Think Globally and Act Locally with Business Wire’s New Multilingual Twitter Feeds

July 1, 2015

By Serena Ehrlich, Director of Social + Evolving Media

Business Wire today increased the visibility of its global news content with the launch of 19 new language-based Twitter feeds. This initiative is a continuation of Business Wire’s thinking globally, acting locally efforts aimed at ensuring our client’s news reaches local audiences around the world.

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Business Wire’s new language-based Twitter feeds will enhance its already strong social media presence, bringing its Twitter news feed presence to a total of 84 accounts.  The new Twitter handles feature tweets based on news releases distributed in the following languages: Chinese (CN), Chinese (HK), Czech, Danish, Dutch, Estonian, Finnish, French, German, Hungarian, Italian, Japanese, Latvian, Lithuanian, Norwegian, Polish, Portuguese, Spanish, and Swedish.

Business Wire’s new language specific feeds can be found at the following URLs:

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PR Updates From Around the World: June 30

June 30, 2015

By Denise Grayes, Business Wire Nashville

As we come to the end of June, we wanted to share one more PR industry changes and updates blog.  To learn more about each news item, simply click the hyperlink.

ExamMed has selected Trevelino/Keller as its principal integrated PR and marketing agency. Article

Arketi Group has created a new website for Zotec Partners. Article

AEP Texas has named Andy Heines as director of corporate communications. Article

Shift Communications has expanded its healthcare practice with the addition of new clients: Decision Resources Group, a provider of high-value data, analytics and insights products and services for the healthcare industry; Medullan, a digital healthcare innovation lab; and Sermo, a leading social network for doctors. Article

PAN Communications has been selected by Drizly. Article

marlo marketing took the top honors at the June 2015 Bellringers’ Awards for the agency’s Community & Consumer Affairs campaign to launch and market The Lawn on D,  Boston’s first-of-its-kind outdoor interactive landscape located on D Street at the Boston Convention & Exhibition Center (BCEC).  Article

Maura Sullivan has been named assistant to the Secretary of Defense for public affairs. Article

The Incite Agency and Fenway Strategies have joined forces. Article

Sage Communications has teamed with Glory Days Grill to co-sponsor the Track and Field competition at the 2015 World Police and Fire Games in Fairfax, VA. Article

Sage Communications announced five new sports and entertainment contract wins through its Brotman|Winter|Fried division. Article

212 Communications LLC announced that Bill Atkinson has joined the firm as partner. Article

Stratacomm LLC announced the hiring of Kristin Ford-Glencross as an account director in the company’s Washington, D.C. office. Article

Dan Ponder, CEO of Detroit-based Franco Public Relations Group, was recognized as Michigan State University Broad College of Business Executive MBA Program’s Alumni of the Decade. Article

Los Angeles
JMPR Public Relations announced that it has been named agency of record for Beverly Hills Motoring Accessories (BHMA). Article

The Long Beach Grand Cru has selected Bob Gold & Associates as its official PR agency. Article

Movement Public Relations announced the signing of its newest client, Proof of Concept. Articl

The University of Florida College of Journalism and Communications announces the appointment of Robert W. Grupp as director of its Master of Arts in Mass Communication (MAMC) program specialization in Global Strategic Communication.  Article

Nissan North America has promoted Brian Brockman to director, internal communications. Article

New York
Heineken USA has promoted Tara Rush to senior vice president of corporate relations. Article

CA Technologies has appointed Jeff DeMarrais as senior vice president and chief communications officer. Article

De’Longhi Group America has named Current as public relations agency of record following a competitive review. Article

The Pollack PR Marketing Group (PPMG) announced that it has been selected by The Center For Client Retention (TCFCR) to lead its integrated marketing and public relations efforts. Article

Magrino has added new international architecture and design client, Rottet Studio. Article

Hotwire is reshuffling its US management as global CEO Brendon Craigie moves stateside to steer the tech agency’s growth in this market. Article

WPP Group is partnering with Snapchat and the Daily Mail on a new content marketing company, Truffle Pig, to be headed by Alex Jutkowitz. Article

