Business Wire Presents: PR Industry Updates for July 24

July 24, 2015

By Denise Grayes, Business Wire Nashville

This week we feature several changes in the PR industry, including:

PR Industry Updates

Atlanta
Phase 3 Marketing & Communications has unified the creative department of recent acquisition Brand Fever and its PR practice with The Reynolds Group, both of which are divisions of the company. Article

Charlotte
French/West/Vaughan has been selected by Paralyzed Veterans of America to provide marketing support for its new charity endurance racing program, Racing to Empower Veterans (REVolution). Article

The Brandon Agency has added Beth Kann to its social media and public relations team to serve the company’s expanding roster of clients. Article

Chicago
After 15 years working with Golin as its public relations agency of record, the National Peanut Board (NPB) announced the agency will expand its role to include advertising and marketing. Article

Cleveland
Hennes Communications has hired Thomas Fladung as vice president. Article

DC
Lisa Osborne Ross is joining APCO Worldwide as the managing director of its Washington, DC, office. Article

Alex Slater has launched Clyde Group, a new communications and public affairs firm. Article

Levick has added Stephen Aaron as vice president. Article

Whiteboard Advisors announced the addition of Ted Eismeier as an Associate Vice President in its growing communications practice. Article

The Human Rights Campaign (HRC) named Olivia Alair Dalton as the organization’s new Senior Vice President for Communications and Marketing. Article

Gadi Dechter joined APCO Worldwide as head of its Public Affairs Practice. Article

Warschawski announced that it has been hired by Pompeian. Article

Reputation Institute is retaining the Pinkston Group of Alexandria, Virginia, to develop and implement comprehensive media strategies to increase Reputation Institute’s national and global prominence. Article

GolfBoard has selected Buffalo Brand Invigoration Group to turnkey a brand communications and public relations program. Article

Denver
5W Public Relations has opened a Denver office to support its growing client base in the Southwestern US. Article

Detroit
Lambert, Edwards & Associates has expanded its Grand Rapids team with the addition of Alaina Korreck as an associate and Abby Timmer as a digital specialist. Article

Identity announced that it launched a new website that represents the firm’s evolution as an agency. Article

Los Angeles
JMPR Public Relations, Inc. announced that it has been named agency of record for AMA Pro Flat Track. Article

CannaGrow Holdings announced the appointment of Cheryl Shuman as Senior Business Development, Public Relations, Marketing & Media Strategist. Article

Miami
JoTo PR has added Clearwater-based company, Handymen for All, owned and operated by US Air Force Captain (Ret.) Julie Daniels. Article

Nashville
Shelton Group announced that it has added CertainTeed Insulation to its client roster. Article

Newport Beach
Terry Blount has been named NHRA vice president of public relations and communications. Article

American Gem Society (AGS) and AGS Laboratories appointed the Luxury Brand Group to serve its public relations and brand development needs. Article

New York
Ogilvy Public Relations has launched The Boutique@Ogilvy, a specialty division that provides communications strategy for retail, fashion and e-commerce clients and helps brands forge strategic collaborations in the fashion space. Article

Edelman subsidiary United Entertainment Group has promoted Mary Scott to president, sports and brand experiences, and Robby Wells to chief strategy officer. Article

Nancy J. Friedman Public Relations announced a new account addition and two tourism renewals to its diverse roster of hospitality and destination clients: London & Partners, Visit St. Pete/Clearwater, FL and Visit Savannah. Article

Magrino was selected following a competitive search to represent Italian restaurant brand, Obicà, for national public relations. Article

Phil & Co. has formed a strategic alliance with GoDiversity to launch “cause diversity,” offering clients in the cause space the opportunity to better reach and engage with the Hispanic market. Article

Golin has made Dawn Langeland managing director of its New York operation. Article

MSLGroup has launched its fifth-annual grant program, Generation Activation Be:Cause. The firm will award one local nonprofit with up to $100,000 in strategic communications counsel. Article

