PR Updates From Around the World for November 16

November 25, 2015

Each week, Business Wire brings you the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!


Brandware has been selected by Bandago Van Rentals as its public relations agency of record. Article

Liberty Bay Credit Union has hired Jill Amato as vice president, director of corporate communications. Article

PAN Communications has been named one of the Top Places to Work in Massachusetts in the eighth annual employee-based survey project from The Boston Globe. Article

Capstrat has appointed Karen Albritton, currently president, as CEO and president, effective January 1.  Ken Eudy, founder and current CEO, will become chairman. Article

Philadelphia Eagles cornerback Nolan Carroll announced he has selected French/West/Vaughan (FWV) to team up with Carroll’s current sports management agency, Paradigm Sports Management, to develop his personal brand and maximize his marketing portfolio. Article

Recently installed head of the American Marketing Association (AMA), veteran marketer Russ Klein, is launching a widespread transformation of the country’s leading marketing organization. Article

Public Relations Society of America Dallas honored TrizCom Public Relations with multiple awards at their 2015 Awards Luncheon held at the Irving Convention Center. Article

Amy Brundage is joining SKDKnickerbocker‘s Washington, DC, office as senior vice president. Article

PulsePoint Group has promoted Grant Toups to managing partner, responsible for management of the firm’s day-to-day operations. Article

Warschawski has been hired by GTB: Global Telecom to help revamp its strategic brand positioning. Article

Curley Company has been selected by Rapoza Associates as the strategic communications firm for both Rapoza Associates and the New Markets Tax Credit (NMTC) Coalition. Article

Hill+Knowlton Strategies has added Soren Dayton to the agency’s Washington, D.C., office as a senior vice president. Article

Christina Nicols, senior vice president and director of strategic planning and research at Hager Sharp, was named the Washington Women in Public Relations’ (WWPR) 2015 Washington PR Woman of the Year. Article

Weber Shandwick has been selected as communications agency of record for the Colorado Education Association. Article

Vladimir Jones appointed Matt Ingwalson and Jennifer Hohn to roles as partners and executive creative directors, starting November 1. Article

Airfoil has added several new clients to its roster, including referral marketing platform Ambassador, NH Learning Solutions, Automation Alley, Glance Networks and WorkWave. Article

Los Angeles
John Reilly has been elevated to senior vice president entertainment and multicultural communications at Rogers & Cowan. Article

Ed Chambliss has been named president of Phelps. Article

Llorente & Cuenca has agreed to purchase a 70 percent stake in the Brazilian company S/A Comunicação. Article

BodenPR is introducing Nuestros Emojis (Our Emojis), Hispanic culture-inspired Emojis. Article

npm | pr announced that Founder, Natalie P. Mikolich, was named the 2016 Chair of the Public Relations Society of America Entertainment and Sports Section. Article

ReviveHealth announced the expansion of its Health Technology practice with six new clients. Article

New York
Frontier Communications Corporation has appointed Peter DePasquale as vice president of communications and corporate affairs. Article

BioBlast Pharma has appointed Stacey Jurchison as vice president, investor relations and corporate communications. Article

MWW Public Relations has promoted JP Schuerman to president of its Western region. Article

The Coyne healthcare practice has hired Chris Vancheri as a vice president to oversee the firm’s pharmaceutical and device business. Article

LifeSci Advisors has appointed Bob Yedid as managing director. Article

Julie Martin has been named vice president of public relations at The Halo Group. Article

Renaissance Hotels has selected MGA Media Group to lead public relations efforts in launching its newest property, Renaissance New York Midtown Hotel, at 35th Street and 7th Avenue. Article

Gotham Public Relations has added four new agency of record client campaigns for 2016. Article

HL Group has acquired Alice Ryan’s A Company. Article

The World Diamond Council (WDC) has begun a search for PR agency support as it attempts to overcome challenges to its reputation and economic growth. Article

Omnicom is transitioning the Zócalo Group‘s reporting structure from Ketchum to Critical Mass. Article

Carol Cone has launched a New York-based consultancy called Carol Cone On Purpose. Article

Brandstyle Communications announces representation of Dr. Armando Hernandez-Rey, ELOQUII and CEP. Article

Ogilvy & Mather North America announced that it received a perfect score of 100 percent on the 2016 Corporate Equality Index (CEI). Article

