Upcoming Business Wire Events: Olympics in London, Katie Paine in Dallas, Meet the Media in Boston, Denver and Charlotte

April 30, 2012

Upcoming Business Wire Events

Business Wire’s Media Breakfast: The Olympics, Media & PR

Hosted by Business Wire London

With the biggest sporting event in the world at our doorstep, join us for a discussion about how the Olympics affects the media landscape. Panelists include: Matt Ball, Editor-in-Chief of MSN UK, Scott Dougal, Deputy Sports Editor, the Press Association, Duncan Hooper, Managing Editor, News & Sport, MSN and Darren Waters, Head of Devices & Social Media, MSN / ex-BBC journalist. This event is FREE for public relations and communications professionals.

Wednesday, May 2 at 8:45 AM BST
St Bride Foundation
Bride Lane, Fleet StreetLondon , EC4Y 8EQ, United Kingdom

To register: RSVP by Monday 30 April to uk@BusinessWire.com

Meet the Boston Media

Hosted by Business Wire Boston

Join Business Wire Boston for breakfast and a panel discussion with members of the local media. Learn about current trends in journalism, what kind of news editors are looking for, and how to effectively pitch a story. Panelists include: George Donnelly - Executive Editor, Boston Business Journal, Abby Jordan – Associate Regional Editor, AOL’s Patch.com, Leigh Montgomery – Librarian, Christian Science Monitor, Frank Quaratiello – Business Editor, Boston Herald and Don Seiffert – Associate Editor, News, Mass High Tech. This event is FREE for all attendees.

Thursday, May 3 at 8:00 AM ET
Westin Waltham Hotel
70 Third Avenue, Waltham, MA, 02451

To register: RSVP to http://www.eventbrite.com/event/2184174926?ref=ebtn

Meet Denver Journalists and Public Relations Professionals Specializing in Targeting the Hispanic Market

Hosted by Business Wire Denver

Learn Tips for Reaching and Pitching Hispanic Media, a Critically Important and Growing Segment of the American Community. Daniel Montano, President/CE) of Elevation Creation International moderates a panel, including María Rozman, News Director, KDEN Telemundo Denver; Roberto Martínez-Maestre, General Director, El Hispano; Kim DeVigil, Senior Director, Communications, University of Denver; and Luisa Collins, News Director, Univision Colorado. This event is FREE for Business Wire members and $20 for non-members.

Thursday, May 3 at 8:30 AM MDT
Denver Athletic Club
1325 Glenarm Place, Denver, CO, 80204

To register: RSVP by May 1 to JoAnne Hirsch, (303) 861-8833 or joanne.hirsch@businesswire.com

Pitching to Pickup – Tips from Local Media on Working with Newsrooms

Hosted by Business Wire Charlotte

Local media professionals will discuss how to effectively pitch news to the media. Panelists include Dion Lim, News Anchor, WCNC; David Harris, Managing Editor, The Charlotte Business Journal and John Arwood, Business Editor, The Charlotte Observer. This event is FREE for Business Wire members and $20 for non-members.

Tuesday, May 22 at 7:30 AM ET
Dilworth Neighborhood Grille
911 East Morehead St, Charlotte, NC, 28204

To register: Please RSVP by Thursday, May 17 to Penny Sowards at penny.sowards@businesswire.com

Measuring What Matters: New Rules for 21st Century Communications Measurement

Hosted by Business Wire Dallas, with NIRI, PRSA, IABC and Critical Mention

What metrics really matter? How can metrics drive strategy? Join IABC, PRSA, NIRI, Business Wire & Critical Mention for the annual joint communications lunch, as Katie Paine, CEO of KDPaine & Partners, provides measurement insight on “best in class” measurement programs for 2012, best measurement tools today, where measurement is headed and more. Standard Luncheon Fees apply: Full-time Student $25.00, Guest $50.00 , Member $40.00 and Table of 10: $500.

Thursday, May 31 at 11:15 AM CT
Thanksgiving Tower (Tower Club)
1601 Elm Street, Dallas, TX, 75201

To register: Please RSVP by May 28 at 10:00 pm on this page

Business Wire holds dozens of local events every year. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from trends in today’s newsrooms to writing for SEO. Events are usually free of charge to members. For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit BusinessWire.com. Follow live updates from Business Wire events on Twitter: hash tag #bwchat


Communicating Effectively to U.S. Spanish-Language Media & the Hispanic Community: More Than Sending Your News in Spanish

February 24, 2012

by Danny Selnick, Vice President of Public Policy & LatinoWire Services, Business Wire DC

by Danny Selnick, VP, LatinoWire Services

Communicators that may have only the occasional need to engage with the Hispanic media and community about an issue, product or some other topic, should take note of a few useful tips for their targeted communications outreach or run the risk of failure.

