Upcoming Business Wire Events: Holiday Events in Houston & Phoenix

December 6, 2011

Upcoming Business Wire Events

Holiday Happy Hour

Hosted by Business Wire Houston

As a sign of appreciation to current and prospective clients, Business Wire Houston will host a Holiday Happy Hour on Thursday, Dec. 15. Mingle while enjoying delicious food and drinks in the beautiful backdrop of the elegant dinner club located in the historic Rice Hotel. Live music and dancing are also on-site. Sambuca is well-known for its eclectic music menu, including sultry singers, crooners, classic rock, Top 40, jazz and Latin rhythms. This event is FREE for all attendees.

Thursday, December 15 at 5:00 PM CT
Sambuca Jazz Café
909 Texas Avenue,Houston, TX, 77002

To register: RSVP by December 9th, as space is limited. Please contact Jessica Anderson at 713-871-1900 or via email at jessica.anderson@businesswire.com.

December Open House

Hosted by Business Wire Phoenix

Come visit your local Business Wire newsroom, share a light breakfast with us, network with your colleagues and mingle with your editorial team. A raffle will be held and new product demos will be available for attendees. This event is FREE for all attendees.

Friday, December 16 at 7:00 AM PT
Business Wire Phoenix
6991 E. Camelback Road, Suite C-309, Scottsdale, AZ, 85251

To register: Please RSVP to Billy Russell at billy.russell@businesswire.com or call (480) 990-9942 by Monday, December 12.

Business Wire holds dozens of local events every year. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from trends in today’s newsrooms to writing for SEO. Events are usually free of charge to members. For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit BusinessWire.com. Follow live updates from Business Wire events on Twitter: hash tag #bwchat


BWELA 2011: 7 Key Takeaways from BlogWorld Expo 2011

November 7, 2011

By Amy Yen, Marketing Specialist, Business Wire Los Angeles

BlogWorld LA 2011BlogWorld Expo is a daunting place to be. There are more than 150 sessions featuring more than 250 speakers over three days, not to mention the fact that the whole place is basically teeming with really smart people with really interesting ideas about absolutely everything. So, trying to sum up all the takeaways from the conference is a pretty ridiculous task. Seriously, try reading all the great tweets under the #BWELA official hashtag, which has attracted more than 36,000 tweets and more than 280 million impressions thus far.

Nonetheless, keeping in mind that the following does not even begin to cover all the great information and insights from the conference (& is in fact limited to the sessions I was personally able to attend), I wanted to share some of the takeaways I got from the show:

