Charlotte-Area Communicators Discuss Best Practices for Feature Releases

October 9, 2009

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Business Wire Charlotte hosted a breakfast on September 29th in Greensboro, NC to discuss “All Things Feature Release.” The discussion, led by Greensboro-area PR and media professionals, revolved around the best practices for getting your feature news noticed. The panel of speakers included:

Here are some key takeaways from the discussion:

  • Always try to spin a local angle into your features article.
  • Always include multimedia. Even if an editor doesn’t have time to write an original article about your story, they can fill space with your photo and caption.
  • It is never to early to send in a features release. Some Features editors plan months ahead, you should plan in advance, too.
  • If you plan to email a features article to an editor, don’t forget the basics in email etiquette. Save the cute headline for the release. The subject line should show basic info.
  • Make your features story evergreen. Make it timely tomorrow and timely six months from now (except for obviously seasonal topics).
  • Local papers don’t have enough staff to write a story for you. Provide the whole package for them: local angle, multimedia, quotes.

Don’t forget to check out Business Wire’s Feature Topic Series.

Local Business Wire offices host several events each year on PR, IR, SEO & media topics.  Check out the Business Wire Events page to find upcoming events in your area.

Follow Business Wire events on Twitter! Hash tag #bwevents


Upcoming Business Wire Events – September 22 Edition

September 22, 2009

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Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check out some of our upcoming events in your area:

All Things Feature Release

Hosted by Business Wire Charlotte

Join Business Wire for breakfast in Greensboro and a panel discussion on the latest trends in feature articles and lifestyle news. Learn about how to effectively write and pitch feature stories and what newspaper and magazine editors look for in a feature story. Our panel of local communication professionals and feature editors includes Mary Leigh Wallace, Vice President of RLF Communications, Susan Ladd, Features Editor for the News & Record and Gerri Hunt, Managing Editor for Kids Today Magazine. This event is free for Business Wire members and $10 for non-members.

Tuesday, September 29 at 7:30am ET
Emerald Event Center
200 E. Wendover Ave., Greensboro, NC 27405
To register: Please RSVP to Angela Hayworth at angela.hayworth@businesswire.com or call 704-347-1590 by Thursday, September 24

Press Releases: The Road Not Taken

Hosted by Business Wire Nashville

Add more life to your press release. Join Business Wire Nashville for this educational workshop that will show you how to partner your text release with multimedia, stylistic elements and SEO techniques, the “road not taken” that can earn you big media results. This event is free for all attendees.

Tuesday, October 13 at 11:30am CT
Courtyard by Marriott
1901 West End Ave., Nashville, TN 37203
To register: Please RSVP to Denise Higgins at denise.higgins@businesswire.com or call 615.661.6123 by Tuesday, October 6

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit http://www.businesswire.com/portal/site/home/business-wire-events.

Follow Business Wire events on Twitter! Hash tag #bwevents


Consumer & Lifestyle Media Panel Recap

November 6, 2007

We recently hosted a live media panel in New York for PR professionals lBusiness Wire Featuresooking to connect with high-profile consumer and lifestyle editors in the industry. Listen to the archived event and find out the latest on what top consumer media editors are covering

The panelists included Darcy Jacobs, articles editor, Family Circle; Kristine Kennedy, east coast editor, Better Homes and Gardens; Susan Avery, senior editor, Grandparents.com; Jenifer Braun, weekend entertainment and consumer lifestyle editor, The Star-Ledger; Sharon King Hoge, editor, Verdant; and Tracy Saelinger, lifestyle editor, Every Day with Rachael Ray.

The event covered an array of topics that proved to be insightful and very candid. The panelists addressed some of their own personal stories and offered details on how they prepare for upcoming sections, the latest trends they are monitoring and tips on how to pitch a story for better placement.

PR Week also covered the event (post one) (post two) and offered some handy tips discussed by the panelists.


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