Media Speed Dating in the City of Roses

November 3, 2014

By Matt Allinson, International Media Relations SupervisorMatt 1

The weather in and around Portland, OR, was anything but tranquil on Thursday, October 24. The dark sky chirped and clapped with wind, hail, thunder and rain. But, try as it might, it could not drown out the roaring chatter coming from inside the Bridgeport Brewery, where six of Portland’s finest journalists and over 50 of Portland’s finest PR professionals gathered to laugh, learn and get to know more about each other.

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The luncheon was broken down into four 15-minute sessions. While the media members stayed seated, guests moved from table to table to talk with the four editors/reporters to whom they were most interested in speaking.  Representing the Portland media were: Nick Mokey (Managing Editor of Digital Trends); Sarah Rothenfluch (Executive Editor of News at Oregon Public Broadcasting); Erik Siemers (Managing Editor at the Portland Business Journal); Tim Steele (Digital Managing Editor at KOIN 6); Kristi Turnquist (Entertainment Reporter at The Oregonian); and Bruce Williams (Senior Assignment Manager at KGW). The event was expertly moderated by Becky Engel (Director of Client Services at Grady Britton).

The rules were minimal: no pitching. Everything else (within the law) was allowed. Great networking followed and a few tips from the media came forth:

  • Networking is key to getting reporters to cover a story … make the effort to meet us in person. We get hit with a lot of stories daily and we’re much more likely to run your story if we have a relationship with you (and the story is innovative/relevant). –Nick Mokey
  • It’s good to form relationships with reporters. They’re not going to take every pitch, but if you stay in contact and stay persistent, there will come a day when they’ll need to talk to you. –Tim Steele
  • Staying ahead of an emerging trend will get you to be considered an expert on the subject. –Sarah Rothenfluch
  • Visual content plays a role so be sure to include multimedia in your pitch. –Kristi Turnquist

Matt 3

  • I get between 800-900 emails per day, so make sure your pitch is targeted, has a unique subject line and includes photos/video. – Bruce Williams
  • If you’re making a pitch, you have to think of it in terms of what would interest you if you were to receive what you’re pitching. Why would we be interested in it if you’re not? –Tim Steele
  • We love exclusives … bring us something exclusive and there’s a much better chance that it’s going to get run. We’re greedy that way. –Erik Siemers

Matt 4

  • The news cycle is constant. Is your story a tweet? Some stories are. Or is your story a big, in-depth conversation that would take a month to plan? Or is it somewhere in between? If you can figure out where your story is on this spectrum before pitching, it’s extremely helpful. –Sarah Rothenfluch
  • If you have a good story, don’t be afraid to reach out … but know who you’re pitching and what they do. Email’s probably the best way to pitch … but please don’t send a blast. Target your pitches. And don’t be afraid to follow up. – Erik Siemers

Upcoming Business Wire Events – Aug. 2 Edition

August 2, 2010

Upcoming Business Wire Events

Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check out some of our upcoming events in your area:

Business Wire Networking & Happy Hour

Hosted by Business Wire Seattle

Join your friends at Business Wire for a complimentary Happy Hour to thank you for your membership. Network with other BW members, meet local account executives and editors, and enjoy a drink and light appetizers at the Tap House Grill in Downtown Seattle. This event is free and open to Business Wire members only.

Tuesday, August 10 from 4:30 p.m. to 7:00 p.m. PT
Tap House Grill
1506 6th Ave., Seattle, WA 98101
To register: Please RSVP here. For questions, please contact Lauren Linscheid at 206-405-4000 or email lauren.linscheid@businesswire.com


Adding Video to Maximize Your Reach, Exposure & Pick-Up

Hosted by Business Wire Atlanta

Join Business Wire in Atlanta for lunch and a panel discussion on using video to maximize your marketing communication efforts. Learn how integrating video into your marketing and public relations plans can add value to your news and generate interest in your PR campaigns. Panelists include: Jay Durgan, MEDIAMobz; Cliff Pollen, VisibleGains; Kate Keib, WXIA-TV; and Leigh Jones, The Daily Report Online. This event is free for Business Wire members, and $20 for nonmembers.

