LatinoWire Expert Series Webinar: Meet Leading Hispanic Journalists and Bloggers on Oct. 15

October 6, 2014

By Pilar Portela, Media Relations Supervisor & LatinoWire Media Relations Representative, Business Wire Miami

Join Business Wire’s LatinoWire webinar on Wednesday, October 15 at 1 p.m. ET / 12 p.m. CT / 10 a.m. PT, featuring prominent Latino journalists and bloggers from around the country. In this webinar, our speakers will take a look at the latest trends and issues being covered. They’ll also look past Hispanic Heritage Month and provide best practices and guidelines for PR in 2014 and 2015.

Speakers:

Rafael Cores, News Director, impreMedia

Twitter: @eldiariony & @rafacores

Lorraine C. Ladish, Founder and Editor-in-Chief of VivaFifty.com
Twitter: @lorrainecladish & @vivafifty

Marissa Rodriguez, Editor, Vista Magazine

Twitter: @MarissaRodz & @VistaMag

Johanna Torres, Editor, Founding Editor-In Chief of MamásLatina.com, Chief Content Editor MiBlogazine.com and Multi-Media Lifestyle Expert and Brand Ambassador
Twitter: @MamasLatinasUSA & @MiBlogazine

Monica Vila, Founder and Managing Director, Online Mom Media
Twitter: @TheOnlineMom

Moderators:

Danny Selnick, Senior Vice President, Strategic Markets, LatinoWire & Public Policy Services, Business Wire DC
Pilar Portela, Media Relations Supervisor & LatinoWire Media Relations Representative, Business Wire Miami

 

This webinar is a free event for all attendees. For more information and to register go to: http://bit.ly/HispanicMediaEvent

LatinoWire reaches influential Hispanic bloggers, decision-makers and more than 1,200 US-Hispanic newsrooms in both Spanish and English. Click here for more information on LatinoWire and media reach.


Upcoming Business Wire Events – October 12 Edition

October 12, 2009

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Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check out some of our upcoming events in your area:

Press Releases: The Road Not Taken

Hosted by Business Wire Nashville

Add more life to your press release. Join Business Wire Nashville for this educational workshop that will show you how to partner your text release with multimedia, stylistic elements and SEO techniques, the “road not taken” that can earn you big media results. This event is free for all attendees.

Tuesday, October 13 at 11:30am CT
Courtyard by Marriott
1901 West End Ave., Nashville, TN 37203
To register: Please RSVP to Denise Higgins at denise.higgins@businesswire.com or call 615.661.6123

Targeting the Hispanic Market: Strategies & Trends

Hosted by Business Wire Dallas

Join Business Wire Dallas for breakfast and a panel discussion on the ever-growing Hispanic consumer market and how to target your communications efforts to this influential segment of the US population. Our panel of experts include: Alfredo Carbajal, Editor-in-Chief of Al Dia, Eloina Juárez, Assignment Editor at KUVN Univision 23, Brent Murphy, Publisher of Mercado Bilingue, Juan Carlos Pinzon, Executive Producer at Telemundo and Olga Romero, Spanish Public Relations and Spokesperson at Southwest Airlines. This event is free for Business Wire members and $10 for non-members.

Thursday, October 22 at 8:00 a.m.
Hilton Dallas/ Park Cities
5954 Luther Lane, Dallas, Texas 75225
To register: Please RSVP with Susie Wolan at susie.wolan@businesswire.com or call 972-458-9555.

GreenTech, CleanTech and Pitching New Energy Technologies

Hosted by Business Wire Boston

Join Business Wire Boston for a special event geared toward communications professionals working in the emerging green industry. We will hear from leading journalists in print, broadcast and new media on how to position and pitch stories related to new energy technologies, including wind energy, solar technology, biofuels and other renewable resources. The discussion will emergence of a strong “GreenTech” (clean energy) industry in New England and how to make sure your organization is well-positioned in the field. Panelists include: Jay Fitzgerald, General Economics Reporter and Blogger for the Boston Herald, Stephen Lacey, Podcast Producer and Editor for Renewable Energy World, Curt Nickisch, Business and Technology Reporter for WBUR and Andrew Brengle, Senior Analyst for KLD Research & Analytics. This event is free for all attendees.