J Public Relations expanded its relationship with The Ritz-Carlton brand with the addition of three more properties to its roster, resulting in a total of 14 properties. Article

Krupp Kommunications took home three awards at the 13th Annual American Business Awards (Stevie Awards) at the organization’s ceremony in Chicago on June 22 winning in three different categories. Article

Gramercy Institute announced its roster of winners for its 13th Annual Gramercy Financial Marketing Strategy Awards. Article

DeVries Global announced that Loretta Markevics has joined the agency as Executive Vice President, Global Creative Intelligence. Article

The Content Council announced that four new board members were elected to its board of directors. Article

San Francisco
Allison+Partners has launched All Told, a new division that combines the agency’s research, content, creative, digital and measurement expertise into a centralized offering. Article

Financial comms boutique the Blueshirt Group is moving into healthcare as this sector undergoes an IPO boom. Article

Silicon Valley
Weber Shandwick has upped Bradford Williams to head of global technology. Article

Atlanta, Boston & Chicago
Myelin Communications announced the acquisition of HY Connect, an advertising agency in Chicago, and Dodge Communications, a public relations and integrated communications firm in Atlanta. Rich Levy, CEO of Myelin, will become chairman of both companies. Article

Hong Kong
ICR announced that veteran business journalist Edmond Lococo has joined its Beijing office as senior vice president. Article

RFI Studios, the digital arm of Ruder Finn, has won a competitive pitch for the Audi R8 LMS Cup digital business in China. Article

Terri-Helen Gaynor has resigned as Asia-Pacific CEO at Burson-Marsteller. Article

AMI Communications has been selected as agency of record by the leading satellite operator SES Astra. Article

Hill+Knowlton Strategies has launched the H+K HER (Helping Executives Rise), a program to support female employees. Article

Hello! Fashion Monthly has hired W to handle its PR on a retained basis.. Article

Shine Communications has won the Open’er Festival brief and will lead the UK PR strategy and delivery to raise awareness of the leading European festival through lifestyle press, digital influencers and social media. Article

MediaWorks has appointed Charlotte McLauchlan as group head of communications. Article

Octopus Group has been appointed by Scredible to drive a PR, social and content program. Article offers candidates and recruitment personnel at both healthcare agencies and pharmaceutical companies a way to connect and match a qualified employee with the right job. Article has called in Turtle PR to maximise its exposure within the online travel industry. Article

Havas Health has acquired Just: Health Communications. Article

TJX has brought in Ogilvy PR to handle European PR duties after parting ways with FleishmanHillard. Article

The $4.5 billion Godrej Group has awarded its public relations mandate to Adfactors PR. Article

Hill+Knowlton Strategies has created H+K SJR in Canada, drawing on the communication and storytelling expertise of H+K and the audience development, content and digital publishing experience of Group SJR. Article

Hong Kong & Sydney
Burson-Marsteller announced that Margaret Key has been named CEO, Asia-Pacific. Prema Sagar, Principal and Founder of Genesis Burson-Marsteller, takes on the additional title of Vice Chair, Asia-Pacific. Key is based in Hong Kong, and Sagar is based in New Delhi. Article

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PR Updates From Around the World: June 15-24 Edition

June 26, 2015

By Denise Grayes, Business Wire Nashville

There were a lot of changes in the PR industry in the last 9 days – below are just a handful of these updates.  To learn more about each news item, simply click the hyperlink.

Brandware has been selected by Sonic Tools USA as its public relations agency of record.  Article

Marketing Inspirations (MI)  announces the addition of GPS Hospitality and Occidental Asset Management, LLC to the agency’s increasingly diversified client roster. Article

Drumroll announced that it has hired new members of its account group to support ongoing client growth. Article

Independent agency Drumroll announced that it has hired three employees for its creative team. Article

BlueHive Strategic Environments has hired Amadeus Finlay as director, media and public relations. Article

Cone Communications has hired Lisa Manley as executive vice president of its corporate social responsibility strategy group. Article