Weber Shandwick was named one of the Best Places to Work in Advertising & Media by Advertising Age for the second year in a row. Article

R&J Public Relations announced that it has expanded its service offering and capabilities by acquiring Fifth Room Creative. Article

The O’Hara Project has announced the selection of The Adventure Project as the recipient of their 2016 Pro Bono Client Search. Article

RED PR announced its newest client Louvelle. Article

MediaPost named Mindshare North America winner of one of its 2015 Agency of the Year awards. Article

Julie Jack joins MSLGROUP as senior vice president in the agency’s New York Corporate Practice. Article

Aqua America has hired Stacey Hajdak to lead its communications department. Article

Crafted Communications is expanding its capabilities with the hiring of PR technology industry veteran Molly Mulloy. Article

Bruce Clay, Inc. announced that Duane Forrester joins the BCI team in a newly created position as Vice President, Organic Search Operations. Article

WE has hired Martin Pearce as Senior Vice President of Agency Marketing and Brand. Article

Silicon Valley
Walt & Company has been chosen by Acxiom IT as its agency of record. Article

Facebook chief Mark Zuckerberg has said that the site will use its Safety Check tool more widely, after more than 4m people marked themselves as ‘Safe’ following Paris terror attacks on Friday. Article

Eastwick announced the launch of Digital Brand Lab (DBL), a new group combining the agency’s expertise associated with digital and brand marketing. Article

Los Angeles & New York
Giant Spoon announced that is has promoted four members of its team. Article

Hong Kong
Elaine Chan joins Burson-Marsteller as managing director, financial Communications and is based in Hong Kong. Article

After leading the PR campaign for the inaugural Art Central in 2015, Sinclair Communications has been appointed as agency partner for the 2016 fair. Article

PricewaterhouseCoopers is looking to acquire Fluid. Article

Andrew Kirk is leaving Edelman after three as Hong Kong MD, with senior directors Adrian Warr and Andres Vejarano taking charge until a new MD is found. Article

International trade association ICCO and the UK’s Public Relations Consultants Association have launched a policy unity in conjunction with the #FuturePRoof community, which recently published a book about the future of public relations management and practice. Article

Lee Nugent is stepping down from his role as CEO of Nelson Bostock. Article

Hill+Knowlton Strategies has hired Stuart Macaulay to lead its Abu Dhabi operation. Article

Hill+Knowlton Strategies has a new leadership structure in India that eliminates regional divisions, and is designed to give clients a “one India” solution. Article

Horizon Communication Group has acquired independent communications consultancy Get The MessageArticle

Cannings has appointed Renée Bertuch as managing director. Article

Inshorts has appointed Adfactors PR as its communication partner. Article

SPAG Asia has been awarded a key mandate from the Local Organising Committee to manage the announcement that India is taking over as the official host for FIFA U-17 World Cup 2017. Article

Infosys has consolidated its global PR remit with Lewis in its US and European markets following a review. Article

Cynapsus Therapeutics has appointed Kristen Galfetti as vice president, investor relations and corporate communications. Article

Each week we share information relevant to modern communications strategies and tactics.  Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!

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Agence France-Presse Shares: How to Work with Global Newswires

November 19, 2015

Legendary news agency, AFP, opens up to discuss their organizational structure, Agence_France-Presse_Logo.svgcoverage criteria, and practical tips on how  to build a relationship and work more effectively with their journalists. This is a must-listen-to webinar and can fundamentally transform the impact of your global communications.

To listen to the full webinar click here  

Agence France-Presse [AFP] is one of the world’s largest and most prestigious news agencies, with a network of 200 bureaus generating some 5,000 stories per day. Despite its prestige and influence, many communications professionals, particularly in North America, are largely unfamiliar with the scope of AFP’s geographic footprint, and its role in shaping the global news agenda.