The CHR Group has acquired marketing agency Colour. Article

BBC Worldwide North America announced the appointment of Dawn Williamson to Senior Vice President, Advertising Sales and Tim Wastney to Vice President, Advertising Sales to bolster the ad sales division based in the U.S. and Canada. Article

Sharp Communications announced two new staff members. Article

Richard Rubenstein, President of Rubenstein Public Relations, announced that the firm has been named the agency of record for New York City’s 42nd Annual Village Halloween Parade. Article

Eastwick announced a new partnership with Grand Central Tech (GCT). Article

Sharp Communications announced three new major account wins to its portfolio of architecture and design brands. Article

48 Communications has expanded to the east coast with a new Public Relations division and New York office, offering new and current clients an expanded scope of services in the largest media market in the nation. Article

Lorraine Gregory Communications (LGC) has been selected by the Boy Scouts of America (Suffolk County Council) to create a fundraising campaign for the Baiting Hollow Scout Camp it owns and operates in Calverton, NY. Article

Philadelphia
Marking its 20th anniversary in business this July, Kimball Communications announced it is opening a new office at 794 Penllyn Pike, Suite 214 in Blue Bell, Pa. Article

San Diego
After three years of intensive development with data scientists and psychologists, Zenzi announces the launch of its proprietary values marketing method to help brands fuel growth, loyalty, and engagement through stronger connections with consumers. Article

San Francisco
Twitter‘s head of communications Gabriel Stricker announced, via Twitter, that he’s leaving the company. Article

Blanc & Otus CEO Joshua Reynolds is stepping down to join a Silicon Valley startup, meanwhile Annemiek Hamelinck is taking over as general manager. Article

Ruder Finn announced the hire of Scott Beaver as Vice President, Ruder Finn West – the agency’s San Francisco office. Article

Runa Capital announced that partner Andre Bliznyuk will move to the US to open an office in San Francisco, California. Additionally, in a move to extend its operations expertise into new areas, it has hired startup veteran Marcos Sanchez to run global communications for the firm. Article

DC & San Francisco
Fenton is expanding its environment, energy and sustainability expertise with the additions of Ryan Cunningham and Eric Raymond have joined as senior vice presidents in Washington, DC, and San Francisco respectively. Article

Hong Kong
The Hoffman Agency has hired Esther Kuang Mei to spearhead its Shanghai operations as general manager. Article

Frankfurt
Uwe Kattwinkel has been named senior vice president, communications, at airberlin. Article

London
Following his promotion to group managing director of TVC Group in March, James Myers has created a new board structure to lead the business and made two new hires: Simon Murphy joins TVC from The Narrative in Australia as director of client services and will oversee our UK clients including Tesco, Easyjet, Royal Voluntary Service, Eurostar and Sky; Simon Amster joins as creative content director, having held positions at NBC Universal, Addiction Worldwide/Bray Leino, and FleishmanHillard. Article

Bite has been selected by Trainline. Article

Al Berry has joined Weber Shandwick as head of content in EMEA from Bacardi Global Brands where he developed content campaigns across its portfolio of brands – among other new hires in EMEA. Article

Paris
Infiniti Middle East has appointed Four Communications as its new PR agency for the region following the recent appointment of Craig D’Silva to lead the automobile manufacturer’s PR and corporate communications activities across the Middle East and Africa. Article

Italy

Cesare Valli has joined leading Italian independent SEC Relazioni Pubbliche e Istituzionali as managing director and partner via the acquisition of a minority stake in the company. Article

Sydney
Avian Media has added new roles – chief strategy officer and regional heads – as it braces for growth from existing and new clients. Article

Toronto
National Public Relations has acquired the business of Equicom from TMX Group. Article

Shine PR has partnered with DelilahK. Article

Click here to share this news on Twitter: http://ctt.ec/BE93f


Business Wire Gives Back With Contribution to Journalism Scholarship for University of Washington’s LaVendrick Smith

July 21, 2015

Matt Allinson Bio Pic

By Matt Allinson, Media Relations Manager, Int’l Markets

Business Wire is pleased to contribute to a journalism scholarship awarded to University of Washington journalism student LaVendrick Smith during the Society of Professional Journalists (Region 10) awards gala on Saturday, June 13. Mr. Smith, an Everett, WA native and a senior at the University of Washington, was one of four students who were collectively awarded over $10,000 in scholarship funds.

