Twitter Introduces a New Mute Feature

May 19, 2014

Have you heard about Twitter mute?  The new feature gives Twitter users the option to stop (or mute) unwanted tweets from showing up in your timeline. Business Wire’s Senior Vice President of Global Marketing, Tom Becktold, discusses this new feature in CommProBiz.  Tom goes beyond the idiosyncrasies of the feature, talking about how you can prevent your account from being muted.

Some of the key points include.

  • This feature will not block the person from sending you a direct message.
  • Muted users can still interact with your tweets.
  • The user will not be aware they are being muted.
  • All of the previous tweets, prior to muting that user, will still show up in your timeline.

Twitter, social media , mute feature
Do you believe that Twitter has offered a solution that takes away the guilt of unfollowing someone while adding value to your twitter experience?

Will you use this new Twitter feature?

Let us know what you think.

Read the full story: http://bit.ly/1lFpBqV
Retweet the story: https://twitter.com/BusinessWire/status/468416364432990208


Kraft Strikes Cheesy Gold at Super Bowl: A Lesson on Turning Crisis into Opportunity

May 19, 2014
Meghann Johnsonby Meghann Johnson, Sales Manager, Business Wire Chicago

Crisis communications: two words that can mean success or failure for any organization. No matter what industry your business operates within, there are always threats that can sour public opinion, create a media firestorm, or worse yet, ensnarl your company in legal battles. Given this, crisis communications may be the two scariest words in PR.

But what if companies used information gleaned from crisis situations to improve their value proposition? Or took the opportunity to listen and react to their audiences? Kraft’s Velveeta brand recently did just that.

Kraft’s Super Bowl Meltdown

As reported by AdAge,  in the weeks leading up to this year’s Super Bowl, Velveeta had a shortage of its popular processed cheese product. This dilemma was jokingly dubbed by media as the “Cheesepocalypse” and even birthed its own hashtag. Almost immediately, brand aficionados took to social media to declare their love of the brand, desperately urging Kraft to find a solution. As a result, the topic soon went viral (I even received an email from an old college roommate about the news).

By the time the topic had reached a frenzied level, Kraft’s spokeswoman Jody Moore issued a statement to quell the chatter and put the situation into perspective, stating, “Given the incredible popularity of Velveeta this time of year, it is possible consumers may not be able to find their favorite product on store shelves over the next couple of weeks. Our retail customers are aware of the situation and we expect it to be a short-term issue.”

By February, the crisis had been averted and fans enjoyed their Super Bowl dips. But in the end, the real winner was Kraft, who was able to identify their most active brand advocates (and detractors) by closely monitoring social media conversations. This led to the emergence of so-called “Super Consumers,” or people with a high affinity for Velveeta. Now, Kraft is engaging them further through focus groups and meal diaries in order to understand what ads and products are most appealing to this meaningful market. This could yield big insights and it only took one minor cheese meltdown to happen.
cheese-lo-res

Post-Game Huddle

So what lessons can be learned from the Cheesepocalypse? Number one is that crisis communications is all about planning. It’s important to craft a plan that has time to evolve and change, as opposed to creating a strategy once the wheels are in motion. For tips to ensure your company is prepared, check out this article from Hutchens PR (http://hutchenspr.com/resources/crisis-communications-tips/).

As important as planning may be, however, it can be just as critical to glean insights once the crisis has occurred. In Kraft’s situation, the company identified loyalists on social media who are likely to help grow the brand over time. This is the case for any company in the public spotlight as 43% of online news sharing occurs via social media networks.

Employing a social media monitoring service such as Business Wire’s partner, NUVI, is key for any company needing to identify and understand the voices impacting their brand. And with NUVI, it’s easier than ever before to instantly see what people are saying about you across the Internet, respond to the most important conversations and influence behavior in real time. All brands should be in tune with the conversations taking place about them, in times of crisis or not. And once these influential voices have been identified, savvy companies will employ a robust influencer program to continue to engage and build affinity among their key audiences. For steps on creating, and successfully executing, an influencer program, check out our recent blog post on Bulldog Reporter (http://www.bulldogreporter.com/dailydog/article/thought-leaders/the-age-of-influencers-how-to-engage-influencers-to-amplify-your-pr).

