7 Leading CEOs Discuss the Future of Company Communications [Free Webinar]

February 26, 2015

The strategic communication landscape is evolving at an ever-increasing pace.  We’ve seen the move from plain text releases to an era of activation through rich, multimedia storytelling.  Now, more than ever, growing your skill set is critical to keep up with the changing demands of clients and the media. It’s a “learn or get left behind” world.

On March 3 at 1:00 PM Eastern Time, seven of the nation’s leading communication CEOs will come together to discuss the changes and innovations changing the way organizations communicate with media, analysts and consumers.

CommPro CEO Leadership Discussion

On March 3, join 7 of the nation’s leading CEOs for an discussion on the future of communications.

Hosted by Cathy Baron Tamraz, Chairwoman and CEO of Business Wire, this conversation will provide attendees of all levels with best practices that will directly impact communications programming for 2015 and beyond.  Discussion topics will include:

  • Where the PR/Communication industry is headed
  • Instilling and showcasing a spirit of innovation in the workplace
  • The role of collaboration in the creative environment
  • How to create a sense of purpose in your organization
  • The value of mentorship and training
  • Mastering the work-life balance

Participants include…

Register for this free webinar now:  https://www.webcaster4.com/Webcast/Page/10/7387

Click the following link to share this invitation with colleagues and industry experts via Twitter: http://ctt.ec/1b7fd


Business Wire in 2015: A look ahead with Cathy Baron Tamraz, CEO and Gregg Castano, President

December 29, 2014

Year-end is a time for both reflection and anticipation. In looking back at 2014, Business Wire is particularly proud of leading industry innovations in three important areas: security, multimedia, and measurement. These major advances reinforce Business Wire’s core value proposition, while creating the potential of even greater return on investment for you.

Business Wire Capsule

Our primary focus is developing products and services that are responsive to your needs while delivering exceptional value and results. And while our vision remains fresh and forward-thinking, we have purposely retained our emphasis on the foundations of our success: client service, newsroom accuracy, and network security.

A key milestone for Business Wire in 2014 was our receipt of the Service Organization Control [SOC] 2 Type II attestation engagement report, which provided independent validation that our internal security controls are in accordance with the American Institute of Certified Public Accountants’ applicable Trust Services Principles and Criteria. The report clearly illustrates that security is of paramount concern at Business Wire; it provides assurance that we have the appropriate protocols in place to safeguard sensitive corporate announcements.

Additionally, Business Wire broke new ground by launching News and Picture Capsules. These dynamic content marketing platforms deliver multimedia campaigns that are fully compatible with all media channels and delivery devices.  The capsules provide simple embed links that enable users to integrate multimedia features into their own websites, blogs and social channels, and are accompanied by real-time dashboards providing comprehensive metrics.

Business Wire also expanded NewsTrak analytics by integrating NUVI social reporting into our monitoring solution. The report gauges a release’s impact by analyzing social mentions and translating them into graphically rich summaries that demonstrate engagement, sentiment, and influencer identification. Clients are able to pinpoint which messages are resonating online, identify the key drivers of the conversation, and respond accordingly.

While multimedia and measurement were the twin drivers of our recent product development, we maintained our traditional thought-leadership role through client-focused publications, industry surveys, and webinars. Timely themes included press release optimization, social media and publicly traded companies, multicultural marketing, and a media survey on the content needs of today’s changing newsroom. Look for more of these engaging content programs in the year ahead.

These exciting initiatives set the stage for what will prove to be a richly rewarding new year, filled with opportunities for personal and professional growth. Business Wire hopes to contribute to your success by providing the tools and turnkey solutions necessary for today’s complex communications challenges.

As always, we sincerely thank you for your business and, most importantly, for your continued trust and confidence.  We look forward to 2015 with great anticipation, hoping that it will be a year of peace, health, and prosperity for all.


Business Wire Memorabilia Pennants Still Available

May 6, 2014

 

Business Wire Team with warren Buffett at the 2014 Berkshire Hathaway Shareholders Meeting. Photo credit Matthew Allinson

Business Wire Team with Warren Buffett at the 2014 Berkshire Hathaway Shareholders Meeting.
Photo credit Matthew Allinson

If you weren’t able to attend the baseball-themed 2014 Berkshire Hathaway Shareholders meeting, you can still catch a cool piece of memorabilia, with all proceeds going to charity.
We have a limited supply of Berkshire Hathaway Sluggers baseball pennants available online for just $3 each or $5 for two.

Berkshire Hathaway Sluggers baseball pennants

Berkshire Hathaway Sluggers baseball pennants

Business Wire’s team was in force at the show, with more than a dozen of us representing a wide range of departments and bureaus, engaging with shareholders and raising money for an amazing organization that supports at-risk youth,
CASA (Court Appointed Special Advocates) for Douglas County, Nebraska.