LaVendrick Smith

LaVendrick Smith

Mr. Smith spent last term covering the Washington state legislature as an intern for the News Tribune and The Olympian. During his time on staff, he wrote about a wide array of bills, one of which would have required young drivers to place “New Driver” decals on the back windows of their vehicles. He also wrote about House Bill 1021, one that would require the Washington State Patrol to create and implement a system similar to Amber Alerts (called Silver Alerts) for lost senior citizens. He also works on The Daily at the University of Washington and wrote for the Seattle Times in autumn of 2014.

I had a chance to sit down with Mr. Smith after he received his scholarship and ask him a few things about the journalism profession, his life, and what he would do if he were the first person with verifiable proof that Bigfoot exists.

1) Who or what inspired you to study journalism and pursue it as a career?

I’ve always been interested in writing ever since I was a kid, but in high school, a security guard I knew at my school read my work and really encouraged me to pursue journalism because he said I could be really talented at it.

2) How can you and your generation of journalists help to change the negative impression most people have of the industry?

I think the best way to change negative impressions people have of the industry is to make sure people are doing their jobs the right way. Many people have a mistrust of the media, when the role of the media is to foster and maintain trust. If journalists uphold the values and ethics that are central to journalism, I believe people will have a better understanding of the industry. 

3) Where would you like to be in eight years?

I would love to be working at a major daily newspaper covering a major U.S. city. 

Me & LaVendrick

4) What are you doing this summer?

This summer, I’m spending my vacation in Boston, and resting up for my senior year of college.

5) If you were somehow able to capture the first verified photo/video of a Sasquatch, where would you publish it first?

I’d want it to be in TIME magazine because I always like their covers, but anywhere where I can always have credit of being the first person to ever capture the Sasquatch.

Click here to share this story on Twitter: http://ctt.ec/08G6y


PR Updates From Around the World for the Week of July 13

July 16, 2015

By Denise Grayes, Business Wire Nashville

Each week, Business Wire brings you the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

Chicago
Robert Bosch Tool Corporation has selected Tech Image as its public relations agency of record. Article

Resolute Consulting announced that Amy Gooden joins the team as Vice President. Article

DC
The Glover Park Group has hired Nedra Pickler as a managing director in the strategic communications practice. Article

Maroon PR announced the recent addition of two clients to its roster. Article

McBee Strategic has hired Kim Olson as MD. Article

Sports Turf Managers Association (STMA) has renewed its partnership with Buffalo Brand Invigoration Group. Article

Los Angeles
DreamWorks Animation has appointed Dan Berger as the company’s head of corporate communications. Article

Terry Blount has been named vice president of public relations and communications at the National Hot Rod Association. Article

Christy Salcido has rejoined Ketchum as SVP and director of the Ketchum West brand marketing practice. Article

Miami
Uproar PR has added Monticello Vineyards to its client base. Article

Fish Consulting announced it has added four new clients to its growing roster including BIP Capital, Coverall North America, AAMCO Transmissions and Captain D’s Seafood. Article

New York
Lynn Antipas Tyson has joined Atento as vice president of investor relations. Article

Greentarget Global Group LLC today announced that Kevin Iredell has joined the firm as Director of Research. Article

Vested announced the appointment of Ishviene Arora as Chief Operating Officer (COO). Article

Kohler Co. has selected Ketchum as its public relations agency of record. Article

Caesars Entertainment has hired MWWPR for public relations services to support the launch of the new Waterfront Conference Center at Harrah’s Atlantic City. Article

