Business Wire Florida office…movin’ on up!

January 26, 2012
by Laura Sturaitis, EVP Media Services & Product Strategy

I know it might get on some people’s nerves, even on a good winter’s day, to be focusing on the lucky one’s at Business Wire’s South Florida office in January, but add to that bit of geographical luck that the BW Florida team is now happily ensconced in our new, beautiful and expanded office space in Plantation, Florida. Our new office is centrally located to serve the Greater Miami, Fort Lauderdale and Palm Beach area and is just minutes away from Fort Lauderdale-Hollywood airport, which allows our team to visit with our clients in Central and North Florida regularly.

The Business Wire Florida team (click to view larger)

Four members of the original BW Florida team have been working together for more than 20+ years. This will be our 5th move to increasingly larger offices in South Florida. The Business Wire Florida office is like many other BW bureaus which locally employ a full service newsroom, a Media Relations Specialist, our Client Services team of sales professionals, our team of HQ Online Newsroom Specialists and me, EVP of Media Services and Product Strategy, a corporate position, all under one roof. Many of the members of our team have held different roles within the company, bringing a unique skill set and breadth of experience to the task of serving Business Wire members in our local area and throughout the company. Our office really puts a face on Business Wire’s proud tradition of local service and global reach. We live it here every day!

Check out our new digs in Business Wire blue and green to match our logo, or call us at 800-700-9473. All our contact numbers stay the same; only our address has changed to 1200 South Pine Island Road, Suite 140 Plantation, FL 33324. Call us to schedule a time to come by to visit us!

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Adding Video to Maximize Your Reach and Exposure

July 6, 2010

- by Claudia Perez-Bonilla, Client Services Representative, Business Wire/Florida

On June 22nd, Business Wire Florida media luncheon attendees were able to partake in a lively discussion with video experts and marketing, PR and corporate communications professionals on the benefits of adding video to press releases to gain visibility and exposure.

Florida Media Luncheon Panelists

L-R: Rick Christie, Doug Perry, Pilar Portela, Rachel Toole

Hosted by JM Family Enterprises Inc., and moderated by Business Wire Media Relations Supervisor Pilar Portela, the panelists were:

  • Rick Christie, Breaking News Editor, The Palm Beach Post
  • Doug Perry, Executive Producer for Digital Content, WPBF-TV
  • Rachel Toole, Sales & Marketing Manager, MEDIAmobz

With the topic more timely than ever — video press releases having a 300% message retention rate and 500% more views than text-only releases — our panelists discussed video trends, tips on how to get started using video and how to make the best use of your FLIP camera.

Trends show an upswing in the use of video not only for traditional press releases, but also to promote:

  • Upcoming events
  • Testimonials
  • New Product Launches
  • Company Profiles

Rick Christie of The Palm Beach Post noted the “3 must-haves” for a successful video campaign.  The clip must be:

  1. Interesting
  2. Relevant
  3. Important

He also advises to go to a media point’s Facebook/YouTube page or follow them on Twitter to get an idea of the type of video they prefer and are most likely to use.

When asked for tips on creating video, all the panelists agreed:

  • Target an audience/know your demographics.
  • The video must have a message/tell a story.
  • Keep it brief (2 minutes is optimal).
  • Keep it real.
  • Don’t make it purely product based advertising.

MEDIAmobz Sales & Marketing Manager Rachel Toole added further to the discussion by noting that using video is:

  • Cost Effective:  the footage/material can be repurposed.
  • Improves SEO:  video is more prevalent in search engine results (i.e.  Google).
  • Good for increasing your ROI.
  • Visually engaging.

Doug Perry of WPBF-TV shared how their newsroom is a “Next Generation” newsroom. As part of a Hearst Television Inc. initiative, news reporters were outfitted with Blackberrys that can shoot video, and laptops that can live stream.  Doug advised that when including video for media usage:

  1. Content is critical.
  2. Give users a reason to click on the URL.  Don’t simply state “click here.”
  3. When shooting video, zoom with your feet.  Get close to the action.
Janice Essick and Mark Sell

Florida Regional Manager Janice Essick with FLIP camera raffle winner Mark Sell

During the media luncheon, an Ultra FLIP Video camera was raffled off. One lucky audience member, Mark Sell of the Miami agency Wragg & Casas, won the camera. Mark is already using his FLIP for client interviews.  In regard to tips for using the popular FLIP, our experts recommend:

  • When filming, be as close to the subject as possible.
  • Do not use high contrast.
  • Remember to also post on your company’s Facebook, YouTube and Twitter accounts.

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit http://www.businesswire.com/portal/site/home/business-wire-events.

