How to Write an Earnings Release For All Audiences

October 7, 2015

By Natasha Artavia, Business Wire

With another earnings season to soon commence, there’s no better time to review a few editorial practices that will provide your investors, the media, and your company with a successful, interactive earnings release.

Let’s start with the basics. Your headline is an essential element of your earnings release, as on databases, RSS feeds and social channels it’s often the first, or only content visible to analysts and investors. Keep your headline short and to the point. Journalists and the investor community will be actively searching for your announcement, and a succinct, search-optimized headline is crucial to their locating your release.

Revolution Lighting Technologies Earnings subhead


Your sub-headlines should emphasize your company’s most important financial figures and business position from the previous quarter or fiscal year. These could include: dividend announcements, sales growth, share increases, financial results from a major product launch, YOY and/or quarterly growth. Using bullet points to format your sub-headlines can make your layout more visually appealing, but don’t go overboard. Treat your sub-headlines as premium real estate that provides your audience with the important highlights of the quarter. Compelling sub-headlines will encourage your audience to continue reading below the fold.

While there is a plethora of financial information that must be disclosed to your investors and the media, this data shouldn’t overwhelm the reader with blocks of text. Here are a few ways you can provide your audiences with a more reader-friendly earnings announcement.

  • Use bullet points to break up the numbers

The use of bullet points in a financial news release will draw the readers’ attention to the significant facts and figures. Plus, bullet points provide clean divisions between separate sections within your text, while also doubling as quick “numbers at a glance” references for the media.

  • Tables can help illustrate your news by providing readers with a visual breakdown of the information you have included in the release

Just because you have provided full financial tables in your earnings announcement, this doesn’t mean you can’t insert imagery within the body of your news release. These tables should be smaller and can provide comparisons to prior years or quarters, or highlight certain aspects of financial growth. Think of these tables as additional resources the media can use to develop their story.

  • Earnings InfographicIncrease message adoption with multimedia

Providing a visual element with your earnings release will not only increase media pickup, but will augment a predominantly text announcement. Consider adding an infographic that shows readers the growth your company experienced this past quarter or fiscal year.

  • Don’t forget your hyperlinks

It’s extremely important to add hyperlinks or URLs for the media and investor community. If you are directing your audience to the Investor Relations section of your website or the earnings webcast, don’t tell them where to go…show them. Provide them with the registration link that will take them directly to the event. If you have a report or are providing your company’s earnings as a download, include the URL that forwards readers to these resources. Hyperlinks are an excellent tool to increase engagement with your audience. Links add additional texture and depth to your release, giving the reader a better experience.

Best_Practices_for_Enhancing_Earnings_Release_WP_1However you decide to format your earnings release, we hope you find these suggestions to be useful. You can also download Business Wire’s Best Practices for Enhancing Earnings Releases whitepaper here.

And remember, at Business Wire, our editors, client services representatives and account executives understand how stressful the earnings period can be. From submitting your order to confirming distribution timing and formatting, we’re here to help make this process as smooth and efficient as possible. Feel free to reach out to your local newsroom before submitting your next earnings release. We can work with you on the best way to submit your release and the best time to disseminate the announcement.

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PR Updates From Around the World for the Week of September 30

October 5, 2015

By Denise Grayes, Business Wire

PR Industry Updates

Each week, Business Wire brings you the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

FleishmanHillard will provide pro bono communications strategy, PR, and social media services for one year to the Cambridge Weekend Backpack Program. Article

Cone Communications has hired Kiva Starr as VP in its CSR strategy group. Article

451 Marketing has appointed Michael Tiedemann as EVP and executive creative director. Article

Version 2.0 Communications announced that it is partnering with The Whiteoaks Consultancy and its International PR Network (WIN) to provide international support to Version 2.0 clients and U.S. market support to Whiteoaks clients seeking North American communications services based on the East Coast. Article

McDonald’s Corporation has named Jano Cabrera as corporate senior vice president of US communications, global media and public relations.  Article

Hawthorne Strategy Group announced that it has appointed Cynthia McCafferty as President. Article

Public Communications Inc. (PCI) has appointed Grant Fuller as its director of digital strategy. Article

Resolute Consulting announced the promotion of Armando Saleh to Executive Vice President from Vice President. Article

The Archdiocese of Chicago named Grant Gallicho as its Director of Publications and Media, a new position, effective November 1, 2015 Article

Thomas Peloquin joined KeyBank Real Estate Capital as Vice President. Article

Elmendorf | Ryan and Home Front Communications merged to create a new integrated firm, Subject Matter. Article

The Master Limited Partnership Association has hired Capitol Hill veteran Steve Ruhlen as the organization’s first director of federal affairs. Article

Catherine Melquist has joined Sage Communications as senior vice president of its Satellite division. Article

Lisa A. Bushey has newly joined the American Public Education Foundation as Executive Vice President, Communications. Article