  • First, the Hispanic community is not monolithic.  They come to the United States from all corners of the Americas, and there are cultural and language differences that need to be addressed, especially when crafting the message and then writing the news release.   While I’m not suggesting communicators write many versions of the same release to fit all the various communities, I am saying that the message has to be general enough that Hispanic media and their audiences can equally relate to the message.
  • Second, simply translating releases into Spanish can be dangerousdestroying the message or even worse – a loss of reputation, as an extreme example.  Spanish is a language that is culturally rich and anyone doing translations needs to completely understand the interaction between words and culture to ensure the message is well-received and understood.  Gerald Erichsen wrote an article in About.com listing several well-known (true and not-so-true) Spanish translation/cultural blunders.  Nevertheless, the point is clear: Don’t use an automated program to translate your news from English into Spanish … and if you need to translate, make sure the person is a native speaker.  Oh, and also remember that Spanish doesn’t come in one flavor.  Words used in one country might mean something very different in another.  Use generally accepted and grammatically correct Spanish.
  •  Third, while many recent immigrants or older Hispanics may only speak Spanish and rely on traditional Spanish-language print and broadcast media for news and information, younger Hispanics tend to be bilingual and look for and read news also in English – both in print and online.  And much like other American in their 20’s and 30’s, younger Hispanics are increasingly online, using smart devices with mobile news and social media apps to be informed and stay connected.  That also means communicators should include social media strategies while employing the latest technologies in search engine optimization and add multimedia when appropriate.  Make your news release powerful and visible.
  • Last (but not no less important), which Spanish-language media should you consider reaching out to?  Just like any other communications campaign to media, you should target your message to Hispanic media appropriately.  Is your story national, regional, local?  Researching and finding sources of up-to-date listings of Spanish-language newsrooms is not as easy as finding general consumer newspapers by circulation from E&P.  Using Google or other search engines may offer a number of links – but they’re not likely to be accurate.  Some even at the top of the search (like Echo Media) are more than seven years old.  You can go to Business Wire’s LatinoWire page for some 1,200 listings organized by media type and geography.  Also keep in mind that there are really only abut 30 Spanish-language dailies in the United States.  Most print publications are weeklies, so be mindful of their deadlines.  Reaching bloggers and social media feeds takes a bit more work too.  You have to find appropriate writers, communities and feeds — and then build connections.  See who is following whom and ask if they’re appropriate for your own network.  If so, link-in, befriend and follow them.  Your network will also grow.

So what’s the end result?  Issue your news with care, in Spanish and in English, to traditional Hispanic and general media, but also include reach to the online world by keeping up with and using new the mediums of communications used your audiences.

Danny Selnick, a 25-year veteran of the newswire business, is Business Wire’s vice president for LatinoWire and Public Policy.  He is based in Washington, D.C.


Hispanic Media Experts Advise DC-Area Audience on Marketing to Latinos

October 6, 2011
by Danny Selnick, Vice President, Public Policy Services

Business Wire’s LatinoWire hosted a panel  event for professional communicators on Sept. 28 at the National Press Club in Washington, DC.

The panel featured:

  • Erica Gonzalez, Executive Editor of El Diario/La Prensa
  • Julio Aliaga, News Director, Telemundo (Washington, DC affiliate)
  • Hilda Garcia, Vice President of Multiplatform Content and Information for impreMedia
  • Charlie Ericksen, Managing Editor and founder of Hispanic Link
Danny Selnick, Julio Aliaiga, Erica Gonzales, Hilda Garcia and Charlie Ericksen

L-R: Danny Selnick, Julio Aliaga, Erica Gonzales, Hilda Garcia. Seated: Charlie Ericksen. Photo by: Michael Toner/Business Wire

Moderated by Danny Selnick, vice president for Business Wire’s Public Policy Services, panel members all underscored the notion that professional communicators must understand the particular needs and interests of this ethnic community and the Hispanic media that is in touch with their readers, viewers and listeners — only with that understanding can communicators successfully connect.

Key points made by each panelist:

Erica Gonzalez:

Erica pointed out that it is important to understand the history of Hispanic journalism.  Spanish-language media should be treated as a valid news outlet – not a 2nd class one.   Your news should relate to the audience – just because it has been translated into Spanish doesn’t qualify it as being newsworthy to the audience.

Read the rest of this entry »


Upcoming Business Wire Events: Hispanic Media in DC, 50th Anniversary Celebrations in Boston, LA, Newport, San Diego

September 21, 2011

Upcoming Business Wire Events

Business Wire Brings You LatinoWire

Hosted by Business Wire Washington, D.C.