  1. This is the era for inquisitors. More than anything, BlogWorld was about reminding this audience of communicators of the important role they play during this changing time for business. Keynote speaker Amber Naslund talked about this not being the “era of experts,” but rather the “era of inquisitors, of people who ask questions, who are willing to be curious.”
  2. Time to drink the Google+ Kool-Aid. Although business or brand pages aren’t available—yet—speakers Chris Brogan & Guy Kawasaki say you can still be using the platform professionally now, by representing your business using your personal page and developing relationships. Use tools like Find People on Plus to find people with similar passions & use Circles to control what messages you’re sending to what groups. Chris Brogan’s #1 piece of advice for Google+ is to improve your About profile, using a good picture and including links to your website, blog and other social profiles. Finally, remember the all-important fact that Google+ remains the only social network currently being indexed by Google.
  3. Mobilize your website for user experience. By 2013, half of all web traffic will be from a mobile device. Your priority when it comes to mobile should be a mobile website, which should be a much more condensed, simplified version of your desktop site. Focus on what your customer really needs to be able to access on the go. Keep navigation simple and make sure to cross-platform test across different phones and test phones several years back, as people are still carrying those. Load time needs to be fast for people access information on their phones.
  4. Blogger relations remain a largely untapped opportunity for brands. According to Technorati’s 2011 State of the Blogosphere study, two-thirds of bloggers surveyed say they blog about brands. Less than half classified their interactions with brands as favorable or very favorable. Less than a quarter say brands provide value or are knowledgeable about their blog. 60 percent say they feel bloggers are treated less professionally by brand representatives than are traditional media. Meanwhile, blogs continue to outpace other social media as well as traditional media in terms of generating consumer recommendations and purchasing. Blogger relations thus represents a major opportunity for brands.
  5. Quality content is more important than ever in a post-Panda world. Speaker Shane Ketterman described “quality” content as content so compelling, it engages you in a topic you weren’t even interested in. Following Google’s Panda updates in 2011, having quality content & putting your content on a quality site is more important than ever. Design elements—from ad radio to breadcrumbs to optimized images—are also more important in a post-Panda world. Ketterman also recommended an interesting SEOMoz article presenting a theory that Google assigns value to passion, emotion and authenticity in content.
  6. Facebook engagement is more important than ever in a post-EdgeRank world. The fact is, brands rarely show up in Facebook users’ newsfeeds…unless they’ve engaged with brand. Speaker Dennis Yu recommended brands respond to every post on their page, whether they are asking a question or not. Responding indicates a two-way relationship to Facebook, which increases your EdgeRank. He also pointed out that most brands advertising on Facebook link to an external site, but that eliminates the all-important social aspect of the ad (where your friends can see that you’ve liked the ad or a brand in their ad).
  7. Have a plan to capitalize on success. Everybody knows to have a back-up plan in case everything goes wrong, but several speakers talked about having a plan in case everything goes right. Make sure you are able to capitalize on unplanned visibility: have your branding, contact information and links already in place on content.

Upcoming Business Wire Events: Hispanic Media in DC, 50th Anniversary Celebrations in Boston, LA, Newport, San Diego

September 21, 2011

Upcoming Business Wire Events

Business Wire Brings You LatinoWire

Hosted by Business Wire Washington, D.C.

Reaching the rapidly growing Hispanic American community with your organization’s message is of critical importance today.  Hispanics still depend on traditional and print media for their news, but many rely on the internet and mobile devices as well.  What is the best way to reach this audience? Join Business Wire DC for a chance to meet some of the nation’s most important and influential news leaders & learn about their news gathering operations in terms of what’s being covered and when – and how to best interact with their reporters. Speakers will include: Rossana Rosado, Publisher and CEO of El Diario/La Prensa; Hilda Garcia, VP of Multiplatform News and Information for impreMedia; Lori Montenegro, Washington correspondent, Telemundo Noticias; and José Manuel Sanz Mingote, General Director, Agencia EFE. This event is FREE for all attendees.

Wednesday, September 28 at 8 a.m. ET
National Press Club
First Amendment Lounge
529 14th Street NW, Washington, DC 20004      

To register: RSVP to danny.selnick@businesswire.com

Celebrating 50 Years: Anniversary Reception & Media Mingle

Hosted by Business Wire Boston

Join Business Wire Boston for a reception in celebration of our 50th anniversary.  Socialize with colleagues, mingle with the media and join us for a champagne toast while watching the sunset over Boston Harbor! This event is open to Business Wire members, non-members & media professionals & is FREE for all professional communicators.

Tuesday, October 4 at 4 p.m. ET
Boston Harbor Hotel
70 Rowes Wharf, Boston, MA, 02110

To register: RSVP to http://bw50boston.eventbrite.com by Sept 30

What is the Future of PR?

Hosted by Business Wire LA

Join Business Wire LA in celebrating our 50th Anniversary. We start the afternoon with an interactive panel discussion about how communications has changed in the last 50 years and what the future holds for our industry. Roger Pondel of PondelWilkinson will moderate the panel, which includes Martin Beck of the LA Times, Sonya Quick of the OC Register, Robert Hernandez from USC and Beth Mansfield of CKE Restaurants. We’ll end the session with a champagne toast to thank you for making the last 50 years special. Beer, wine and hors d’oeuvres will also be served. This event is FREE for all attendees.

Thursday, October 6 at 3 p.m. PT
The Mark
9320 W. Pico Blvd., Los Angeles, CA, 90035

To register: RSVP to Garrett Henricksen at LARSVP@businesswire.com by Oct 3.

What is the Future of PR?

Hosted by Business Wire Newport Beach

Please join Business Wire Newport Beach for breakfast & help us celebrate our 50th Anniversary! We’ll start your morning with an interactive panel discussion about how communications has changed in the last 50 years and what the future holds for our industry. We’ll also raise a toast to thank you for helping make the last 50 years special! This event is FREE for Business Wire members & $20 for non-members.

Wednesday, October 19 at 8:30 a.m. PT
Hotel Hanford
Promenade Ballroom
3131 Bristol Street, Costa Mesa, CA, 92626

To register: RSVP to Kathy Tomasino at kathy.tomasino@businesswire.com.

Meet the Media

Hosted by Business Wire San Diego

Please join Business Wire San Diego in celebrating our 50th Anniversary with a meet the media event. This event is FREE for all attendees.

Thursday, October 20 at 8 a.m. PT
Andaz San Diego
Studio East Room
600 F Street, San Diego, CA, 92101

To register: RSVP to LARSVP@BusinessWire.com or call 310.820.9473

Business Wire holds dozens of local events every year. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from trends in today’s newsrooms to writing for SEO. Events are usually free of charge to members. For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit BusinessWire.com. Follow live updates from Business Wire events on Twitter: hash tag #bwevents


Milwaukee Media Discuss Pitching Tips and Media Relations Best Practices

July 12, 2011

by Raschanda Hall, Global Media Relations Manager, and Matt Blouin, Account Executive, Business Wire Chicago

Business Wire Chicago recently hosted a luncheon featuring top Milwaukee media at Milwaukee’s Newsroom Pub. Panelists offered tips on creating pitches that generate interest.

(L-R) Mark Maley (Patch.com), Bob Helbig (Milwaukee Journal-Sentinel), Kathy Mykleby (WISN-TV) & moderator Raschanda Hall (BW Chicago)

Kathy Mykleby, News Anchor/Reporter at WISN-TV, along with Bob Helbig, Deputy Business Editor of the Milwaukee Journal Sentinel, and Mark Maley, Milwaukee Regional Editor for Patch.com shared their insights regarding what it takes for a story pitch to be successful.  Raschanda Hall, Business Wire’s Global Media Relations Manager, moderated the panel.

Great crowd at the Newsroom Pub!

Below are some of the key takeaways from our panelists:

  • Local Content is King.  There is no real answer to “what is news” and no real definition to “newsworthy.”  Being interesting or clever can help.  Tailor the news to a specific area, giving it a local angle.  The ultimate goal is to serve the interests of  readers.  Look at yourself as a reader.
  • Social networking sites provide leads and promotional opportunities.  Reporters are constantly gathering information from Twitter and other social media sites.  They are especially interested in following people and organizations relevant to their jobs. Maley says his regional Patch.com editors rely heavily on Twitter to find and promote stories.  Mykleby says social media is great but we sometimes forget that success lies in building relationships.
  • The higher the resolution the better. Visuals are important to the layout of news stories.  Always make sure to provide quality, high resolution photos.  Even if multimedia is not used right away, it is typically kept on file.  Helbig admits that years ago the Journal Sentinel would never think of using outside photos but now it is much more common.
  • Attachments are okay, but… if you will be attaching something in an email, explain what is in the attachment in the body of the email.  Better yet says Helbig, include the attached press release in the body of the email too.  This serves two purposes.  He can read it right away and forward or print a clean version for filing or sharing with a colleague.
  • Social Media Release or Traditional does not matter — just keep it short.  The format of a press release is less important than the length.  Whenever possible, try to keep the release to no more than one page, and be sure to include contact information.  Mykleby says if she or one of her producers at WISN-TV needs more information they will ask for it.
  • Email is the preferred method of contact if the matter is not urgent.  An occasional follow up phone call is acceptable.  Be straightforward as time is precious and staff may be limited.  Helbig says he gets several dozen emails an hour.  The subject line and first sentence of an email might be all that is viewed.
  • Make sure your website is journalist-friendly.  Have a high quality website with as much information as possible for reporters to access.  Contact information, pictures and company descriptions are all useful. Mykleby says when she’s researching, Google, press releases and company websites all are important.

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit our events page or follow Business Wire events on Twitter, hashtag #bwevents.


Business Wire Gives Back: Teaching Piano to Share Love for the Arts

June 23, 2011

by Amy Yen, Marketing Specialist, Business Wire Los Angeles

Marketing Specialist Amy Yen teaches piano to Lourdes Mack for CoachArt

For the past 18 months, I’ve been volunteering with CoachArt, a Los Angeles based organization that improves the quality of life for children and adolescents with chronic and life-threatening illnesses by providing free, personal lessons in the arts and athletics. CoachArt students are matched with a volunteer coach and receive private lessons one hour a week for ten weeks at a time. Lessons can include art, cooking, dance, music and athletics, depending on the student’s interests.

I’ve taught computer graphics and art in the past, but for our 50th Anniversary BW Gives Back program, I’m teaching piano to eight-year-old Lourdes Mack from Culver City. It’s been a challenge since I haven’t played piano in years. In fact, my parents sold our piano when I left for college. CoachArt is loaning Lourdes a keyboard for the duration of the sessions, and I’ve been using a piano app on my iPad to prep for our lessons.

So far, we’ve been learning a mixture of classics like “Ode to Joy” and Disney favorites like “Someday My Prince Will Come.” It’s been a joy teaching Lourdes, whose positive attitude is an inspiration. I was lucky to have seven years of piano lessons growing up and am happy to share a little of what I learned, especially with a student as deserving and eager as Lourdes.

In honor of its 50th Anniversary, Business Wire is giving back by providing each of its 500+ employees up to 12 hours of paid time off in 2011 to volunteer with the nonprofit of their choice. Read more about what BW employees are doing to give back.

Read more about CoachArt and check out Lourdes’s blog.


Warren Buffett Gives Advice to College Students Hoping to Win a Trip to Meet Him in New York

June 17, 2011

There’s still about a month to go in our 50th Anniversary College Video Contest and we’re still looking for entries! We’re sending one lucky student to New York City to meet Warren Buffett, chairman & CEO of Business Wire’s parent company, Berkshire Hathaway, at Business Wire’s NYSE Opening Bell luncheon on September 30.

Full-time U.S. and Canadian students attending two- or four-year colleges are invited to submit a video answering the question, “What is the future of public relations and communications?

During the recent 2011 Berkshire Hathaway Annual Shareholders Meeting in Omaha, we asked Warren if he had any advice for students looking to enter the contest. Check out this video to see what he had to say:

For contest details, visit Facebook.com/BusinessWire & see sidebar for contest page. Deadline for entries is July 15.


Chicago Media Panel Provides Detailed, Practical Tips for PR Pros

June 2, 2011

by Andrea Gillespie, Account Executive, Business Wire Chicago

Public relations and communications professionals who were expecting another media panel with obvious suggestions like “don’t send pitches irrelevant to my beat” or “don’t send attachments” were pleasantly surprised at this month’s Business Wire Chicago “Meet the Media” event.

BW Chicago Regional Manager Elaine Stiles (far left) introduces (L-R) moderator Kimberly Eberl, President at Motion PR and panelists Kathryn Janicek, Daypart Manager/Executive Producer, NBC Chicago; Susanna Negovan, Editor-in-Chief, Michigan Avenue Magazine; & Kathryn Born, Founder & Editor-in-Chief, TINC Magazine

While you still shouldn’t send attachments (bogs down their email servers) or off-topic pitches (the worst), our media panel offered more honesty and candor about the art of pitching than we’ve seen in a while.