MWW Public Relations announced that Erin Bzymek has joined MWWPR as an account supervisor and lead media strategist. Article

The Petrizzo Group announced the hire of Kirk Fordham as senior vice president. Article

Los Angeles
Olmstead Williams Communications has been retained as the agency of record for TaskUs. The firm also has been retained for the national expansion of BankWork. Article

Edelman‘s US Western region president Cricket Wardein has left the agency after six years. Article

Telemundo has selected Santa Cruz Communications as AOR for the first edition of the Latin American Music Awards. Article

Live Nation Entertainment has appointed Carrie Davis as CCO. Article

The National Black Public Relations Society will outline strategies on how the industry can improve diversity, promote professional development and develop partnership opportunities at a daylong summit designed to jumpstart the public relations industry’s diversity efforts. Article

MMKpr is celebrating its 5th year in operation. Article

VAIO Corp. and its sales and operations partner Transcosmos America announced they have enlisted worldwide communications firm Grayling to relaunch the brand and a new line of products in the United States. Article

Murphy O’Brien Public Relations announced the promotion of Kimi Ozawa to Senior Vice President. Article

JMPR Public Relations announced that Alexia Bunce has joined its team as an Account Supervisor. Article

Fish Consulting announced it has added Mr. Rooter, Glass Doctor, Aire Serv, Mr. Appliance and Rainbow International to its client roster. The five brands are part of Dwyer Group. Article

Balsera Communications has been named a finalist for the Hispanic Public Relation Association’s (HPRA) ¡Bravo! Awards’ Public Affairs Campaign of the Year for its groundbreaking work with the National Hispanic Landscape Alliance (NHLA). Article

ReviveHealth has added Katherine Brick is vice president in the firm’s health technology practice. In addition, the firm has added Katie Clark is marketing manager; Libby Werner as account supervisor; Carolyn Edwards as senior account executive; and Ashley Webb as account executive. Article

New York
Blogger platform Bloglovin‘ has hired Diffusion as its new PR firm. Article

Ed Dixon has joined consulting giant Mercer, where he serves as communications and public relations leader for growth markets. Article

Lauren Hurvitz has been named executive vice president and chief communications and corporate marketing officer for Turner Broadcasting System. Article

Magrino announced as a client the Willis Tower. Article

Weber Shandwick has brought on journalist Vivian Schiller while also making Jennifer Sosin chair of global strategy and insights and Josh Gilbert executive creative director of global practices. Article

Truffle Pig has named Bloomberg’s Paul Marcum as president. Article

Century 21 Real Estate has named Cara Whitley as its global CMO. Article

Success Communications Group and Proline Communications have inked a strategic alliance in an effort to offer PR, marketing, and positioning services for the tech products and services industry. Article

CHR Group has named Jonathan Zaback as its first chief growth officer and partner. Article

Laura Davidson Public Relations (LDPR) has been appointed the public relations agency of record for Morgans Hotel Group. Article

With four new lifestyle clients this month, J Public Relations is diversely expanding its lifestyle division. Article

Brandon Berger, chief digital officer worldwide at Ogilvy & Mather, will kick off the “Advertising Outlook: Trends in Content & Technology” workshop on November 12. Article

Ruder Finn announced that Katy Kelley has rejoined the company as Senior Vice President, Creative Culture and Global Marketing. Article

Richard E. Cheney, a former Hill & Knowlton chairman who was among the first public relations executives to advise on mergers and acquisitions before resigning to practice psychoanalysis, has died, Bloomberg reports. Article

Loretta Lurie joined ContextMedia:Health as Senior Director of Strategic Solutions. Article

Laura Viscusi joined Penton as Market Leader, Supermarkets & Restaurants. Article

Amir Shub joined Offerpop as Chief product officer. Article

Craig Gorsline was promoted to President and Chief Commercial Officer of ThoughtWorks. Article

Bob DeFillippo has joined Zito Partners in a senior consulting role Article

Muck Rack has welcomed Andrew Mercier as their new Editorial Director. Article

Pamela Browner White has joined Esperanza as senior vice president of corporate relations and strategic development. Article

San Diego
KCD PR, announced today that it has been named PR agency of record and a member firm of the San Diego Cyber Center of Excellence (CCOE). Article

San Francisco
John Earnhardt has left Visa after joining the company in May as VP of corporate communications.    Article

Method Communications announced Tim Turpin has joined as an executive vice president. Article

Jill Mackie will join shipbuilder Vigor as senior vice president of public affairs. Article

Silicon Valley
Eastwick announced that it has promoted Heather Kernahan to president. Article

Chicago & Phoenix
Resolute Consulting announced the promotion of Jenelle Alexander, Ashley Lynch and Claudia Rodriguez to Senior Account Executive from Account Executive. Article

Uber has brought in MSLGroup to handle PR in Germany, after its main product was banned in the tightly regulated market earlier this year. Article