Reaching the rapidly growing Hispanic American community with your organization’s message is of critical importance today.  Hispanics still depend on traditional and print media for their news, but many rely on the internet and mobile devices as well.  What is the best way to reach this audience? Join Business Wire DC for a chance to meet some of the nation’s most important and influential news leaders & learn about their news gathering operations in terms of what’s being covered and when – and how to best interact with their reporters. Speakers will include: Rossana Rosado, Publisher and CEO of El Diario/La Prensa; Hilda Garcia, VP of Multiplatform News and Information for impreMedia; Lori Montenegro, Washington correspondent, Telemundo Noticias; and José Manuel Sanz Mingote, General Director, Agencia EFE. This event is FREE for all attendees.

Wednesday, September 28 at 8 a.m. ET
National Press Club
First Amendment Lounge
529 14th Street NW, Washington, DC 20004      

To register: RSVP to danny.selnick@businesswire.com

Celebrating 50 Years: Anniversary Reception & Media Mingle

Hosted by Business Wire Boston

Join Business Wire Boston for a reception in celebration of our 50th anniversary.  Socialize with colleagues, mingle with the media and join us for a champagne toast while watching the sunset over Boston Harbor! This event is open to Business Wire members, non-members & media professionals & is FREE for all professional communicators.

Tuesday, October 4 at 4 p.m. ET
Boston Harbor Hotel
70 Rowes Wharf, Boston, MA, 02110

To register: RSVP to http://bw50boston.eventbrite.com by Sept 30

What is the Future of PR?

Hosted by Business Wire LA

Join Business Wire LA in celebrating our 50th Anniversary. We start the afternoon with an interactive panel discussion about how communications has changed in the last 50 years and what the future holds for our industry. Roger Pondel of PondelWilkinson will moderate the panel, which includes Martin Beck of the LA Times, Sonya Quick of the OC Register, Robert Hernandez from USC and Beth Mansfield of CKE Restaurants. We’ll end the session with a champagne toast to thank you for making the last 50 years special. Beer, wine and hors d’oeuvres will also be served. This event is FREE for all attendees.

Thursday, October 6 at 3 p.m. PT
The Mark
9320 W. Pico Blvd., Los Angeles, CA, 90035

To register: RSVP to Garrett Henricksen at LARSVP@businesswire.com by Oct 3.

What is the Future of PR?

Hosted by Business Wire Newport Beach

Please join Business Wire Newport Beach for breakfast & help us celebrate our 50th Anniversary! We’ll start your morning with an interactive panel discussion about how communications has changed in the last 50 years and what the future holds for our industry. We’ll also raise a toast to thank you for helping make the last 50 years special! This event is FREE for Business Wire members & $20 for non-members.

Wednesday, October 19 at 8:30 a.m. PT
Hotel Hanford
Promenade Ballroom
3131 Bristol Street, Costa Mesa, CA, 92626

To register: RSVP to Kathy Tomasino at kathy.tomasino@businesswire.com.

Meet the Media

Hosted by Business Wire San Diego

Please join Business Wire San Diego in celebrating our 50th Anniversary with a meet the media event. This event is FREE for all attendees.

Thursday, October 20 at 8 a.m. PT
Andaz San Diego
Studio East Room
600 F Street, San Diego, CA, 92101

To register: RSVP to LARSVP@BusinessWire.com or call 310.820.9473

Business Wire holds dozens of local events every year. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from trends in today’s newsrooms to writing for SEO. Events are usually free of charge to members. For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit BusinessWire.com. Follow live updates from Business Wire events on Twitter: hash tag #bwevents


Just in Time for Hispanic Heritage Month, Tips for Reaching the Hispanic Media

September 1, 2011
by Pilar Portela, West Media Relations Supervisor, Ethnic Circuits
Pilar Portela

Pilar Portela, West Media Relations Supervisor, Ethnic Media Circuits

New Census data shows US Hispanics have become the second-largest population with 50 million citizens.  Their buying power should reach a projected $1.3 trillion in 2015. With Hispanic Heritage Month (Sept. 15-Oct. 15) right around the corner and in anticipation of the 2012 presidential elections there is renewed interest in reaching this demographic.

As the media relations supervisor overseeing LatinoWire, I provide media outlets with content relevant to their coverage area and help our clients with questions uniquely inherit to Latino media and pitching them successfully.  I wanted to share my thoughts on some of our most frequently asked questions.

1)      Send your release in both English and Spanish.

US Hispanic media organizations are becoming more bilingual catering to both English and Spanish-speaking Latinos to increase their audience.  Sending in both languages saves them from having to translate your release. Additionally, merged newsrooms such as NBC/Telemundo have staff that may not speak Spanish. It ensures they will be able to read your press release and consider it for their newscast.

2)      Don’t skimp on Spanish-language translation.

Translation bloopers can cost your organization in reputation, time and money. Keep in mind not everyone who speaks Spanish can translate. Free translation tools have come a long way, but if you want to avoid embarrassment (which translates to embarazo or pregnancy in Spanish) have someone who is fluent go over the text. Be on the look out for literal translations which could change the tone and/or message. Business Wire feels translation is such an important part of reaching the US Hispanic market we include it in our LatinoWire distribution.