 

Once again, Business Wire covers the cost to produce the keepsakes, donates all money raised to CASA and matches funds raised, ensuring at least $5,000 heads to CASA.
CASA for Douglas County, Nebraska is a voice for abused and neglected children via trained citizen volunteers. When juveniles appear in front of a judge, it is the CASA volunteer that becomes the advocate for children within the court system.

To purchase a pennant online, visit: http://bit.ly/BRKPennant

Read the Business Wire-CASA press release

Read the Business Wire Blog about the event


Best Practices Guide to Successfully Navigating Social Media for Publicly-Held Companies

January 16, 2014

By Serena Ehrlich, Director of Social + Evolving Media

We are excited to share our latest guide for investor relations and corporate communication professionals outlining the steps they should take (and avoid) to both engage and manage their reputation across social channels.

Business Wire Benefits of SM for IROs

This report details the opportunities and risks of using social media as both a research and communication tool in today’s investor relations programs.  Included are 12 ways investor relations professionals can leverage social media tools for a stronger, more effective engagement program, as well as 12 reasons why social media platforms are not compliant communication tools.

Embracing social media as a news sharing and engagement tool

Business Wire continues to advocate utilizing social media channels to amplify the visibility of company news.  These channels, designed to enhance the communication between organizations and their members, are perfect for brand advocacy.

Business Wire’s guidance for running a successful and legally compliant socially oriented investor communication program include:

  • How to spot an emerging crisis or reputation attack using social media monitoring
  • The importance and impact of multimedia to analysts and other key constituents
  • Real time communications, or why live tweeting earnings works so well
  • Ways to initiate and expand third party sharing of pertinent company information increasing the visibility and authority of your news

Avoiding social channels as a sole means of sharing financial or disclosure oriented news

For the last 4 months, we have taken a long hard look at the concept of utilizing social media distribution channels for financial disclosure.  While we are obviously big fans of utilizing social media as a tool to share news and information, the technology simply is not there yet for these channels to replace traditional disclosure platforms.

Business Wire’s guidance on why social media platforms are not appropriate as the sole method of disclosure includes:

  • Potential coverage limitation
  • Lack of visibility of social updates
  • The impact and risk of message modification
  • Social network demographics and usage rates

To download this free guide in its entirety, visit http://go.businesswire.com/social-media-for-financial-disclosure
Share this with your friends!  Tweet this news out in one click by visiting http://ctt.ec/UEbvf

Want to schedule a time to speak with a Business Wire sales representative about social media, news distribution and disclosure compliance?  Let us know!


The Women of Berkshire Hathaway: BW CEO Cathy Baron Tamraz Interviewed by Bloomberg TV

May 8, 2013

During Berkshire Hathaway’s Annual Shareholders meeting on Saturday May 4th, 2013, Bloomberg TV’s “In The Loop” host Betty Liu interviewed three female CEOs from Berkshire Hathaway’s subsidiary companies; Cathy Baron Tamraz, CEO of Business Wire, Mary Rhinehart, CEO of Johns Manville, and Susan Jacques, CEO of Borsheims. The three women speak out about the role of females in business and the vast opportunities now available for women.

When Liu commented that, to someone looking in, five female CEOs is not an impressive number for Berkshire Hathaway, Business Wire’s Cathy Baron Tamraz said, “Change comes slowly. [Warren Buffett] didn’t buy these other businesses because there were men running them . . . He is always looking for the best person for the job.” Watch the full interview to hear more from the women of Berkshire Hathaway.


Common Sense vs. Nonsense: What Thomas Paine Can Teach Us About Disclosure

April 22, 2013
by Cathy Baron Tamraz, Chairman & Chief Executive Officer, Business Wire
Cathy Baron Tamraz

Cathy Baron Tamraz, Chairman & CEO, Business Wire

Herb Greenberg, the respected CNBC market commentator who first asked whether Netflix violated Reg FD with its use of social media, subsequently put the issue into its proper perspective: It’s all about “common sense.”

Unfortunately, common sense seems to be in short supply these days, as attempts to redefine “full and fair disclosure” depreciate its value to market participants.

In a prescient post in July 2012 (http://www.cnbc.com/id/48086440), Greenberg asked whether Netflix CEO Reed Hastings side-stepped Reg FD by touting on his Facebook page that Netflix had set a new milestone in monthly viewing.

The provocative post apparently caught the eye of SEC officials; the agency filed a Wells Notice against Hastings and Netflix, indicating an inquiry into whether there was a basis to pursue the allegations.

Common-Sense-DisclosureGreenberg, in a December 2012 post, reflected on the surprising reaction of some folks to the SEC’s action. As far as Greenberg was concerned, the issue was simple.

“Bottom line: I’m all in favor of social media as a point of dissemination,” Greenberg wrote.” “They aren’t going away. But public companies and executives want to use them, and they have to play by the rules. That means, simply, issue a press release at the same time. Simple common sense, don’t you think?”