Duffy & Shanley‘s public relations team won nine awards at The Publicity Club of New England’s 47th annual Bell Ringer Awards on June 11. Article

PAN Communications was recently selected by Perspecsys to serve as its PR agency of record. Article

Crimson Hexagon has introduced image analysis and detection to its ForSight social analytics platform. Article

marlo marketing announced the acquisition of new Travel & Destination division clients The Mary Jane Group and LimoLiner LLC. Article

S&A Communications won a Grand Award in the category of Print Media, For Profit Large Office at the 2015 APEX Awards for Publication Excellence. Article

Argos Therapeutics has added John Menditto as vice president of corporate communications and investor relations. Article

French/West/Vaughan has been selected by Concord Hospitality Enterprises Company as public relations and creative services agency of record following a competitive review. Article

Astellas has appointed Tarsis Lopez as associate director, external and digital communications. Article

McDonald‘s has appointed Robert Gibbs as executive vice president and global chief communications officer and Silvia Lagnado as executive vice president and global chief marketing officer. Article

Rhea + Kaiser has added two college seniors from Illinois for its summer internship program. Tori Streitmatter and Madison Williams will be interning at R+K through July 31. Article

3rd Coast PR has added four new clients. Article

Akron General Health System has hired Stephanie York as director of communications and public relations. Article

Paul Furiga, founder and CEO of WordWrite Communications, is the new president of PR Boutiques International. Article

McDougall Communications announced that it will open an office in Indianapolis next month. Firm vice president Angela Howland Blackwell is returning to Indiana with nearly three decades of corporate communications experience to lead the office. Article

GSG announced the promotion of Brandon Smith to the position of Director of Marketing. Article

Hillary Schmidt has joined CLS Strategies as a managing director. Article

Outreach Strategies announced the expansion of its senior team with the hire of Abby Berger as Vice President. Article

Former Burson-Marsteller CEO Mark Penn has departed Microsoft to form a new marketing investment group that has already raised $250m in capital. Article

GSG announced the promotion of Brandon Smith to the position of Director of Marketing. Article

Witt O’Brien’s has brought on Russ Williams to serve as Vice President, Crisis Communications. Article

Sage Communications has launched its newly created Sage Employment Marketing (Sage EM) division, which will assist clients in achieving their employment marketing goals by helping source, attract and manage new talent. Article

Warschawski announced the promotion of Michele Tomlinson to Vice President. Article

Turner Public Relations announced the addition of Waldorf Astoria Park City, a Forbes 4-Star luxury property located in Canyons Resort, to its client roster. Article

Sprint has hired Golin as its lead agency as the American telco giant looks to modernize its network to regain competitive standing. Article

Barnhart Communications recently added the Jackson Hole Travel and Tourism Board as a new travel and tourism client. Article

The North American International Auto Show has named Max Muncey as public relations manager. Article

Land O’Lakes has hired Kim Olson as CCO, effective July 20. Article

Franco Public Relations Group has promoted Sarah Kornacki to Assistant Account Executive. Article

SenateSHJ has added strategist and writer Liz Alexander as special counsel. Article

Los Angeles
Ketchum has named a new director of the Brand Practice in Ketchum West. Christy Salcido has re-joined Ketchum in the western region out of the firm’s Los Angeles office. Article

Giant Spoon announced that it has promoted Mikael Greenlief to Associate Director, Strategy, from Senior Strategist. Article

Paul Reader has been named VP / Chief Strategy Officer at Andrew E. Freedman Public Relations. Article

Be Inspired Public Relations announced representation of several new clients. Article

BBC Worldwide North America announced the appointment of Susana Voets to the role of Vice President, Communications for BBC Worldwide Productions and Adjacent Productions.  Article

Former Edelman veteran Ron Mincheff has launched a new public relations consultancy in Brazil that aims to bring a more global level of consulting to the country’s communications market. Article

JoTo PR has signed Actionable Intelligence Technologies as a new client. Article

Start Fresh Recovery Program has chosen Maccabee Public Relations as its agency for media relations, social media marketing and communications. Article

