Business Wire Gives Back: Charlotte Staffers Support Library through Rock & Read 5K Run

November 15, 2011

Established in 1982, the Friends of the Charlotte Mecklenburg Library is a non-profit organization dedicated to supporting the Charlotte Mecklenburg Library, its collections, programs and services. Recent budget difficulties have highlighted the need for the community to come together in assisting local government to maintain traditional levels of service throughout the library system.

The Friends’ mission is to support the Charlotte Mecklenburg Library as a vocal advocate before elected officials, community leaders and citizens at large and to raise funds to help achieve a level of excellence. The Friends’ 2nd Annual Rock & Read 5K Run/Walk is a fun community initiative to help raise awareness and funds for the community libraries. Katie McKiever, new (and former) CH editor, is on the Friends of the Charlotte Mecklenburg Library board and was co-chair on the planning committee for the 5K.

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This year’s event had 300 runners and raised $20,000 that will be used specifically towards supplementing the library’s book collections. The Rock & Read 5K utilized dozens of volunteers from the area who were vital in helping make the event a success.

Cedric Tillman, CH newsroom supervisor, was one of those volunteers. The event was fun for all ages. The race started and finished in front of Charlotte’s Scaleybark library branch. Rufus, the Charlotte Bobcats NBA mascot, and Chubby, the Charlotte Checkers Hockey team mascot were in attendance along with a number of food vendors and the U.S. National Whitewater Rafting Center.

Find out more: http://cmlibraryfriends.org/

Photos courtesy of Bryan Bazemore Photography (http://bryanbazemorephotography.blogspot.com/)


Business Wire Charlotte Hosts Experts on Using Video

June 21, 2010
– by Angela Hayworth, Client Services Representative, Business Wire/Charlotte

Business Wire/Charlotte recently hosted back-to-back events in Durham and Charlotte, NC entitled Adding Video to Maximize Your Reach, Exposure & Pick-Up.

These events, held on June 16th and June 17th, provided a forum for PR professionals to learn not only why video (and multimedia in general) is important to include in a company’s PR strategy, but also tips on how to make a video effective.

The panel of speakers for the Durham event on June 16th included:

L-R: Valerie Aguirre, Scott Sharpe, Rachel Toole

The panel of speakers for the Charlotte event on June 17th included:
  • Joe Carleo, Owner, Advanced Media and Language Services
  • Jason Silverstein, VP Product Development, ACBJ/Bizjournals.com
  • Rachel Toole, Sales & Marketing Manager, MEDIAmobz

L-R: Jason Silverstein, Rachel Toole, Joe Carleo

Read the rest of this entry »

Event Recap: Charlotte, NC Media on Reaching Minority Communities

March 30, 2010
Business Wire/Charlotte recently hosted a luncheon on March 24th in Durham, NC. The discussion, moderated by Ely Perez, Engagement Marketing Manager for Capstrat, focused on best practices for companies in the Triangle region and across North Carolina to reach the Hispanic and African American communities. The panel of speakers included:
  • Blaire Borthayre, president of Hispanic Marketing Resources
  • Jose Cusicanqui, Raleigh/Durham Editor for Qué Pasa, North Carolina’s most widely read Spanish-language newspaper
  • Cash Michaels, chief reporter/photographer and columnist for The Carolinian, a twice-weekly African American newspaper.

    L-R: Cash Michaels, Blaire Borthayre, Jose Cusicanqui, Ely Perez

 

Among the insights brought by the panelists:

 

Blaire Borthayre:
  • Not all Hispanics are short and brown.
  • Know thy customer and find commonalities with your audience. Tough market to differentiate.
  • All buying decisions are based on who they trust.
  • Know the culture, not just the language.
  • What marketers need to ask themselves: How long has their audience been in the US? There are 4 different segments.
Segment 1: 5 years or less; they get all their info from Spanish media; still living in their own culture.
Segment 2: 5-10 years; at home they speak Spanish; some English outside of the home; understand pieces of info; more internet friendly.
Segment 3: 10+ years; internet friendly; assimilated; served through English media.
Segment 4: US Born Hispanics; only 35% speak Spanish.

 

Jose Cusicanqui:
  • Qué Pasa is the only NC newspaper reaching Hispanics.
  • Qué Pasa has 67,000 readers every week.
  • Hispanics will have $18 billion buying power by 2010.
  • Each Hispanic culture is very different. Know the culture of the group you are trying to reach.

 

Cash Michaels:
  • The Carolinian is a family owned business.
  • African Americans are a very loyal consumer base.
  • African Americans primarily have church-based communities that they care a lot about.
  • When pitching a story to Cash, be mindful of what is going on in the news: e.g., April is election time.
  • Get Cash’s attention by sending a video. Create your own documentary.
  • The rules for reaching African Americans are constantly changing.
Don’t forget to look for Business Wire events in your own area, as well as register for our free webinars on PR, IR, SEO, monitoring and more.

Charlotte-Area Media Discuss PR Best Practices

November 24, 2009

Business Wire Charlotte hosted a Meet the Media luncheon for more than 50 local communications professionals on November 12th in Durham, NC. The discussion, moderated by Mary Hecht-Kissell of PR Strategies, focused on the best practices for communicators in the tech/biotech industry. The panel of speakers included:

Here are some tips from the panel:

Pitching:

  • Email is the best way to pitch reporters.
  • Don’t call reporters when you know they are on deadline.
  • If you reach a reporter on the phone, ask if it is a good time to talk.
  • Don’t pitch two reporters at the same publication with the same story & not tell them about it.
  • Good pitches are newsworthy.  Focus on what is new, what hasn’t been done before or what is being done in a better way.
  • The larger the number of people impacted by a tech innovation, the more newsworthy it is (e.g., a drug therapy for cancer).

Working with Media:

  • Establish & foster relationships.
  • Provide information in a timely manner to meet reporter’s deadline.
  • Always tell the truth.
  • Avoid confrontation; focus on facts – not emotions.
  • Avoid industry jargon when telling your story.
  • Avoid saying anything off the record.

Leveraging Media Coverage:

  • Share media coverage with employees as a motivational tool.
  • Post media coverage on your Web site to help visitors find it.
  • Extend your media coverage by posting it on Twitter, Facebook Fan pages and Linkedin.
  • Highlight media coverage in customer newsletters.

Local Business Wire offices host several events each year on PR, IR, SEO & media topics.  Check out the Business Wire Events page to find upcoming events in your area.

Follow Business Wire events on Twitter! Hash tag #bwevents

 


Charlotte-Area Communicators Discuss Best Practices for Feature Releases

October 9, 2009

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Business Wire Charlotte hosted a breakfast on September 29th in Greensboro, NC to discuss “All Things Feature Release.” The discussion, led by Greensboro-area PR and media professionals, revolved around the best practices for getting your feature news noticed. The panel of speakers included:

Here are some key takeaways from the discussion:

  • Always try to spin a local angle into your features article.
  • Always include multimedia. Even if an editor doesn’t have time to write an original article about your story, they can fill space with your photo and caption.
  • It is never to early to send in a features release. Some Features editors plan months ahead, you should plan in advance, too.
  • If you plan to email a features article to an editor, don’t forget the basics in email etiquette. Save the cute headline for the release. The subject line should show basic info.
  • Make your features story evergreen. Make it timely tomorrow and timely six months from now (except for obviously seasonal topics).
  • Local papers don’t have enough staff to write a story for you. Provide the whole package for them: local angle, multimedia, quotes.

Don’t forget to check out Business Wire’s Feature Topic Series.

Local Business Wire offices host several events each year on PR, IR, SEO & media topics.  Check out the Business Wire Events page to find upcoming events in your area.

Follow Business Wire events on Twitter! Hash tag #bwevents


Upcoming Business Wire Events – September 22 Edition

September 22, 2009

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Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check out some of our upcoming events in your area:

All Things Feature Release

Hosted by Business Wire Charlotte

Join Business Wire for breakfast in Greensboro and a panel discussion on the latest trends in feature articles and lifestyle news. Learn about how to effectively write and pitch feature stories and what newspaper and magazine editors look for in a feature story. Our panel of local communication professionals and feature editors includes Mary Leigh Wallace, Vice President of RLF Communications, Susan Ladd, Features Editor for the News & Record and Gerri Hunt, Managing Editor for Kids Today Magazine. This event is free for Business Wire members and $10 for non-members.

Tuesday, September 29 at 7:30am ET
Emerald Event Center
200 E. Wendover Ave., Greensboro, NC 27405
To register: Please RSVP to Angela Hayworth at angela.hayworth@businesswire.com or call 704-347-1590 by Thursday, September 24

Press Releases: The Road Not Taken

Hosted by Business Wire Nashville

Add more life to your press release. Join Business Wire Nashville for this educational workshop that will show you how to partner your text release with multimedia, stylistic elements and SEO techniques, the “road not taken” that can earn you big media results. This event is free for all attendees.

Tuesday, October 13 at 11:30am CT
Courtyard by Marriott
1901 West End Ave., Nashville, TN 37203
To register: Please RSVP to Denise Higgins at denise.higgins@businesswire.com or call 615.661.6123 by Tuesday, October 6

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit http://www.businesswire.com/portal/site/home/business-wire-events.

Follow Business Wire events on Twitter! Hash tag #bwevents


Charlotte-Area Communications Professionals Discuss Marketing in Challenging Times

May 7, 2009

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Business Wire Charlotte hosted a lunch on April 28th to discuss “Effective Communications Strategies in Challenging Times.” The discussion, led by Charlotte-area PR, IR and media professionals, revolved around the best practices for getting your good news out in a struggling economy.

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The panel of speakers (left to right in the above photo) included:

Brandon Uttley (far right), President of Web Business Freedom as well as the Charlotte chapter of PRSA, moderated the event to over 40 communications professionals.

Some notes from the discussion:

  • Whenever possible, offer full access to your company’s CEO. A reporter will rarely turn down the opportunity to meet with a C-level executive no matter what the topic is.
  • Since the economy is struggling, steer your angle towards ways to help people (ie. ways to reduce spending, create jobs, etc.) to guarantee media coverage.
  • Don’t just rely on Twitter or blogging to communicate your company news. Keep a relationship with your local media to get real coverage.
  • After you send out a release, tweet about it to get conversations going about it.
  • If you don’t have big news to announce, get creative and find ways to keep your company’s name in the media through feature-type articles.
  • Monitor what people are saying about you in blogs.

For more information on local Business Wire events in your area and what’s coming up on our award-winning webinar series, be sure to check out upcoming Business Wire events.


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