Speakers included:

Moderator:  Raschanda Hall, Global Media Relations Manager, Business Wire

PR Updates From Around the World for November 2

November 16, 2015

By Denise Grayes, Business Wire, Nashville

Each week, Business Wire brings you the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

Brett Jewkes has been named senior vice president – chief communications officer for AMB Group. Article

PAN Communications was recently ranked on Entrepreneur’s Top Company Cultures list. Article

marlo marketing announced the acquisition of two new clients in its professional services division. Article

Hyatt Hotels Corporation has named Candace Mueller as vice president of global communications. Article

The Northern Kentucky Chamber of Commerce has hired Scott Sedmak as the Chamber’s new Vice President of Public Affairs and Communications. Article

Magnacom Worldwide announced the opening of its fourth agency location globally and third domestic office, in Dallas, Texas. Article

Moroch Partners has announced that it has acquired MEplusYOU. Article

PAVLOV has expanded its staff with the hiring of three new team members. Article

Spectrum Science Communications has hired Leslie Wheeler and Robert Oquendo as executive vice presidents; Denise Chappell and Susan Neath Francis as senior vice presidents; and Julie Piszczor Welch as vice president. Article

Crosby Marketing Communications has added Anna Zawislanski as an Executive Vice President and Senior Strategist. Article

Sage Communications announced that COO and co-founder David Gorodetski will be awarded the DC Jazz Festival’s (DCJF) John Conyers, Jr. Jazz Advocacy Award at its annual Trustee Gala on Monday, November 9 at The Hamilton Live in downtown Washington, DC. Article

NioCorp Developments has appointed Jim Sims as vice president for external affairs. Article

Jordan Walker has joined Greteman Group as a digital director. Article

Tony Cervone, General Motors’ senior vice president of global communications, will assume responsibility for the GM Foundation and corporate giving activities in addition to his communications responsibilities. In addition, Craig Glidden, executive vice president and general counsel, will assume responsibility for global public policy and corporate sustainability. The moves follow the departure of Bob Ferguson, senior vice president, GM global public policy, and chairman of the GM Foundation. Article

Los Angeles
Universal Music Group has appointed Eric Berman as executive vice president of public affairs. Article

Rogers & Cowan has named Mark Owens CEO. Article

SQAD LLC announced that it has appointed Marc Krigsman as Chief Executive Officer. Article

Grayling announced that Andrew Reynolds has been promoted to Managing Director of the Los Angeles office. Article

O’Donnell Agency will launch a free workshop series in November called Social Hour. The format will consist of a 25-minute cocktail reception followed by 35 minutes of content focused on what’s new in the social and digital media space over the last 30 days. Article

Landis Communication recently doubled its staff, to two. Senior Account Executive Brigitta Shouppe comes to Landis Communication with a decade of experience in public relations and strategic communication. Article

Gage announced it has hired Bryan LaSell as a senior software developer. Article

FleishmanHillard has named John Saunders to succeed Dave Senay as president and chief executive officer. Article

Mark McNeely, owner and senior partner of McNeely Pigott and Fox, received the 2015 Donald G. Hileman Alumni Award from the University of Tennessee College of Communication and Information at its awards and scholarship donation appreciation banquet at 6:30 p.m. on November 6. Article

Newport Beach
Drybar announced the promotion of Brittany Driscoll to Vice President of Marketing. Article

HKA, Inc. Marketing Communications has won the 2015 National Philanthropy Day Orange County award in the small business category. Article

New York
Condé Nast has appointed Cameron Blanchard executive vice president of corporate communications. Article

ABM has hired Anthony Piniella as chief communication officer. Article

Carmen Widman is joining Marathon Strategies as senior vice president of media relations. Article

Peppercomm has hired former Wall Street Journal financial reporter Joe Checkler as a media and content specialist. Article

Stacey Staaterman has joined Falcon & Wolf as a partner to lead marketing strategy and leadership coaching practices. Article

ICR announced the launch of ICR Capital LLC, a subsidiary that provides a suite of capital markets advisory services designed to help financial sponsors and issuers achieve key transaction objectives. Article

Dukas Public Relations has changed its name to Dukas Linden Public Relations. Article

Beautiful Planning Marketing & PR has added two new divisions in its New York City and London offices: full event production services for fashion shows, fashion events, and fundraisers, as well as full in house digital and social media services. Article

Grayling has undergone its third rebranding in five years as the agency looks to reverse its fortunes amid substantial change. Article

Ruder Finn announced that it has been named public relations agency of record for LAFCO – Luxury Articles and Fragrance Co. Article

JG Black Book broadens its collection within the luxury travel sales, marketing and public relations industries with Le Quartier Français, located in South Africa’s Western Cape. Article

Rubenstein Public Relations (RPR) announced that Charles Rutenberg, LLC has selected RPR as its official public relations partner. Article

Assembly announced that it has won the Travelocity account, awarded without a review.  Article

