DC-Area Tech Journalists Offer Pitching Tips

October 1, 2010

by Cecile Oreste, Media Relations Specialist, Business Wire/DC

Business Wire/DC hosted a “Meet the Technology Media” Event at Marriott Tysons Corner in Vienna, Virginia on Wednesday, September 29th.  The panel discussion, moderated by Cecile Oreste, Media Relations Specialist, featured five technology journalists from some of the area’s top media outlets:

About 120 public relations and communications professionals were in attendance to learn how to increase your organization’s chances of securing media coverage. Attendees joined in the conversation during a question and answer section and also by live tweeting the event using the #BWEvents hash tag.

Here are some of the key points from the panel discussion:

  1. Headlines are important. Nick Wakeman said to think about your press release headline as a headline in a newspaper. Just as media outlets compete for readers at the newsstand, public relations professionals must compete for the attention of journalists in their inbox. The headline should tell reporters why they should care. For The Hill, you should have a clear link to politics or policy issues, said Gautham Nagesh.
  2. Include your organization in the e-mail subject. Paul Sherman noted that e-mail subjects are key in a mobile environment. Rob Pegoraro added that including a client and product name in the e-mail subject makes it easier for him to find the message later on.
  3. Know who you’re pitching. Every journalist has his or her own preferences when it comes to being pitched. Paul Sherman noted that he prefers texts over voicemails. Nick Wakeman likes when you follow up your e-mail with a phone call. There is no secret formula to media relations. You just need to do your homework.
  4. Consider your audience. Bill Flook pointed out that the Washington Business Journal reaches two different audiences through its online and print editions. Think about how your story fits in and remember that exclusivity matters for print while immediacy is more important for the web.
  5. Go beyond the pitch. According to Gautham Nagesh, Twitter can be an effective way to generate interest. If his followers are interested in your message, he will be more inclined to pay attention. Rob Pegoraro noted that commenting on articles online is a great way to provide information that was not included in the story. Bill Flook suggests setting up informational interviews with your CEO. Often, meetings like these can result in story ideas.

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit http://www.businesswire.com/portal/site/home/business-wire-events.


Upcoming Business Wire Events – Sept. 14 Edition

September 13, 2010

Upcoming Business Wire Events

Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check out some of our upcoming events in your area:

PR with a Punch – Maximizing Your Press Release

Hosted by Business Wire Houston

Join Business Wire Houston team for this practical session on maximizing your press releases’ chances of being found, seen and shared online and get on the fast track to becoming a PRO (Press Release Optimizer). We will take a look at the relationship between your company’s overall SEO and Press Release Optimization strategies. As we walk you through the steps of building an optimized press release you will have the opportunity to pick up a few tips and tools as well as learn the long term benefits of being a PRO. This event is free for all attendees.

Wednesday, September 15 at 8:30am CT
Houston City Club
One City Club Drive, Houston, TX 77046

To register: RSVP to Jessica Anderson at 713-871-1900 or email Jessica.Anderson@businesswire.com

Social Media ROI: Being Seen is Not Enough

Hosted by Business Wire Cleveland [Columbus Event]

Your organization has started blogging, tweeting and updating your Facebook status, but is it working? If you’re like many communications professionals today, you may not be sure how to quantify the success of your social media efforts. Join our expert panel in Columbus for a discussion on setting goals for your social media campaign and arming you with the tools you will need to generate both quantitative and qualitative results. Bill Balderaz, Founder, Webbed Marketing will moderate the panel, which also includes: Dave Culbertson, Owner, LightBulb Interactive; Lora Deeds, Senior Public & Analyst Relations Specialist, Quest Software; Amanda Murphy, Assignment Editor, WCMH-TV; and Nate Riggs, Principal & Lead Social Web Strategist, Social Business Strategies. This event is free for all attendees.

Wednesday, September 15 at 8am ET
Fawcett Conference and Event Center – Alumni Room
The Ohio State University, 2400 Olentangy River Road, Columbus, OH 43210

To register: RSVP to Melissa Chambers at 800-769-0220 or email Melissa.Chambers@businesswire.com

“Does your Tweet Count?” Journalists and a PR Professional Talk

Hosted by Business Wire Phoenix

Join Business Wire Phoenix for a free luncheon and meet the media event about how reporting has evolved amid the popularity of social media websites such as Twitter and Facebook. Chad Graham with the Arizona Republic and Tim Vetcher from ABC 15 News will be discussing how social media has affected traditional news reporting while Cindy Kim of JDA Software will be providing her own unique insight on pitching stories from a public relations perspective. This event is free for all attendees.

Friday, September 24 at 11:30pm PT
1475 N. Scottsdale Road, Alliance Room #365, Scottsdale, AZ 85257

To register: RSVP to Billy Russell at (480) 990-9942 or email billy.russell@businesswire.com

Meet the Media Breakfast and Panel Discussion with DC-Area Technology Journalists

Hosted by Business Wire DC

Join Business Wire’s DC office for breakfast and a panel discussion featuring technology journalists from some of the area’s top publications. Listen as they share their thoughts on what makes a good story and learn how your organization can increase its chances of being covered by the media. Panelists include: Paul Sherman , Editor-in-Chief, Potomac Tech Wire; Cecilia Kang , Technology Reporter, The Washington Post; Nick Wakeman , Editor-in-Chief, Washington Technology; Gautham Nagesh , Technology Reporter, The Hill; Bill Flook , Staff Reporter/Technology, Biotech, Venture Capital, Washington Business Journal. This event is $10 for all attendees.

Wednesday, September 29 at 8am ET
Marriott Tysons Corner
8028 Leesburg Pike, Vienna, VA 22182

To register: RSVP to Neelima Yelamanchili at neelima.yelamanchili@businesswire.com

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit http://www.businesswire.com/portal/site/home/business-wire-events.

Follow Business Wire events on Twitter! Hash tag #bwevents


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