So next time you have a crisis situation, be sure to employ pre- and post-event tactics to ensure you’re able to capitalize on your #Cheesepocalypse moment.

Interested in learning more? Keep following the BusinessWired blog to stay on top of the latest social media updates and please contact us with any specific questions you have!

Meghann Johnson is the Regional Sales Manager for Business Wire Chicago and a devout follower of PR trends. Connect with her via Twitter @MeghannJohnson5.


Business Wire Spotlight: Meet Greg Blazina

May 16, 2014
Greg_Blazina

Greg Blazina , Regional Manager, Eastern Canada, Business Wire


Canada employee spotlight Q&A – Greg Blazina

Where are you from?
Born and raised in Toronto

What is your background? Did you ever work for a newswire or similar type of company? If so, what was your role at that company and how long have you been working in the industry?
I have worked in the newswire and content distribution industry for 13 years. I started in the newsroom and then moved to newsroom supervisor before eventually managing accounts.

When did you start working for Business Wire and have you had any other roles at Business Wire?  If so, what were your previous positions?
I joined Business Wire in April of 2011 as an Account Executive with a focus on the Toronto market.  At the start of 2013, I was promoted to Regional Manager, overseeing Business Wire clients in Eastern Canada.

So what do you do for Business Wire? Please sum up your role and responsibilities.
I’m responsible for ensuring Business Wire continues to grow throughout Eastern Canada; and I support our local newsroom and media relations teams.  In addition, I continue to monitor the impact of technical, social and behavioral changes upon news consumption.

What do you enjoy about your job?
Being involved with Canada marketing initiatives, and helping companies achieve their communication goals are, without a doubt, my favorite part of the job. Business Wire’s news and content distribution methods have made a big difference for so many of our customers.

What do you like about Business Wire?
What I really like about Business Wire is our open and honest approach to everything. From working with clients to internal projects, everyone is very passionate about the company, industry and doing things the right way.

What are some key achievements/contributions you have had at BW?
I’m proud to have helped many companies find an efficient, effective method to disseminate their news and raise visibility of created content. This has resulted in continued growth for Business Wire in the Canadian market since I started three years ago.

Please give a brief summary of what you hope to accomplish for your department and BW.
Business Wire has very unique offerings that enable our clients to meet a wide range of communication goals – from disclosure to product launches, we provide a complete distribution solution. I want to continue helping companies understand how to apply these features to best serve the Canadian market.

Tell us about yourself. (Your background, education, interests, hobbies, music, books, pets, family, etc.)
My wife and 3 kids (Jordyn, Lukas and Rachel) provide me with a very fulllife! Aside from that, I’m a huge hockey fan, a long-time Detroit Red Wings fan. Any book that makes me think and learn about life is also of interest to me. While it is definitely hard for me to narrow my favorite music groups down, I grew up listening to Green Day, Bush and Blink 182 before eventually falling love with the classics — Bob Dylan, AC/DC, Jimi Hendrix. Today I listen to a wider variety of music.

What drives you to do what you do every day at Business Wire?
 I believe in what we do, and how we do it.

What is your favorite thing about living in Canada?
Celebrating all four seasons. I enjoy the sun and the snow, but most of all, I love the seasons in between.

Please give us some comments about the Canadian market and what BW does that makes us a great fit in that market.
Business Wire has been distributing news for Canadian businesses for decades.  And why not? We continue to provide so much for Canadian businesses. Our unique distribution agreements and content spotlight services provide something most newswire veterans never dreamed would be possible. Not only is Business Wire’s distribution impressive, but the monitoring reports are outstanding.

What are some top reasons why you would recommend Business Wire to Canadian companies?
Business Wire is an exceptional company and our Canadian office is no different. We have an outstanding team and provide a strong ROI-Based news and content distribution service.


Business Wire Memorabilia Pennants Still Available

May 6, 2014

 

Business Wire Team with warren Buffett at the 2014 Berkshire Hathaway Shareholders Meeting. Photo credit Matthew Allinson

Business Wire Team with Warren Buffett at the 2014 Berkshire Hathaway Shareholders Meeting.
Photo credit Matthew Allinson

If you weren’t able to attend the baseball-themed 2014 Berkshire Hathaway Shareholders meeting, you can still catch a cool piece of memorabilia, with all proceeds going to charity.
We have a limited supply of Berkshire Hathaway Sluggers baseball pennants available online for just $3 each or $5 for two.