Thursday, November 5 at 8:00 a.m.
Westin Waltham
70 Third Ave, Waltham, MA 02451
To register: RSVP here.

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit http://www.businesswire.com/portal/site/home/business-wire-events.

Follow Business Wire events on Twitter! Hash tag #bwevents


Florida Experts Discuss PR Strategies and Trends in the US Latino Market

August 26, 2009

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Business Wire Florida hosted “Hispanic PR Strategies & Marketing Trends,” a media breakfast for Miami-area communicators on August 13. The event featured a panel discussion on communications efforts targeting the US Latino market.

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Seated: Arturo Duran (ImpreMedia), Mark Fauntleroy (Experian Simmons), Manny Garcia (El Nuevo Herald) Standing: Silvia Clarke (BW Florida Regional Manager), Pilar Portela ( BW - Media Relations Supervisor)

Gina Amaro Rudan of Genuine Insights moderated the panel, which included:

Among the key insights provided by the panel:

  • Mr. Fauntleroy notes that the Hispanic population in the US continues to grow (with a 3.2 percent increase in population last year and a projected population of 133 million by the year 2050) and that that population continues to show a steady increase in both education and income level. This group has also shown to index highly in brand loyalty and is very brand conscious overall. Spanish language advertising remains effective with them.
  • Mr. Garcia points out that the top draw to his paper’s website, ElNuevoHerald.com, is the photo gallery. He advises PR professionals pitching his paper to think beyond the written word: include multimedia content in pitches to increase your chance of coverage.
  • Mr. Duran says that social media is an incredible bridge for the Hispanic audience. ImpreMedia has someone Twittering every half hour. Another major trend is mobile marketing, as mobile accounts for ten percent of ImpreMedia’s online traffic. Mr. Duran notes that Hispanics over-index by more than twice the national average in using the Internet on their mobile devices.
  • Ms. Solano notes that, despite all the other channels discussed, television remains critical for reaching the Hispanic market. It still boasts the greatest reach of all media for the demographic, drawing both young and old.
  • Mr. Mercado says that, while first generation Hispanic Americans remains the primary target of Terra Networks, they cannot forget about second and third generation users. They have evolved with this group by providing English content on their site, which has grown by 186 percent since its launch last year.

Local Business Wire offices host several events each year on PR, IR, SEO & media topics.  Check out the Business Wire Events page to find upcoming events in your area.

Follow Business Wire events on Twitter! Hash tag #bwevents


Miami-Area Expert Panel to Discuss Hispanic PR Strategies and Marketing Trends

August 11, 2009

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Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check out this upcoming local Business Wire event:

Hispanic PR Strategy and Marketing Trends

Hosted by Business Wire Miami

Despite recession, companies are targeting Latino market. With the buying power of over $713 billion it is more important than ever to reach this powerful and growing community of consumers and influential decision makers. This Thursday, Business Wire Miami is hosting “Hispanic PR Strategies and Marketing Trends,” a free media breakfast that will explore how to target communications efforts to the US Hispanic Market.

Gina Amaro Rudan of Genuine Insights will moderate the panel, which will also feature:

This event is FREE for all attendees.

Thursday, August 13 at 8:30am ET
Florida International University
School of Journalism & Mass Communication
Biscayne Bay Campus, ACII 115, 3000 N.E. 151st. St., North Miami, FL 33181

To register: Please RSVP to Claudia Perez-Bonilla at claudia.perez@businesswire.com or call 954-474-8833.

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit http://www.businesswire.com/portal/site/home/business-wire-events.

Follow Business Wire events on Twitter! Hash tag #bwevents


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