Mercury Labs announced Carrie Trent joined as Account Director. Article

Newport Beach

Laura’s House announced the addition of two new Orange County community leaders, including Hilary Kaye, founder and president of HKA Inc. Marketing Communications, along with Cheryl Osborn, founder and president of Casco Contractors, Inc. Article

New York
The Modern Markets Initiative has named Jim Gorman  as director of communications. Article

Peter Land has joined Finsbury as partner based in New York. Article

Jeremy Jacobs has joined Abernathy MacGregor as managing director. Article

Relevance New York has hired travel industry veteran Danielle Mileno to spearhead its expansion into the hospitality sector. Article

WPP’s Cohn & Wolfe has hired MWW’s David Herrick as president of the US as the agency experiences rapid growth largely driven by this market. Article

JB Cumberland PR announced it is partnering with Architec to launch TSP, its new line of state-of-the-art baking tools. Article

The Decker/Royal Agency is pleased to announce two additions to its client roster, an exclusive European tour company and a noted New York City bridal stylist, as well as a new office location overlooking the iconic Bryant Park. Article

Child’s Play Communications announced the addition of Legacy Games as a client. Article

American Vanadium announced that it has re-engaged the services of Vorticom to provide public relations services to the company, including editorial opportunities in the media, work with ancillary marketing partners and additional marketing communications activities. Article

Edelman announced the appointment of Nadia Damouni as senior vice president in its Financial Communications & Special Situations offering. Article

James E. Arnold, APR, has joined Gould+Partners as a senior counselor. Article

Weber Shandwick has named Chris Perry chief digital officer. Article

Kyle Giunta has joined fast-growing social enterprise technology company Sprinklr as senior director of head of corporate communications. Article

Fran Carpentier has joined the New York media relations practice of FleishmanHillard as a senior vice president and media strategist. Article

DKC has appointed John Singh as vice president in the entertainment division in the agency’s Los Angeles office. Article

Edward Hoffman has joined PadillaCRT as senior vice president and leader of the agency’s Food, Beverage and Nutrition Group. Article

Rubenstein Public Relations has announced that Christian Rizzo has joined the agency as Associate Vice President. Article

King + Company has been retained by Fullstack Academy. Article

Blue Star Jets has named Relevance New York as its public relations agency of record to help build brand awareness and communicate the distinctive features of the private jet company to consumers and media. Article

Nancy J. Friedman Public Relations announced the addition of two new clients: Conrad Fort Lauderdale Beach and iStar. Article

Magrino has added a new hospitality client, The One Group, including the STK Restaurants and One Hospitality portfolios. Article

James Arnold, CEO of the Arnold Consulting Group, has joined consulting firm Gould+Partners as a senior counselor. Article

The CHR Group has added US Hispanic advertising agency Orcí. Article

Portland has hired H+K Strategies SVP Sebastian Schwark as the new head of its New York office. Article

MSLGroup‘s head of global digital Stephanie Agresta is stepping down from her post after nearly three years. Article

Ogilvy & Mather chairman and CEO Miles Young will retire in 2016, after 32 years with the agency. Article

Child’s Play Communications has announced the addition of Aurora World as a client. Article

Regina Corso Consulting, a new full service research company focusing on research specifically designed for public release, opens for business today. Article

CRC has been named the agency of record for Perfect Corp. Article

Professional Television Network, LLC recently announced it has officially changed its name to Healthcasts. Article

King + Company announced that it has recently been retained by Fullstack Academy. Article

Brendan Lewis is the latest tech PR exec to join the Pramana Collective to build the consultancy’s New York footprint. Article

air INTEGRATED has been selected to provide a wide range of advertising and marketing services for three new clients representing the healthcare, solar energy and education industries. Article

Magellan Health has hired John Littel as senior vice president of government affairs and communications. Article

Allison+Partners has announced the launch of All Told, a new division that combines the agency’s research, content, creative, digital and measurement expertise into one robust centralized offering. Article

Ogilvy Public Relations has been awarded a three-to-five-year, multi-million dollar contract to continue its work for Covered California. Article

