Upcoming Business Wire Events – December 3 Edition

December 4, 2009

Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check out some of our upcoming events in your area:

Meet the Media Breakfast: Communicating With Different Ethnicities

Hosted by Business Wire Charlotte

Join Business Wire Charlotte for breakfast and a panel discussion on best practices for reaching the increasingly important African-American and Latin-American communities. Panelists include Dee Dixon, Publisher of Pride Magazine; Hernando Ramirez-Santos, News Editor of Que Pasa; and Juan Pablo Giometti, MBA, Managing Director of The Latin Focus and President and CEO of National Hispanic Entrepreneurs’ Organization. This event is free for Business Wire members and $10 for non-members.

Tuesday, December 8 at 7:30am ET
The Morehead Inn
1122 E. Morehead St., Charlotte, NC 28204
To register: Please RSVP to Angela Hayworth at angela.hayworth@businesswire.com or call 704-347-1590 by Friday, December 4.

Business Wire Invites You to Meet Our Editors

Hosted by Business Wire Nashville

With 30 bureaus around the world and more newsrooms than all of our competitors combined, Business Wire is proud to provide local expertise and superior service, backed by the most accurate editors in the world. Business Wire Nashville invites you to come enjoy delicious hors d’oeuvres and meet our experienced staff. This event is free for all attendees.

Thursday, December 10 at 4pm CT
Amerigo
1920 West End Ave., Nashville, TN 37203
To register: Please RSVP by Friday, December 4 to Denise Higgins at denise.higgins@businesswire.com or call 615.661.6123.

Traditional Tactics and Digital Dimensions: Strategic Thinking on PR, IR and Media Relations in the Conversational Age

Hosted by Business Wire Silicon Valley

Join Business Wire Silicon Valley in a panel discussion about new strategies, best practices and tools for better managing & measuring your communications effectiveness during this Conversational Age. How do you use new tools, platforms, outlets and channels to gain greater visibility for corporate messaging, product announcements and personal brands? Panelists include Courtney Barnes, co-author of Digital Strategies for Powerful Corporate Communications and VP/Director of Content Strategy at MH Group Communications; Deborah Schultz, Partner, Innovation Practice, Altimeter Group; Rachel Polish, Vice President, Senior Digital Strategist, Ogilvy Worldwide; and Ruth Cotter, Director of Investor Relations and Treasury, AMD. This event is free for Business Wire members and $15 for non-members.

Thursday, January 14th, 2010 at 8:30am PT
AMD’s Corporate Meeting Center
One AMD Place, Sunnyvale, CA 94085
To register: Please RSVP by Thursday, January 7th, 2010 to Eric Baker at Eric.Baker@businesswire.com or at 408.970.4550

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit http://www.businesswire.com/portal/site/home/business-wire-events.

Follow Business Wire events on Twitter! Hash tag #bwevents


Business Wire and Digital Citizen Team Up for Corporate Video Products

November 5, 2008

dcm_logoIn recent years, we’ve seen a dramatic rise in popularity of online video. Earlier this year, comScore reported that Americans watched 11.5 billion online videos in the month of March alone. However, despite the perception that this number mainly illustrates the growing interest in user generated video, it is actually professionally produced content that is proving to be the most popular.

In a study by online media and technology company Burst Media, 72.1 percent of respondents view online video content, with 58.8 percent reporting that they watch at least once a week. Interestingly, just 15.4 percent of respondents for the Burst study reported being interested in home/user generated video. In contrast, almost half, 44.4 percent, said they were most interested in news clips.cpkyoutube

With the way people view information online changing, so is the way companies communicate with their customers. To help companies do that, we’ve teamed up with leading digital media production and content management company Digital Citizen Media to provide professional video tools to our members for their corporate communications needs.

Under our new partnership, Business Wire members can use Digital Citizen to create, produce and manage video content to use in Business Wire Smart News Releases, Video Annual Reports (VARs), Corporate Profiles and other forms of corporate communication. Corporate video can be a particularly good investment because footage can often be repurposed for a variety of other uses, including training videos, Web site videos and b-roll.

What’s your view on corporate online videos? Do you think it’s a good channel for companies to communicate with their audiences?


Recent Regulatory Musings on Disclosure Practices & Today’s Maalox Markets

September 17, 2008

Today’s Maalox markets have understandably rattled retail investors, who have nervously watched their portfolios get pummeled by the distressed Dow.

When we’ll see a “return to normalcy” is anyone’s guess. Even the experts seem exasperated in trying to predict the market’s trajectory.

Restoring the tattered confidence of ‘Main Street’ investors promises to be a challenge, but their participation is key to getting our capital markets back on track.

Recent regulatory musings on disclosure practices, however, may prove to be a roadblock in the market’s recovery.

The SEC’s issuance of Interpretive Guidance on web-based disclosure has become a Rorschach test for the investment community, leading to wildly exaggerated assessments of the SEC’s true intent. While we view the SEC’s position on the use of corporate websites, RSS feeds and blogs for disclosure purposes as cautious and deliberate, others have cast the SEC’s stance to conform to their own self-serving agendas.

The SEC’s timing re its tinkering with disclosure reform is unfortunate, and its lack of clarity compounds the issue. The danger is that retail investors will remain on the sidelines, particularly if they sense that the playing field has tilted to their disadvantage.

The health of the financial markets is largely contingent on investor confidence and perceptions of market fairness. The SEC’s latest disclosure initiative is unlikely to reinforce either tenet among shell-shocked investors, who are in desperate need of reassurance and shelter from uncertainty.

The SEC’s proposition that standalone website postings, RSS feeds, and corporate blogs may satisfy public disclosure in select situations sends the wrong message to anxious investors.

One of the nation’s leading consumer advocates labeled the SEC’s guidance “non-disclosure disclosure” in a recent Reuters interview. At a time when many observers are calling for more stringent regulation of our capital markets, the SEC decision to seemingly relax disclosure requirements appears seriously out-of-step with the emerging consensus.

Business Wire believes that investors are in no mood to start engaging in an information scrum, ferreting out market-moving information that was once readily accessible via their choice of multiple, freely available platforms.

Regulation Fair Disclosure has proven so successful precisely because it lived up to its original vision and mandate: it created a level playing field for all investors. Business Wire is proud to have played a role in Reg FD’s practical implementation: Business Wire’s patented NX delivery system delivers news simultaneously and in real-time to the investor universe on an unrestricted and equivalent basis.

In our view, skittish investors have little interest in taking a crash course in forensic web-searching to pinpoint the information they are looking for. Broadly disseminated information, available without cost or restrictions via multiple distribution channels, remains the most effective way to satisfy the spirit and intent of Reg FD.

The SEC has come up with a solution for a problem that doesn’t exist.

–Neil Hershberg, Senior Vice President, Global Media, Business Wire


Investor Relations & Disclosure Practices – Observations on Academic Research

March 27, 2008

We came across this interesting blog post by John Palizza, Rice University instructor and founding partner of Palizza Partners who was prepping for his investor relations class. His post provides a summary of various research findings related to investor relations and disclosure practices. Here’s a highlight: “improvements in the quality and quantity of voluntary disclosures improves a stock’s share price, trading volumes and narrows the bid – ask spread. The result of all this is increased liquidity and decreased volatility.”

There are a number of additional conclusions he draws about IR as it relates to the size of the company as well as the positive effects of having an ongoing, transparent investor relations effort. Very interesting. (apologies for errors in the original post – TB)


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