Hong Kong
Cohn & Wolfe has been appointed by the Hong Kong Internet Registration Corporation to handle the company’s public and media relations for the next three years and by Dell to provide media relations support for its annual Dell Enterprise Forum. Article

Ogilvy & Mather (O&M) has announced the promotion of Chris Riley to the position of Chairman of O&M Group Singapore. Article

Edelman has acquired Smithfield Consultants. Article

Hill+Knowlton Strategies has promoted Jessica Walsh to managing director of the healthcare practice. Article

London Gatwick has appointed Brands2Life as its retained consumer PR agency following a competitive pitch. Article

Premium single-malt whisky brand The Macallan has engaged PR agency The Romans to work across a global communications brief, including content production and social media. Article

W has been appointed as the primary creative agency for Meatsnacks Group. Article

Megan Murray Jones has joined Lansons as a senior consultant to develop its content proposition, providing support and expertise to clients on how they create, optimise and monetise content. Article

Tony Brown has joined Firefly Communications as head of content. Article

Harvard has hired Phil Szomszor as digital engagement director and member of the board. Article

Bench PR has added Trend Micro‘s consumer business for Australia and New Zealand to its client portfolio. Article

N2N Communications has created a new partnership structure and promoted Stuart Wragg to associate partner and head of creativity. Article

Lenskart has awarded its PR mandate to Avian Media. Article

Philip Steenkamp has been named vice president, external relations and communications, for the University of British Columbia. Article

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PR Updates From Around the World: August 31 – September 20

September 28, 2015

By Denise Grayes, Business Wire

Each week, Business Wire brings you the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!


Cooksey Communications recently announced that Michelle Frith Hargis is rejoining the team to establish the firm’s Austin presence. Article

Crosswind Media & Public Relations announced its ranking as the top agency in Texas for healthcare clients, according to the O’Dwyer’s  annual survey of U.S. PR Firms. Article

HB Agency will combine with Eric Mower + Associates to create integrated agency with more than 250 professionals and estimated 2015 capitalized billings approaching $250 million. Article

Duffy & Shanley has added jewelry brand Luca + Danni to its client roster. Article

3BL Media announced the acquisition of ReportAlert, a corporate responsibility and sustainability report announcement and dissemination service founded in 2005. Article

marlo marketing announced an array of new food and beverage clients. Article

PARTNERS+simons announced the strategic hires of Jessie Cross and Elizabeth Giuggio as Associate Creative Directors. Article

March Communications has expanded its team of professionals in the Boston office. Article

French/West/Vaughan has been selected by K4Connect to provide public relations support for its debut platform, K4Community. Article

French/West/Vaughan has acquired a 50 percent interest in Hispanic PR, marketing and branded content agency RGAA PR, which was started by PR industry veteran Raul Gonzalez in 2011. Article

Astellas Pharma has named Jamie McGarvey as senior manager, employee communications, within the corporate affairs department. Article

Rob Palmer is the new vice president of government relations at WPS Health Solutions. Article

Henson Consulting is now nationally certified by The Women’s Business Enterprise National Council (WBENC). Article

Marvin Windows and Doors has named VSA Partners its new marketing and advertising agency of record. Article

The Kroger Co. has named Jessica Adelman as group vice president of corporate affairs. Article

CareSource has named Jenny Michael as Vice president, marketing and corporate communications. Article

Tyler Durbin has been named Geben Communication‘s new director of business strategy. Article

The Frisco Consulting Group has launched to help business owners avoid marketing pitfalls and grow. Article

Denise Hill, an assistant professor in Elon University‘s School of Communications and the former vice president of communications at Delhaize America, joined APCO Worldwide’s International Advisory Council (IAC). Article

Veteran producers Marcela Salazar and Ben Geldon and communications specialist Emma Shapiro have joined SKDKnickerbocker to support the firm’s corporate and non-profit clients. Article

GYMR Public Relations has added several new clients, including The Advisory Board Company, Child Life Council, Kate B. Reynolds Charitable Trust, Physician Advocacy Institute, and the Society to Improve Diagnosis in Medicine. Article

The United States Pharmacopeial Convention has named Anthony Lakavage senior vice president, global external affairs. Article

The Defined Contribution Institutional Investment Association (DCIIA) announced that Ted Godbout has joined DCIIA as Director of Communications and Public Relations. Article

The Glover Park Group has added Jocelyn Moore to its government relations practice as a managing director. Article

Crosby Marketing Communications has been selected by Sheppard Pratt Health System to provide strategic marketing services and help build the awareness and impact of its growing continuum of specialized mental health services. Article

Ketchum has begun work on a $400k PR assignment to improve the beleagured Honduras‘ government’s global reputation. Article

The Beer Institute has hired Denise Dunckel as vice president, public affairs. Article

GYMR Public Relations has promoted Mike Warner to senior vice president. In addition, Amy Martin Vogt has been promoted to vice president; Lauren Musiol and Haydn Bush have been promoted to managing supervisor; and Frank Walsh has been promoted to account supervisor. Article