Spring O’Brien has won the Wales Government contract to provide PR and media services to promote Wales as a tourism destination during 2015/2016 working with UK partner Four Cymru. Article

Magrino announced representation of a new residential real estate client in the Riviera Maya, Mayakoba Residences. Article

Bloomberg Media has hired Linda Douglass as global head of communications. Article

Thomas Public Relations announced that it has been chosen by Onalytica social media analyst group as “PR 2015: Top 100 Influencers and Brands” for the Thomas PR Twitter account @thomaspr. Article

Affect was selected by CorporateRewards to spearhead its communications program. Article

The Set has appointed WEILL to oversee its public relations. Article

The BMF Media Group announced the debut of its new Digital Department focusing on digital media and influencer marketing services. Article

Porter Novelli announced the hire of Emilie Schaum as vice president, talent acquisition. Article

Philadelphia
Two video news reports by the State Broadcast News division of Cherry Hill-based The Lubetkin Media Companies have received honors from professional journalism organizations. Article

Phoenix
Marissa Livingston, an account executive at James Korenchen Public Relations, was crowned Miss New Mexico 2015 at the Miss New Mexico pageant on June 20. Article

Sacramento
Edelman has appointed Kish Rajan as senior vice president and senior advisor in its California public affairs practice. Article

San Francisco
McKesson Corporation has named Pete Slone senior vice president, corporate public affairs. Article

Joe Carberry has joined Charles Schwab as SVP of communications. Article

LinkedIn has reeled in the tech boutique, the Bulleit Group, for storytelling around its engineering group. Article

Waggener Edstrom recently brought on Miranda Duncan as senior vice president to join the rapidly growing Healthcare team. Article

Seattle
The Petrizzo Group announced the appointment of Jason Hunke to lead the consultancy’s national communications offering. Article

Silicon Valley
Doron Aronson has been named global communications director for security company Malwarebytes. Article

New York & Seattle
Waggener Edstrom and creative agency Grey New York took home two Cannes PR Lions for the “Greatest Interception Ever” Volvo campaign at the 2015 Cannes Lions Festival of Creativity. Article

New York  & London
Teneo Holdings has acquired UK-based communications firms Blue Rubicon and StockWell. All members of the Blue Rubicon and StockWell senior management team will continue as part of the Teneo leadership team. Article

Hong Kong
Edelman has named Raymond Siva as CEO of Edelman Indonesia, effective September 1. Article

Strategic Public Relations Group has celebrated its 20th anniversary with the launch Strategic CSR Network Limited, a not-for-profit organisation that brings together different parties including corporations, NGOs/charities and volunteers, to serve underprivileged communities in Hong Kong. Article

Benjamin Ou has rejoined APCO Worldwide as senior counselor in China. Article

Mike Cheong has joined CNBC as communications manager for CNBC Asia Pacific. Article

London
Lee Thompson has joined CNBC as communications manager for CNBC EMEA. Article

Hotwire has been appointed by Young Enterprise to handle its PR. Article

Curzon PR has been signed to support Indian design house Good Earth, with a strategic media relations campaign and event management around their sponsorship of the Victoria and Albert Museum’s The Fabric of India exhibition this October. Article

Global ad network TBWA has hired Weber Shandwick’s former creative lead Gabriela Lungu as its creative director in London after she worked on several projects for the firm. Article

After announcing its intent to acquire the ad optimization leader Maxifier in June, Cxense announced the successful acquisition completion. Article

Paris
Telecommunications provider Zain Group has promoted Mohammad Abdal to chief communications officer. Article

Interel has appointed Vinciane Patelou as a director in its EU team. Article

Sydney
20:20 MSL has won 24 new business pitches over the past two quarters, including Marico, for marquee brands Parachute (cooking oil, hair care portfolio, skin care portfolio), Nihar, Saffola (cooking oil, oats and muesli), Bio Oil, Medikar and Revive; Dimension Data, for an integrated social media, media relations and advocacy campaign; Swift Key, an expert in language prediction; and Saavn, for media advisory services and influencer engagement. Article

