by Danny Selnick, Vice President, Public Policy Services
Business Wire’s LatinoWire hosted a panel event for professional communicators on Sept. 28 at the National Press Club in Washington, DC.
The panel featured:
- Erica Gonzalez, Executive Editor of El Diario/La Prensa
- Julio Aliaga, News Director, Telemundo (Washington, DC affiliate)
- Hilda Garcia, Vice President of Multiplatform Content and Information for impreMedia
- Charlie Ericksen, Managing Editor and founder of Hispanic Link
Moderated by Danny Selnick, vice president for Business Wire’s Public Policy Services, panel members all underscored the notion that professional communicators must understand the particular needs and interests of this ethnic community and the Hispanic media that is in touch with their readers, viewers and listeners — only with that understanding can communicators successfully connect.
Key points made by each panelist:
Erica pointed out that it is important to understand the history of Hispanic journalism. Spanish-language media should be treated as a valid news outlet – not a 2nd class one. Your news should relate to the audience – just because it has been translated into Spanish doesn’t qualify it as being newsworthy to the audience.