San Diego
KCD PR has expanded its clientele with the addition of Pavia Systems, Inc. and Toppan Vite New York. Article

San Francisco
Scott Monty has parted ways with Shift Communications less than one year after he re-entered the agency world. Article

Trainer Communications announced that it is changing its name to 10Fold. Article

Klick Communications announced the opening of its Honolulu office, bringing the Australian-founded company’s energy, creativity and progressive approach to the Hawaiian Islands. Article

McGrath/Power Public Relations and Communications announced that Derek James has been named a partner and vice president. Article

Former Burson-Marsteller exec Heidi Sinclair is rejoining the agency after nearly a decade as a senior strategist. Article

New York & Seattle
Lane has hired Shane Stafford as digital strategist. In addition, the firm has added Erin Tassey Krug as account director, Jason Ginenthal as senior account executive and Samantha Chulick as account executive. Amber Roberts has been promoted to senior vice president; Lisa Heathman, Shannon Brewer Riggs and Jill Williams to vice president; and Rachael Ka’apu to senior account executive. Article

Hong Kong
EON has added Mori Rodriguez to its executive committee as managing director for DiG, its digital arm. Article

Philips has appointed a new head of communications for ASEAN Pacific. Article

The Hoffman Agency has been selected by TeamQuest to drive its public relations program as it seeks to build its brand presence in Asia. Article

Edelman has reached an agreement with Special Olympics East Asia to provide pro bono public relations services for SOEA’s annual unity fundraising gala dinner and its involvement in the 2015 LA Special Olympics World Summer Games. Article

Malaysia Airlines has appointed Faridah Hashim as head of corporate communications. Article

Alipay has commenced talks with international PR firms has it attempts to step up its growth in overseas markets. Article

Weber Shandwick has appointed Louise Watson as executive vice president and chair of the firm’s consumer marketing practice in EMEA. Article

Waggener Edstrom UK has made three new hires to support its planning and creative teams. Paul Taylor and James Crabbe have been appointed to senior designer and junior designer roles respectively and David Lang has joined as planner/digital strategist. Article

HoMedics has appointed Kaizo to promote its lifestyle brands in the UK. Article

Focus PR has been appointed by leading licensed children’s fashion e-tailer Article

James Leviton has returned to Finsbury after a two and half year stint as managing partner of Teneo Strategy in the UK. Article

Weber Shandwick has hired Louise Watson to chair its consumer marketing practice across EMEA. Article

Lewis has hired Kevin Braim as the firm’s chief information officer. Article

Frank Radice will soon be joining creative agency Definition 6‘s London office  to advise on marketing and media strategy. Article

Vauxhall Motors has appointed Kaper to handle its lifestyle PR. Article

Hope&Glory has been appointed to devise and implement a national communications plan for Glasgow City Marketing Bureau following a competitive pitch. Article

Inchcape Shipping Services has appointed Amanda Çetin as head of corporate communications. Article

Ogilvy & Mather Group UK has launched Ogilvy Pride, which delivers insight into the LGBT community, a consumer group valued in excess of $3 trillion dollars globally. Article

Octopus Group has been appointed by Capita Resourcing for an ongoing marketing and lead-generation programme. Article

EMG has been appointed by Trelleborg industrial tires operations to develop and manage its media relations programme in the EMEA. Article

Anytime Fitness has appointed Threepipe to further build its corporate and consumer profile. Article

Aspectus has expanded the services it offers to clients across the energy, engineering, financial services and technology industries. Article

CitySavvy has been selected to advise Zettabox on communications globally following a competitive pitch. Article

Pernod Ricard‘s travel retail business has handed global PR duties to Talk PR. Article

Olympic champion Mo Farah has called in Freuds for crisis PR counsel. Article

Worldpay has named Finsbury as its corporate and financial PR firm ahead of a £6bn stock market listing. Article

Grayling UK and Ireland CEO Alison Clarke is exiting her role, bringing an end to a 13-year relationship with parent company Huntsworth. Article

Havas Worldwide has launched Chandos Communications, a new financial communications firm that will operate alongside Maitland, a well-established UK-based sister agency. Article

