Business Wire and Bloomberg Toronto Host Talk with Bureau Chief David Scanlan

July 7, 2009

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torontosky2On June 25th, Business Wire Toronto hosted a seminar at Bloomberg’s Toronto office—home to a spectacular view of the Toronto skyline—where Bloomberg Bureau Chief David Scanlan spoke to a crowd of more than 30 of Toronto’s top-tier PR and IR professionals about how to craft an effective press release.

David’s talk focused on five “F” factors that increase the likelihood of press releases being noticed by Bloomberg’s reporters.

  1. First Word: Bloomberg prides itself on being a high-caliber new service. Help their reporters to be the first ones to get your news out by writing a factual, concise release.
  2. Fastest Word: When you or your client has company news, get it out to the media as soon as possible.
  3. Factual Word: This one speaks for itself, but David encourages total transparency, too.
  4. Future Word: Get the word out of what’s in the pipeline and include date and time of your next financials, upcoming events, etc. Reporters love this!
  5. Final Word: Make sure your release is thorough. Don’t leave anything out or any unanswered questions.

Additionally, David passed along a few extra special tips to the group:bloombergtoronto

  • Use charts and use them as close to the top of your release as possible, especially when it comes to financials. All reporters want to know if your profits are up or down, by what percentage over the previous year and why.
  • Distinguish between U.S. and Canadian currency. Don’t assume it’s obvious, it’s always better to be clear.
  • And finally, write your release like you were talking to someone on the street about it. “Hey, you’re never going to believe what happened…”

Our thanks again to David and the Bloomberg Toronto office for a great event!

Local Business Wire offices host several events each year on PR, IR, SEO & media topics.  Check out the Business Wire Events page to find upcoming events in your area.

Follow Business Wire events on Twitter! Hash tag #bwevents


Upcoming Business Wire Events – June 10 Edition

June 10, 2009

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Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check out some of our upcoming events in your area:

An Investor Relations Survival Guide: IR Strategies for the New Age of Corporate Transparency and Accountability

Hosted by Business Wire San Francisco

Today’s financial crisis is certain to lead to greater corporate disclosure and accountability standards. Ironically, the definition of transparency itself has become muddied as a result of considerable — and often deliberate — misinformation in the marketplace. This Business Wire Spring Investor Relations Conference Series event will focus on the changing regulatory environment, the role of technology in investor outreach, revisiting Regulation FD, and the compliance challenges ahead. Don Clark, Deputy Bureau Chief, Wall Street Journal will moderate a panel of disclosure experts and thought leaders, including Jim Jelter, Corporate News Editor, MarketWatch; Peter Schuman, Manager, Investor Relations, Intel; Stephen Schrader, Partner, Baker & McKenzie LLP; and Alex Hughes, Director of IR, Dolby Labs. This event is free for Business Wire members and $15 for non-members.

Thursday, June 11 at 8:30am PST
The Palace Hotel
2 New Montgomery Street, French Parlor Room, Second Floor, San Francisco, CA 94105
To register: RSVP to Sandy Donnelly at sandy.donnelly@businesswire.com with the subject line: “Media Breakfast: An Investor Relations Survival Guide” or call 415.986.4422 x561

Crafting an Effective Press Release: A One-on-One with Bloomberg

Hosted by Business Wire Toronto

As journalists become increasingly inundated with news and information, it is vital to understand and leverage the effectiveness of a well crafted press release to maximize your coverage in the news. Join Business Wire Toronto and Bloomberg News for a one-on-one with Bloomberg Bureau Chief David Scanlan. Mr. Scanlan and his editorial team will share their valuable insights about what it takes to help your press release stand out amongst the thousands of others that cross the wire every day. This event is free for all attendees.

Thursday, June 25 at 2pm ET
43rd Floor, Brookfield Place, 161 Bay Street, Toronto, ON M5J 2T3‎
To register: RSVP by Tuesday, June 15 to Rhianna Padamsey at Rhianna.Padamsey@BusinessWire.com

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit http://www.businesswire.com/portal/site/home/business-wire-events.

Follow Business Wire events on Twitter! Hash tag #bwevents


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