Business Wire Shares 5 Ways to Work with Reporters to Tell Your Story

January 27, 2015

By Whitney Cowit, Business Wire Chicago

1.  Invite the media into your “inner circle”

Reporters want broader access to both the C-Suite and employees on-the-ground. Invite the media to your facilities and yay-13478388-digitalintroduce them to employees at various levels of your organization. Additionally, connect them with your customers so they can hear another part of your story.

2.  Promote your experts

Conduct regular check-ins with reporters who cover your industry to see the stories and trends they are reporting on and to offer your unique viewpoint. Timeliness is key for most reporters and being proactive can help your team generate traction. This also establishes ongoing relationships that can benefit future coverage of your news.

3.  Build an ongoing corporate narrative with positive news stories

Journalists generally view PR pitches with a critical eye, so gaining interest in positive stories is a tough sell. Your objective should be to build an ongoing cadence of positive news to generate momentum and spike the interest of reporters. For example, sharing unconnected stories about your business will not have the same impact as correlating your CSR efforts to your corporate culture and vision for growth.

4.  Be ahead of the trendsyay-14998652-digital

Journalists are drawn to trend pieces and want to know how organizations provide solutions that address the issues facing their industry. Demonstrating how your products are being used in innovative ways could increase the potential of being part of the story.

5.  Explore new outlets

Create a new audience by with journalists who have never covered your news. Are they writing about your competitors? Can you offer an alternative view on a recently published article? Part of doing your homework on these editors should include commenting on and sharing their work in advance of your pitch. Showing interest in their work may create relationships that can lead to future opportunities.

Business Wire’s dedicated media relations and sales staff are always happy to help with best practices and tips for reaching media.  Got questions? Send them our way! Or click below to read more tips from Business Wire’s editorial team:

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[RECAP] LeWeb 2014: Silicon Valley in Paris

January 23, 2015

By Simona Colletta, Media Relations Specialist – Paris

Launched in 2004 to deepen the connection between big companies, startups, visionaries, and leaders in technology, LeWeb is Europe’s greatest internet conference and, in just ten years, has become a must-attend event worldwide. Business Wire was proud to be the official news distributor of LeWeb 2014 which had 3500 visitors, 300 journalists and 70 bloggers all from 80 different countries attend this year’s conference.

LeWeb 2014

The conference is seen as a passport for corporate success. Every year LeWeb organizes a startup competition, with winners of the past editions having earned between 500.000 and 1 million euros during the year following the event.  This year there was something new about the startup competition: a pre-competition was organized in four European cities (Paris, Barcelona, Berlin and Stockholm) with the winner in each city chosen to participate in the Paris final competition. This year’s winner was Jukedeck, which automatically creates cheap, free-access, unlimited music. Its CEO Ed Rex astonished the audience by rapping his pitch in front of the judging panel.

An apple a day… does it keep the e-doctor away?

This edition of LeWeb was dedicated to the theme of Digital Health. Fred Wilson, a famous American investor (Twitter, Soundcloud, Foursquare, etc.), predicted that in 2015, successful and innovating companies will appear in the health sector. The potential impact of digital help could revolutionize the industry for medical staff and patients alike; therefore investments in this sector keep growing exponentially. As LeWeb conference called it – Digital Health would be “the reinvention of Healthcare.”

Doctor Daniel Kraft, a Harvard-trained physician-scientist, inventor, entrepreneur and innovator (with over 20 years of experience in clinical practice, biomedical research and healthcare innovation), delivered one of the most significant speeches of this year’s conference.  Doctor Kraft gave an interesting perspective of tomorrow’s patient, who he says will be equipped with sensors in order to follow and measure his/her health day by day. He said, “With connected health, you will become your own health’s boss”.  Kraft believes the individual will be more responsible and autonomous, and he/she will share information with his/her doctor, just as he/she now shares pictures or music on social networks. Business actors such as Apple, outside of this sector until now, will start to conquer the territory with, for example, the Healthkit, now available on iPhones.

Nicolas Huchet

Nicolas Huchet and BionicoHand

While there were many attention-grabbing speeches and products and projects, one stood out in particular. Bionicohand is a French project that aims to make accessible “the construction of a prosthetic upper limb at a low cost, due to standardized parts and open sources, easy to repair and therefore accessible to people with limited financial resources. This project wants to open new opportunities for emerging countries that do not have access to such equipment.”

Bionico’s CEO, Nicolas Huchet, presented the project. Nicolas’s arm was amputated when he was 18 and he was equipped with a myoelectric prosthesis, which allowed him to open and close a pincer. This was a good first step toward autonomy, but today there are many high-tech solutions that allow for the opportunity to better simulate human hands in motion. The problem is that high-tech prostheses can cost up to €65.000 and they are not covered by French social security. So Nicolas decided to build his own prosthesis using 3D printing technology (with the help of a local Fablab). That is how Bionicohand was born in 2013. Its mission is to give the same opportunity to others, who can download the plans for free.

Stay connected

LeWeb is a great occasion for co-working and networking. It gives companies the opportunity to be known in this “cruel” technology world and, at the same time, gives the private individual the opportunity to learn about technology and tech trends, even if they are a new to the techspace.

With all of this amazing information being shared at LeWeb, Isn’t it a good reason for visiting Paris next winter?

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Business Wire in 2015: A look ahead with Cathy Baron Tamraz, CEO and Gregg Castano, President

December 29, 2014

Year-end is a time for both reflection and anticipation. In looking back at 2014, Business Wire is particularly proud of leading industry innovations in three important areas: security, multimedia, and measurement. These major advances reinforce Business Wire’s core value proposition, while creating the potential of even greater return on investment for you.

Business Wire Capsule

Our primary focus is developing products and services that are responsive to your needs while delivering exceptional value and results. And while our vision remains fresh and forward-thinking, we have purposely retained our emphasis on the foundations of our success: client service, newsroom accuracy, and network security.

A key milestone for Business Wire in 2014 was our receipt of the Service Organization Control [SOC] 2 Type II attestation engagement report, which provided independent validation that our internal security controls are in accordance with the American Institute of Certified Public Accountants’ applicable Trust Services Principles and Criteria. The report clearly illustrates that security is of paramount concern at Business Wire; it provides assurance that we have the appropriate protocols in place to safeguard sensitive corporate announcements.

Additionally, Business Wire broke new ground by launching News and Picture Capsules. These dynamic content marketing platforms deliver multimedia campaigns that are fully compatible with all media channels and delivery devices.  The capsules provide simple embed links that enable users to integrate multimedia features into their own websites, blogs and social channels, and are accompanied by real-time dashboards providing comprehensive metrics.

Business Wire also expanded NewsTrak analytics by integrating NUVI social reporting into our monitoring solution. The report gauges a release’s impact by analyzing social mentions and translating them into graphically rich summaries that demonstrate engagement, sentiment, and influencer identification. Clients are able to pinpoint which messages are resonating online, identify the key drivers of the conversation, and respond accordingly.

While multimedia and measurement were the twin drivers of our recent product development, we maintained our traditional thought-leadership role through client-focused publications, industry surveys, and webinars. Timely themes included press release optimization, social media and publicly traded companies, multicultural marketing, and a media survey on the content needs of today’s changing newsroom. Look for more of these engaging content programs in the year ahead.

These exciting initiatives set the stage for what will prove to be a richly rewarding new year, filled with opportunities for personal and professional growth. Business Wire hopes to contribute to your success by providing the tools and turnkey solutions necessary for today’s complex communications challenges.

As always, we sincerely thank you for your business and, most importantly, for your continued trust and confidence.  We look forward to 2015 with great anticipation, hoping that it will be a year of peace, health, and prosperity for all.


The Sweet 16: Business Wire’s Most Read, Viewed and Shared Content of 2014

December 16, 2014

By Serena Ehrlich, Director of Social and Evolving Content

Are You Ready for PR in 2015?  

As 2014 winds down, we at Business Wire are taking one last look backwards.  After all, there were some huge changes in 2014 that disrupted the way news content was showcased, distributed and adopted.

As we look towards a PR-friendly new year, we wanted to share the articles, videos and blog posts that your communication colleagues turned to this year so we can help you launch successful communications program in 2015!

How to write a press release:

The real reasons why your press releases need to include images:

Understanding media relations:

The role of measurement in PR

How Business Wire generates success for large and small companies alike [CASE STUDIES]

What are we missing?  What tips or tools do you plan on implementing in 2015?  Let us know in the comment box below.


7 things Every PR professional Must Know About Pinterest

December 8, 2014

Everywhere you look everyone is talking about Pinterest. And why not! Not only does the site have huge audience numbers, the engagement and inbound traffic rates are through the roof.  And yet, many PR professionals are unsure of how to maximize this platform to increase visibility, shares and coverage of company news.

Click here to read Alexander Solm’s  7 things about Pinterest you need to know.  We would love to have your thoughts on this piece; do you use Pinterest to promote your news and coverage yet?


With press release editing, catch erors befor they hapen

December 1, 2014

By Luke O’Neill, Editor, Business Wire Boston

We’ve heard it many times here at Business Wire: We catch a typo in a press release, let the client know, then the voice on the other end of the phone stalls, then sighs, “You don’t know how many people have looked at this thing, and that wasn’t caught.”

yay-6559046-digital

That exasperation can be and should be avoided – especially before the release hits the wire and Web. Mistakes, alas, are inevitable, but it’s important to guard against them before they happen. After sending out a press release, the focus should be on promoting your news, not fixing it.

The editing process of any document can be cluttered at times with too many cooks in the kitchen, too many rewrites, and tracked changes simply can be confounding. Plus, don’t edit just for the sake of editing. Sometimes the writer has it right.

At newspapers or websites, editors generally read stories three times and three different ways – have you tried these yet?

  1. Breeze through it initially to get a sense of the story – it’s helpful to literally sit on your hands during this process so you’re not tempted to edit.
  2. The heavy lifting: Rewrite, rework and restructure the story as necessary.
  3. Fine-tune: Polish the prose and clean up typos.

The step between 1 and 2 can be tricky – you need to know how the story needs to be reworked, but that usually comes with practice and experience. This blog, however, is more focused on step 3 – finding those minute mistakes before they become major mistakes.

Eradicating Errors

So how do you sidestep slip ups while editing press releases? Most editors anticipate problems before they occur, know where things could go wrong before they do, ask where things could go wrong and think of the consequences of their editing actions. Yet sometimes it just comes down to having an eagle eye.

yay-3433113-digitalAlso, be mindful that the absence of one lone letter or the transposition of a couple letters changes the meaning of a word, and spellcheck won’t necessarily pick it up.

For example, heath vs. health: A heath is one thing, and health is something different. United vs. untied – these two words clearly have very different meanings. Other common press release examples include: manager vs. manger, complimentary vs. complementary, premiere vs. premier, chief vs. chef and through vs. though.

And be sure to check your spellcheck carefully; don’t just breeze through it because the document may be teeming with tech or biotech words. Often, Spellcheck will flag a word it does not recognize, yet the word is spelled correctly. Then later in the document, Spellcheck will flag a similarly spelled word, but it’s off by one letter. If an editor is on Spellcheck “Ignore All” autopilot, then the misspelled word will fly under the radar.

These spelling discrepancies are especially problematic in business press releases with mismatching company and product names.

‘Confident paranoia’

Many press releases simply could use a healthy dose of preventative medicine – an ounce of prevention is worth a pound of cure.

yay-1578342-digitalIn my local newsroom, we track the time spent on each correction issued by our clients. In my office, we average about 12 client corrections a month. During high-volume times, that correction total can spike. The corrections can be costly to our clients and counterproductive for everyone.

Some press release corrections are more significant and easily avoidable than others. Some common culprits include: incorrect event dates in releases; incorrect media contact information, especially phone numbers; incorrect titles for people; incorrect press release submitted; and not getting the proper approvals from all the companies involved in the release. But perhaps the most frequent offender is a broken or incorrect embedded hyperlink.

At Business Wire Boston, we preach the idea of “confident paranoia.” Be confident in your editing abilities, but, like a good carpenter, measure twice and cut once.

Luke O’Neill, formerly a newspaper reporter and copy editor, is a senior editor at Business Wire Boston. He has nearly 15 years of communications experience and a master’s degree in journalism.


How PR Pros Create News Content That Generates Action

November 28, 2014

“Think like a movie producer”

Every day, PR professionals utilize storytelling to engage key audiences. In this piece, Phil Dennison, senior marketing specialist at Business Wire, discusses the ways PR professionals can strengthen their storytelling prowess by thinking like a movie producer.

These tips include:

  • Build suspense and create anxiety
  • Foster aspirations
  • Drive empathy
  • Harness emotion

Learn more about implementing creative thinking by reading the entire piece here: https://www.linkedin.com/pulse/article/20140924163737-475352-think-like-a-movie-producer-create-content-that-spurs-inspiration?trk=prof-post


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