PROI Worldwide has added PROI-Mahogany Consult in Ghana to its partnership, just a week after opening a PROI Worldwide office in Kenya. Article

Etihad Airways has appointed Philippe Eydaleine as head of public affairs in Europe. Article

Ketchum Raad has named new leadership following the departure of Nicola Gregson to Grayling last month. Article

Rob Lowe, PR director at Whybin\TBWA Group’s Eleven PR, and Matt Holmes, creative director at Magnum PR, are joining forces to launch a new communications agency called Poem. Article

Christoph Horn is joining auto component manufacturer ZF as its new head of communications. Article

Weber Shandwick has appointed Megan Rosier to lead its technology practice in Australia and head up its Melbourne office as general manager, and Darragh Brennan as senior corporate communications specialist, based in Sydney. Article

Impact PR has been named the exclusive New Zealand partner for German public sector PR specialist media consulta, which operates a network of 84 agencies around the world. Article

Atul Ahluwahlia has departed Weber Shandwick India, after more than two decades with the business, including a lengthy stretch as its leader. Article

Genesis Burson-Marsteller has created two new centres of expertise: GBM Issues & Crisis Group and GBM Client Studio. GBM Issues and Crisis Group offers a complete range of crisis readiness, response and recovery capabilities, while GBM Client Studio trains corporate leaders and gives them coaching on specific communications needs. Both groups will be led by Sheena Sharma, who brings more than 20 years of communication training and public relations experience, having worked for Genesis BM since 1994. Article

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How Has Digital Changed Communication

June 25, 2015

The internet changed almost everything. Most facets of life are now either shaped or directly dictated by the internet, especially the way we communicate. How has the internet changed communication? Cathy Baron Tamraz, CEO of Business Wire, answers that question with one word: multimedia.

“My prediction is that multimedia will be a part of every single news release,” Cathy said to Tim Bahr, CEO of Nextworks, during a conversation on the future of business news communications. The conversation, taking place during this past SXSW, touched upon the Smart News Release (SNR), a news release enhancement first launched by Business Wire in 1995. The ability for a commercial newswire to embed graphics into a news release and transmit it to news media outlets via the SNR was the first marriage of multimedia with text. It wasn’t just a news release with an image or video, it was an entirely new and unique asset for media recipients. What are the benefits of this marriage?

A recent study by Microsoft finds that human attention spans have dropped to 8 seconds. That means by the time you’re reading this sentence, you’re probably ready for some visual stimulation. Today’s constant stream of multimedia might be a cause for society’s diminishing focus, but it can also serve as the cure. A picture has long been touted as being worth a thousand words, making video exponentially more valuable. By including a video with a news release, you are intriguing the audience on multiple senses. According to Northern Michigan University’s Academic & Career Advisement Center, approximately 30% of people are auditory learners. By incorporating video with audio into your news release, you are reaching a larger audience than by just including images alone.

The importance of video to public relations is not a surprise. Tamraz elaborated on her comments about multimedia explaining that, “people think visually.” Videos provide the public with news in an easy to consume and engaging format.

It’s been twenty years since the launch of the Smart News Release. How have communications assets evolved in the age of Web 2.0?

PR pros are always looking for ways to amplify a news release – a tool that raises visibility of a company, and encourages engagement of the news within key audiences. And, as Tamraz says in the video, assets such as News Capsules provide that very boost to any news release. A News Capsule is a tool that allows a brand to tell a story using interactive multimedia. It’s the gamification of the news release and it boasts an average reader engagement time of 6:12 minutes. That number really jumps out at you when you compare it with the 20 to 30 seconds it takes to read a text-only news release.

Why are capsules so effective in increasing the impact of a news release? Tamraz describes this multimedia asset as the “crossover between news, corporate communications, and marketing.” Advances in internet connectivity continue to blur lines for every industry, whether it is multimedia, communication, or distribution. By offering information in a way that can be learned both visually and kinesthetically, the News Capsule is a tool that blurs the lines between varied forms of communication. This makes it an ideal asset for amplifying a company message on a multitude of platforms.