Weber Shandwick has appointed Rafi Qadar Khan as executive vice president, Weber Shandwick India. Article

Edelman has appointed Zarif Tapia as head of Cream Events. Article

Aim High Consulting has added QwikCilver, MobiKwik, Livspace and Goodservice to its roster of consumer internet clients, as well as wins in the renewable energy, education, health & wellness and enterprise technology categories, including Jungle Ventures, Azure Power, Edutor, TalentPad, Mobikon, Teamchat, AppLift, Schoolguru, Hippocampus Learning Centres, Jack Of All Threads, and Truweight. Article

Kesari Tours has appointed Pramod Dalvi as vice president, public relations. Article

Tokyo
Former Toyota CCO Julie Hamp will be released because of lack of evidence nearly one week after she resigned her position amid drug charges. Article

Toronto
energi PR has been selected as PR agency of record for HackerNest. Article

Each week we share information relevant to modern communications strategies and tactics.  Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!

Click here to share this update on Twitter:  http://ctt.ec/cUb01


How Business Wire Works: From News Release to News Coverage

July 15, 2015

Every day, Business Wire distributes the news releases that become news headlines.  But how does it actually work? What is the role a commercial news distribution service like Business Wire has in the news creation process?

To answer the question of “how your news is made” take this guided tour of the company that transforms your news into everyone’s news.  Welcome to Business Wire.

This slideshow requires JavaScript.

Want to learn more about news distribution services and how to use them to increase awareness, coverage and engagement of your company’s releases?  We suggest reading:

Click here to share this PR tip on Twitter: How Business Wire Works: http://ctt.ec/74s9n

Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!


Armenian Media Today: Q&A with Gegham Vardanyan

July 13, 2015

By Kai Prager, Senior Media Relations Specialist, Business Wire Frankfurt

Armenia is a country with an ancient cultural heritage that once reached from the Mediterranean to the Caspian Sea. It also was the first country to adopt Christianity in 301 AD.

To strengthen the statehood and instructing the people in the news religion, the Armenian alphabet was introduced around 405 AD by Mesrop Mashtots and the first media was produced Many of these old scripts still exist and are collected in the Matenadaran, the repository of ancient manuscripts in Armenia’s capital, Yerevan.

Detail of the portal of the Matenadaran. Photo by Rabirius.

The first Armenian printing establishment was founded in Venice in 1565 and focused on religious texts; it was later moved to Istanbul. The first newspaper was published in Madras, India, in 1646, but it took another 60 years before Armenian papers and journals were printed in Armenia. As part of the USSR, most Soviet-era publications were in Russian; however, in the 1980s, there was a language and cultural revival that sparked an increase in journalistic activity. After independence, Armenia developed its own press laws. Though some media enterprises failed, more publications were founded that are still in circulation today, like Aravot, Yerkir, or AZG

The Internet began to spread with the beginning of the 21st Century and online media was developed.

To find out more about the development of online media and other trends of the Armenian media market,we asked Gegham Vardanyan, producer of Media.am, a project of the Media Initiatives Center, to give us an overview:

1.  The media market in Armenia is small. Which effect does it have on the media landscape?
Armenia is a small country; the actual population figure barely reaches 3 million. This doesn’t prevent us from having, for example, a large number of TV channels. For instance, there are 14 TV channels broadcast in Yerevan alone. There are many daily newspapers, but the print media is experiencing a crisis: print runs barely reach 5,000. In addition, newspapers are printed 5 times a week: there are no newspapers on Sunday or Monday.

Online media is well developed. News websites usually publish in three languages: Armenian, English, and Russian.

Despite the quantity I mentioned, it’s not always that the same TV station offers diverse TV products for its viewers, especially in terms of news. Armenian news outlets are not wealthy, and few have their own correspondents, not even in Moscow or Washington. In order to keep abreast of international news, Armenian news outlets often make use of different news agencies, especially Russian sources.

