BW Fun Fact: Business Wire Has Been Adding Multimedia to Press Releases for More Than a Decade

March 14, 2011

In 1997, Business Wire introduced the Smart News Release (SNR), which allowed users to embed photos, audio, video and other multimedia into press releases. Not only does multimedia help a press release stand out to reporters or readers, but it also increases the reach of a release in search engines. Although often overlooked, Google Images receives a huge amount of search traffic and can actually drive readers back to your release. Our research has found that releases with multimedia receive 1.7 times more reads than those without.

Back when we first introduced SNRs, clients would often provide us with hard-copy photos, which were then scanned by Business Wire editors to be made available in high resolution to media and web viewers. Today, we distribute hundreds of releases with multimedia every week.

Check out what some of our experienced editors have to say about how best to submit multimedia and best practices for writing photo captions.


BW Fun Fact: Business Wire Has Gone From 1 1/4 to 500+ Employees in 50 Years

March 4, 2011

BW founder & original employee Lorry Lokey

Business Wire opened its doors for business on October 2, 1961. At that time, there were 1 1/4 employees (founder Lorry Lokey was the full timer) and one office (in San Francisco) that has been described as the size of a broom closet. We didn’t open another office (Los Angeles) until 1967 & employed just 15 people at the end of the 1960s.

Today, Business Wire boasts more than 500 employees in 32 bureaus around the world, including 21 newsrooms staffed with the most accurate editors in the industry. We’ve definitely come a long way in 50 years!


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