Stanton Communications has promoted Lori Russo to president. Article

Bully Pulpit Interactive has brought on Ann Marie Habershaw as COO. Article

ConnellyWorks announced that the company has moved its headquarters to the Courthouse area of Arlington, Virginia. Article

Consumer Reports has hired Daniel Cluchey as Executive Speechwriter and Advisor. Article

TVP Communications has promoted Kyle Gunnels to Assistant Vice President. Article

Grayling has hired Roy Palmer as senior advisor to the state and federal government affairs practice. Article

Los Angeles
Kathy Savitt has been named president of digital media at STX Entertainment. Article

Skydance has named Shannon Olivas as senior vice president of corporate communications. Article

NATPE has appointed Matt Palmer to the newly created position of chief marketing officer. Article

Golin CEO Fred Cook has been named director of the USC Annenberg School for Communication and Journalism’s Strategic Communication and Public Relations Center (SCPRC). Article

BLAZE announced the addition of Yuneec‘s E-GO electric skateboard to its roster. Article

Murphy O’Brien Public Relations announced three new clients joining its Travel collection: The St. Regis Monarch Beach, Hotel Zephyr and HKS Hospitality Group. Article

Guitar Center announced the appointment of Frank Crowson to the position of Senior Vice President of Marketing for the Guitar Center brand. Article

Audi of America announced that Bianca Bucciarelli has joined the company as West Coast Lifestyle Communications Manager. Article

Shout! Factory has promoted four veteran Shout executives: David McIntosh to senior vice president of business affairs and digital distribution; Melissa Boag to senior vice president of kids & family entertainment; Jordan Fields to vice president of acquisitions; and Tom Chen to vice president of publicity. Article

PMK*BNC announced the promotions of Daniel Martinez to Executive Vice President, Brand and Entertainment Marketing, as well as Joanne Melzer to Senior Vice President, Insights & Analytics. Article

JeffreyGroup has named Brian Burlingame as its new CEO.  Article

Fish Consulting has added four new clients to its growing roster, including Kids ‘R’ Kids Learning Academies, World of Beer, Great Clips and Tin Drum Asiacafé. Article

rbb Public Relations is changing its name to rbb Communications. Article

Hill+Knowlton Strategies has acquired Brazilian public relations, advertising, digital and content firm Ideal, while H+K’s WPP sister agency Ogilvy Public Relations has acquired a majority stake in ConceptPR, a Brazilian public relations and digital content firm. Article

JeffreyGroup has opened its seventh wholly-owned office in the Brazilian capital city of Brasilia. Article

3AWORLDWIDE recently named Brenda Sandoval the company’s new Director of Agency Alliances. Article

Jason Sprenger, president of the Minneapolis-based PR agency Game Changer Communications, announced the public debut of his new Umbrella Model of Public Relations-an innovative way for anyone inside or outside the PR industry to visualize, describe and apply principles of public relations. Article

Gage announced today the hiring of Alisia Davis and Kasey Wellman who will both work on projects for Microsoft. Article

Ackermann PR has hired Tommy Smith as vice president of marketing strategy. Article

FleishmanHillard has expanded its crisis communications practice with the launch of FH 2020, a digital media crisis management solution designed to help businesses prepare for, anticipate, detect and mitigate crises in real-time through a combination of people, processes and technologies. Article

Newport Beach
TVGear has selected Bob Gold & Associates to lead its PR activities and help launch its new site, Article

New York
Amy Palladino has been named senior director of corporate communications by Heineken USA. Article

Debra Forman has been promoted to president of Ketchum Digital. Article

Makovsky has appointed Lee Davies, senior vice president, as director of client services, health practice. Article

MWW Public Relations announced that Matthew Holland has joined the firm’s New York office as senior vice president, corporate healthcare practice. Article

Robin Bigelli will join Falcon & Wolf as senior vice president, brand programs. Article

Lexington Realty Trust has named Claire Koeneman, executive vice president and head of the US central region at Hill+Knowlton Strategies, to its board of trustees. Article

Kwittken has been named North American public relations agency of record for Pantone. Article

Corbin-Hillman Communications announced that the agency has added three new clients to its AOR roster: GoViral, Inc.‘s, Zazen Bear and Tommy John. Articl

CRC has been named the agency of record for Nicole Andrews Collection. Article

NBCUniversal has named Caley Gray to the newly created position of vice president, communications, in the NBCUniversal Content Distribution Group. Article

Zeno Group has named John Kerr as its first chief digital officer. Article

Global Strategy Group has hired Glen Caplin as senior vice president. Article

Nancy J. Friedman Public Relations has been named agency of record for Canyon Ranch. Article

Bullfrog + Baum has been named agency of record for Washington, DC-based restaurants Ripple and Roofers Union. Article