Berkshire Hathaway Sluggers baseball pennants

Berkshire Hathaway Sluggers baseball pennants

Business Wire’s team was in force at the show, with more than a dozen of us representing a wide range of departments and bureaus, engaging with shareholders and raising money for an amazing organization that supports at-risk youth,
CASA (Court Appointed Special Advocates) for Douglas County, Nebraska.

 

Once again, Business Wire covers the cost to produce the keepsakes, donates all money raised to CASA and matches funds raised, ensuring at least $5,000 heads to CASA.
CASA for Douglas County, Nebraska is a voice for abused and neglected children via trained citizen volunteers. When juveniles appear in front of a judge, it is the CASA volunteer that becomes the advocate for children within the court system.

To purchase a pennant online, visit: http://bit.ly/BRKPennant

Read the Business Wire-CASA press release

Read the Business Wire Blog about the event


Business Wire Partners with iSentia, Expanding Press Release Distribution Reach and Impact Throughout Australia and New Zealand

May 6, 2014

By Serena Ehrlich, Director of Social and Evolving Media

We are very excited to introduce you to our expanded news and content distribution partner for the Australia and New Zealand markets – iSentia.

iSentia

iSentia is the largest media information and business intelligence company in the Asia Pacific region.        With some 1,200 employees operating across 15 countries, iSentia has earned its reputation as Asia’s leading media resource center, featuring reach to over 10,000 print, broadcast and online outlets.

The new arrangement will provide Business Wire members news distribution access to a wide range of industry trade journalists, in addition to mainstream and online media within the Australian and New Zealand markets.  This partnership enhances Business Wire’s existing Asia Pacific distribution alongside The Associated Press and Agence France-Presse global networks.

In addition, with Business Wire’s Sydney office available to provide product counseling and consultative support, iSentia clients will gain seamless access to Business Wire’s global media networks and investor relations services.

  “iSentia’s continuously refreshed media data maximizes the return-on-investment potential for our clients,” said Cathy Baron Tamraz, Business Wire’s CEO, who made today’s announcement. “Of equal importance, iSentia’s impressive client base will now be able to reach consumer audiences, business decision-makers, and investors in North America, Europe, Latin America, the Middle East, and Africa, in addition to all of the Asia Pacific region, with ease.”

Learn more about this partnership at http://www.newsboost.com/newsroom/businesswire

Have questions about this new partnership?  Let us know!


PR Pros Bridging Industry’s Divide with Social Media

April 25, 2014

In case you missed it, Business Wire’s editor Luke O’Neill  wrote an article in PR Daily that discusses the gap between social and PR . In the story Luke discusses how social media is part of the requirements for a PR professional including how traditional media consolidation and the rise of social media as a channel for news and commentary were the main forces merging the two sides.

Some of the key focus points include:

  • The best communication programs use both traditional PR and social messaging to ensure maximum reach and return on investment.
  • PR people should embrace the idea that different people from their organization are communicating interactively online.
  • Organizations have embraced social by inserting social sharing prompts within their news releases to initiate sharing from the release end.

    business-pros-bridgePlease give us your thoughts on the story. Does this change your view on the role of a public relations practitioner?

 

 

Read the full story http://www.prdaily.com/Main/Articles/16291.aspx#
Retweet the story https://twitter.com/BusinessWire/status/459048767010775040


How Sensory Preferences Impact the ROI of The Press Release

April 23, 2014

April 23, 2014

This week, Business Wire Marketing Specialist Fred Godlash has an article featured in CommPro.biz on How Sensory Preferences Impact the ROI of The Press Release.

Purple BrainTo understand the impact of multimedia within your marketing, advertising or public relations programs, you first must recognize how your audience absorbs and retains information. Did you know that recollection is more difficult when hearing things rather than seeing or doing them and that a whopping 65% of the population are visual learners. This means that the standard textual press release does not resonate as thoroughly with more than half of the world!

To be a very good communicator in a ROI-oriented environment, you now must consider how today’s humans learn and consume information.
Read the full story at http://www.commpro.biz/public-relations/science-sensory-preferences-impact-roi-press-release/

Tweet this post: https://twitter.com/BusinessWire/status/459000420031934464


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