May 15, 2009
Business Wire Sacramento hosted a panel discussion last week with four distinguished Sacramento area journalists who discussed methods of reporting technology, business and real estate stories in the region and on a national level.
The panelists (from left to right) were:
The panelists discussed some of the trends in their industries, including:
- Mr. Barr says CPR has recently been doing “incidental business coverage,” as the economy and housing are of major importance to their listeners. CPR is interested in how individuals are being affected by the economy.
- Mr. Veen notes that, despite being a monthly publication, Government Technology is constantly looking for stories to print online as a complement to their print edition. Because of these online opportunities, they are becoming more diversified. They are interested in how city, county or state agencies are trying to run more efficiently to better serve their constituents. They are also interested in where stimulus money is being spent.
- Ms. Turner says the SBJ is interested in topics like how companies are cutting costs and how business is changing with the aging population.
- Mr. Wasserman says one major focus with the Bee recently is “greentech,” which includes solar power, venture capital behind green tech, green construction, green fuels and green transportation.
When asked “How can PR professionals make your job easier?,” some of the responses included:
- Ask “Is this really news worthy?” Distinguish between internal news that your company would find of interest versus general news that appeals to a greater audience.
- Put reporters in direct touch with someone at the company.
- Video! Panelists all agreed that video can really enhance a story.
- Finding the human angle, particularly how one person is being affected by something.
All the panelists noted that they usually need at least two people to verify a tip. They prefer pitches via email, versus fax or phone, and they are all also on Twitter Facebook and write active blogs for their outlets.
Local Business Wire offices host several events each year on PR, IR and media topics. Check out the Business Wire Events page to find upcoming events in your area.
April 3, 2009
As much as we enjoy playing spectator to the fake news circuit, we appreciate the mention of our April Fools’ policy in PR Newser’s round-up of this year’s tries in headlining gotchas. Business Wire continued its strict vigilance against April Fools’ related joke releases crossing our wire this April 1st. As our senior vice president of Marketing, Business Wired’s own Tom Becktold put it:
“For Business Wire, April Fools is a pretty high-alert day. Our newsrooms and staff are on the lookout to block April Fools press releases from getting on our wire. We ask our clients not to send us fake press releases tied to April Fools campaigns…Our users trust us for legitimate copy.”
It doesn’t sound like many mainstream sources fell for the Lawn Mower Racing Hall of Fame & Museum of America from the US Lawn Mower Racing Association (the museum is fake, but the organization is real) or The Guardian newspaper’s switch to a completely Twitter-based platform (okay, that one was pretty good). Still, we’re sticking to our policy of leaving releases not marked as an April Fools’ item off our wire on April 1st. Sorry, jokesters.
March 20, 2009
Here at Business Wire, we pride ourselves for being experts in all things press releases. We invite you to join us for our free award-winning webinar series throughout the year. Our industry professionals take you through interactive discussions, digging deep into the latest trends in the business as well as long-asked questions about press release strategy. Here are some of our upcoming free webinars:
In this webinar we’ll dig deeper into the relationship between your company’s overall Search Engine Optimization (SEO) strategy and its Press Release Optimization strategy. We’ll examine the concept of Press Release Optimization (PRO)–an effective combination of coding and craft–and provide tips on selecting keywords using Business Wire’s Press Release Builder. The goal? Increased online traction. Join Business Wire SEO experts Maria Van Wambeke and Michael Toner for this free hour-long webinar.
April 2, 2009 at 1pm EST
For more upcoming Business Wire webinars and events, visit http://www.businesswire.com/portal/site/home/business-wire-events.
November 24, 2008
Berkshire Hathaway CEO Warren Buffett (disclosure: Business Wire is a subsidiary of Berkshire) has been called many things— the “greatest stock market investor of modern times,” for a while the richest man in the world, one of the most influential people in the world and one of the most generous and inspirational—but it’s doubtful he’s ever been called a search marketing expert.
We enjoyed this recent clever article from Steve Baldwin at Media Post’s Search Insider, relating some famous Warren Buffett quotes to major issues in search marketing (using Buffett ubiquities like “I don’t look to jump over 7-foot bars: I look around for 1-foot bars that I can step over” and “Price is what you pay. Value is what you get” to discuss the problems in going after the top placement on high-traffic keywords and the additional marketing intelligence value received from paid search). It’s an interesting study in Buffett’s ability to draw life lessons from different situations that can apparently be applied to just about anything.
Baldwin also chose to include another of our favorite Buffettisms, “Your premium brand had better be delivering something special, or it’s not going to get the business.” That one in particular applies to every form of marketing. As Warren Buffett might say, “If you think about that, you’ll do things differently.”