Follow Business Wire events on Twitter! Hash tag #bwevents


Reminder: Business Wire Florida Event on Video Tomorrow

June 21, 2010

South Florida-area PR & IR pros, don’t forget about the free Business Wire Florida event tomorrow, “Adding Video to Maximize Your Reach, Exposure & Pick-Up.” Speakers will include Rachel Toole, Sales & Marketing Consultant for MEDIAMobz, Rick Christie, Breaking News Editor for the Palm Beach Post and Doug Perry, Executive Producer for Digital Content for WPBF-TV. The panel will discuss the power of video & the benefits of including a visual element to your press releases.

View a video invitation for this event here:

Tuesday, June 22 at 11:30 a.m. ET
JM Family Enterprises, Inc.
111 Jim Moran Blvd., Deerfield Beach, FL 33442
Please RSVP to Claudia Perez-Bonilla at 954-474-8833 or email claudia.perez@businesswire.com

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit http://www.businesswire.com/portal/site/home/business-wire-events.

Follow Business Wire events on Twitter! Hash tag #bwevents


BW Florida Event Presents Views From All Sides of the Press Release Spectrum

April 22, 2010

On April 13, Business Florida hosted a media breakfast that brought together panelists from all sides of the “press release spectrum”:  a traditional journalist, a blogger, an SEO expert & a multimedia business reporter.

The audience remained engaged as our moderator, Business Wire Executive Vice President of Media Services & Product Strategy Laura Sturaitis, asked the speakers to share tips on how to get press releases noticed & how to maximize exposure leveraging today’s new social media tools.

Margie Schneider, VP of Operations for Internet Marketing Consultancy firm Ten Golden Rules:

  • Stressed the importance of posting your news/content on an assortment of platforms.  You use the wire for the press release, but also post that news on your own website + your blog + share with your social online community.
  • By maintaining content on an assortment of platforms, you increase the likelihood one of your pages will move to the top of search engine results. Blogs are very good for this, if they are frequently updated, because Google (and other search engines) like content that is frequently refreshed in its databases.
  • Socialmention.com will search social media sites for mentions of your brand. It’s a great way to prove to clients that people are talking about them, regardless of whether they enter the conversation.

Our guru blogger & freelance writer, Maria de los Angeles, continued the topic of blogs & bloggers by providing insight into a bloggers audience:

  • Bloggers or tweeters with a smaller social media following may have higher quality users because those users may be more discerning, influential, or well informed than more “popular” but generic citizen journalists
  • Research and follow the media you want to contact before you ask them to do something for you.  If you just search and spam bloggers on your particular subject, you cheapen what you’re trying to promote.

Niala Boodhoo, The Miami Herald’s Business Multimedia Reporter:

  • Shared how for reporters timing is everything…Send your news too early, and media will forget about it. Too late, and they don’t have time to do anything with it.
  • Including links to your videos/pictures in your press releases can be useful for piquing media interest, or, for example, demonstrating why a speaker from your company would be a good interview subject.

Finally, Cindy Kent from the Sun Sentinel’s Business News Desk:

  • Reinforced that the manner in which you interact with media has not changed, but the tools you use to do so have.
  • She advised to use links in your releases so media don’t have to cut your information to fit a sometimes limited frame. It’s much easier to tweet a link to your content than to try to summarize it in 140 characters…plus, you get the internet traffic directed to your site.
  • Kent told the audience, “Ask yourself, ‘How many clicks am I asking you to make to get where I want you to go? If it’s too many, people won’t follow.’”

Local Business Wire offices host several events each year on PR, IR, SEO & media topics.  Check out the Business Wire Events page to find upcoming events in your area.

Follow Business Wire events on Twitter! Hash tag #bwevents


Florida Experts Discuss PR Strategies and Trends in the US Latino Market

August 26, 2009

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Business Wire Florida hosted “Hispanic PR Strategies & Marketing Trends,” a media breakfast for Miami-area communicators on August 13. The event featured a panel discussion on communications efforts targeting the US Latino market.

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Seated: Arturo Duran (ImpreMedia), Mark Fauntleroy (Experian Simmons), Manny Garcia (El Nuevo Herald) Standing: Silvia Clarke (BW Florida Regional Manager), Pilar Portela ( BW - Media Relations Supervisor)

Gina Amaro Rudan of Genuine Insights moderated the panel, which included:

Among the key insights provided by the panel:

  • Mr. Fauntleroy notes that the Hispanic population in the US continues to grow (with a 3.2 percent increase in population last year and a projected population of 133 million by the year 2050) and that that population continues to show a steady increase in both education and income level. This group has also shown to index highly in brand loyalty and is very brand conscious overall. Spanish language advertising remains effective with them.
  • Mr. Garcia points out that the top draw to his paper’s website, ElNuevoHerald.com, is the photo gallery. He advises PR professionals pitching his paper to think beyond the written word: include multimedia content in pitches to increase your chance of coverage.
  • Mr. Duran says that social media is an incredible bridge for the Hispanic audience. ImpreMedia has someone Twittering every half hour. Another major trend is mobile marketing, as mobile accounts for ten percent of ImpreMedia’s online traffic. Mr. Duran notes that Hispanics over-index by more than twice the national average in using the Internet on their mobile devices.
  • Ms. Solano notes that, despite all the other channels discussed, television remains critical for reaching the Hispanic market. It still boasts the greatest reach of all media for the demographic, drawing both young and old.
  • Mr. Mercado says that, while first generation Hispanic Americans remains the primary target of Terra Networks, they cannot forget about second and third generation users. They have evolved with this group by providing English content on their site, which has grown by 186 percent since its launch last year.

Local Business Wire offices host several events each year on PR, IR, SEO & media topics.  Check out the Business Wire Events page to find upcoming events in your area.

Follow Business Wire events on Twitter! Hash tag #bwevents


Upcoming Business Wire Events – August 4 Edition

August 4, 2009

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Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check out some of our upcoming events in your area:

Business Wire Media Breakfast

Hosted by Business Wire Newport Beach

Join Business Wire Senior Vice President of Marketing Tom Becktold for a discussion on social media and the new PR toolbox, followed by a media panel discussion. Tina Borgatta, Editor at Churm Media, Michael Lyster, Editor for the Orange County Business Journal and Rebecca Allen, Features Editor for the Orange County Register will talk about business trends and online tools they are using to enhance their sites and news publications. This event is free to Business Wire members, $25 for all other guests with advanced RSVP and $35 at the door.

Wednesday, August 12 at 8am PST
The Island Hotel
690 Newport Center Drive, Newport Beach, CA 92660
To register:  RSVP By: Noon, Friday, August 7 to Kathy Tomasino at 949-757-1021 or email NPRSVP@BusinessWire.com.

Hispanic PR Strategies and Marketing Trends

Hosted by Business Wire Florida

Today there are 46.9 million Latinos in the US, which means 1 out of every 6 US residents is Hispanic. With the buying power of over $713 billion it is more important than ever to reach this powerful and growing community of business professionals. Join Business Wire Florida for breakfast and panel discussions to learn more about the ever growing Hispanic consumer market and how to target your communications efforts to this influential segment of the US population. Gina Amaro Rudan of Genuine Insights will moderate the panel, which will also feature Manny Garcia, Executive Editor/Director, El Nuevo Herald; Mark Fauntleroy, Brand Manager, Experian Consumer Research; Arturo Duran, CEO, ImpreMedia Digital LLC; Jorge Mercado, Director of Marketing, Terra Networks USA; and Susan Solano, Sr. Vice President, Marketing, Telemundo Network Group LLC. This event is free for all attendees.

Thursday, August 13 at 8:30am ET
Florida International University
School of Journalism & Mass Communication
Biscayne Bay Campus, ACII 115, 3000 N.E. 151st. St., North Miami, FL 33181
To register: Please RSVP by Tuesday, August 11 to Claudia Perez-Bonilla at claudia.perez@businesswire.com or call 954-474-8833.

Jump Start Your PR – POSTing Your Social Media and External Communications Strategy

Hosted by Business Wire Phoenix & the Arizona Technology Council

Join Phoenix Business Journal, Business Wire, and the Arizona Technology Council for the second annual Jump Start Your PR Council Connect, featuring an expert panel of local media and communications professionals discussing how a simple acronym – POST – can be used to establish your social media and external communications plan. Malcolm Atherton, Account Executive for Business Wire Phoenix, will moderate a panel, including Dan Wool, Corporate Communications Specialist, APS; Sheila Kloefkorn, President, KEO Marketing; C. Edward Brice, SVP of Worldwide Marketing, Lumension; and Adam Kress, Multimedia Reporter, Phoenix Business Journal. This event is $20 for Arizona Technology Council Members and $35 for Non-Members (includes the cost of breakfast).

Thursday, August 13 at 7:30am PST
ASU SkySong
1475 N. Scottsdale Road, Global Room #301, Scottsdale, AZ 85257
To register: Click here.

Effective Use of Blogging and Email Marketing to Drive Website Traffic

Hosted by Business Wire Phoenix and BannerView.com

Join Business Wire Phoenix and BannerView.com for lunch and a discussion on the effective use of blogging and email marketing to drive website traffic. Business Wire Regional Manager Grant Armendariz will moderate the discussion with Mark Cenicola and Jeff Helvin of BannerView.com. They will discuss effective use and deployment of content within a company’s blog, how to target the right customers through well-optimized press releases and how to generate a loyal customer base through email marketing. This event is free for all attendees.

Thursday, August 13 at 11:30 am PT
ASU SkySong
1475 N. Scottsdale Rd, Room 249, Scottsdale, AZ 85257
To register: Please RSVP to Billy Russell at billy.russell@businesswire.com.

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit http://www.businesswire.com/portal/site/home/business-wire-events.

Follow Business Wire events on Twitter! Hash tag #bwevents


Upcoming Business Wire Events – June 1 Edition

June 1, 2009

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Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check out some of our upcoming events in your area:

Breakfast with The South Florida Business Journal

Hosted by Business Wire Florida

Join Business Wire Florida for an in-depth discussion with Kevin Gale, Editor of the South Florida Business Journal. Enjoy continental breakfast while learning about the Journal‘s news operations in South Florida. This event is free for all attendees.

Tuesday, June 2 at 9:00am ET
Broward College
Willis Holcombe Center
111 East Las Olas Blvd. #1208 Boardroom, Ft. Lauderdale, FL 33301
To register: Please RSVP to Claudia Perez-Bonilla at Claudia.Perez@businesswire.com or call 954-474-8833 with the subject line “Media Breakfast: Breakfast with The South Florida Business Journal”

Press Releases: The Road Not Taken

Hosted by Business Wire Nashville

There’s a whole new world beyond the text press release. A little extra effort may net you big media results. Join Business Wire Nashville in this enlightening workshop where we will show you how multimedia, stylistic elements and SEO techniques can breathe more life into your release. This event is free for all attendees.

Tuesday, June 2 at 11:30am CT
Chapple Building, Magnolia Room
5115 Maryland Way, Brentwood, TN 37027
615.377.0700
To register: Please RSVP  to Business Wire at na_sales_group@businesswire.com or call 615.661.6123

Business Wire Luncheon: Social Media and Journalism: How Does One Influence the Other?

Hosted by Business Wire Seattle

The coming of social media has caused significant changes in traditional journalism. Social media gives everyone a voice: both average Joes & journalists are talking about organizations online & in print. Join a savvy panel of communications experts, including Todd Bishop of TechFlash.com, Blake Cahill of Visible Technologies, Hanson Hosein from University of Washington and Colleen Moffitt of Communiqué Public Relations and author of Strategic Public Relations: 10 Principles to Harness the Power of PR for an exciting discussion about social media and its relationship to journalism. Learn how journalism and social media influence each other, how our panel is leveraging their online communications and how you can create relevant content online. This event is free for Business Wire members and $20 for non-members at the door.

Follow this event on Twitter! Hashtag: #bwevents

Thursday, June 4 at 11:30am PST
Union Square Boardroom
One Union Square Building, First Level , 600 University Street, Seattle, WA 98101
To register: RSVP to Lauren Linscheid at Lauren.Linscheid@businesswire.com

An Investor Relations Survival Guide: IR Strategies for the New Age of Corporate Transparency and Accountability

Hosted by Business Wire San Francisco

Today’s financial crisis is certain to lead to greater corporate disclosure and accountability standards. Ironically, the definition of transparency itself has become muddied as a result of considerable — and often deliberate — misinformation in the marketplace. This Business Wire Spring Investor Relations Conference Series event will focus on the changing regulatory environment, the role of technology in investor outreach, revisiting Regulation FD, and the compliance challenges ahead. Don Clark, Deputy Bureau Chief, Wall Street Journal will moderate a panel of disclosure experts and thought leaders, including Jim Jelter, Corporate News Editor, MarketWatch; Peter Schuman, Manager, Investor Relations, Intel; Stephen Schrader, Partner, Baker & McKenzie LLP; and Alex Hughes, Director of IR, Dolby Labs. This event is free for Business Wire members and $15 for non-members.

Thursday, June 11 at 8:30am PST
The Palace Hotel
2 New Montgomery Street, French Parlor Room, Second Floor, San Francisco, CA 94105
To register: RSVP to Sandy Donnelly at sandy.donnelly@businesswire.com with the subject line: “Media Breakfast: An Investor Relations Survival Guide” or call 415.986.4422 x561 by Tuesday, June 9th

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit http://www.businesswire.com/portal/site/home/business-wire-events.


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