2.  Who owns the classic media outlets, like publishing houses, broadcasting stations, etc.? Does it interfere with journalistic work?

There is the Public TV and Radio Company of Armenia, which is completely financed by the state budget.

The matter of media ownership, by and large, is a problem. In many cases, large media holdings are Closed Joint-Stock Companies (CJSC). The law allows neither members of the public to apply to the state registry to receive the names of stockholders nor requires media companies to make the names of stockholders public.

Some of the private stations belong to politicians and businessmen close to the government. Though the law officially prohibits political parties from owning TV channels, four parliamentary parties have a huge influence on four different TV stations and the public knows this. This, of course, has a direct effect on the work of these TV channels.

Gegham Vardanyan. Photo by Sona Kocharyan.

Gegham Vardanyan. Photo by Sona Kocharyan.

3.  How did the move to digital media change the Armenian media landscape?
News websites in Armenia that operate according to the convergent newsroom model are advanced. Leading websites offer their readers not only text, but also high-quality photos, video, and live video coverage of developing news.

The most widespread social networking site is the Russian Odnoklassniki, though for discussions on social and political topics, the main platform is Facebook.

Though there is a lack of professionalism in the Armenian media landscape, the increasing number of news websites ensure media pluralism and are relatively more free (i.e. less controlled) than broadcast and, to a lesser extent, print media.

4.  What sources do journalists usually use to access information?
In Armenia, journalists use press releases. There are 5–6 press clubs that host press conferences on different issues every day. Republishing content from local news outlets without permission, as well as translating from various foreign media, is extremely widespread.

5.  Which topics are most popular in the media?
Here, the picture is the same as in the rest of the world. The most popular topics are crimes, celebrities, and sports, especially football. From political topics, of interest are news on the Karabakh conflict, when the situation on the Armenia-Azerbaijani border is tense. In general, developing news are of interest.

But the overall picture is different on different websites. For example, the top 5 most read stories in 2014 of a few leading news websites in Armenia were drastically different.

6.  Do you have any tips for people who would like to reach media, or journalists in Armenia?
You can read about Armenia’s media in a few industry websites, such as the Media Initiatives Center, Media.am (a project of the Media Initiative Center), and the Yerevan Press Club. See also the database of Armenian media outlets and professionals on the Yerevan Press Club website, as well as the Media Map on Media.am, which is organized by region (for example, see here for Yerevan).

Journalists in Armenia can be reached through social media. They are active primarily on Facebook, though also on Twitter.

Note:  Adrineh Der-Bogossian helped Gegham Vardanyan with the English text.

Click here to share this media relations tip on Twitter: How to Work with Armenian Media: A Q&A with Gegham Vardanyan: http://ctt.ec/7j2V9

Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!


PR Updates From Around the World for the Week of July 6

July 10, 2015

By Denise Grayes, Business Wire Nashville

Here are the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

Charlotte
French/West/Vaughan (FWV) has been selected by Paralyzed Veterans of America (Paralyzed Veterans) to provide marketing support for its new charity endurance racing program, Racing to Empower Veterans (REVolution). Article

S&A Communications hired Rachel Sheffield as web designer. Article

DC
SevenTwenty Strategies has named Christine DiGiovacchino as creative director and Megan Blair as senior web designer, and Joe Richards as senior account director. Article

Golf Membership Consultants (GMC) has selected Buffalo Brand Invigoration Group to manage a public relations program and consult on marketing and business strategies to expand GMC’s market presence. Article

The Trustworthy Accountability Group (TAG) today announced that Mike Zaneis will become the organization’s new President and CEO. Article

Detroit
Airfoil was honored alongside its client Comcast Cable, Heartland Region with the Best of Show distinction at the International Association of Business Communicators Detroit Renaissance Awards ceremony. Article

