Time It Right: The Importance of Financial Calendars

September 25, 2014

By Hannah Kelly, Business Wire Paris

What is a financial calendar?

A financial calendar (also referred to as an economic calendar) is used by traders, shareholders and the media alike, in order to track the important events of the economy. The majority of the time, this is to check for market-moving events, such as monthly jobless claims, factory orders and debt auctions which are all found in the economic calendar. Several high-profile sites such as Bloomberg and Forex publish release dates for forthcoming economic reports each week.

Bloomberg Editorial Calendar

Each audience segment utilizes this information in a different fashion. A trader for instance, may implement a specific strategy based on the proposed outcome of a report, while a newsroom will adjust their coverage and focus, based on that same report.

Why is the calendar important for public companies?

Companies use the economic calendar in order to avoid scheduling conflicts with their conference calls, investor days, and other important events. The calendar is vital in anticipating workload, keeping to a schedule and keeping everyone up-to-date and informed.

However, in addition to following the economic calendar, companies should also be aware of the dates and times of companies within their respective industry – you wouldn’t want a top analyst to have to choose between your company and your top competitor. Best practice is to try and schedule the event close enough but not so close that an analyst or reporter cannot cover both.

How should the calendar be used as a tool when a company is setting up their next event?

Press releases:  Many traded companies choose to note key dates in certain press releases, which works excellently. Those who read your first quarter results will likely be reading the next quarter, so why not quickly mention their publication date?

Investor HQ:  Here at Business Wire, we offer InvestorHQ, a web-based content management system that allows clients to manage a search-engine optimized online newsroom. Since InvestorHQ  is a CMS (content management system), events can be posted simply by entering the date, time and location. Audio and visuals can be also be added to the calendar, and email invitations can be sent with a link to the Event page, through which investors can register and receive reminders for that particular event.

No more excuses – no matter how big or small your company is, the financial calendar should play an essential role in scheduling your next event!


Don’t Forget Who is Also Interested in Your News — Congress and Wall Street

January 30, 2012
by Danny Selnick, Vice President, Public Policy Services, Business Wire DC

by Danny Selnick, VP, Public Policy Services

Did you ever think that your earnings or hiring news might really be of interest to members of Congress?  Well they are.  When a company has positive earnings or announces expansion plans,  it may tie into job stability and growth — not just at the company, but across the particular states where the company has operations.  Members of Congress want to know about news back home — what’s affecting their constituents.  After all, they’re voters.

But staffers on the Hill aren’t personally reading through the massive amounts of news coming into their information services.  Instead, they are more likely to have filters with keywords that automatically pull out stories of interest.  So, make sure you consider how your news is likely to be searched by public affairs audiences when crafting content.  Keywords typically used by elected officials in tracking news include his or her name, the district (city) they represent, or a particular issues they’re involved with.

So if a news item mentions  Cleveland, OH, for example, it’s a good bet that Dennis Kucinich’s office (and others representing Cleveland) will see the story.  It could even become part of their news summary or daily news briefing.  Same for the Senate as well.  Because not all news releases contain good news, Hill staff need to know about that too … who knows how they might be able to help?  And now with the economy all about jobs and the hope it will improve, these news items are more important than ever.

What about news from advocacy organizations?  Did you ever think your issues based news would be of importance to industry analysts on Wall Street?  Your news can play a role in the ratings of companies and industries analysts follow.  Analysts do more than go over financials, read news releases, visit plants and hold conference calls and meeting with corporate leaders.  They’re looking for news that will have an affect on companies and industries they cover.  Issues-focused news from advocacy organizations can have an impact — if the issue is big enough.

Like members on the Hill, analysts have a plethora of news feeds to keep abreast of what’s happening.  So if you’re trying to make a point about some legislation, don’t forget to get your news to those covering Wall Street.

Whether you’re an advocacy group, association, non-profit, union, government agency or corporation, if you have important issues-focused news, Business Wire’s Public Policy Wire can help you deliver it to the decision-makers, influencers and media you need to reach most.


Follow

Get every new post delivered to your Inbox.

Join 39,435 other followers

%d bloggers like this: