Berkshire Hathaway CEO Warren Buffett (disclosure: Business Wire is a subsidiary of Berkshire) has been called many things— the “greatest stock market investor of modern times,” for a while the richest man in the world, one of the most influential people in the world and one of the most generous and inspirational—but it’s doubtful he’s ever been called a search marketing expert.
We enjoyed this recent clever article from Steve Baldwin at Media Post’s Search Insider, relating some famous Warren Buffett quotes to major issues in search marketing (using Buffett ubiquities like “I don’t look to jump over 7-foot bars: I look around for 1-foot bars that I can step over” and “Price is what you pay. Value is what you get” to discuss the problems in going after the top placement on high-traffic keywords and the additional marketing intelligence value received from paid search). It’s an interesting study in Buffett’s ability to draw life lessons from different situations that can apparently be applied to just about anything.
Baldwin also chose to include another of our favorite Buffettisms, “Your premium brand had better be delivering something special, or it’s not going to get the business.” That one in particular applies to every form of marketing. As Warren Buffett might say, “If you think about that, you’ll do things differently.”