Miami
Corporate and public affairs expert Stephen Lock is joining Latin America specialist Speyside Corporate Relations to head the firm’s fast-growing Brazil business. Article

Minneapolis
Risdall Public Relations James E. Lukaszewski, APR, has been selected as a Fellow of the International Association of Business Communicators (IABC). Article

New York
Burson-Marsteller has launched a new Cuba specialty team, a US-based offering that will provide clients with counsel on the political and economic environments in both the US and Cuba, as well as advice and guidance in planning for and communicating effectively about eventual Cuba market entry. Article

Global Strategy Group announced that Dana Yeganian has joined the firm as Senior Vice President. Article

RF|Binder has become part of PROI Worldwide, a partnership of independent agencies with 2014 net fees of $615 million. Article

Deloitte is acquiring substantially all of the assets of LRA Worldwide, a firm that measures customer experience. Article

Vested has announced its formal public launch. Created by senior communications executives Dan Simon and Binna Kim, Vested helps both traditional and new financial firms navigate an increasingly disruptive environment. Article

Butler Associates Public Relations has added Hostelworld Group to its roster.  Article

Horn Group, Inc. announced the promotion of Brian Sinderson from managing director to senior managing director and general manager, New York. In addition, the agency has added two vice presidents: Allyne Mills, formerly senior vice president with Beckerman|Antenna Group and Erica McDonald, who rejoins Horn Group from DiGennaro Communications. Article

Bilingual multicultural marketing communications expert Lissette M. Rodriguez announced the launch of Chic Influence, a new public relations agency specializing in building influence with the powerful U.S. Hispanic market while simultaneously bringing client stories to the mainstream forefront. Based in New York City, the agency launches with two clients-Being Latino, one of the country’s top social media marketing companies targeting Hispanic millennials, and celebrity hairstylist and makeup artist Gabriel Samra. Article

The New York Times Company announced that Clay Fisher will join the company in the new role of senior vice president, consumer marketing. Article

Philadelphia
Swordfish Communications has announced it will offer free services to any retailer presently selling a controversial iPhone case that looks like a realistic handgun. Article

San Francisco
MSLGroup has hired Brian Lake as a vice president focusing on the technology and public affairs practices. Article

Seattle
LANE has kicked off a 25 Commitments for 25 Years (#25for25) year-long campaign in celebration of its 25th anniversary. Article

Austin & Memphis
Archer Malmo has acquired Austin-based Tocquigny. Yvonne Tocquigny and Tom Fornoff will continue to lead the Austin office as chief creative and strategy officer and president, respectively. Article

Frankfurt & London
Travel Lifestyle Network announces it has elected ten new global partners. In addition to announcing new partners, the network has set important steps to accommodate further business growth. Article

Frankfurt
Isabel Kassabian was named deputy managing director for APCO Worldwide‘s Berlin office. Article

Hong Kong
Ruder Finn has acquired the China business of Kyodo Public Relations, including operations in Beijing and Shanghai. Article

London
Grayling has appointed Jonathan Curtis as its new head of public affairs. Article

Tero Huovinen has been appointed senior vice president, communications and corporate responsibility at global chemical company Kemira Oyj. Leena Lie, Kemira’s current head of communications and corporate responsibility, is leaving to become SVP, communications, at Cargotec. Article

Mischief PR has hired Daniella Graham from Metro.co.uk, to the newly created full-time role of news and conversation editor. Article

Keene Communications has taken over the operations of international business-to-business consultancy BondPR. Founder Tom Burgess remains a shareholder in BondPR and will act as a consultant to the group. Based in San Francisco, he will also oversee the development of North American operations. Article

Text100 holding company NextFifteen has acquired the entire issued share capital of IncrediBull, which will be fully integrated into Text100 from January of next year. Article

Mainichi Shimbun and Cxense announced the signing of a deal. Article

Paris
Llorente & Cuenca has secured €6.35 million in funding from French private equity firm MBO Partenaires. Article

