by Michael Becker, Senior Vice President, Financial Product Strategy
At the recent NIRI National event in Seattle, I attended the recurring panel on web disclosure. In 2010 I authored a post-NIRI blog about a similar Web disclosure panel and I wanted to take a few moments to tell you what has changed (or not) over the past 24 months.
So what has changed since NIRI’s first foray into discussing web disclosure? Largely nothing. Microsoft, the panel’s moderator, web discloses earnings-only and continues to utilize a commercial newswire for IR and PR purposes (119 times YTD), Thomson still preaches about the benefits of web disclosure in order to promote its half-baked newswire, former SEC attorneys tell us that an 8-K is disclosure and the NIRI community is yet again rendered unable to answer the key question: As communicators, is communicating less fully and less fairly okay?
The reality is that web-only disclosure cannot stand-up to what commercial newswire services like Business Wire provide quarter-after-quarter without fail:
- Editorial Efficiency: I teach at a local business school and tell my students (repeatedly): put down your project for an hour or two and when you come back, the errors will stand out. As professional communicators, we do not always have the option to “walk away” from our work for a few hours. That is precisely why a newswire editor is so imperative to your news release process. Business Wire editors work 24/7/365 for you, professionally formatting your copy while catching thousands of errors each year. Publish press releases directly to the web and you are essentially a “Wallenda” without a net.
- Audit Trail Assurance: From start to finish, the Business Wire process is fully audited. We know who submitted what and when, and which editor worked on your project every step of the way. When the SEC comes calling, and they do regularly, it is the Business Wire audit trail that protects you.
- Redundant Systems: Business Wire spends millions of dollars each year maintaining and upgrading its replicated, secure servers in San Francisco and New York. With Business Wire you never have to worry about website continuity. The same goes for our InvestorHQ clients too!
- Truly Simultaneous Distribution: Somewhere in this discussion simultaneity has fallen by the wayside. But it can’t. In an environment that is getting faster and faster, web posting is slower. Why reward those with multi-million dollar systems geared to scrape your website with privileged access? Business Wire ensures simultaneity of your news delivery – - to the millisecond. Disseminate over Business Wire and your content is ubiquitous to the world instantly. Now that’s full and fair!
We at Business Wire are firm believers in technology and best practices. Admittedly, our very vocal, public stance could be construed as self-serving. Therefore, if you can counter that disseminating a full-text press release over a commercial newswire isn’t the fullest and fairest way to achieve Regulation FD disclosure, we are all ears.