3)      Remember to reach out to Hispanic media year round.

If the only time you target this group is during Hispanic heritage month then you are missing out on opportunities. Hispanic media is faring better than mainstream media. There are more than 800 US Spanish-language papers and they are interested in any news item that has the potential to impact the Hispanic community (positively or negatively). Year round you should share your story ideas on everything from awards and marketing campaigns to surveys, studies and trends.

For ideas on reaching out to the Hispanic community, check out the diverse companies using our LatinoWire service to reach over 1,200 Hispanic print and broadcast media outlets throughout the U.S.  Clients include: Coca Cola, Winn Dixie, Sprint and the Mayo Clinic, among others.


September is Hispanic Heritage Month

September 2, 2010

by Pilar Portela, Media Relations Specialist, Business Wire/Florida

With Hispanic Heritage Month beginning yesterday, keep in mind that the Hispanic consumer base in the U.S. is so big (50 million people) that all marketers, not just Hispanic brands, need to be targeting this group. Also, Latinos are now the nation’s second-largest consumer market after white non-Hispanics. Check out Pew Hispanic Center’s new case studies: “The Latino Digital Divide: The Native Born versus the Foreign Born” and “How Young Latinos Communicate with Friends in the Digital Age“.

The Pew Hispanic reports found that when it comes to socializing and communicating with friends, young Latinos (ages 16 to 25) make extensive use of mobile technology. Hispanic Youths vs. Hispanic Adults: Hispanics ages 16 to 25 are more likely than Hispanics ages 26 and older to use mobile technologies to communicate with their friends. While half (50%) of young Latinos use texting to communicate, just 21% of older Latinos do the same.

Check out the latest companies using LatinoWire, including Yahoo!, UnitedHealth Group, Best Buy, KFC, Sprint, McCormick, Prudential, Comcast, and Mayo Clinic, just to name a few. These releases run in English and Spanish with translation included! This is a great time for your company to share stories about culture, inspiration, success and more.

Keeping Hispanic Heritage Month in mind, we also encourage you to sign up any knowledgeable experts from your company or organization in our ExpertSource database. Individuals who can share insight into the Hispanic experience, be it business, events, issues or culture, will help make diverse voices available to media members all year round.



Event Recap: Charlotte, NC Media on Reaching Minority Communities

March 30, 2010
Business Wire/Charlotte recently hosted a luncheon on March 24th in Durham, NC. The discussion, moderated by Ely Perez, Engagement Marketing Manager for Capstrat, focused on best practices for companies in the Triangle region and across North Carolina to reach the Hispanic and African American communities. The panel of speakers included:
  • Blaire Borthayre, president of Hispanic Marketing Resources
  • Jose Cusicanqui, Raleigh/Durham Editor for Qué Pasa, North Carolina’s most widely read Spanish-language newspaper
  • Cash Michaels, chief reporter/photographer and columnist for The Carolinian, a twice-weekly African American newspaper.

    L-R: Cash Michaels, Blaire Borthayre, Jose Cusicanqui, Ely Perez

 

Among the insights brought by the panelists:

 

Blaire Borthayre:
  • Not all Hispanics are short and brown.
  • Know thy customer and find commonalities with your audience. Tough market to differentiate.
  • All buying decisions are based on who they trust.
  • Know the culture, not just the language.
  • What marketers need to ask themselves: How long has their audience been in the US? There are 4 different segments.
Segment 1: 5 years or less; they get all their info from Spanish media; still living in their own culture.
Segment 2: 5-10 years; at home they speak Spanish; some English outside of the home; understand pieces of info; more internet friendly.
Segment 3: 10+ years; internet friendly; assimilated; served through English media.
Segment 4: US Born Hispanics; only 35% speak Spanish.

 

Jose Cusicanqui:
  • Qué Pasa is the only NC newspaper reaching Hispanics.
  • Qué Pasa has 67,000 readers every week.
  • Hispanics will have $18 billion buying power by 2010.
  • Each Hispanic culture is very different. Know the culture of the group you are trying to reach.

 

Cash Michaels:
  • The Carolinian is a family owned business.
  • African Americans are a very loyal consumer base.
  • African Americans primarily have church-based communities that they care a lot about.
  • When pitching a story to Cash, be mindful of what is going on in the news: e.g., April is election time.
  • Get Cash’s attention by sending a video. Create your own documentary.
  • The rules for reaching African Americans are constantly changing.
Don’t forget to look for Business Wire events in your own area, as well as register for our free webinars on PR, IR, SEO, monitoring and more.

Follow

Get every new post delivered to your Inbox.

Join 39,160 other followers

%d bloggers like this: