PR Tip: How to Keep Track of the Universe of Tech Events

March 31, 2015

by Travis Van, Founder, ITDatabase and Vilan Trub, Business Wire

It’s getting hard to even think of tech as an “industry” anymore.

Tech is much bigger than any one vertical (like automotive or financial services). Tech’s more like a galaxy or universe. And keeping track of the tech industry’s tens of thousands of events is like trying to count stars in the sky.

As technology has become “horizontal” and deeply impacts every single industry, Business Wire’s Trade Show Group has seen an explosion of events. Mega-shows like CES, Mobile World Congress and a handful of others are hugely important – but today, most important tech companies are also event organizers, and every technology that has any sort of inertia has its own dedicated user groups and regional workshops.

TradeShow Calendar 2

For the modern marketing and PR pro, promoting technology requires knowing the most important events that matter to the audience(s) you’re targeting – and this task has truly become a nightmare. You have to discover events, you have to qualify their importance and relevance, and you have to stay on top of dates and deadlines.

Everyone knows about CES, but how do you discover the new wearables conferences that are being hosted by top tier vendors and investors? Everyone knows about OSCON, but how do you find all of the influential hackathons that attract open source developers at regional levels?  Each industry has its well-known behemoths, but then at the next-level the important (but smaller) and new (but hot) events are the needles in the haystack….

To address this obvious pain point for tech companies, Business Wire has co-created TechCalendar – a new directory of tech events that is much more comprehensive and easy to use than any other available method. We’ve isolated the hardest parts of discovering and tracking tech events and boiled it down into a much simpler workflow. With this tool, you can find all the tech events or awards relevant to you by simply searching keywords, topics, in the tech industry’s most comprehensive database (12,000 events and growing every day).

TechCalendar 2015 Example

In addition to keeping track of industry events, TechCalendar allows you to also follow organizers and topics that match your interests so that all opportunities are accessible with a single click. And you can integrate your TechCalendar with your calendar client (Outlook, Google Calendar, etc.) and share calendars with everyone on your team (or export to .CSV / Excel).

For tech companies, the pain of tracking tech events is universal. No one has time these days to try to track all of this manually, in spreadsheets. If you’ve found yourself struggling to find your way in the universe of tech events, give TechCalendar a look.

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Learn everything you need to know about increasing visibility and impact while at trade shows by downloading our guide at: http://go.businesswire.com/Tradeshow-Publicity-Guide 


How Business Wire Works: The Digital Journey of News Release Distribution

March 26, 2015

By Kourtney Hannaway, Editor, Business Wire

The life of a press release begins with a piece of newsworthy, specific content. It contains tight, efficient text focused around industry keywords and clear formatting. Multimedia assets, like photos and video will give it a boost, and links to social media sites spread its reach and encourage clicks.

Intel Example of a Business Wire Picture Capsule

After initial development, the release is submitted into the Business Wire Connect platform. Through this process, distribution possibilities become available, including regional and industry-focused options, translations, and specialty circuits like LatinoWire and HealthWire. The submission system includes an option to see a proof of the release before distribution, and a section for special instructions to pass along any questions or specific issues so they can be quickly resolved.

Business Wire NX Distribution Technology

When the submission process is complete, the press release pops into the Business Wire Newsroom. From there, editors carefully look over the release and its chosen distribution, making suggestions to both when appropriate. Editors add keywords based on the release content, making sure the release gets directed toward relevant media and boosting the release’s ultimate reach. They also connect relevant releases to the Business Wire tradeshow archives, when relevant, for free.

A release that has been fully prepared then gets scheduled for the time requested. When it crosses the wire simultaneously and securely through the NX network, Business Wire editors monitor the release to confirm third party sites like Yahoo! and AP are posting it correctly and on time. The release will appear on many platforms, including mobile apps and promoted stories sites like Dlvr.it.

Following distribution, the press release’s effectiveness can be measured through the included NewsTrak report, which gives information on traffic and search data. And the NUVI social media monitoring report displays social media conversation information, relevant influencers, virality, and more. These reports provide valuable info that can be used to create more press releases in the future.

NUVI Social Monitoring Tool Dashboard

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Want to learn more about crafting and distributing a press release that delivers higher results?  Read A guide to writing optimal press releases in 2015.

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5 Tips for Building Brand Believers

March 20, 2015

By Vilan Trub, Business Wire

Bernadette Morris, CEO and President of Black PR Wire, and Raschanda Hall, Director of Global Media Relations at Business Wire, cohosted a conference spotlighting the best practices in multicultural marketing. Hall explained that it was important to understand how to tap into the Black market because “according to Target Market News, the Black American economy already represents the 20th largest market in the world.” The event was initially described as a webinar on how to best reach the Black market, however, what resulted was a fantastic discussion that applied to all developing campaigns, reflecting how connected society has become in a digital world.

  1. Multicultural Markets are more Connected than Ever Before

Communications professional Danyele L.C. Davis, Vice President of Flowers Communications Group, explained that multicultural markets are more connected than ever before.

“The one thing I really want to dispel is that total market is not general market.”

Flowers Communication Group has successfully implemented the Cultural Fusion Model: Assess, Embrace, and Customize. Targeting minority markets the way they were targeted in the past is outdated and destined to alienate your target audience. Millennials see themselves completely differently and the best way to reach them is to assess cultural nuances.

  1. Who Influences Your Target Market?

Courtney Cunningham, Esq., Co-Founder and Managing Director of Commonground/MGS, explained that minorities, like all people, are influenced by region, religion, and upbringing. He referenced a series of commercials in which a Black male is shown failing at many attempts to use household products to do some basic cleaning. This example showcases how a target market is not being effectively reached because the people behind the advertising campaign have a misconception that minority males do not know how to take care of a household. He compared his reaction when watching the commercials to that of a professional lawyer watching a highly dramatized courtroom drama. The result is that you know what you are watching is fake, a stereotype.

  1. Don’t Just Target Your Market, Go to Them!

Danyele L.C. Davis brings up the example of technology and faith. The accepted idea was that cell phones had no place in church. It was considered a big “no-no.” That notion has since changed and the only way to know that is to be immersed in the community. The result was a newfound knowledge that Bible apps and selfies are regularly being used as a mode to connect in church and are quickly becoming integral to the faith community. It was the authenticity behind her attempts to understand this community that led her to identify current trends and make an impact with the #inspiredmobility campaign.

  1. Employees Must Be Brand Ambassadors

Alicia R. Alston, Vice President of Global Communications at Prudential Financial, Inc., stressed the importance of authenticity when attempting to build a connection with a market. She expressed that creating a legitimate and lasting connection with a market can only occur when the people responsible for implementing a campaign have a clear understanding of both the target market and their respective community. Alston makes the point that “employees be brand ambassadors for us” in regards to how employees should represent their respective companies.

  1. There’s More Than One Type of Marketing

Amber Bullock, Executive VP, Community & Youth Engagement for American Legacy Foundation, has been engaged in what is called counter marketing. American Legacy Foundation has been behind the easily recognized Truth anti-tobacco campaign, aimed at educating and influencing the public by exposing the dangers of using tobacco products. Bullock believes that to be successful in today’s world of communication, the emphasis must be placed on people and not the product.

The hour-long conference was followed by half an hour of question and answer. There was a clear consent amongst the group that the communication landscape is changing and it is important to understand what those changes are in order to connect with any target market. The millennial generation is not only forcing the industry to rethink the concept of multicultural marketing, but marketing in a much broader sense. Ultimately, all marketing is target marketing because the idea of a general market is one that is at best misconceived.

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“Every Business Has an Audience” is a Key Takeaway from SXW2O

March 17, 2015

By Vilan Trub, Business Wire

The venue was large and had already been entertained by the great Al Roker by the time Jim Weiss (CEO, W2O Group) and Cathy Baron Tamraz (CEO, Business Wire) stepped on stage. They had their hands full with a standing room-only audience and only saying something fundamentally mind blowing would turn it around. Fortunately for the crowd, that’s exactly what happened.

Cathy and Jim at SXW2O event

During the session, Cathy was asked how a newswire service could support a startup or organization that journalists weren’t actively looking for information on. “If you have a business, you have an audience,” she told the crowd. “Safe is not going to win the game.”

More news is being created and consumed now than ever in the history of modern man, she continued, adding that there are trade papers, journalists, online publications and consumers looking for relevant company news every day. You don’t have to be a big name brand to get noticed; you just have to have a good product or piece of news. In a world so cluttered with content, it was refreshing to hear someone say what every successful large and small organization knows to be true. You don’t have to be big to get noticed — you just have to appeal to your core audience.

Apple WatchTo reiterate the point that smaller companies can greatly benefit with a newswire service, Cathy cited her own company’s history. When Business Wire first launched over 50 years ago, they were distributing news for companies like Hewlett-Packard, companies that were being run out of garages. This hasn’t changed much. From startup launches to the introduction of the Apple watch, Business Wire continues to distribute market moving news across a wide range of industries.

Jim Weiss chimed in, adding that startups need to get into the practice of issuing releases. It is important to start building and archiving a digital trail for your company during its earliest stages. The digital revolution also created a wide variety of options for the format of your distributed information.

Both Jim and Cathy agreed that multimedia was not just beneficial to a news release, but a requirement in modern news consumption programming. Modern communicators like Hasbro, Intel, Cigna and more are leveraging multimedia assets like News and Picture Capsules that allow users to play a game while learning about the brand and product. IntelBy incorporating interactive multimedia within the news story, audiences spend far more time on the news announcement than they would had it just been a simple text release.  Text-only news releases engage readers for seconds, while interactive-based releases are showing engagement results between 4-10 minutes – rates that are unheard of in the current communications and content marketing space.

The next topic covered was the importance of measurement in the communication space.  Measurability is the single greatest tool in identifying how a release is impacting the market and the company goals alike. Advents, such as NUVI, create an ability to not only see where your news release is being picked up but who is engaging with it and how – reading, sharing or advocating. Being able to distinguish the public reaction of your release gives you the opportunity to take control over your campaign like never before.

nuvi report

The lineup at this year’s SXW2O was fantastic, and the reason why is because the speakers were inspiring. There is a great feeling to knowing that you can make an impact especially when the message is coming from people who make an impact every day, like Jim Weiss and Cathy Baron Tamraz. The question now is who are you trying to activate with your news, and how can Business Wire help you distribute it?

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Listen up! Everything PR and Social Media Pros Need To Know About Meerkat

March 9, 2015

By Serena Ehrlich, Director of Social & Evolving Media, Business Wire

Welcome to Meerkat!

Welcome to Meerkat!

As Business Wire’s director of social and evolving media, I get asked a lot about the future of social tech and which emerging apps are going to impact the social news distribution/consumption flow.  Right now, that tool is most definitely Meerkat.

Meerkat is a very easy to use, point and shoot iOS application that allows users to share live video from their mobile devices.  For today’s marketers, the opportunities provided by Meerkat for program amplification, and real-time news sharing are huge.  Expect to see marketers use it to livestream media and consumer focused events and interviews, showcase product use, create meet and greets with executives, interviews and even provide real-time behind the scene sneak peeks.

Using Meerkat is easy! First you download the app and log in using your Twitter account.  Meerkat will automatically find and link you with Twitter followers who are also using Meerkat, so right from the start you have fans and followers.  Meerkat videos are not available for replay, although you can choose to save your broadcasts for additional content marketing use.basketball meerkat

Meerkat offers two ways to livestream –in real-time or later, at a scheduled time.

To begin a livestream, aim your camera to feature whatever you want to show and start streaming.  The app will then send out a Tweet to your Twitter followers, as well as a mobile alert to Meerkat connections, that you are livestreaming, inviting them to view your video.  Meerkat users can then come and watch either via the Meerkat app or their web browser, with in-app notifications alerting you every time someone new joins in.

How to schedule on meerkatTo schedule a livestream, click the schedule button, type in the time and date of your upcoming livestream and Meerkat will help you promote it by sharing this information via a Tweet sent from your Twitter account.

During your livestreams, you can engage with viewers via comments that are also pushed out on Twitter as a way to increase the visibility and potential engagement of and with your Meerkat livestream

The results of Meerkat livestream announcements on Twitter remind me of the ALS Ice Bucket Challenge.  First, it coincides with Twitter’s recent move to allow users to embed Twitter-hosted videos on any website.  As Twitter focuses on video sharing, don’t be surprised if you see more videos within your Twitter stream. While we cannot confirm it at this time, it would make sense for Twitter to change their news feed algorithms slightly to highlight this new feature.

In addition to Twitter’s own emphasis on video, Meerkat also taps into innate human behavior in two ways.  First, when one sees an announcement of a livestream from a friend or connection, it creates a desire to click to see what is being shared. Secondly, with today’s consumers adopting visual communications, this is a perfect marriage between social media and video production, allowing them to watch the video live, as it is being made.  Meerkat itself built in a point system to reward users for watching other videos, showcasing top viewers via a leaderboard.  The gamified, viral nature of the tool, combined with the ease-of use, makes this a marketers dream – and just in time for SXSW.

With no costs associated with the service, and its ability to alert your followers of current and upcoming broadcasts, there is no reason marketing and communication pros should not be testing this tool to support a wide range of event, business, product and consumer-focused marketing program. Are using Meerkat yet?

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The Future of Strategic Communications: Thoughts from the C-Suite

March 6, 2015

By Vilan Trub, Marketing, Business Wire 

Business Wire and CommPro.biz recently hosted a conversation between seven PR and communication industry CEOs on the topic of innovation in the communication industry.

Innovation Leadership Participants, from left to right: Sabrina Horn, The Horn Group, CEO Jennefer Witter, The Boreland Group, CEO Patrice Tanaka, PadillaCRT, Co-founder, Chief Counselor and Creative Strategist Stacey Cohen, Co-Communications, CEO, Cathy Baron Tamraz, Business Wire, CEO/Chairwoman Barri Rafferty, Ketchum, North America, CEO, Sandra Fathi, Affect, Pres/Founder Fay Shapiro, CommPro, CEO

Innovation Leadership Participants, from left to right: Sabrina Horn, The Horn Group, CEO Jennefer Witter, The Boreland Group, CEO Patrice Tanaka, PadillaCRT, Co-founder, Chief Counselor and Creative Strategist Stacey Cohen, Co-Communications, CEO, Cathy Baron Tamraz, Business Wire, CEO/Chairwoman Barri Rafferty, Ketchum, North America, CEO, Sandra Fathi, Affect, Pres/Founder Fay Shapiro, CommPro, CEO

Participants of this discussion included:

Click here to read how these respected CEOs view the role of innovation, collaboration, creativity, mentoring and leadership within their agency and the public relations industry as a whole:  http://bit.ly/1wZ1F7f 


PR Updates From Around the World for the Week of March 2

March 3, 2015

By Denise Grayes, Senior Client Services, Business Wire

Here are the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

Atlanta
Marketing Inspirations has been selected as a finalist for four campaigns for the 2015 Atlanta Marketer of the Year Awards (AMYs), and received recognition as a finalist in the Atlanta American Advertising Awards (ADDYs). Article

Porsche Cars North America has appointed Christian Koenig as vice president public relations. Article

Austin
Drumroll announced that it has hired Nicole Sanchez into a new Account Director position, created to support continued agency growth. Article

Chicago
Derivatives clearing organization OCC has hired David Prosperi as first vice president, public relations, and Patricia Overstreet-Miller as first vice president, corporate communications, both reporting to newly appointed as executive vice president, business development Scot Warren. Article

FoodMinds has added the American Frozen Food Institute to its client roster. In addition, Welch Foods has named FoodMinds its agency-of-record for health professional and nutrition influencer communications. Article

Cleveland
FrazierHeiby has named Bryan Haviland as president. Article

DC
Crosby Marketing Communications has promoted Jeff Rosenberg to EVP, leading its advocacy and social media practice. Article

Clutch recently published its first report on leading search engine optimization consultants. Article

Denver
The American Advertising Federation (AAF)-Kansas City recently held its American Advertising Awards and honored Woodruff Sweitzer for its work with AMVAC Chemical Corporation. Article

Hospitality Sales & Marketing Association International (HSMAI) honored the nation’s largest integrated travel marketing firm MMGY Global with its top award, “Best in Show” for its rebranding and advertising campaign for the city of Cleveland. Article

DBC PR + Social Media has been appointed PR agency of record by cocktail soda maker Q Drinks. Article

Crosby Marketing Communications has promoted Jeff Rosenberg to executive vice president. Article

Global Strategy Group has hired Matt Canter as senior vice president. Article

Telluride Ski & Golf Resort has selected Buffalo Brand Invigoration Group to direct golf-focused public relations for its breathtaking mountain course and associated memberships, stay-and-play packages, and instruction programs. Article

Story Partners has hired Adam Croglia as a director. Article

Los Angeles
American Apparel has named Thoryn Stephens as chief digital officer, a newly created role at the company, and Cynthia Erland as SVP of marketing. Article

Movement Public Relations announced the signing of its newest client, The Detour Bistro Bar, a Culver City restaurant founded by Los Angeles locals and long-time caterers Ranni Kumgisky and Dane Pearson of Great Dane Catering and Events. Article

Automotive search site AutoWeb has selected JMPR Public Relations as its public relations agency of record. Article

Pacific Shore Holdings announced that Smith Public Relations has been named as its new marketing and public relations agency of record. Article

Miami
The Florida Department of Citrus and Mexican theme park Experiencias Xcaret have signed on as initial clients for The Agency, a new integrated communication firm focused on the millennial sector. Article

As Orlando-based integrated marketing agency Chatter Buzz Media prepares to celebrate its third year in business this Spring, its co-founders, Shalyn Dever and Ashley Cisneros Mejia, pause to reflect on a historic 2014. Motorsports communication professional David Hart will be joining the Mazda Raceway Laguna Seca team as public relations manager, effective March 2. Article

Brad Goldstein, former corporate affairs director at Oxbow Carbon, has left the company to start a crisis communications and crisis management firm-Resilience Communications. Article

NTC (Nationwide Title Clearing, Inc.) has hired Gina Morales, APR, to serve as the Vice President of Marketing for the leading post-closing services provider. Article

Fetching Communications has added new clients including the American College of Veterinary Ophthalmologists for its National Service Animal Eye Exam Event; The Rein Coat, to raise awareness of its therapeutic calming coat for pets; and Daybreak/Lindy & Co. to raise visibility of its treats and mission. Article

Minneapolis
The Integer Group has appointed Michael Rivera as Executive Creative Director out of Integer’s Des Moines office. Article

Nashville
DVL Seigenthaler, a Finn Partners Company, has promoted three to partner: Jonathan Carpenter, Mark Day, and Andrea Lindsley. Article

Memphis International Raceway has hired Craig Wack as director of public relations and marketing. Article

Newport Beach
Strategic video communications firm D S Simon Productions has added an industry veteran to its expanding sales team. Brian Devenny, who worked at D S Simon for six years as director of media relations, has rejoined the company as Senior Account Manager for the West Coast. Article

New York
Ted Sabarese has joined Porter Novelli as regional creative director, North America. Article

Financial communications specialist ICR has hired public affairs veteran Michael Robinson as managing director and former business and financial journalist John Jannarone as senior vice president. Article

DKC Public Relations has launched BR&, a branding and advertising arm. The group will be led by Karen Whittey, VP and creative director. Article

OpenLink has brought on Aspectus PR as its global communications partner following a competitive pitch. Article

King + Company announced it has been retained by Juice from the Raw, an Online Cold-Pressed Raw Juice Cleanse. Article

Blue Chip Public Relations announced it has been retained by EQIS Capital Management to earn media coverage for the new book, “Mutual Funds Exposed,” by its Chief Financial Strategist Dr. Kenneth Kim and Chief Investment Officer William R. Nelson, as well as for the company and its offerings to investment advisors and their clients. Article

TapImmune Inc. announced the company’s management team has selected New York City based PCG Advisory as agency of record for Investor, Public, and Social Media Relations. Article

Barbara Branagan-Mitchell, owner of Branagan Communications Consultants, is celebrating 22 years of success as a sole proprietor entrepreneur in 2015. Article

Focus Media announced that Michael Bieger has recently been promoted to director of public relations. Article

European social data intelligence company Talkwalker announced its entry into the U.S. market with the opening of offices in New York City. In coordination with the NYC launch, Talkwalker has hired Todd Grossman as CEO Americas. Article

Richard Rubenstein, President of Rubenstein Public Relations, has announced that Amy Delson has joined the agency as Vice President. Article

Hawkins International Public Relations has named Michelle Kelly vice president, client services, and Martha Carrera account director. Article

Aspectus PR has been selected by OpenLink to act as its global communications partner. Article

Ogilvy PR has promoted Suresh Raj to the newly-created role of MD of global business development. Article

Korn Ferry has hired Peter McDermott as principal. Article

Philadelphia
The organizers of the 50th Anniversary Celebration of the LGBT Civil Rights Movement have hired Cathy Renna, SVP of TargetCue, to lead media relations and visibility activities for events in Philadelphia this summer. Article