Chic Influence has signed celebrity fashion stylist Irma Martinez. Article

Feintuch Communications and Roher Public Relations have joined forces to offer clients expanded senior talent and breadth of services.  Article

Finn Partners has acquired Horn Group. Article

MSLGroup has hired Edelman’s Ron Guirguis as CEO of its US operation.  Article

Ogilvy Public Relations has expanded its executive committee and is creating a new world-wide board. Article

Giorgio Armani has promoted Garine Zerounian to the role of senior vice president of communications for North America, replacing Rod Manley, who recently took up a new role as executive vice president, global communications, for Calvin Klein. Article

The Glover Park Group has hired Paul Hicks as a managing director in the firm’s New York office. Article

Ogilvy Public Relations has named Kerry Sette executive vice president/research director of the research group, based in New York. Article

Porter Novelli’s AIM Sports Reputation Management has introduced a suite of services to help collegiate and professional football players engage on social media without unintended reputational damage to their team’s image. Article

General Electric has named longtime public relations and marketing executive Beth Comstock as company vice chair leading GE Business Innovations. Article

Leslie Campisi has joined the Publicis-owned MSLGroup to lead its digital practice in New York. Article

The Associated Press has launched a division to help brands promote their content and services. The AP Content Services group will offer content-creation and delivery services with the goal of boosting brand awareness and enhancing engagement, it said in a statement. Article

Ruder Finn announced the hire of Sarah Anderson as Executive Vice President and Head of the U.S. Consumer Practice. Article

Madison County Tourism has selected Keegan Associates Marketing & Communications to provide marketing and public relations support for a three-year period beginning in 2015, the Madison County Courier reports. Article

Prosek Partners has been named “Best North American Public Relations Company” by Hedgeweek. Article

The O’Hara Project is searching nationwide for a nonprofit organization to add to their pro bono client list. Article

JONESWORKS announced their representation of Seth Rogen and Lauren Miller Rogen’s Hilarity for Charity. Article

Brandstyle Communications has recently announced representation of Fashion to Figure. Article

Didit announced the acquisition of the marketing and advertising firm Berwald Creativet. Article

London Misher Public Relations announces that Samantha Wenig has been named Vice President. Article

Local Life Agents (LLA) has hired Flackable as their integrated communications agency of record. Article

Managing Editor Inc (MEI) announced today the promotion of Mark Leister to senior vice president and managing director. Article

Cohn & Wolfe announced the appointment of Laura Ryan as Managing Director of the agency’s U.S. Corporate Practice. Article

Sierra Nevada Corporation has hired Brooke Salkoff as corporate director of communications. Article

Ferraro Group has hired Rachel Wright as a public relations account executive. Article

Blue Global Media announced the promotion of Evette Cecena to director of marketing. Article

San Diego
Jessie Knight, executive vice president of external affairs for Sempra Energy and chairman of Southern California Gas Co. and San Diego Gas & Electric, will retire November 1.  Steven Davis has been elected to succeed Knight as executive vice president of external affairs and corporate strategy for Sempra Energy. Article

San Francisco
The Blueshirt Group announced that Sarah Segal has joined as Director, Media Relations and Corporate Marketing.  Article

Landis Communications, Inc. announced the addition of several new clients. Article

Access Communications and Emanate PR are to merge, creating a $35m operation that aims to shake up the midsize agency sector. Article

Vevo has named Jon Carvill as vice president of communications. Article

Fineman PR has promoted two company executives to senior leadership positions: Karmina Zafiro to vice president and Serene Buckley to senior director of content strategy. Article

FoodMinds has opened a third office located in San Francisco, to be led by Laura Cubillos. Article

Luxe announced that Stephen Rocco Rodi has joined the firm from Edelman, as its first Director of Communications. Article

Silicon Valley
Coherus BioSciences has appointed Juliana Reed as vice president, government affairs. Article

Austin & New York
Good Scout Group has appointed Erin Dawkins as Managing Director of the organization and Jessica Kirkwood as Senior Strategist. Article

DC & New York
Imre has hired Damian Rintelmann as senior vice president and digital lead. In addition, Jason Burelle has been named associate creative director in the firm’s recently-opened New York office. Article

DC & San Francisco
Chase Communications announced the hiring of former San Francisco Business Times events director Felicia Brown, D.C. Congresswoman Eleanor Holmes Norton’s former communications director Jonathan Amar, and communications professional Jill Mierke. Article

 Los Angeles & New York
Ephraim Cohen has been named the general manager of the New York office of FleishmanHillard and Mitch Germann has been named GM for Los Angeles. Article

MSLGroup Poland CEO Sebastian Hejnowski has been promoted to a newly-created role as CEO of the PR network’s operations across Central and Eastern Europe. Article

SEC Relazioni Pubbliche e Istituzionali, has signed an agreement to acquire a 75 percent stake in Kohl Pr – und PartnerArticle