Allan Freedman joined Peter C. Alderman Foundation as Executive Director. Article

Keith Hochstin was promoted to Vice President of Strategic Client Development of MetTel. Article

Bert Fink joined Music Theatre International as Chief Creative Office for MTI Europe. Article

Jeff Horvath joined Fitch Ratings as Chief Compliance Officer. Article

Trusted Media Brands, Inc. (formerly known as Reader’s Digest Association) has announced that Alec Casey has been appointed Chief Marketing Officer. Article

DKC Public Relations, Marketing and Government Relations announced Rick Miramontez, will be joining the company to create DKC/O&M. Also joining DKC will be O&M Co.’s top executives Andy Snyder (Creative Director) and Molly Barnett (VP, Theatrical Division), along with other key staffers from the firm. Article

Equity Concepts has hired Flackable as its integrated communications agency of record. Article

Slice Communications announced that it has promoted Anthony Stipa and hired Ryan Beletz, Darby Rowe and Victoria Lee as its newest members of the team to help service the agency’s rapidly expanding client base. Article

Atlanta & Los Angeles

Allied Integrated Marketing has acquired Marketing Inspirations. Article

New York & Seattle
Lane has hired Erik Moser as account director in its Portland office. Article

We Are Social has launched in Berlin, with Reebok as its founding client. We Are Social in Berlin launches with a team of four, including senior strategist Jason Rieff, who joins the agency from Publicis Groupe in Munich, where he was a senior digital creative. Article

Scott McKenzie, director and head of change and employee engagement at Lansons, has been promoted to the management board. Article

Cohn & Wolfe has been appointed by Global Blue to support the planning and implementation of a global PR program to increase awareness and understanding among retailers and consumers. Article

Opun has selected Threepipe to run its paid social, search and display marketing campaigns.  Article

Mischief has been appointed as the UK consumer PR agency for innovative snacking brand popchips, following a competitive pitch process. Article

6SigmaET has appointed technology PR agency Wildfire to raise awareness of its tool among designers of electronic components and products. Article

We Are Social has expanded its creative team with the appointments of David Feldman and Pat McCaren join the agency as associate creative directors. Article

Freshwater has appointed Saffron Pineger to lead its healthcare team and provide senior specialist advice to clients in the NHS and more widely. Article

Aegis Data has appointed Spreckley as its retained PR agency in the UK. Article

Cognito has appointed Mike Almandras as its new Finance Director and Company Secretary. Article

Wildfire has promoted Debby Penton to the position of managing director, with former MD and founder Richard Parker taking on the role of CEO. Article

Jenny Åstrøm has rejoined H+K Strategies to become CEO of the firm’s Swedish operation. Article

Omnicom PR firms FleishmanHillard and Fishburn are to merge, creating a 200-person operation in London. Article

Farzana Baduel, Managing Director and Founder of Curzon PR, was presented with the Women of Colour Achievement Award by the Women Presidents’ Organisation, in association with the 100 Black Men of London, on Thursday 29 October 2015.  Article

Aspectus has released a white paper aimed at identifying the communications strategies that can make the difference between success and failure for businesses of every size and stage of development, from bleary-eyed startups, to champagne toasts at exit. Article

Llorente & Cuenca has completed the acquisition of Impossible Tellers. Article

Eugenio Simioni has been named senior vice president and director of corporate communications at Nestlé. Article

Hill+Knowlton Strategies has hired Alain Berger as executive strategy director in its Brussels office. Article

The International Communications Consultancy Organisation has appointed Elise Mitchell, CEO of Mitchell Communications Group and Dentsu Aegis PR Network, as its new vice president. Article

Edit Herczog, former member of the European Parliament from Hungary with more than 30 years of experience in corporate communications, public affairs and government relations, has joined APCO Worldwide’s International Advisory Council (IAC). Article

Edelman has named Steven Spurr as CEO of Edelman Australia, replacing Tim Riches who has resigned after one year in the role. Article

Samsung Electronics is reviewing global PR duties for its mobile business, which remains locked in a fierce battle with Apple for leadership of the sector. Article

Each week we share information relevant to modern communications strategies and tactics.  Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!

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Google Trends Just Got More Accurate

November 10, 2015

Trends can be measured by decades, years, months, even a flavor of the week. Now with Google Trends you can identify google trends logowhat people are interested in as that very something is searched for using Google’s browser. Now you have the ability to see what’s trending right now.

Read the full article featured on CommPRO

How does this new feature aid modern communicators? By having access to top current searched words and phrases, PR pros can craft messaging to line up with what people are currently interested in. It’s the equivalent of baiting a hook with exactly what fish are craving. Your announcement falls right into what’s trending and amplifies your message. Increased visibility and an engaged audience are cornerstones of maximizing the ROI of a news release.

What are some examples of what’s trending on Google at the writing of this post?

  • Halloween
  • Iran Nuclear Deal
  • Election 2016
  • Western Digital, SanDisk
  • Back to the Future Part II, Back to the Future

What’s trending on Google as you’re reading this post? Why not check and see?  You can access Google Trends here.

Learn the Newswire’s Role in Making Your News with this Visual Journey

November 4, 2015

What role exactly does a newswire play in the journey of your news? An announcement makes an expedition before going public and influencing potential clients and consumers. That expedition involves many pit stops, including the addition of multimedia and determining the proper circuits to best reach interested parties.

Business Wire created a video to demonstrate the exact journey your news takes before becoming news.

You can view that video here and learn about each step in detail by reading Serena Ehrlich’s breakdown of How a News Release Becomes a News Story.

Serena Ehrlich is the Director of Social and Evolving Media at Business Wire and was one of the authors of Let’s Get Visual: Multimedia and the News Release, a free white paper identifying the science and trends behind multimedia’s impact on the success of news releases. Download this paper now: Let’s Get Visual!

PR Updates From Around the World for October 19-31

November 3, 2015

By Denise Grayes, Business Wire, Nashville


Each week, Business Wire brings you the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

Cookerly PR has named Stephen Brown as SVP and chief innovation officer. Article

Nebo was recently selected as a finalist in four categories of the 2015 PR Agency Elite Awards. Article

TrendKite has raised $10.7 million in a Series C funding, led by Atlanta-based Noro-Mosley Partners with repeat participation from Battery Ventures, Silverton Partners, and Mercury Fund. Article

Greenough has added several new clients, including WBUR, Boston’s NPR news station; Bridgewell, which supports individuals with disabilities and other challenges through behavioral healthcare and treatment of substance use disorders; The Museum of World War II; The Lowell Institute, one of the nation’s oldest public foundations; and Lovin’ Spoonfuls, a part of the food rescue movement. Article

Co-Communications has acquired marketing and design agency 341 Studios. Article

PAN Communications announced the recent hire of David Saggio. Article

French/West/Vaughan has been selected by Southern Season as its public relations agency of record following a competitive review. Article

Bayer has named Darren Wallis vice president and head of communications for its crop science division. Article

Wake Forest Baptist Medical Center has announced Robert J. “Bob” Gfeller, Jr. will assume additional responsibility at the medical center. Article

Navy Pier announced it has selected Henson Consulting as its Public Relations Agency of Record. Article

VSA Partners has added its newest Associate Partner, Executive Creative Director, Chris Cancilla. Article

Frequency540 has hired veteran creative talent Tom Quish to oversee creative content and campaign development for a number of its ambitious clients. Article

Greentarget Global Group has appointed Brandon Copple Director of Content and Editorial Strategy to lead its growing Content & Publishing practice. Article

Resolute Consulting announced Rob Nash and Anne-Marie St. Germaine are now partners at the firm. Article

BLASTmedia has been selected by Long John Silver’s as its social media agency of record. Article

Splash Media Group has hired Steven Campanini as chief communications officer and head of healthcare. Article

Moroch Partners announced it has been selected as the media agency of record for Six Flags Entertainment Corporation. Article

Spectrum has opened an Atlanta office-its second new location this year. Senior vice president and partner Amanda Sellers will head the new office. Article

Peter D. Rosenstein has formed PDR & Associates, a new company with expertise in the non-profit management, staffing, strategic planning, budget development and government affairs and public policy. Article

Engage has brought on Mathew De Luca as VP of digital strategy. Article

Sage Communications announced it has added veteran non-profit marketing expert Scott Greenberg as its newest marketing director. Article

Daly Gray Public Relations announced that Sonia Abdulbaki has joined the firm as vice president. Article

Interel has expanded its presence in the United States through a strategic alliance with the senior principals of four firms in Washington, DC. Article