David Neff, Founder and President of Philadelphia-based Neff Associates, will be receive this year’s Grace Labouchere Award for Corporate Humane Awareness at The Fur Ball, the annual celebration and fundraiser of the Morris Animal Refuge. Article

Rita’s Italian Ice has brought on Vault Communications as its PR AOR. Article

Phoenix
China Mist Iced Tea has named Santy as AOR. Article

Amendola Communications announced it has been selected as the public relations and content marketing agency of record for Zynx Health. Article

LaneTerralever has been named the PR Agency of Record for the Arizona chapter of the National Multiple Sclerosis Society, Arizona Chapter (NMSSAZ). Article

Fitmoo, Inc. has selected Las Vegas-based Forté PR as its public relations agency of record. Article

Zion & Zion continues to add to the ranks of its senior talent with the hire of public relations professional Teri Morris. Article

Las Vegas-based Quillin Advertising, Public Relations & Social Media has hired Antonia Genov as social media manager. In addition, Melanie Shafer was promoted to public relations supervisor. Article

San Francisco
Waggener Edstrom Communications has been selected by Tallie as communications agency of record to help the San Francisco-based company disrupt the expense reporting industry. Article

Seattle
Amazon is unifying oversight of PR and public policy under the leadership of former White House press secretary Jay Carney. Article

San Diego & San Francisco
Wonacott Communications has hired Johner Riehl as vice president and Andrew Park as account director for its interactive entertainment and technology PR team. Article

London
WGSN has hired Ogilvy PR as its global PR agency of record. Article

Mobile virtual network operator Lycamobile has called in Chime agencies Harvard and Essentially to oversee PR and sponsorship strategy in the UK. Article

MeetingRooms.com has hired Weber Shandwick as its PR agency of record ahead of its official launch in March.  Article

Nautilus has extended its relationship with the Hoffman Agency to support support a European rollout of its latest home fitness products. Article

Eulogy! is launching a strategic content marketing division to help clients amplify their stories across a wider range of online and offline channels. E!Content is led by Noelle McElhatton. Article

Corporate and public affairs firm Cicero Group has launched a healthcare practice under the leadership of former Baxter senior communications director Fiona Cohen. Article

Firefly Communications has been appointed by global talent management software provider Cornerstone OnDemand to handle public relations and digital communications in the UK, and support with European agency co-ordination. Article

Mind Candy has appointed Fever as its new retained UK consumer agency. Fever’s sister agency, Nelson Bostock Unlimited, has also been appointed to drive Mind Candy’s corporate PR program. Article

The Press Association has appointed Sophie Lister to the role of communications manager, responsible for managing external and internal communications for a number of divisions within the company including news, images and sport. Article

The Pension Protection Fund has appointed Lansons to provide communications and external relations support on a retainer basis. Article

Marketing and PR agency Zoodikers Consulting has hired Marcus Chrysostomou as its senior account director. Article

Paris
Publicis Groupe has announced its acquisition of South Africa’s Epic Communications, two weeks after the Holmes Report revealed the deal’s details. Article

Spanish communications consultancy Infopress has rebranded as Atrevia. Article

Waggener Edstrom Communications announced six new strategic partners in Africa. Core Public Relations, Corporate Talk Group, Exclamation Marketing Ltd., Hotwire PRC, Lift Consulting and XLR8 reinforce WE’s commitment to the fast-growing African continent and extend the agency’s service network to 18 new markets in Africa and more than 100 globally. Article

Grayling and Huntsworth Health have partnered on a health and wellness offering for the Middle East and Turkey known as Grayling Health. Article

Hill+Knowlton Strategies has strengthened its Portuguese office with the appointment of creative director Tiago Veiga. Article

Sydney
BlaBlaCar has called on Chase India to oversee government affairs as it launches operations in India. Article

Toronto
Canadian luggage retail brand Bentley Group has named Narrative PR as its AOR. Article

Precious metals producer SilverCrest Mines has appointed Michael Rapsch as vice president, corporate communications. Article

Ireland + Hall Communications has added four new clients: design shop twenty2b Design; teALCHEMY, a Canadian tea brand; former professional athlete turned artist Brendan Murphy, who has founded World143, a crowd-funding organization; and beauty brand Takie’moto Cosmetics, founded by “urban Model” turned entrepreneur Nicole Hamilton-Takemoto.  Article

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