Hong Kong
FleishmanHillard has appointed Khoo Yin as the new general manager of its Singapore office. Article

The World Economic Forum has selected Ogilvy Public Relations, Beijing, as the official PR partner of its Annual Meeting of the New Champions for the ninth consecutive year. Article

Text100 has been selected by OMRON to provide content marketing services to raise awareness, educate the market and generate leads. Article

Rice Communications has been appointed by the Singapore Centre for Social Enterprise (raiSE) as its public relations agency of record. Article

FleishmanHillard has appointed Magdalene Lee as general manager of its Malaysia office. Article

EON has expanded its service offering and rebranded as EON The Stakeholder Relations Group, designed to reflect its broader mandate as well as its tradition of thought leadership in the stakeholder relations space. Article

Kreab has named Martin Alintuck as managing partner of its Singapore operation. Article

Cicero Group has appointed Iain Anderson as its new executive chairman. Article

We Are Social has appointed Lise Pinnell as head of strategy. Article

Bite has appointed Matt Whiting as its new head of digital, and Steve Gradidge as digital and social media consultant. Article

Dr Paul Ballman and I AM Self Publishing have retained Literally PR to support the launch of Ballman’s new book, Red Pill: The Truth About Leadership. Article

AMEC, the International Association for Measurement and Evaluation of Communication, has signed an agreement with Gorkana as the headline sponsor of its International Measurement Summit, to be held from 15-16 June 2016 in London. Article

Ogilvy PR has elevated Michael Frohlich to CEO of its EMEA region. Article

Drayson Technologies has appointed five agency partners to launch its latest venture: CleanSpace, a technology-enabled movement for better air quality. Article

Suzanne Ellis has joined Lansons as a senior consultant to help build on the consultancy’s growing change and employee engagement services. Article

Construction Industry Solutions (COINS) has appointed technology PR specialists Firefly Communications to handle international public relations promoting the COINS Construction Industry Grand Challenge. Article

New Sparta Asset Management has appointed Montfort Communications as its communications adviser. Article

One Green Bean has taken over sister firm Havas PR London. Article

The International Association for Measurement and Evaluation of Communication (AMEC) has unveiled a new international framework for measuring communications performance, the Barcelona Principles 2.0. Article

Audi has appointed We Are Social as its retained strategic and creative social media agency in the UK. Article

Cicero Group has appointed Kate McAndrew from Sky News as senior counsel to work across the agency’s corporate and public affairs practices. Article

Stonehage Fleming Family & Partners has appointed Montfort Communications as communications adviser after a competitive pitch. Article

Battenhall has appointed three new consultants to its London team, including Bradley Tubb, Dom Whitehurst and Jonny Atter as account manager. Article

Reputation Institute has launched its new Reputation Tracker service in the United Kingdom, providing companies with continuous measurement and quarterly reports on their corporate reputations. Article

Four Communications Group has acquired financial and professional services public relations agency Broadgate Mainland. Article

Hanover has hired Claudia La Donna to head its digital policy offering in Brussels. Article

Llorente & Cuenca has acquired 60 percent of Cink, a digital innovation consultancy. Article

InsideOut Public Relations has been elected a partner in IPREX. Article

Dheeraj Realty has appointed DDB Mudra Group for its creative mandate, GolinOpinion (formerly known as LinOpinion GH) for online and offline PR, and Activ Eight Dimensions for media planning. Article

Edelman has completed its acqusition of Dubai firm Dabo & Co. Article

Talent International has appointed Sefiani as communications agency for the 2015 Talent Unleashed Awards, held in Sydney on 11 September. Article

Etihad Airways has named Hareb Al Muhairy as its new senior vice president, corporate and international affairs. Article

GCC Board Directors Institute has appointed Hill+Knowlton Strategies as content partner for a period of three years. Article

MSLGroup has appointed Sei Naganuma as digital lead and Takakazu Nozumi as consultant in Japan, strengthening the firm’s digital and planning. Article

InfiniteLatitude has added a presence in Canada with the addition of ps creative communications in Toronto. Article

Strategic Objectives has been named PR agency of record for DMTI Spatial. Article

International Tour Management Institute (ITMI) has retained Shinn Communications Canada as its Public Relations Agency of Record for both Canada and the U.S. Article

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How Snapchat is Disrupting the News Industry

September 24, 2015

By Natasha Artavia, Business Wire

While you may have disregarded Snapchat as a serious contender for news distribution in the ever growing social media Snapchat_Logosphere, you may want to reconsider.

Launched in 2011, Snapchat is a messaging app that allows users to communicate with annotated images and video clips that disappear once viewed. It is the perfect representation of the future of news sharing as it merges text with images, a process that taps into innate human learning ability thus allowing users to instantly understand what the reader is trying to portray.