Lisa Fels has announced the formation of Succession Communications, LLC, a Washington, D.C.-headquartered strategic communications agency. Article

Curley Company has been selected by The McClatchy Company as the strategic event firm for its presidential campaign event and reception in mid-November. Article

Franco Public Relations Group has promoted Ann Marie Fortunate to account supervisor, Dan Horn to senior account executive and hired Sasha Reeves as assistant account executive. Article

Los Angeles
21st Century Fox has announced that Jonathan Bing has been named Senior Vice President, Corporate Communications. Article

Terry Hines, VP of global comms at Converse, has joined the Lagrant Foundation board of directors as a member of its alumni committee. Article

Research consultancy Kelton Global has hired Brett Davis as COO. Article

Kim Haskell joins Phelps as partner bringing more than 25 years of agency, automotive, consumer and publishing category experience. Article

Visit West Hollywood has selected DKC Public Relations as its public relations agency of record. Article

Kahn Media announced that it has been appointed the public relations agency of record for Weistec Engineering. Article

Diamond Public Relations has recently added its third Italian property to its client roster with the addition of the Renaissance Tuscany Il Ciocco Resort & Spa. Article

Diamond Public Relations announced the addition of Starwood sister properties located in the heart of the Minneapolis arts district, W Minneapolis – The Foshay and Le Méridien Chambers Minneapolis. Article

Angela Camacho has joined Newlink as Vice President at the helm of the Reputation Management and Public Affairs practice. Article


PadillaCRT announced that it has been selected as agency of record for Smart Beer, New York’s first organic beer company. Article

Rose McKinney, founder of Minneapolis strategic communications firm Pineapple RM, has been selected for a top 2014-2015 teaching award at Metropolitan State University. Article

Spong was awarded Best PR Diversity Initiative last week at the Diversity Distinction in PR Awards, sponsored by the PR Council in association with PRWeek. Article

The US Farmers & Ranchers Alliance has named Kevin Aandahl as communications director. Article

Scripps Networks Interactive has named media and entertainment industry veteran Dylan Jones as executive vice president and chief communications officer. Article

Jarrard Phillips Cate & Hancock has hired Aaron Campbell as senior advisor. Additionally, Jarrard has promoted Kim Fox from vice president to senior vice president. Article

New York
Chris Foster has rejoined Burson-Marsteller as worldwide executive vice. Article

We Are Social has named Greg Eckelman and Robb Henzi as senior strategy directors in New York. Article

Rubenstein Public Relations has appointed Dawn Rowan as vice president, director of media relations. Article

George Conboy has joined MSLGroup as SVP and strategic planning director. Article

Hawkins International Public Relations has added six new clients: Dream Downtown, Dream Midtown, John Hall’s Alaska, JW Marriott Venice, Tradewind Aviation, and The Tryall Club. Article

With its 20th anniversary in business fast approaching, Carolyn Izzo Integrated Communications (CIIC) already has much to celebrate. The boutique public relations agency is celebrating the growth of its F&B, Lifestyle and Travel Divisions with the announcement of six new account wins. Article

Coyne has brought on Ann Smith as a Vice President within the Healthcare practice to support the on-going growth and expanded service offerings of the firm. Article

SweeneyVesty announced that it has been named the PR Agency of Record for New York Michelin-starred restaurant Wallsé. Article

ChargeItSpot has selected Feintuch Communications to power its integrated trade, business, and consumer public relations program. Article

The Halo Group has added Manhattan acting school The New York Conservatory for Dramatic Arts to its client roster. Article

DKC Public Relations announced that Rick Miramontez will be joining the company to create DKC/O&M. Also joining DKC will be O&M Co.’s top executives Andy Snyder (Creative Director) and Molly Barnett (VP, Theatrical Division), along with other key staffers from the firm. Article

Rubenstein Public Relations announced that Alisa Steinberg has joined the agency as Vice President. Article

Brandwatch has raised $33 million through new investor Partech Ventrues and pre-existing backers Highland Europe and Nauta Capital. Brandwatch also recently named David Jones and Amy Collins as CTO and head of product, respectively. Article

Coyne Public Relations has been chosen by Emerald Expositions to provide public relations and special event management for its upcoming winter 2016 edition of NY NOW, the Market for Home, Lifestyle + Gift. Article

Kip-PR announced the latest addition to its beauty client roster Lashes on 5th. Article

