In the last 5 years, new communication tools have made it both easier, and more complicated to launch and manage successful Healthcare PR programs. Media relations has changed across the board, especially as it relates to writing about healthcare.
To help our clients increase the visibility of their organization and their news, Business Wire is hosting a one-hour webinar in which we will be asking leading reporters how they identify topics, what assets they need to write about a company and even how they like to be pitched.
Our panelists include Tina Reed from the Washington Business Journal and Jacqueline Fellows, senior editor of HealthLeaders Media.
Join us on Thursday, July 17th from 12:00-1:00 PM EDT and in just one hour, learn everything you need to know about working with healthcare reporters in 2014.
Learn more about this one hour webinar, at http://bit.ly/HealthMediaWebinar
Tina Reed, Washington Business Journal, Healthcare reporter
Reed has been the HealthCare Reporter at the Washington Business Journal since January 2014. She previously was the online content editor and healthcare reporter with The Capital in Annapolis, MD. In her current role she covers the pertinent health issues that affect the Washington, DC metro area.
Jacqueline Fellows, HealthLeaders Media, Senior Editor
Fellows has been with HealthLeaders Media since 2012. Her coverage is focused on the business of healthcare. Prior to joining HealthLeaders she spent more than 10 years in broadcast journalism where she won numerous awards including the 2010 Best Radio Newscaster Award from the Tennessee AP Broadcasters and Media Editors.
Kerting Baldwin, Ed.D., is the director of corporate communications at Memorial Healthcare System.
She oversees all aspects of media communication including strategy, social media, corporate communications and crisis communications for the six-hospital healthcare system in south Broward County. Kerting started her career as a journalist, and has worked for The Miami Herald, Sun-Sentinel and The Tampa Tribune. She also has worked in the broadcast industry for Telemundo as a video editor. Kerting holds a Bachelor’s in Communication from Florida International University, a Master’s Degree in Liberal Studies from University of Miami and a Doctorate in Education from St. Thomas University. Her doctoral thesis focused on the use of social media in healthcare.
The event will be moderated by Molly Pappas and Simon Ogus, Business Wire Health and Public Policy Media Specialists. Molly and Simon work closely as liaisons between healthcare and public policy reporters and our clients, ensuring media outlets receive the news they are most interested in, quickly and easily.
Register for the Event now: http://bit.ly/HealthMediaWebinar