Wednesday, August 11 at 11:30 a.m. ET
AMC Fork & Screen Buckhead
3340 Peachtree Rd. NE, Atlanta, GA 30326
To register: Please RSVP to Yasmine Santos at 770-667-7500 or email yasmine.santos@businesswire.com


Video & SEO: Best Practices for Effective Marketing and PR

Hosted by Business Wire Los Angeles

Business Wire Los Angeles hosts this breakfast event where our panel will discuss how to use video in your press releases to drive web traffic, generate leads and help your search engine optimization. Tips will be offered on creating simple but engaging videos, and optimizing your video and press releaes for search. Hanna Pantle, AVP, Corporate Communications & Media Relations at BMI will moderate the panel, which also includes: Dave Toole, MediaMobz; Meredith Kendall, Break Media; Matt Meeks, Bender Helper; and Joel Russell, the Los Angeles Business Journal. This event is free for all attendees

Thursday, August 19 at 8:00 a.m. PT
The Olympic Collection
11301 West Olympic Blvd., Los Angeles, CA 90064
To register: Please RSVP to Garrett Henricksen at 310-820-9473 or email garrett.henricksen@businesswire.com

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit http://www.businesswire.com/portal/site/home/business-wire-events.

Follow Business Wire events on Twitter! Hash tag #bwevents


Upcoming Business Wire Events – June 1 Edition

June 1, 2009

bwupcomingeventsheader2
Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check out some of our upcoming events in your area:

Breakfast with The South Florida Business Journal

Hosted by Business Wire Florida

Join Business Wire Florida for an in-depth discussion with Kevin Gale, Editor of the South Florida Business Journal. Enjoy continental breakfast while learning about the Journal‘s news operations in South Florida. This event is free for all attendees.

Tuesday, June 2 at 9:00am ET
Broward College
Willis Holcombe Center
111 East Las Olas Blvd. #1208 Boardroom, Ft. Lauderdale, FL 33301
To register: Please RSVP to Claudia Perez-Bonilla at Claudia.Perez@businesswire.com or call 954-474-8833 with the subject line “Media Breakfast: Breakfast with The South Florida Business Journal”

Press Releases: The Road Not Taken

Hosted by Business Wire Nashville

There’s a whole new world beyond the text press release. A little extra effort may net you big media results. Join Business Wire Nashville in this enlightening workshop where we will show you how multimedia, stylistic elements and SEO techniques can breathe more life into your release. This event is free for all attendees.

Tuesday, June 2 at 11:30am CT
Chapple Building, Magnolia Room
5115 Maryland Way, Brentwood, TN 37027
615.377.0700
To register: Please RSVP  to Business Wire at na_sales_group@businesswire.com or call 615.661.6123

Business Wire Luncheon: Social Media and Journalism: How Does One Influence the Other?

Hosted by Business Wire Seattle

The coming of social media has caused significant changes in traditional journalism. Social media gives everyone a voice: both average Joes & journalists are talking about organizations online & in print. Join a savvy panel of communications experts, including Todd Bishop of TechFlash.com, Blake Cahill of Visible Technologies, Hanson Hosein from University of Washington and Colleen Moffitt of Communiqué Public Relations and author of Strategic Public Relations: 10 Principles to Harness the Power of PR for an exciting discussion about social media and its relationship to journalism. Learn how journalism and social media influence each other, how our panel is leveraging their online communications and how you can create relevant content online. This event is free for Business Wire members and $20 for non-members at the door.

Follow this event on Twitter! Hashtag: #bwevents

Thursday, June 4 at 11:30am PST
Union Square Boardroom
One Union Square Building, First Level , 600 University Street, Seattle, WA 98101
To register: RSVP to Lauren Linscheid at Lauren.Linscheid@businesswire.com

An Investor Relations Survival Guide: IR Strategies for the New Age of Corporate Transparency and Accountability

Hosted by Business Wire San Francisco

Today’s financial crisis is certain to lead to greater corporate disclosure and accountability standards. Ironically, the definition of transparency itself has become muddied as a result of considerable — and often deliberate — misinformation in the marketplace. This Business Wire Spring Investor Relations Conference Series event will focus on the changing regulatory environment, the role of technology in investor outreach, revisiting Regulation FD, and the compliance challenges ahead. Don Clark, Deputy Bureau Chief, Wall Street Journal will moderate a panel of disclosure experts and thought leaders, including Jim Jelter, Corporate News Editor, MarketWatch; Peter Schuman, Manager, Investor Relations, Intel; Stephen Schrader, Partner, Baker & McKenzie LLP; and Alex Hughes, Director of IR, Dolby Labs. This event is free for Business Wire members and $15 for non-members.

Thursday, June 11 at 8:30am PST
The Palace Hotel
2 New Montgomery Street, French Parlor Room, Second Floor, San Francisco, CA 94105
To register: RSVP to Sandy Donnelly at sandy.donnelly@businesswire.com with the subject line: “Media Breakfast: An Investor Relations Survival Guide” or call 415.986.4422 x561 by Tuesday, June 9th

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit http://www.businesswire.com/portal/site/home/business-wire-events.


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