According to Snapchat’s own internal data, 4 billion (and counting) videos are viewed on the mobile app each day. Think about that for a moment. 4 billion videos are uploaded and shared and viewed on a daily basis between Snapchat’s users. Now, while most of those videos are user generated content, consider the impact this platform has on the news sharing and consumption.


News is travelling at a breakneck speed and becoming more and more socialized now that mobile devices are established threads in our social DNA. How prevalent are smartphones? According to a recent study conducted by the Pew Research Center, approximately 64 percent of American adults and 85 percent of young adults own smartphones.

When you factor in app downloads and user engagement on smart phones and other devices, Snapchat’s disruption of the news industry shouldn’t come as a surprise. Media firms are always striving to increase their audience range and Snapchat provides them access to a huge, demanding audience in the 18-34 year old range.

This is where Snapchat’s Discover comes in to play. To date, 15 media outlets (including Mashable, CNN, ESPN and National Geographic, to name a few) have joined in on this new way of distributing news. Easily accessible, Snapchat users tap on the icon of the media outlet they are interested in and view short bursts of breaking news in the form of videos, photographs, interviews, etc. These Snaps present a condensed, media rich platform to share today’s latest breaking news, highlights from the last Sunday’s football game, to clips on how to bake the perfect pizza.

While the Discover channel partners are limited in number, they provide Snapchat’s 100 million daily users with fresh content that they can consume and share. And where Discover allows companies like IGN to craft these catchy, modern news reels, others are creating and using their Snapchat accounts to engage with their audiences and consumers directly.

For marketing purposes, this intimacy between company and consumer can be extremely beneficial. Through exclusive visual content, consumers have the opportunity to see behind-the-scenes of the companies and brands they follow and are loyal to. From the debut of the latest products to mini-interview clips, this social channel is providing business with a new way to approach their brand and gain loyal consumers.

Snapchat’s visual interface is in many ways the future of global news.  It allows organizations to reach wider audiences popeincluding international audiences without the need for translations, as it presents the news in a visuals first format.

Brands using Snapchat to reach audiences must be prepared for their news to disappear as well as to be snapped and shared again.  Of course, this means this type of transparency needs to be handled with extreme care. Even though Snapchat boasts brevity and the 24-hour expiration date of each Snap, users are able to save content via screen captures and through the app itself.

While Snapchat continues to grow, and the demand for more user-friendly news content increases, it will be interesting to see the new ways in which more traditional news outlets create, package and disseminate to the public.

Interested in learning more about the future of visual news?  Download our free guide:  Let’s Get Visual to learn the science behind visual news as well as the steps you need to take to create it yourself.

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[Case Study] Word of Mouth in the Social Media Age: EDEKA

September 22, 2015

Seval Dogan, Marketing Specialist, Business Wire

From word of mouth to electronic word of mouth
Traditionally, word of mouth (henceforth, WOM) was primarily based on face-to-face, interpersonal interaction between a receiver and a communicator.

According to the Cambridge dictionary, WOM is the process of telling people about a particular product or service, usually yay-1463767-digitalbecause it is good and you want to encourage them to try it. This makes WOM one of the most credible and effective forms of advertising, simply because every time a person recommends to his/her peers, friends or colleagues a product or service, he/she puts his/her own credibility and reputation at stake.

Positive WOM, therefore, is one of the most important influences on organizational performance as every happy customer can be turned into one of the most committed brand fans. When activated properly, positive WOM can have a substantial impact on a company’s fortune by generating more brand awareness and by helping to successfully grow the customer database.

However, in today’s digitized world, companies face a new significant challenge. There is a real impact of speed and connectivity on word-of-mouth discussions. Today’s web-based consumer platforms have shaped a new way of sharing personal opinions: the electronic word of mouth (eWOM). Social media revolutionized not only the way individuals interact on a daily basis, but also the way companies create and grow brand awareness and loyalty via WOM. Social networks are a central place for dialogue and exchange, replacing traditional face-to-face discussions. As a result, opinions travel much faster than before, and the public image of a company has become more fragile and sensitive than ever before.

One way of generating positive eWOM is through viral marketing. The remainder of this article deals with a success story of a viral marketing campaign produced for EDEKA, one of the largest supermarket chains in Germany, by the German advertising agency Jung von Matt. While there are several key important elements to the EDEKA case (most of which are discussed below), one of the strongest elements however is that social media has been strategically used to stimulate positive eWOM.

How EDEKA leveraged eWOM for Success:  The Case of EDEKA: ‘Supergeil’ and ‘Kassensymphonie’
EdekaFounded in 1898, EDEKA is one of the largest and most recognizable food retailers in Germany. Aimed at expanding its audience to reach younger buyers by changing the corporate image from a conservative retailer to a more modern one, EDEKA joined forces with Hamburg-based advertising agency Jung von Matt. In 2014 they set up a campaign which deviated greatly from the conventional advertising and marketing standards followed by most German retailers. EDEKA and Jung von Matt produced two successful YouTube-based campaigns  that became worldwide hits, receiving national and international media coverage. EDEKA gained more than 2,000 new YouTube subscribers, over 4,500 additional Facebook Fans, more than 1,700 Twitter mentions and increased engagement on their social media channels (source: Fanpage Karma). The success of their brand campaign even secured the supermarket company its own Edeka 2reality-cooking show (‘Das Erfolgsrezept’) from RTL, a leading national TV channel.