Kelton Global has hired Brett Davis as Chief Operating Officer of its operation. Article

Theresa Genovese was promoted to Principal of CetraRuddy Architecture D.P.C. Article

Ximena Rodriguez was promoted to Principal of CetraRuddy Architecture D.P.C. Article

Diana Anderson joined Stantec as Medical Planner. Article

Jon Hibler joined Megalith Capital Management as Acquisitions and Asset Management Associate. Article

David Smith joined One MOBILE as Managing Director of National Sales. Article

Joseph Jebran was promoted to Principal of CetraRuddy Architecture D.P.C. Article

Kimball Communications has added Mark Ladley as public relations manager, responsible for strategic planning, media relations, social media advising and crisis consulting. Article

Lifespan Care Management, LLC has chosen Swordfish Communications as its public relations agency of record. Article

Flackable has promoted Alexa Miller to account executive. Article

The Fluid Sealing Association has appointed Charli Matthews as its public relations manager. Article

San Francisco
Uber has hired Snapchat’s Jill Hazelbaker as VP of communications and public policy. Article

Bite UK board director Jon Silk is relocating to the agency’s San Francisco office to take on a global SVP role overseeing client strategy. Article

Fineman PR has added two new clients, Pro Ecuador and Zaca Mesa. Article

Silicon Valley
Symantec has hired Jonathan Doros as VP of investor relations. Article

Waggener Edstrom is on the hunt for new leadership in Germany, following the departure of GM Manuel Hüttl. Article

Hong Kong
Hill+Knowlton Strategies has launched H+K EastWest, a new offer that supports Chinese companies’ investment in Europe and the Americas. Article

The Blueshirt Group announced that it has established a presence in Beijing, China, marking its geographic expansion into Asia. Article

Burson-Marsteller China has been named as the digital partner in mainland China for Asia Miles. Article

Edelman has hired Juliette van der Burgt as director and head of its Singapore consumer marketing business. Article

WE has been appointed by Hong Kong music and arts festival Clockenflap, a brand under Magnetic Asia, for the upcoming event from November 27th until the 29th in the territory’s West Kowloon Cultural District. Article

Angelina Ong has left Cohn & Wolfe after seven months as Asia Pacific president. Article

salt has been selected by Kimberly-Clark‘s Depend as lead UK communications agency. Article

Disney has chosen to work with Cohn & Wolfe as it plans to open its first Disney Store in Sweden on November 12. Article

Golin has appointed Gemma Vardon as executive director, creative. Article

Trainline has hired Lorna O’Neill as head of UK public relations. Article

Sebastian Linko has been appointed vice president, marketing and communications at wireless networking company Wirepas. Article

Red Lorry Yellow Lorry has been appointed as UK PR agency for MassChallenge. Article

Teneo Holdings is acquiring Pendomer Communications, a financial and corporate communications firm based in London. Article

Harvard, part of Chime, has been selected by Ricoh Europe after a four-way pitch to lead a corporate communications programme including thought-leadership content, social media and pan-European media relations. Article

Roaring Mouse has been appointed to represent Amplified Robot, a London-based digital development studio specialising in virtual and augmented reality content production. Article

Platform PR announced it has won the inaugural TVBAward for “Best PR, Marketing and Communications Team.”  Article

MSLGroup chief communications officer Trudi Harris is to launch a new consultancy after leaving the agency at the end of this month. Article

Edit Herczog has joined APCO Worldwide‘s international advisory council. Article

Each week we share information relevant to modern communications strategies and tactics.  Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!

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A Behind the Scenes Look at How Newswires Distribute News Releases

October 26, 2015

Sometimes the best way to learn how something works is by watching it in action. Business Wire wants people to know exactly how news is made and have captured the process in an exciting new video.

What starts off as an announcement goes through a process of editing and enhancement before entering a hub. Think of it as a digital metro station that leads to stops around the world where your information travels to journalists, bloggers, reporters, and other media professionals and publications.

Key takeaways from the video about the news making process:

  • A news release should go through several drafts to ensure maximum readability and accuracy
  • Know (and write for) your target audience
  • Include multimedia such as photographs, graphics, and if possible, videos to increase release views
  • Measure the results to gauge impact of your news

In order to make the news it’s important to know how news is made. Learn the exact steps and make sure to maximize the impact of your next announcement.


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