one.

This is the path of a news release.

Interested in learning more about Business Wire’s news distribution service? Let us know! And just click here to share out this exclusive sneak peek on the distribution of a news release:

With press release editing, catch erors befor they hapen

December 1, 2014

By Luke O’Neill, Editor, Business Wire Boston

We’ve heard it many times here at Business Wire: We catch a typo in a press release, let the client know, then the voice on the other end of the phone stalls, then sighs, “You don’t know how many people have looked at this thing, and that wasn’t caught.”


That exasperation can be and should be avoided – especially before the release hits the wire and Web. Mistakes, alas, are inevitable, but it’s important to guard against them before they happen. After sending out a press release, the focus should be on promoting your news, not fixing it.

The editing process of any document can be cluttered at times with too many cooks in the kitchen, too many rewrites, and tracked changes simply can be confounding. Plus, don’t edit just for the sake of editing. Sometimes the writer has it right.

At newspapers or websites, editors generally read stories three times and three different ways – have you tried these yet?

  1. Breeze through it initially to get a sense of the story – it’s helpful to literally sit on your hands during this process so you’re not tempted to edit.
  2. The heavy lifting: Rewrite, rework and restructure the story as necessary.
  3. Fine-tune: Polish the prose and clean up typos.

The step between 1 and 2 can be tricky – you need to know how the story needs to be reworked, but that usually comes with practice and experience. This blog, however, is more focused on step 3 – finding those minute mistakes before they become major mistakes.

Eradicating Errors

So how do you sidestep slip ups while editing press releases? Most editors anticipate problems before they occur, know where things could go wrong before they do, ask where things could go wrong and think of the consequences of their editing actions. Yet sometimes it just comes down to having an eagle eye.

yay-3433113-digitalAlso, be mindful that the absence of one lone letter or the transposition of a couple letters changes the meaning of a word, and spellcheck won’t necessarily pick it up.

For example, heath vs. health: A heath is one thing, and health is something different. United vs. untied – these two words clearly have very different meanings. Other common press release examples include: manager vs. manger, complimentary vs. complementary, premiere vs. premier, chief vs. chef and through vs. though.

And be sure to check your spellcheck carefully; don’t just breeze through it because the document may be teeming with tech or biotech words. Often, Spellcheck will flag a word it does not recognize, yet the word is spelled correctly. Then later in the document, Spellcheck will flag a similarly spelled word, but it’s off by one letter. If an editor is on Spellcheck “Ignore All” autopilot, then the misspelled word will fly under the radar.

These spelling discrepancies are especially problematic in business press releases with mismatching company and product names.

‘Confident paranoia’

Many press releases simply could use a healthy dose of preventative medicine – an ounce of prevention is worth a pound of cure.

yay-1578342-digitalIn my local newsroom, we track the time spent on each correction issued by our clients. In my office, we average about 12 client corrections a month. During high-volume times, that correction total can spike. The corrections can be costly to our clients and counterproductive for everyone.

Some press release corrections are more significant and easily avoidable than others. Some common culprits include: incorrect event dates in releases; incorrect media contact information, especially phone numbers; incorrect titles for people; incorrect press release submitted; and not getting the proper approvals from all the companies involved in the release. But perhaps the most frequent offender is a broken or incorrect embedded hyperlink.

At Business Wire Boston, we preach the idea of “confident paranoia.” Be confident in your editing abilities, but, like a good carpenter, measure twice and cut once.

Luke O’Neill, formerly a newspaper reporter and copy editor, is a senior editor at Business Wire Boston. He has nearly 15 years of communications experience and a master’s degree in journalism.


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