The future of public relations and audience activation is interactive content. For Meghan Gross, president of Gem Strategic Goulston StorrsCommunications, a picture capsule was the best way to tell a year’s worth of stories. She recommended using a picture capsule to a professional services client of hers as a way to reach their core audience. In this case, the client wanted to showcase the importance of climate change by bringing attention back to all the great content they created that year. The News Capsule allowed Gem to create one single asset that hosted all of the client’s created content, allowing them to present their entire story in one outreach. Of course, once a capsule goes out, as Cathy Baron Tamraz says, it “travels.” Capsules are sharable and embeddable allowing users to embed it in stories, social channels, websites and more.

The internet proved to not be a trend and neither will mobile platforms. The digital revolution succeeded and we now find ourselves in the digital age. And now, every aspect of life revolves in some way around the era we live in, just like during the Industrial Age that preceded it. How are you adapting your communication practices for the growing needs of today’s digital, visual society?

To learn more about digital influence on news distribution read the following articles:

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Snacking On News … Will It Fill Your Brain?

June 23, 2015

Simona Bio

By Simona Colletta, International Media Relations Specialist – Paris

The internet helps people understand new things like the best way to clean a bicycle chain, proper snooker techniques, and how to change a car’s head lamp. But, according to a recent Pew Research Center study, the internet is not helping people comprehend the news. The study found that only 42 percent of people were able to answer basic questions about the news.

How could this be? Why are people so uninformed about the news when they have so many options to get the news? Maybe it’s precisely because they have all of those options. People are no longer digging into news stories and completely digesting them; instead, they are merely snacking on the news. According to the study, 59 percent of the time people do not read past the headlines on internet stories. The snacking is light, it seems.


While the Pew Research Center Study doesn’t identify study participants by geographic location, I live in France and was recently alerted to an Odoxa survey done for Trooclick, a French start-up company that developed an opinion-driven search engine which uses a natural language processing technology to gather news and opinions online. The survey reveals some interesting data on how the French view today’s news landscape.

85 percent of French people believe that they have more information available

Between ongoing chains of information, online news sites, search engines, and social networks, the French feel more informed than they did ten years ago. A whopping 85 percent of them believe they have more information on the news. This finding is shared widely across the population, regardless of age, social class, or income level.

Graph 1

The French do not feel more informed

If the French have won in terms of quantity of information available to them on the internet, they certainly don’t feel they have won in terms of quality. Although 77 percent consider the available information on current events is becoming more varied, only a minority believes that information is becoming more useful.

It must be noted that the internet offers so much in terms of information, but that information is often scattered, poorly organized and frequently redundant. The result? Of every 10 articles read, less than half are read in full (4.5 exactly). A tiny minority of French (8 percent) read every article in full.

Graph 2

Nearly 7 out of 10 French are interested in a free online service that would deliver them a summary of every point of view on a news event

The logical conclusion to the results of the survey (and encouraging for Business Wire and Trooclick) is that 66 percent of French people would be interested in a free online service that would deliver to them a summary of all current events. The youngest were the most interested: 8 out of 10 would be keen on this kind of online service.

Snacking on the news is not bad in and of itself, but we should be attentive, as we are in our kitchen, to the quality and reliability of what we snack upon. In this massive jungle of media and information, a reader can now count on interactive tools that help him/her to select the best “product” and follow his/her fields of interest.

Have a bite!

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The ROI of News Releases: Business Wire Stands Above the Rest

June 9, 2015

By Gregg Castano, President, Business Wire

An announcement is only as important as the impact it has on the intended audience. For publicly traded companies, the biggest impact is typically financial, to influence individuals in how they invest in and analyze the markets. In 2009, University of Chicago doctoral candidate Eugene Soltes conducted a study aiming to find a correlation between the dissemination of company issued news and beneficial fluctuations in capital markets. His research, including the analysis of 9.3 million articles, indicated that, “greater dissemination causally leads to lower spreads, increased share turnover, and lower idiosyncratic volatility.”