Below are takeaways from our three panelists:
 
Kathryn Janicek – Daypart Manager/Executive Producer, NBC Chicago  @kathrynjanicek

Kathryn Janicek is a very busy woman. Not only is she producing content for the actual television broadcast, she also manages the website, Twitter and Facebook pages for the morning news. This gives PR professionals several outlets for coverage. If she can’t give you three minutes on air, she may be able to tweet or send a Facebook update about your event.  Just ask.

  • Please don’t leave her a voicemail. You can text, email, tweet or send a note on Facebook.  She likes pitches short and to the point.
  • Watch her show.  If you do, you’ll know the kinds of stories she’s seeking. She’s especially interested in stories about saving viewers money and staying healthy. 
  • For TV, don’t just think about the segment and its flow. Think about the tease. The tease is just as important as the actual segment. If you can provide creative ideas to tease your potential segment, you’ll gain more interest.
  • Remember that TV is fiercely competitive, so offer something unique and exclusive. Example: Janicek would not do a three-minute grilling segment when people can watch grilling all day on the Food Network.
 Susanna Negovan – Editor-in-Chief, Michigan Avenue Magazine @SusannaNegovan

 As the editor of Michigan Avenue Magazine, Susanna Negovan works on three issues at a time. If you have a story for her September issue, you’re probably too late to make it to print.

  • Her readers are among Chicago’s most affluent and sophisticated. The majority have an income of more than $200K, and most are interested in where people like themselves eat, shop and go in Chicago.
  • Negovan only entertains pitches tailored to her audience. With experience as a PR professional, she knows a mass pitch when she sees one–and they get deleted immediately. She understands that PR people want their clients in every publication, but you have to be honest with your client about what’s realistic. Negovan also LOVES exclusives. Give her an exclusive look at a product, restaurant or interview and you’ll get her attention.
  • Negovan receives hundreds of event invitations. If you want her to attend, don’t bury the lead. No “You’re Invited!”  subject lines, please.  Negovan wants to know what she’s invited to in the SUBJECT line.
  • Another opportunity for PR professionals is personality profiles. Negovan’s readers are interested in successful Chicagoans–how they became successful, where they came from and what drives the person behind the desk or camera.
  • Be mindful of where your clients are advertising. Magazine editorial and advertising are more connected than ever. That doesn’t mean you receive automatic editorial placement as an advertiser, but if you advertise and have a great story to tell, you’re more likely to get a hearing.  However, don’t feel obliged to disclose you are an advertiser as part of your pitch.  Negovan knows who’s advertising in the magazine.
Kathryn Born – Founder & Editor-in-Chief, TINC Magazine
@ChiTechIndustry

TINC (Technology Industry News – Chicago) is a blog/magazine hybrid about the Chicago IT industry and tech-hobbyist scene. Founder Kathryn Born is specifically interested in Chicago stories.

  • Because tech stories are so technical and intricate, it helps to have an evergreen press release available about your company and its main service. Too often, Born receives very specific press releases when she really needs a backgrounder on the company first.
  • Born receives about 50 emails per hour, so make your subject line stand out. Never forget this rule of pitching: pitch like it’s already a story, not just an idea for a story.
  • She treats all stories and pitches the same, regardless if your company is two people and a logo or Motorola. They all have a place on TINC.
  • TINC is published via social networks, so engaging with them on Facebook, Twitter and other social settings is encouraged.
  • For an online magazine and blog, having photos and videos is a plus. PR professionals need to remember that every journalist is tight for time, so if a reporter is covering your story, respond to their requests as quickly as possible.

Take a look at Business Wire’s events page to see what’s coming up in local events and at our award-winning webinar series.


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