But internal audits of the Business Wire file suggest only about 13.5% use hyperlinks in their press releases.
This month’s PR Peeps Poll suggests that the vast majority–85% of those who send out press releases–insert hyperlinks into them. Only 15% of the 268 polled said they don’t.
Interestingly, internal research of the Business Wire file of approximately 1,000 press releases each work day, suggests otherwise. By our reckoning, only 13.5% of press release issuers use hyperlinks to drive traffic or amplify their messages in the context of their press releases.
What’s going on? Perhaps those on Twitter and who attend our webinars–where the poll was administered–are a bit more savvy to new media tactics than the rest of our clients. Hard to say. But it’s an interesting disconnect in the numbers.
Our friends like Tom Foremski, the publisher of Silicon Valley Watcher who is well-known for bemoaning the lack of hyperlinks in press releases, will be surprised by the findings of this PR Peeps Poll. “Forget the ‘social media release’ and the work we did on trying to create microformats for news releases…At the end of the day all I want is some links in the copy!” wrote Formski in a recent blogpost . “Help me do my job so I don’t have to search around for this stuff,” he added.
The advantages of including relevant, timely hyperlinks in your press releases are well documented. Links can amplify your message, help increase your search engine optimization, and drive traffic to your website or other relevant sites. We agree with Foremski: Why not include them?
Apparently the reasons are various–from I just “didn’t think about it” to “I don’t know what a hyperlink is.” Check out complete details, below.
PR Peeps Poll: Do you insert hyperlinks into your press releases?
- 229, or 85% said YES
- 39, or 15% said NO
Of those who said NO, and asked “Why not?” here are their reasons:
- 13 – Just didn’t think about it.
- 12 - I don’t know how.
- 12 - I don’t see the point.
- 2 - I don’t know what a hyperlink is.
To those who participated, thank you–-and how about helping with our next PR Peeps Poll: What is your biggest digital pet peeve? Someone texting while you’re presenting? Or maybe that Bluetooth Guy who makes you think he’s talking to you? Please let us know.
268 respondents via Twitter and Business Wire webinar polls. Poll conducted April 9 – May 31, 2010