Identifying the best avenue for news issuance is a vital decision that can dictate the future of company communications. Business Wire has a vested interest in being the optimal avenue and made it a priority to define the unmatched benefits our services provide. With the help of News Quantified, we decided to put Eugene Soltes’ theory to the test by setting out to measure the impact of company issued news on financial markets by the top newswire services. The report was based on an assessment of key financial elements including bid-ask, volume, and volatility.

News Quantified News Impact Survey Results

The execution of this study was intended to paint a definitive picture of how company announcements issued via a newswire, specifically Business Wire, affect market activity. The results were significant and they were consistent. The beneficial impact of a Business Wire issued news release on stock market activity is second to none.

The data for the report was compiled by a first-of-its kind research initiative conducted by News Quantified that leveraged a sample size of over 211,000 press releases issued between January 2014 and April 2015. The releases were for companies whose stocks trade on the NYSE and NASDAQ and were disseminated by Business Wire, PR Newswire, GlobeNewswire and MarketWired.

What were the results? Releases issued through Business Wire had a 4x bid-ask spread improvement over the combined average of the other tested newswires. This means that Business Wire issued news releases influenced easier conversion of stock to cash. Other metrics assessed showed similar results. Business Wire’s influence on trading volume showed to be 24% greater and volatility saw a 16% reduction when compared to the combined average of the other wires. For news releases issued through Business Wire the result was more stock being traded with more stable fluctuations in price change. All across the board the numbers show that investors are not only paying attention to, but also acting upon the news stemming from Business Wire’s patented distribution network.

An analysis of the difference between asking price and the price a buyer is willing to pay for a stock on the day company news is disseminated illustrates a direct cause and effect. How does a news release influence the liquidity of a stock? The same applies to measuring the amount of stock being traded in a given amount of time and the amount of uncertainty or risk regarding the size of changes in a stock’s value. These bid-ask spread, volume, and volatility figures, as well as the other metrics provided in the report, pinpoint the beneficial influence a Business Wire issued news release has on investor sentiment.

This data is significant because it exhibits a consistent pattern.  These findings are based on the foundation of a bridge between public relations and investor relations. When financial ROI is tied to company issued news, one distribution method stands above the rest. A news release issued through Business Wire will have the strongest impact on trading activity around your company stock.

News Quantified is an industry leading innovator in measuring news’ impact on stock market activity. Founded by Oliver Schmalholz, News Quantified utilizes a specially developed software system to monitor daily news releases and the trading behavior of specifically selected stocks. The extensive measurements provided facilitate a clear understanding of the type of investors being reached by company issued news and how their trading behavior is being influenced.

Business Wire has a long tradition of earning trust from both media and communications professionals.  A measure of that trust and the value we bring to our partners can been seen in the News Quantified analysis that identifies Business Wire’s superior market benefit on company issued news. This is a new benchmark of influence and we look forward to continuing to drive innovation in market-moving news dissemination for our customers.  For news results that matter most in the C-Suite, there is no more effective “wire” than Business Wire.

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Business Wire Heads to the 2015 Berkshire Hathaway Shareholders Meeting

May 1, 2015

The Business Wire team is heading to Omaha to attend the annual Berkshire Hathaway Shareholders Meeting. It’s Business Wire’s 9th year as a Berkshire Hathaway company, and each year seems to get better and better.

gold mug virtual

As always, we’ll be selling a great item at our booth to support an incredible cause. This year, we’re selling commemorative gold-colored tumblers to coincide with Berkshire’s 50th anniversary.

The proceeds of this sale  will go to raising money for a very important charity, CASA of Douglas County, Nebraska, an organization that provides a voice for abused and neglected children within the court system.

Thanks to the generous shareholders who will be attending this year, and an extra shopping day on Friday, we hope to double the amount we raised last year which was more than $5,000 for CASA, all while having a lot of laughs, learnings and meeting some great people

So if you happen to be in Omaha this weekend, stop by the Business Wire booth and say hi, buy a tumbler and support a great cause!

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Business Wire Booth


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