The SEC tweaked the rules recently by issuing a report on the possible use of social media tools for compliance purposes. Unfortunately, the agency’s report generated a lot of heat, but little illumination.

Thomas Paine, in talking about government and society, wrote his passionate pamphlet called “Common Sense” in 1776. Written more than 200 years ago, his words are timeless:

“There is something exceedingly ridiculous in the composition of the monarchy. It first excludes a man from the means of information, yet empowers him to act in cases where the highest judgement is required.”

Common sense dictates that full and fair disclosure means that all market participants have simultaneous, real-time access to market-moving information. Business Wire has a patented news delivery platform — “NX” — that ensures network recipients worldwide have equal, unrestricted and simultaneous access.

Common sense dictates the overriding importance of network security, and the vetting of corporate announcements to validate their source. Business Wire’s network systems are audited annually by independent management consultants, ensuring compliance with the rigorous standards of securities regulators in multiple international jurisdictions. Additionally, Business Wire has close to 200 editors — and authentication procedures — to provide credible, vetted information to the capital markets.

Common sense dictates that an audit trail exists to protect issuers in the event of a regulatory investigation. As a point of fact, the SEC itself utilizes Business Wire’s audit trail when investigating companies that have caught their attention.

Common sense dictates that the recommendations of prominent professional organizations such as The National Investor Relations Institute be factored into policy decisions. Specifically, NIRI’s “Best Practices” call for a combination of Reg-FD compliant platforms to ensure the broadest possible investor outreach.

Common sense dictates that service providers adapt the latest technologies. Business Wire’s multi-channel platform has long embraced social media (it has 61 industry Twitter feeds). In fact, Business Wire is the industry technology leader with five patents, including two for social media innovations.

Common sense tells us that information should be simultaneous and ubiquitous. Excluding anyone from access to material information is the road to chaos, leading to a possible return to the “Whisper on Wall Street.” Ironically, this is the very thing that Regulation Fair Disclosure sought to eliminate in 2000.

Clearly, there is no substitute for common sense. While it is apparently lacking in some circles, the encouraging news is that the investor relations industry has a proud history of taking a pragmatic and thoughtful approach in meeting its professional obligations, as confirmed by this recent NIRI survey.

The silver lining, as Thomas Paine and Herb Greenberg have taught us, is that common sense never goes out of style.


Social Media in the Spotlight: Business Wire CEO Cathy Baron Tamraz Talks About the SEC’S Guidance on CNBC

April 11, 2013
by Neil Hershberg, Senior Vice President, Global Media/Business Wire

Business Wire CEO Cathy Baron Tamraz is rapidly becoming the public face of full and fair disclosure.Tamraz appeared on CNBC’s “Closing Bell” Tuesday, where co-anchors Maria Bartiromo and Bill Griffeth interviewed her on the potential market implications of the SEC’s recent guidance on the use of social media for Reg FD compliance.

Video Clip:

Tamraz quickly distilled the key issues of the disclosure debate, explaining that popular social media platforms such as Twitter and Facebook — while effective in extending investor outreach — are only one component of full and fair disclosure. She added that social media complements other Reg FD-compliant channels, including a broadly disseminated news release via a legitimate wire service, posting on an IR web site, webcasts, and regulatory filings. All these elements contribute to a “Best Practices” disclosure program that equitably and inclusively serves the needs of all market participants.

She emphasized that Business Wire makes extensive use of social media tools as part of its multi-channel distribution platform, and that the company holds five technology patents, including two in social media. One patent — its “NX” news delivery platform — is key to the disclosure discussion because it ensures simultaneous, real-time access to market-moving information by all network recipients worldwide. Simultaneity and market fairness is what Reg FD is all about; Business Wire’s unique ability to meet this stringent requirement has been independently validated by patent authorities in multiple jurisdictions.

Additionally, Business Wire provides an audit trail for every release, which is a critical benefit in the event of a regulatory investigation. There also are multiple archives, including such popular databases as Factiva and Lexis/Nexis, that provide an easily accessible and reliable record of all corporate announcements.Tamraz has emerged in recent years as an outspoken advocate of Reg FD’s guiding principles: full and fair disclosure and a “level playing field.”  She has written extensively on the topic, appeared before regulatory agencies and advisory councils focusing on corporate governance issues, and is the industry’s most vocal proponent of providing all investors — institutional and individual alike — with equal and unrestricted access to price-sensitive information.

Press Release:
Business Wire Says Social Media Platforms Are Only One Component of Full and Fair Disclosure and Offers Issuers a Guide on How to Effectively Use Social Media Tools http://www.businesswire.com/news/home/20130404006180/en/Business-Wire-Social-Media-Platforms-Component-of%C2%A0Full

Blog Post:
What Can Louisville’s Kevin Ware Teach the SEC and Public Companies About Social Media?
http://blog.businesswire.com/2013/04/04/what-can-louisvilles-kevin-ware-teach-the-sec-and-public-companies-about-social-media/


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