The first spot, labeled with the rather obscene word ‘Supergeil’ (meaning ‘super cool’), launched in 2014 and reached over 14 million YouTube views within a short period of time.

Did it work?
edeka 3The EDEKA campaigns relied on visually rich content and unique storytelling elements to recreate and reposition their brand to appeal to younger demographics. They cleverly turned products and services into relatable stories, and the entertaining nature of the videos engaged users both on an emotional and intellectual level.

Generating Positive eWOM: Key Success factors
Broadly speaking, it is difficult to predict what content will trigger positive eWOM and if it will go viral on social media. Nevertheless, there are certain elements that increase the probability. As Jennifer Aaker, Professor of Marketing at Stanford Graduate School of Business, noted, people remember information when it is weaved into narratives “up to 22 times more than facts alone.”

As the Internet is becoming increasingly image rich, content that includes visuals attract more attention than content without. Videos are especially on the rise as they are highly engaging and allow a multi-sensory experience. Movement, facial expressions and human voices are more believable, more authentic. These factors help to quickly establish a connection to the viewer and generate more awareness.

Word of mouth is one of the most important factors in a modern communication program. Click here to share this information on Twitter:

How Should I Promote My Content: An Infographic for Smart Marketers

September 10, 2015

By Vilan Trub, Business Wire

Great content is only as great as how it’s distributed. If people aren’t seeing your branding and message, they won’t be able to act on it. If people aren’t engaging with your content, they can’t be eased further into the marketing funnel.

The 10 Required Questions of Content Promotion

The 10 Required Questions of Content Promotion

A major goal of a marketing plan, reaching out to the public, is to turn potential leads into clients and customers.  A successful marketing campaign raises visibility, creates brand loyalty, and more resulting in a large ROI. After all is said and done, how do you actually reach your market and effectively engage your audience? 

The first step is identifying the power of content marketing. According to a 2015 poll by Smart Insights, almost 30% of respondents listed content marketing as the most important digital marketing trend for the year. The second most selected answer (big data) received less than half the votes (14.6%). The most popular forms of content marketing are social media content other than blogs (93%), eNewsletters (80%), articles on your website (78%), illustrations/photos (75%), and videos (74%). There are many options for how to reach an audience and companies are trying them all. Are they organized in their efforts? A shocking 56% of the respondents said they do not have a content marketing strategy or plan, even though they are actively utilizing content marketing.

Not having a game plan is very inefficient and can lead to disaster. Imagine a basketball team running onto the court without knowing any plays to execute. LeBron James might be the best player in the world, but even he wouldn’t score too many points if he was playing with a team that didn’t have a strategy. Your content, similarly, might be the most interesting, engaging, and disruptive, but if you don’t have a plan of distribution, you’ll be the only person aware of it.

How do you get as many eyes as possible onto your great content?

Business Wire put together this infographic that illustrates how content marketing travels down a road, and what steps to take to reach your desired audience.

It’s important for communicators to remember that assets are tools and how you use them will determine their effectiveness. If your news features an eye-catching headline, native advertising is a good route. If you have newsworthy content, issuing a news release would amplify your content to journalists and other media professionals. If you have multiple related pieces and multimedia, a news or picture capsule makes for a great interactive asset that captures audiences’ attentions for far longer than passive content.

What are some of the key takeaways from the infographic?

  • If you have newsworthy content – issue a news release
  • If you have comparative data – make an infographic
  • If you have a video – make a vine or GIF for additional social messaging
  • If you have multiple related pieces – issue a news or picture capsule

Content marketing is proving to be more than just a trend. If you utilize this highly effective method for reaching potential clients and customers, for building brand awareness and loyalty, remember to have a game plan. Content and distribution working together will raise visibility of your message and lead to a desired ROI.

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Al Roker Entertainment and Business Wire Developing New Video Series

September 8, 2015

Al Roker Logo

Al RokerGood things are happening with the collaboration between television icon Al Roker and leading newswire Business Wire. This week it was announced that a news video series is in development combining Al Roker Entertainment’s extensive expertise in online programming with Business Wire’s news distribution and media analytics platforms. The programming will shine a light on the startup community and their industry disrupting announcements – news announcements published by Business Wire.

Read the full news release here:

“We are always looking for interesting partners in entertainment and business,” said Al Roker, CEO, Al Roker Entertainment. “The Business Wire brand provides access to breaking news well suited for compelling video content for social and digital platforms and this is one of ARE’s specialties.”

Stay tuned for additional details coming later this month.

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