Publicis Worldwide CEO Arthur Sadoun is taking over supervision of MSLGroup, meanwhile the agency’s CEO Olivier Fleurot moves into an SVP role at the holding group. Article

Singapore
Nanyang Technological University Singapore (NTU Singapore) was recently named the In-House PR Team of the Year at PRWeek Awards Asia 2015. Article

Sydney
Coca-Cola has appointed MSLGroup as its partner in India, with a focus on content creation. Article

Tokyo
Toyota‘s PR chief Julie Hamp has resigned after being detained by Japanese authorities on the suspicion of illegally importing a prescription drug from the US. Article

Click here to share this updates on Twitter:  http://ctt.ec/d72Wc

Each week we share information relevant to modern communications strategies and tactics.  Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!

news and trends impacting today’s communications programming. Join our mailing list today!


A Behind-the-Scenes Look at the Journey of a News Release

July 7, 2015

We can tell you how a press release develops into breaking news, reaching everyone from industry reporters to regular folks enjoying morning coffee with their tablet. We can also show you the same information with a cool sharable video. What’s the difference? The difference is the same as reading a recipe for the perfect steak or watching Gordon Ramsey prepare one, step-by-step. Visuals relay information that is both unique and engaging and when executed correctly, highly effective.  These are the reasons why we won’t tell you how a news release works – we’ll just show you.

The release of How Your News is Made – An Inside Look at News Releases and News Distribution aims to showcase the steps that a company announcement takes before issuers can celebrate the full results of their communications outreach.

The new media playing field is changing. Taking full advantage of social and mobile platforms, as well as advances in smartMastercard Sample Release technology (even air conditioners seem to be smart these days) can make significant impact in maximizing news release visibility. How does that happen? First a news release needs to be written. Not all releases are written equal and certain actionable tips can go a long way such as crafting a compelling headline, ensuring the first sentence contains key information, inserting calls to action and leveraging well placed hyperlinks to drive inbound traffic.

The next step shows just how much influence the digital revolution has on how people communicate. Once you have crafted your interesting news release, it is time to add in supporting multimedia. The reach of a text-only news release is minor compared to the reach of a release that includes multimedia. An image, an infographic, a video—these assets push your news across the internet and keep audiences engaged while consuming your core messages.

3 times as muchThe reason for multimedia’s success is how easily it relays ideas. Humans process images 60,000 times faster than text. When reading text you try to paint an image of what you’re reading with your imagination. A video offers information in such a way that can’t be misinterpreted, both offering information and explaining it, simultaneously. Business Wire CEO Cathy Baron Tamraz does not hide her confidence in the role multimedia will play in the communications industry.

“My prediction is that multimedia will be a part of every single news release.” – Cathy Baron Tamraz during a conversation with Tim Bahr, CEO of Nextworks.

Once the release has been built and sent to Business Wire, our editorial team reviews the release, suggests edits and distributions to ensure the release meets your goals.  Once edited and approved, the final news release is disseminated across the wire and into the hands of your key constituents.

But you can’t celebrate just yet!  Once the release is out, media outreach performed and online discussions have begun, it is time to measure the results of your work.

Business Wire provides a wide range of measurement and monitoring tools to help you track the impact of your news rulerrelease. Business Wire NewsTrak and NUVI reporting shows not only how much activity your release received, it provides detailed information on social discussion and shares surrounding your news. For more specific data, the Market Impact Report tracks the impact of your release upon your (and your industry’s) stock price.

Your release has been crafted, assets added, received editorial review and feedback, crossed the wire, activated your key and secondary audiences and provided you with data to help craft the next one.

This is the path of a news release.

Interested in learning more about Business Wire’s news distribution service? Let us know! And just click here to share out this exclusive sneak peek on the distribution of a news release:  http://ctt.ec/CdaQm.


Follow

Get every new post delivered to your Inbox.

Join 43,287 other followers

%d bloggers like this: