Upcoming Business Wire Events: Powerful Pitches in Cleveland, Crisis Comm in Florida, Meet the Tech Media in LA

March 21, 2011

Upcoming Business Wire Events

Powerful Pitches

Hosted by Business Wire Cleveland

Just about everything in a communications professional’s life involves some form of pitching. A successful pitch involves a great deal of persuasion and creativity. Join Business Wire Cleveland for a breakfast seminar featuring Jim Kukral, web entrepreneur, blogger, professional speaker, educator and author of two books – Attention! This Book Will Make You Money and The Ultimate Pitch. Jim will draw from his years of experience counseling major corporations, entrepreneurs and small businesses to provide you with the tools and inspiration to prepare powerful pitches that will grab attention and help you accomplish your goals. This event is free for all attendees.

Thursday, March 24 at 8:00 a.m. ET
The City Club of Cleveland
850 Euclid Avenue, Cleveland, Ohio 44114

To register: Please RSVP to Melissa Chambers at melissa.chambers@businesswire.com

CRISIS! Expect the Unexpected: Plan, Manage, & Respond

Hosted by Business Wire Florida

Join Business Wire Florida & JM Family Enterprises, Inc. for this in-depth panel discussion with South Florida media and crisis communications experts. Amy Wagner, former SVP of Investor Relations and Global Communications of Burger King Corp hosts the panel, which includes Laura Vann, Public Relations Specialist, Lynn University Marketing and Communication; Don Silver, Chief Operating Officer, Boardroom Communications; Elianne Gonzalez, Hispanic Press Officer, Insurance Information Institute; and Wayne K. Roustan, General Assignment Reporter, South Florida Sun Sentinel. This event is free for all attendees.

Wednesday, March 30 at 11:30 a.m. ET
JM Family Enterprises Inc.

111 Jim Moran Blvd., Deerfield Beach, FL 33442

To register: Please RSVP by Friday, March 25 to Julia Sotelo at Julia.Sotelo@businesswire.com or call 954-474-8833.

Meet the Media: LA-area Technology Journalists Discuss Reporting Trends and how to Pitch Tech Media

Hosted by Business Wire LA

Join Business Wire LA for breakfast and a panel discussion featuring technology journalists as they share their thoughts on what makes a good story and learn how your organization can increase its chances of being covered by the media. Panelists include: Natalie Jarvey, Reporter (Technology), Los Angeles Business Journal; Kevin Kelly, Features Editor, G4tv.com; and Brian Deagon, Business and Technology Journalist, Investor’s Business Daily. This event is free for all attendees.

Thursday, March 31 at 8:00 a.m. PT
The Olympic Collection
11301 West Olympic Blvd., Los Angeles, CA 90064

To register: Please RSVP by March 29 to Garrett Henricksen or Heather Hardge at (310) 820-9473 or email larsvp@businesswire.com.


Business Wire holds dozens of local events every year. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from trends in today’s newsrooms to writing for SEO. Events are usually free of charge to members. For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit BusinessWire.com. Follow live updates from Business Wire events on Twitter: hash tag
#bwevents


Dos and Don’ts of Pitching a Features Editor

March 8, 2011
by Cecile Oreste, Media Relations Specialist, Business Wire/DC

Business Wire’s Features National circuit and Feature Topic Series can help distribute your press releases, but how do you create an effective story that will appeal to a features editor? I reached out to Katie Aberbach of the Washington Post Express and Katy De Luca of the Washington Examiner to find out the dos and don’ts of pitching a feature editor.

Katie Aberbach

Katie Aberbach is a feature editor for the Washington Post Express‘ Lookout, Weekend Pass and Digs sections. According to Aberbach, a good feature is “a human interest story, something the average reader can relate to.” The best feature stories are when you become invested in what you’re reading or when you can tell that the reporter truly enjoys what he or she is writing about. When it comes to getting ideas for feature stories, “press releases do help out a lot because there is no way you can know everything new that’s coming out,” she said. “Tell me about your new product, television show and book and offer a source to comment on it.”

When it comes to writing your press release, she suggests the following:

  • Do break up the story and summarize key information into bullet points.
  • Do include links to other trend stories and think of what visuals would work for your story.
  • Don’t forget the hook. Even though you’re pitching a feature story, a hard news hook is still valuable. Say why I should care right away. Naming the names is really important.

Katy De Luca

Katy De Luca is the features editor of the Washington Examiner. For De Luca, the best feature stories are ones that appeal to the Examiner audience. “I look at all pitches and think about what will be most interesting to our readers. I think about what they would want to read and what is the best way to get the information to them,” she said. Most of the story ideas come from the writers De Luca works with. She also reads a variety of media and if a topic grabs her attention, she’ll forward the lead to one of her freelancers.

When pitching a feature reporter or editor, De Luca recommends these points:

  • Do include as much information as possible in the subject line and personalize your pitch. Provide all basic details. Simple is better.
  • Do periodically ask the person you are pitching to what sort of things they are looking for. Communication is a key part of the process.
  • Don’t send long-winded e-mails with attachments.

For more suggestions on how to help get your feature news noticed by the media, check out these Features News Tips. You can also contact our features department at features@businesswire.com for additional writing tips and story suggestions.


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